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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi JRK (Jurnal Riset Komunikasi) PRofesi Humas Jurnal Komunikasi Jurnal ASPIKOM JMM (Jurnal Masyarakat Mandiri) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Penelitian Pers dan Komunikasi Pembangunan RANDANG TANA - Jurnal Pengabdian Masyarakat Jurnal Manajemen Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Politikom Indonesiana Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) COMMENTATE: Journal of Communication Management Jurnal Digital Media dan Relationship ASPIRATION Journal Deliberatio : Jurnal Mahasiswa Komunikasi Jurnal Netnografi Komunikasi Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi MAREN: Jurnal Pengabdian dan Pemberdayaan Masyarakat Komunikatif : Jurnal Ilmiah Komunikasi
Petrus Ana Andung
Universitas Nusa Cendana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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Journal : PRofesi Humas

 1 
A culture-based public relations perspective on the traditional performing art of “Caci” Manafe, Yermia Djefri; Andung, Petrus Ana; Ali, Mohd Nor Shahizan
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.58116

Abstract

Background: Caci performance art is a vital cultural asset of the Manggarai community in East Nusa Tenggara Province. However, the rapid advancement of internet-based technologies poses a significant threat to the survival of traditional forms of folk media, including Caci as a traditional game. As such, an effective communication strategy is essential to preserving the noble cultural values embedded in Caci and promoting its significance to a broader audience. Purpose: This study explored the forms of culture-based public relations activities associated with Caci and analyzed the communicative functions of art within this context. Methods: The study used an ethnographic approach. The informant’s involvement in this research includes serving as a primary source during interviews, guiding participant observations, and consulting on research findings to ensure the accuracy of the data. Results: The findings indicated several culture-based public relations activities linked to Caci, including community relationship-building, bentang cama as a forum for planning, Caci as a vehicle to reinforce the masculinity of Manggarai men, post-performance evaluation, and public communication regarding the cultural significance of Caci. Conclusion: Caci performance art encapsulates key components of public relations, encompassing the stages of fact-finding, planning, communication, and evaluation. These stages reinforce the role of Caci as a tool for executing culture-based public relations strategies. Furthermore, the Caci ritual, as a traditional performance serves as social, magical-religious, and entertainment functions. Implications: Public relations research can be expanded through a cultural perspective aligned with local community values. Additionally, traditional performing arts like Caci can be effective tools in PR strategies, fostering innovative, culturally grounded approaches. The study also emphasizes the need to preserve and promote traditional arts as essential to cultural identity in the face of advancing internet technology. 
Co-Authors Abner P. R. Sanga Ali, Mohd Nor Shahizan Anisyah Melani Sabrina Antonia Bara Benge Tani Antonia Bara Benge Tani Aslam, Muhammad Azizah, Lulu Ayu Beka, Yunias Lopes Brian Sino, Leonardo Carolin Mboeik Christian J. Balalembang Clarisha Windrati Suseno Dian Wardiana Sjuchro Dinda Lisna Amilia Doko, Meryana Micselen Dupe, Frengky Emanuael S. Leuape Emanuel S. Leuape Emanuel Sowe Leuape Epifanius Putra Oro Felisianus Efrem Jelahut Ferly Tanggu Hana Ferly Tanggu Hana Ferly Tanggu Hana Fitri Titi Meilawati Fitria Titi Meilawati Fitria Titi Meilawati Fransisca Monica Riberu Hany Petronela Adriana La’azar Harry Harry Henny L.L Lada Herman E. Seran Herman Elfridus Seran Hermina Surya I Gusti A R Pietriani Islamiyah, Diah Juan A. Nafie Juan Ardiles Nafie Juan Ardiles Nafie Juvanty Godelva Tunliu Kabnani, George Paulus Kalvein Rantelobo Killa, William Gilbert Konradus, Blajan Laurencia Steffanie Mega Wijaya Kurniawati La’azar, Hany Petronela Adriana Leonard Lobo Letuna, Mariana A. N. Leuape, Emanuel Sowe Levis, Leta Rafael Liliweri, Aloysius Liufeto, Yaveth Y. Mandolang, Wesley Maria Eka Bonita Putri Maria V. D. P. Swan Maria V.D.P Swan Maria Y. Nara Maria Yulita Nara Mariana A. Noya Letuna Mariana A.N. Letuna Meilawati, Fitria Titi Mesah, Aditya I.P. Messakh, Jokobis Johanis Monas, Paru Paulus Monika Wutun Mufid Salim Muhammad Aslam Nafie, Juan A. Nafie, Juan Ardiles Nara, Maria Yulita Ngaddi, Wulan Triyeni Nof Andjela Hawali Nope, Hotlif Arkilaus Nope, Hotlif Arkilaus Nope, Hotlif Arkilaus Pietriani, I Gusti Ayu Rina Purwanti Hadisiwi Quidora Ledo Soera Ratih Melisa Kapitan Rihi Tugu, Putri Azalia Rihi Tugu, Putri Azalia Riwu Tadu, Simson Roky Konstantin Ara Rustono Farady Marta Sebastianus V. Fouk Runa Seran, Herman Elfridus Shara M. Da Costa Silvania Mandaru Silvania S.E. Mandaru Silvinus Wou Soepeni R A H Dikky Sowe Leuape, Emanuel Suki, Melfri Swan, Maria Via Dolorosa Pabha Taga Doko, Hanna Taka, Elvira Leonita Tuhana, Veki Edizon Uding, Ermenilda Putri Yermia Djefri Manafe Yoan E. Nahak Yohanes K.N. Liliweri Yohanes K.N. Liliwery Yunias Lopes Beka