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All Journal Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) Journal of Politic and Government Studies Biota: Jurnal Ilmiah Ilmu-Ilmu Hayati Industrial and Systems Engineering Assessment Journal (INASEA) KURVA S JURNAL MAHASISWA Tajdida KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Jurnal Sains & Teknologi Modifikasi Cuaca MetaCommunication; Journal Of Communication Studies MEKANIKA - JURNAL TEKNIK MESIN PROSIDING KOMUNIKASI ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Komunikasi Profesional Journal of Law Science INTEGRITAS : Jurnal Pengabdian Jurnal Abdi Insani Jurnal Pencerahan Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Pewarta Indonesia Jurnal Kewarganegaraan Advance Sustainable Science, Engineering and Technology (ASSET) Jurnal Dialogika Manajemen dan Administrasi Formosa Journal of Science and Technology (FJST) Formosa Journal of Sustainable Research (FJSR) QISTINA: Jurnal Multidisiplin Indonesia Innovative: Journal Of Social Science Research Jurnal Inovasi Teknologi dan Edukasi Teknik Jurnal Sains Alami (Known Nature) Journal of Science and Education Research Journal of Community Service (Abdisci) Media Penelitian dan Pengembangan Kesehatan Journal of Educational Science and E-Learning Journal of Community Service for Health INJECT Interdisciplinary Journal of Communication
Edi Santoso
UNSOED Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Kewarganegaraan

 1 
Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Showroom Mobil Manggala Motor Desa Janti Kecamatan Slahung Kabupaten Ponorogo Pratama, Adham Rizky; Santoso, Edi; Hartono, Sri
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3590

Abstract

AbstrakPenelitian ini menggunakan pendekatan kuantitatif, yaitu data yang dapat dihitung berupa angka-angka. Penelitian dengan metode kuantitatif ini dimaksudkan untuk mengetahui pengaruh Promosi, Harga dan Kualitas Pelayanan terhadap kinerja konsumen pada Showroom Mobil Manggala Motor Desa Janti Kecamatan Slahung Kabupaten Ponorogo. Berdasarkan hasil pembahasan sesuai dengan data yang dikelola dengan model analisis regresi linear berganda disimpulkan bahwa; Berdasarkan hasil uji t variabel independen Pengaruh Promosi, diperoleh nilai t hitung < t table (5,730 < 1,984 ), maka Ho diterima, artinya tidak terdapat pengaruh. Pengaruh Promosi terhadap Keputusan Pembelian. Harga, diperoleh nilai t hitung > t table (10,397 > 1,984 ) maka Ho ditolak, artinya terdapat pengaruh Harga terhadap Keputusan Pembelian. Kualitas Pelayanan, diperoleh nilai t hitung > t table (2,297 > 1,984 ) maka Ho ditolak, artinya terdapat pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian. Berdasarkan hasil uji F variabel dependen Keputusan Pembelian, diperoleh nilai F hitung > F table (151,352 > 2,84) maka Ho ditolak, artinya terdapat pengaruh Promosi, Harga dan Kualitas Pelayanan secara bersama-sama/simultan terhadap Keputusan Pembelian.Kata Kunci: Promosi, Harga, Kualitas Pelayanan, Keputusan Pembelian AbstractThis study uses a quantitative approach, namely data that can be calculated in the form of numbers. Research with quantitative methods is intended to determine the effect of Promotion, Price and Service Quality on consumer performance at the Manggala Motor Car Showroom, Janti Village, Slahung District, Ponorogo Regency. Based on the results of the discussion in accordance with the data managed by the multiple linear regression analysis model, it is concluded that; Based on the results of the t-test of the independent variable Effect of Promotion, obtained the value of t count < t table (5.730 < 1.984), then Ho is accepted, meaning that there is no influence of Promotional Influence on Purchase Decisions. Price, the value of t arithmetic > t table (10.397 > 1.984 ) then Ho is rejected, meaning that there is an effect of price on purchasing decisions. Quality of Service, obtained the value of t arithmetic > t table (2.297 > 1.984 ) then Ho is rejected, meaning that there is an effect of Service Quality on Purchase Decisions. “Based on the results of the F test of the dependent variable of Purchasing Decision, the calculated F value > F table (151.352 > 2.84) then Ho is rejected, meaning that there is an effect of Promotion, Price and Service Quality together/simultaneously on the Purchase Decision.”Keywords : Promotion, Price, Service Quality, Buying Decision
Co-Authors ., Sujiono Achmad Taufiq adi, tri nugroho Aditia, Aditia Agoeng Noegroho, Agoeng AGUS PRIYANTO Ahmad Fatoni Al Farisyi, Salman Alfie, Dhea Alimudin, Salih Anifatul Hanim Anindyawardhani, Satwika Pramesti Anwar, Ea Kosman Aprillia, Deonety Ardiansyah -- -- ARDIANSYAH ARDIANSYAH Ari Hayati Ari Nuswantoro Asadulloh Bambang Revantoro, Nemesius Cahyad, Aep Hendar Clariza, Jessica Cindy Aditya Damayanti, Shinta Ayu DESI EKA PRATIWI Dewi Kurniasih Dewi, Sukhitta Dhiarto, Herman Cahyo Dian Bestari Santi Rahayu Diding Bajuri, Diding Dwi Asmi Edwin Julianto Chairul Elly Lestari Rustiati Erdi Suroso Fajarsari, Amalia Fatkhurrohman Fatkhurrohman, Fatkhurrohman Firmansyah, Addie Restu Friyenti Fitri Gautam Kumar Jha Gemilang Bayu Ragil Saputra Gunati, Mira Gunawan, YP Wahyu Gunawarman Hartono Hadi Purnomo Hodijatussolihah Indrawati, Ratih Insani, Nursolihi Ismail Ismail Istiyanto, S Bekti Jaroh, Assolychatu Kalsum Minangsih, Kalsum Khusna, Itsna Hidayatul Kosmajadi, E. Kusmiati, Yopi Legistiana, Tantya Lutfi, Agus Mada Jimmy Fonda Arifianto Maula Nafi Mijan Mite Setiansah Moh. Nor Ali Aziz Mubarak, Haikal Munib Muslim, Thariq Nanik Istiyani Noviansah, Gilang Nugroho, Priyambodo Nur Ardi Nurhayati, Etiek Permana, Diki Pratama, Adham Rizky Pratama, Nugra Pratiwi, Dian Neli Priyambodo Priyambodo Purbaningrum, Tiara Mesias Puspitosari, Dewi Retno Putra, Septian Candra Rahmadani, Chusna Rida REZA SYEHMA BAHTIAR Reza, Nur Santika, MM Bryan Seputra, Harjo Simanungkalit, RDM. solehah, binti Sri Hartono, Sri SUDARYANTO SUDARYANTO Sukristiyonubowo Sukristiyonubowo Sumantri, Gumilar Suranto Suranto Surya Dharma Suryandana, Suryandana Tanudjaja, Tanudjaja Tatok Endhiarto Tintrim Rahayu, Tintrim Titik Juwariah Titis Perdani Tri Agus Haryono Virnarenata, Elsa wahyuningsih, Diyan Widi Ashari, Denny Rakhmad Wisnu Widjanarko Wiwik Novianti Yanti Hermawati Yanti Yulianti Yogi Angistya Tamara Yohanis Lundji Kadumbani Yolandasari, Indri Dwi Yolyapri, Faza