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Journal : MANAJEMEN DEWANTARA

PENGARUH SOSIAL MEDIA MARKETING, ELEKTRONIK WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP NIAT BELI PADA SMARTPHONE VIVO Febby Raya; Edy Purwo Saputro
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16517

Abstract

The aim of this research is to learn how someone can promote a product to attract customers' attention. With social media marketing, customers are interested in buying the products offered. Apart from that, promoting products through social media marketing is also offered using the electronic word of mouth method, namely through media delivered directly by word of mouth. Before offering to customers, determining the price is also important because price also influences customers' purchasing intentions. The research method used is a quantitative approach in this research used with various methods. The criteria taken to fulfill the research were people who had never purchased a Vivo smartphone product with samples obtained from more than 100 respondents. This research also comes from a survey obtained from a questionnaire using a 5 point Likert scale. The survey has been distributed to respondents in order to inform the audience to know the product being researched in order to determine the significant results and profits obtained from social media marketing and the influence of price so that they make a purchase of the product. The results obtained from this research show that the analytical method produces an insignificant influence between price perception and purchase intention. So the results of this research show that social media marketing and electronic word of mouth influence purchase intentions significantly. Meanwhile, price perception does not influence customers' purchase intentions when buying a Vivo smartphone.
PENGARUH DISIPLIN KERJA, KOORDINASI DAN PENGAWASAN TERHADAP KINERJA KARYAWAN PUSKESMAS SURUH KABUPATEN SEMARANG Rhana Nuansa Bening; Edy Purwo Saputro
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16838

Abstract

The aim of this research is to find out whether there is an influence between work discipline, coordination and supervision on the performance of employees at the Suruh Community Health Center, Semarang Regency. The research method used is a quantitative approach. Data collection was carried out by distributing questionnaires directly to respondents. The respondents in this study were all employees of the Semarang District Public Health Center with a total population of 76 people. The results obtained from the research show that the variables of work discipline, coordination and supervision simultaneously have a positive and significant effect on employee performance. The performance of employees at the Suruh Community Health Center, Semarang Regency.
PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN SKINCARE AVOSKIN Rizky Rahma Aulia Putri; Edy Purwo Saputro
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate how product quality, brand image, and brand trust affect consumers' satisfaction with Avoskin Skincare. Quantitative research methodology is applied. Analysis of data with Smart PLS 3.0. Direct distribution of questionnaires to respondents is how data collecting is carried out. Students from Muhammadiyah University of Surakarta's Faculty of Economics and Business participated in this study as respondents, with a sample size of 100 individuals. The study's findings demonstrate that consumer satisfaction is positively impacted by the factors of product quality and brand trust. On the other hand, there is no correlation and no significance between the brand image and customer satisfaction variables.
PENGARUH SOSIAL MEDIA MARKETING, ELEKTRONIK WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP NIAT BELI PADA SMARTPHONE VIVO Raya, Febby; Saputro, Edy Purwo
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16517

Abstract

The aim of this research is to learn how someone can promote a product to attract customers' attention. With social media marketing, customers are interested in buying the products offered. Apart from that, promoting products through social media marketing is also offered using the electronic word of mouth method, namely through media delivered directly by word of mouth. Before offering to customers, determining the price is also important because price also influences customers' purchasing intentions. The research method used is a quantitative approach in this research used with various methods. The criteria taken to fulfill the research were people who had never purchased a Vivo smartphone product with samples obtained from more than 100 respondents. This research also comes from a survey obtained from a questionnaire using a 5 point Likert scale. The survey has been distributed to respondents in order to inform the audience to know the product being researched in order to determine the significant results and profits obtained from social media marketing and the influence of price so that they make a purchase of the product. The results obtained from this research show that the analytical method produces an insignificant influence between price perception and purchase intention. So the results of this research show that social media marketing and electronic word of mouth influence purchase intentions significantly. Meanwhile, price perception does not influence customers' purchase intentions when buying a Vivo smartphone.
PENGARUH DISIPLIN KERJA, KOORDINASI DAN PENGAWASAN TERHADAP KINERJA KARYAWAN PUSKESMAS SURUH KABUPATEN SEMARANG Rhana Nuansa Bening; Edy Purwo Saputro
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16838

Abstract

The aim of this research is to find out whether there is an influence between work discipline, coordination and supervision on the performance of employees at the Suruh Community Health Center, Semarang Regency. The research method used is a quantitative approach. Data collection was carried out by distributing questionnaires directly to respondents. The respondents in this study were all employees of the Semarang District Public Health Center with a total population of 76 people. The results obtained from the research show that the variables of work discipline, coordination and supervision simultaneously have a positive and significant effect on employee performance. The performance of employees at the Suruh Community Health Center, Semarang Regency.
PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN SKINCARE AVOSKIN Rizky Rahma Aulia Putri; Edy Purwo Saputro
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.17026

Abstract

This study aims to investigate how product quality, brand image, and brand trust affect consumers' satisfaction with Avoskin Skincare. Quantitative research methodology is applied. Analysis of data with Smart PLS 3.0. Direct distribution of questionnaires to respondents is how data collecting is carried out. Students from Muhammadiyah University of Surakarta's Faculty of Economics and Business participated in this study as respondents, with a sample size of 100 individuals. The study's findings demonstrate that consumer satisfaction is positively impacted by the factors of product quality and brand trust. On the other hand, there is no correlation and no significance between the brand image and customer satisfaction variables.
Co-Authors Achmad, Nur Adawiali, Robiatul Adji, Iwan Setiawan Agus Muqorobin Agus Triyono Anggun, Nita Putri Anton Agus Setyawan Ardana, Felia Mutiara Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Atmajayanti, Astuti Azhara, Cindy Ayu Cahya Ningrum, Septiyana Eka Chandra Reta Mevia Chaterin Nastiti, Garnisa Febriantika Cika Yanuari Cika Yanuari Darmawan, Reyhan Dewi Probowati Setyaningrum Didit Purnomo Dina Damayanti ewi Probowati Setyaningrum Fajar Kurniawan Febby Raya Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Handayani, Sih Hanif Muhtarom Ayoga Hisan, Rumaisa Ihwan Susila Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Janothama, Fauzan Janothama, Fauzi Khoirunisa, Alfi Khoirunnisa, Sya’bani Kurniawan, Indria Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K Kussudyarsana Kussudyarsana Larasati, Septiana Dewi Lukman Hakim Lukminto Aji Saputro Lulu Septiana Lulu Septiana M Mabruroh M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Maudina, Zahra Dwi Mawardani, Dhika Sekar Meisya, Nanda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Muhammad Faiz Fauzan Muhammad Govinda Ramdhani Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muzakar Isa Nabilla, Seikha Nasla Bintang Pramudita Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Latifa, Nabila Zulfa Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurvita, Ridha Afni Purwaningrum, Revi Oktaviani Puspita, Diyah Ayu Putra, Rheznandya Aranda Putri Awalupi, Vanesya Auliya Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafif Rabbani, Naufal Raya, Febby Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Rochmattunisa, Rochmattunisa Sari, Berliana Endah Kartika Sari, Rias Fatika Satriawan, Bima Setyaningrum, Dewi Probowati Setyawan, Sidiq Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Valerian, Alvin Wardana, Aldipa Anogara Wella Manovia Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Zulfa Irawati Zulfa Irawati, Zulfa