Article Per Year (5 Year)
p-Index From 2021 - 2026
11.957
P-Index
This Author published in this journals
All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen Business UHO: Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen Almana : Jurnal Manajemen dan Bisnis The International Journal of Business Review (The Jobs Review) JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Business Journal : Jurnal Bisnis Dan Sosial Performance : Jurnal Bisnis dan Akuntansi Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal E-Bis: Ekonomi Bisnis Dinasti International Journal of Digital Business Management JIIP (Jurnal Ilmiah Ilmu Pendidikan) Charity : Jurnal Pengabdian Masyarakat Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ilmiah Wahana Pendidikan Prosiding Konferensi Nasional PKM-CSR East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Finance and Business Digital (JFBD) International Journal of Applied Business and International Management Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Integrative Sciences Journal of Applied Community Engagement (JACE) eProceedings of Management Innovative: Journal Of Social Science Research International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informatika Ekonomi Bisnis Jurnal Indonesia : Manajemen Informatika dan Komunikasi Cahaya Pengabdian
Anita Silvianita
Universitas Telkom
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

Published : 112 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 112 Documents
Search

 3   4   5   6   7 
MINAT PEMBELIAN PRODUK KOSMETIK LOKAL DENGAN ULASAN ONLINE: KERANGKA KONSEPTUAL Marsha Adilla Rahmani; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55624

Abstract

Abstract Nowadays women consider beauty as an important thing, women try to beautify themselves as much as possible, this is achieved by using several beauty products. This leads to increased demand and buying interest in beauty products such as makeup. The increasing demand for beauty products is the main driver of growth in the cosmetics industry. Revenue projections for local brand cosmetics sales in Indonesia are in the spotlight, in which case local cosmetics manufacturers are required to compete fiercely. To excel in this beauty industry competition, one of the main keys is to attract consumer buying interest. In this era of development, the audience is starting to be critical and looking for product or service information via the internet with online reviews and online ratings, this is expected to be an indicator in increasing purchase intention along with consumer perceptions formed from online reviews and online ratings. This study aims to determine the correlation and influence between Consumer Online Review and Consumer Online Rating on Purchase Intention through Consumer Perception using a causality quantitative research approach using SMART-PLS supporting software and using descriptive analysis techniques. The results state that online customer reviews and ratings have a positive and significant effect on purchasing decisions Arbaini (2020). Correlation analysis shows that there is a moderate and positive relationship between consumer perceptions and purchasing decisions (Sinaga et al., 2020). Keywords: Local Makeup Product, Online Review, Online Rating, Consumer Perception, Purchase Intention
PENGENALAN MULTIMEDIA DIGITAL UNTUK MENINGKATKAN KOMPETENSI PROFESIONAL PENDIDIK PAUD RUBIYANTI, NURAFNI; Silvianita, Anita; Pratomo, Dudi; Hendayani, Ratih; Madiawati, Putu Nina
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.1959

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk mengembangkan kompetensi pendidik PAUD dalam penggunaan multimedia digital dalam melakuakan kegiatan baik belajar mengajar atau keperluan administrasi lainnya. Untuk lingkungan PAUD, penggunaan multimedia digital dalam pelaksanaan pendidikan menjadi penting agar peserta didik menjadi lebih tertarik dalam kegiatan belajar serta untuk memudahkan tenaga pendidik dalam melaksanakan kegiatan bekajar mengajar. Namun, pada kenyataannya, tidak seluruh tenaga pendidikan di lingkungan PAUD yang sudah memahami penggunaan multimedia sebagai media mengajar. Oleh karena itu, kegiatan pengabdian masyarakat ini bertujuan untuk melatih tenaga pendidik PAUD untuk memahami penggunaan multimedia digital agar dapat meningkatkan kompetensi professional tenaga pendidik. Agar kegiatan ini dapat berlangsung secara terus – menerus, maka pada kegiatan ini juga mengadakan TOT bagi staf pengajar dari penyelenggara mitra, yaitu Kalyana Learning Center. Selain itu, Kalyana Learning Center saat ini memang sedang mengembangkan program literasi yang ditujukan untuk dapat memperkaya pengetahuan dan keterampilan keprofesian pesertanya. Salah satunya adalah melalui program untuk mengembangkan kompetensi para pendidik professional.
ANALISIS FAKTOR-FAKTOR WORK-LIFE BALANCE PADA PEGAWAI PT. INDUSTRI TELEKOMUNIKASI INDONESIA (PERSERO) BANDUNG Pratiwi, Dewi Padmi; Silvianita, Anita
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 10 No 2 (2020): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v10i2.1217

Abstract

Companies that manage their human resources professionally will create a balance of work life and personal lives of its employees. This happened at PT. INTI Bandung where the employees already feel a balance between work life and personal life. Thus, the authors conducted this study to determine the work-life balance factor and what was the most dominant factor in the employees of PT. INTI Bandung. The method used in this study is quantitative with descriptive analysis and factor analysis as well as the sampling method that is simple random sampling. The results showed the condition of work-life balance in PT. INTI Bandung has been balanced by proven by the results of the analysis of the questionnaire data that produced a value that reached 77.2%. While the results of the factor analysts indicate that there are four new factors formed, namely the first factor Management of the Work Environment with a contribution value of 32.70%, the second factor Time Management and Role with a contribution value of 13.01%, the third factor Work Time Flexibility and Stress Level with a contribution value of 10.02%, and a fourth factor, Corporate Support with a contribution value of 7.60%. Thus the most dominant work-life balance factor in PT. INTI Bandung is a factor in the Management of Work Environment with a contribution value of 32.70%
Pengaruh User experience Terhadap Customer Satisfaction dengan E-service quality Sebagai Mediator pada Blibli: A Conceptual Paper Gusfi, Dhiya Athaya; Widodo, Arry; Dewi, Citra Kusuma; Rubiyanti, Nurafni; Silvianita, Anita
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.843

Abstract

The rapid development of the internet in Indonesia is driving the growth of e-commerce. Blibli, one of the leading e-commerce platforms, has experienced fluctuations in the number of visits in recent years. This study aims to investigate the relationship between User experience (UX), Customer Satisfaction (CS), and E-service quality (ESQ) among Blibli consumers in Indonesia. This study uses a correlational approach used to analyze data collected from all consumers who have made at least one Blibli purchase in Indonesia. The research sample was selected using the purposive sampling method, which involves incorporating certain criteria into the sampling process. The Partial Least Square (PLS) approach to Structural Equation Modeling (SEM) was used to analyze the data.
INDONESIAN COMPANIES LEARNING CULTURE ANALYSIS IN INDUSTRIAL ERA 4.0 Silvianita, Anita
Dinasti International Journal of Digital Business Management Vol. 1 No. 4 (2020): Dinasti International Journal of Digital Business Management (June - July 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i4.365

Abstract

Business competition in the current industrial era 4.0 requires each company to have a strategy in managing their company to be able to survive and compete with other companies, as well as in Indonesia. In connection with the industry 4.0 era, companies need to consider the importance of a culture of learning within the company, so that the work process runs more smoothly. They have to provide some facilities in order to support the learning process for their employees. In addition, employees must have the initiative to learn how the information and technology revolution can improve performance in order to be able to increase the country's net exports. The purpose of this study is to identify how the culture of learning in companies, especially in Indonesia. In addition, through this research also proposes a learning culture that is appropriate to the industrial era 4.0 in Indonesia.
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Keputusan Pembelian Produk iPhone Harris, Rizki Maulana; Silvianita, Anita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.584

Abstract

In an increasingly digitally connected world, technology products such as the iPhone have become a popular choice among consumers; Service quality and customer satisfaction play an important role in consumer purchasing decisions. The research method used is a survey distributed to participants who are iPhone product users. The collected data were analyzed using regression analysis and descriptive statistics to evaluate how the studied variables relate to one another. This study aims to analyze the effect of service quality and customer satisfaction on purchasing decisions for Iphone products. The number in this study are customers who use Iphone products with a total of 100 respondents. Based on the results of the study indicate that service quality has a positive and significant effect on purchasing decisions. Consumer trust has a positive and significant effect on purchasing decisions. Service quality and consumer trust have a positive and significant effect on purchasing decisions. Better understanding of how service quality and customer satisfaction influence consumer decisions to buy iPhone products allows companies to develop more efficient marketing strategies and increase customer loyalty. Further research can be conducted to explore other components that can influence consumer purchasing decisions for technology products.
Pengaruh Penerapan Total Quality Management terhadap Kinerja Inovasi Dimediasi Knowledge Sharing Frandelli, Jostein; Silvianita, Anita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.598

Abstract

To be able to compete and survive in all conditions, every company pays great attention to the maintenance of human resources as a company effort to obtain an effective strategy that aims to support the company's success in achieving its goals. This research was conducted to determine the effect of implementing total quality management (TQM) on innovation performance through knowledge sharing as an intervening variable at Auto 2000 Soekarno Hatta 145 Bandung. This research uses a quantitative method with a descriptive-causality research type. As for sampling, it was carried out using the saturated sampling technique method, with a total of 70 respondents. The data analysis technique used in this study is descriptive analysis and the Partial Least Square-Structural Equation Model (PLS-SEM) assisted by the Smart PLS 3.0 analysis tool. The results of this research indicate that there is a positive and significant relationship between total quality management (TQM) and innovation performance, total quality management (TQM) and knowledge sharing, knowledge sharing and innovation performance, as well as an indirect relationship between total quality management (TQM) on innovation performance through knowledge sharing. So that in an effort to improve employee innovation performance, the application of total quality management (TQM) and knowledge sharing needs to be evaluated and improved at Auto 2000 Soekarno Hatta 145 Bandung.
PENGARUH EMPLOYEE HAPPINESS DAN KNOWLEDGE MANAGEMENT TERHADAP KINERJA INOVASI PADA PT. ASTRA TOYOTA AUTO 2000 ASIA AFRIKA BANDUNG Adri Firdaus; Anita Silvianita
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 10 No. 4 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i4.877

Abstract

This research was conducted to determine the effect Employee Happiness and Knowledge Management on Innovation Performance at PT. Astra Toyota Auto 2000 Asia Africa Bandung. This research uses quantitative methods with descriptive and causal research types. Sampling was done by non-probability sampling method or saturated sampling technique, with a total of 54 respondents. The data analysis technique used is descriptive analysis and Partial Least Square-Structural Equation Model (PLS-SEM) with the SmartPLS 4.0 analysis tool, The results of this study indicate that there is a positive and significant relationship between Employee Happiness and Innovation Performance, Employee Happiness and Knowledge Management, Knowledge Management and Innovation Performance as well as an indirect relationship between Employee Happiness and Innovation Performance through Knowledge Management. So that in improving innovation performance, paying attention to employee happiness and the application of knowledge management needs to be improved at PT. Astra Toyota Auto 2000 Asia Africa Bandung.
Employer Branding, Job Burnout: Do They Effect on Employee Engagement in Certain Educational Foundation Sector in Indonesia? Kusuma, Fauziah Adinda; Silvianita, Anita
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2397

Abstract

Employer branding design is important to create a good corporate image for both internal and external companies. Many studies have said that employer branding affects employee engagement because a good company image can make employee engagement and dedication increase to their work. In the XYZ foundation in Indonesia, there was a 1,49% decrease in the value of their Employee Engagement Index (EEI). The decline in the EEI at the XYZ foundation is assumed to be due to the absence of employer branding design at the foundation, and mediated or added by a fairly high employee burnout rate of 16.28%. The purpose of this study is to determine and analyze the influence or the importance of employer branding on employee engagement through job burnout as an intervening variable that mediates it. The method used in this study is quantitative with the technique of distributing questionnaires to foundation employees, then the results will be calculated using SMART PLS ver. 3.9 accompanied by descriptive analysis for explanation.Keywords: Employer branding, job burnout, employee engagement
How to Create Brand Evangelists: A Conceptual Framework Purwandani, Meirissa; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2793

Abstract

This study aims to investigate the relationship between brand personality, brand symbolism, self-expressiveness, affective commitment, and brand trust on brand evangelism using data from Telkom University Bandung students. The research model used is structural equation modeling (SEM) with a partial least square (PLS) approach. The results showed that brand trust and affective commitment are the most important antecedents of brand evangelism, followed by brand personality, self-expressiveness, and brand symbolism. Brand trust acts as a mediating variable between brand personality, brand symbolism, self-expressiveness, and affective commitment with brand evangelism. This research has several implications for companies in building brand evangelism. Companies need to build a strong brand personality, use the right symbols, increase self-expressiveness, and build strong emotional relationships with consumers.
Co-Authors Ade Irma Susanty Adib Alfikry Aditya, I Putu Yopha Candra Adri Firdaus Afwa, Intan Lailya Agus Maolana Hidayat Ahmad, Mokhtarrudin Aisyah Geovani Suryaningrum Akhmad Yunani Aldi Akbar Alfarisy, Ghifary Alfayza Diva Azra Allya Nabila Audia Allyfia Dhaneswari Prastowo Amalia Nursyamsiah Aprilia Diahayu Ningtias Ardika, I Gede Agus Arianto, Mahdar Arry Widodo Arsandi, Andra Yusuf Arthadita, Sherly Arya, Gusti Ayu Agung Deviana Aurik Gustomo Azhar Humaira Syabani bin Abu Sujak, Aznul Fazrin Cahyani, Made Gita Dwi Candra Wijayangka Citra Kusuma Dewi Dandy Adimas Dwi Putra Davide Calandra Dematria Pringgabayu Devi Nur Febrianti Dewi Padmi Pratiwi Dewi, Emilia Fitriana Diah Tiffani Annisa Dinda Aulia Rahmah Dinda Azzahra Dodi Jayen Suwarno Dudi Pratomo Eva Nurhazizah Fadhila, Atim Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fanisa Tris Wandani Farah Alfanur Fatizah Amanda Fauziah Adinda Kusuma Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Fitria Anjani Fitria Anjani, Fitria Fitriani Nur Utami Frandelli, Jostein Ghina Alya Audina Ghulam Ilmam H Ghulam Ilmam Hindami Gita Indah Hapsari Gusfi, Dhiya Athaya Hapsari, Ayuningtyas Yuli Harris, Rizki Maulana Helda Widyarani Lutviari Herdiansyah Gustira Pramudia Suryono Herdiawan, Muhammad Rafli Hindami, Ghulam Ilmam Hutagalung, Maria Magdalena Ihsan Hadiansah Inayah, Rachel Cinta Indah Permata Solihah Indira Rachmawati Jabir, Muh. Agung Jonneli, Halimah Husna Jostein Frandelli Khairi Widyastiara Kumalasari, Amalina Dewi Kusuma, Fauziah Adinda Kusuma, Tatiana Kusumawati, Tasya Dewi Kuswandini, Lindha Lestari, Diana Greta Femi Lianto, Fazrian M. Fikri Mahendra Fakhri Mahir Pradana Mangsor, Miza Maratur, Gracen Glory Bintang Marsha Adilla Rahmani Marthadipa, Wisnu Bagus Trio Mia Rosmiati Michele Oppioli Muhammad Luthfi Nandya, Elsavira Nathania, Geovanni Nielzhan, Haqhi Ningrum, Siska Ayu Norra Salbela Nova Novitasari, Febby Nugraha, Inda Aswa Nuraminda, Minda Nurhayati, Lina Nurul Aulia Ramadhina Omnie primiana Panggabean, Elizabeth Romaito Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramuditha, Salsabillah Putri Rizky Amanda Pratiwi, Dewi Padmi Puji Nursyabani, Annisa Purwandani, Meirissa Putra, Dandy Adimas Dwi Putri, Fatria Eka Putri, Mustika Ardya Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmat, Dafrian Nur Raja Razali, Raja Razana Ramadhani, Moch. Romy Ratih Hendayani Ridhofifattah, Krismaha Rizki Maulana Harris Romdoniah, Indah Siti Rubianti, Nurafni Rubiyanti, R. Nurafn Rubyanti, Nurafni Saleh, Yusril Salsabil, M. Amel Saragih, Rohmat Saragih, Romat Sari, Mutiara Kusuma Sari, Uut Permata Shaomi Fujiyanti Amalia Sherly Artadita Sihombing, Reni Pratiwi Solihah, Indah Permata Tarandhika Tantra Tri Indra Wijaksana Ummi Khoiri Lathifa Vallery Marcelyno Virgialdo, David Wahyu Anggoro, Febrian Setyo Widyastiara, Khairi Witjaksono, Henry Tri Adi Yudantri, Anindya Sukma Yuhana Astuti Yulia Nur Hasanah Yuliani, Amira Rizki Zahid, Azham Zidney Izzatul Ichsan