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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen Business UHO: Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen Almana : Jurnal Manajemen dan Bisnis The International Journal of Business Review (The Jobs Review) JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Business Journal : Jurnal Bisnis Dan Sosial Performance : Jurnal Bisnis dan Akuntansi Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal E-Bis: Ekonomi Bisnis Dinasti International Journal of Digital Business Management JIIP (Jurnal Ilmiah Ilmu Pendidikan) Charity : Jurnal Pengabdian Masyarakat Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ilmiah Wahana Pendidikan Prosiding Konferensi Nasional PKM-CSR East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Finance and Business Digital (JFBD) International Journal of Applied Business and International Management Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Integrative Sciences Journal of Applied Community Engagement (JACE) eProceedings of Management Innovative: Journal Of Social Science Research International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informatika Ekonomi Bisnis Jurnal Indonesia : Manajemen Informatika dan Komunikasi Cahaya Pengabdian
Anita Silvianita
Universitas Telkom
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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KERANGKA KONSEPTUAL: PERAN CORE VALUES AKHLAK DALAM MENINGKATKAN KINERJA KARYAWAN Kusuma, Tatiana; Silvianita, Anita; Rubiyanti, Nurafni; Widodo, Arry
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i2.55488

Abstract

This study aims to investigate the effect and relationship between organizational culture moderate by core values AKHLAK as the moderating variable and leadership style on employee performance using data from one of the banking companies under BUMN corporate. The method used in this research is a quantitative with data collection techniques through distributing questionnaires. The results showed that organizational culture and leadership style are the most important factor of improving employee performance, followed by core values AKHLAK, which moderate the influence of organizational culture in the company. Core values AKHLAK as a moderating variable that links organizational culture and leadership style on employee performance. This research has several implications for companies in implementing an organizational culture that is moderated by the core values AKHLAK for leaders and employees in order to improve employee performance well. Companies need to build an implement program that can increase the understanding and application of core values AKHLAK as an organizational culture adopted by BUMN, so they can improve employee performance and achieve company goals and targets. Keywords: Core Values AKHLAK, Organizational Culture, Leadership Style, Employee Performance
Analysis of Impulsive Buying E-Commerce Shopee in Generation Z: A Conceptual Framework Sihombing, Reni Pratiwi; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12501

Abstract

The ease of online shopping encourages consumers to buy various products they want so that they are encouraged to behave consumptuously. This then stimulates the phenomenon of impulse buying in consumers. This study aims to determine the relationship between hedonic shopping motivation, fear of missing out, shopping lifestyle and positive emotion towards impulse buying. The population of this study is generation Z men and women born in 1997-2012 who have made impulse purchases on the Shopee platform. The sample consists of generation Z of Shopee e-commerce users. The collected data will be analyzed using the Structural Equation Modeling (SEM) approach using the Smart PLS 3.0 SEM-PLS application. The results showed that hedonic shopping motivation, fear of missing out, shopping lifestyle and positive emotion as mediating factors had a significant and positive influence on impulse buying.
Locus of Control Mediates Impulsive Buying at Coffee Shops in Kendari City A Conceptual Paper Fahri, Muhammad Afdhal; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v4i1.12693

Abstract

This study focuses on exploring impulsive buying behavior among consumers, particularly in the context of the rapid growth of the coffee shop industry. This Conceptual Paper aims to understand the factors that influence this behavior, also integrates Locus of Control as an intervening variable, in order to analyze how these psychological as factors mediate the relationship between FoMO, peer groups, and impulsive buying tendencies. Using a quantitative approach and causality design, this study examines the relationship between the independent variables (FoMO and peer groups) and the dependent variable (impulse buying), focusing on the mediation mechanism played by Locus of Control. The study aims to benefit Kendari City's coffee shop industry by offering insights to develop marketing strategies that align with consumer behavior, ultimately enhancing customer loyalty.
The Influence of Service Quality, Perceived Service Quality, Perceived Price Fairness on Customer Loyalty of Gojek Users in Bandung Through Customer Satisfaction and Brand Image a Conceptual Paper Rafiansyah, Muhammad; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
East Asian Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v4i1.12744

Abstract

The growth of the ride-hailing industry in Indonesia which is estimated to reach US$9 billion in 2025 and Indonesia which is the country ranked first in Southeast Asia with the largest market value of online ride hailing and food market makes every service provider must be able to increase and maintain existing customer loyalty, especially Gojek as a ride-hailing service provider from Indonesia. Various previous studies have explored the importance of customer loyalty for a company and how to improve it. Furthermore, the results of the exploration explain that service quality, perceived service quality, perceived price fairness have an effect on customer loyalty with customer satisfaction and brand image mediating it. Based on this, this conceptual paper is expected to be able to provide further and better understanding of things that can influence customer loyalty from the ride-hailing industry.
Application of Omnichannel Experience to Customer Loyalty though WOM Intention in the Beauty Industry: A Conseptual Framework Sari, Mutiara Kusuma; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12720

Abstract

This study aims to analyze the effect of implementing an omnichannel experience strategy on customer loyalty with Word of Mouth (WOM) intention as a mediating variable. Customer data processed through various channels helps brands understand consumer preferences and behavior, so they can provide relevant and satisfying experiences. The results are expected to provide strategic insights for the beauty industry in building stronger relationships with customers, as well as increasing WOM intention that contributes to the purchasing decisions of others.
Impact of ChatGPT and LMS on Student Satisfaction, Engagement, and Self-Directed Learning : a Conceptual Paper Saleh, Yusril; Widodo, Arry; Rubiyanti, R. Nurafn; Silvianita, Anita
Journal of Finance and Business Digital Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i4.12725

Abstract

This study explores the integration of ChatGPT and Learning Management Systems (LMS) to enhance student satisfaction, engagement, and self-directed learning. ChatGPT provides personalized, interactive support, while LMS offers structured, collaborative tools, creating a comprehensive learning experience. Grounded in the Technology Acceptance Model (TAM) and Self-Determination Theory (SDT), the research proposes a framework linking ChatGPT and LMS usage to improved outcomes. This integration addresses gaps in traditional learning approaches, fostering dynamic and adaptive education. The findings highlight the transformative potential of combining AI-driven tools and digital platforms, offering actionable strategies for educators and policymakers. Future research should empirically validate this framework across varied educational contexts to optimize learning environments and improve teaching effectiveness.
Pengaruh Hubungan Kesadaran, Inisiatif, serta Perilaku Konsumen akan Green Packaging dalam Kepedulian Terhadap Lingkungan Jabir, Muh. Agung; Dewi, Citra Kusuma; Widodo, Arry; Silvianita, Anita
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Konsumen di seluruh dunia mulai sadar akan pentingnya menjaga kelestarian lingkungan, salah satu solusinya adalah dengan menggunakan kemasan yang ramah lingkungan atau green packaging. Tujuan dari penelitian ini berfokus pada menilai peranan individu dalam menunjukkan perilaku pembelian produk dengan green packaging. Green packaging diidentikkan dengan menyampaikan tugas menuju keberlanjutan, kegiatan ekologi organisasi, dan karakteristik produk ramah lingkungan di pasar. Penelitian ini dilakukan dengan mempertimbangkan faktor kesadaran, inisiatif, dan perilaku green packaging serta kepedulian terhadap lingkungan. Dengan strategi dan solusi dari penelitian ini, maka diharapkan dapat tercipta kelestarian lingkungan yang baik.
The Effect of Customer Experience and Brand Image on Customer Loyalty with Mediation of Customer Satisfaction in the Culinary Industry Yudantri, Anindya Sukma; Widodo, Arry; Rubyanti, Nurafni; Silvianita, Anita
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.12914

Abstract

Indonesia's culinary industry is experiencing rapid growth, driven by people's increasing interest in food trends and the eating out lifestyle. One trend that is attracting attention is the consumption of spicy food, which is growing thanks to social media challenges with extreme levels of spiciness. In an increasingly fierce competition, business strategies based on customer experience, brand image, and customer satisfaction are key factors in increasing customer loyalty. This study shows that while customer experience contributes to satisfaction, the relationship does not directly guarantee loyalty. Other factors, such as taste and facilities, still play an important role in building competitiveness in the culinary industry.
Dissecting IPO Stock Price Dynamics: a Comparative Analysis of Short-Term and Long-Term Performance in the Indonesian Market: a Conceptual Paper Alfarisy, Ghifary; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13135

Abstract

The dynamics of short- and long-term share price performance in an Initial Public Offering (IPO) are of equal relevance for the understanding of issuers and investors. Typically, underpricing in early trading is driven by market and speculative behavior. Long-term stock performance is increasingly dependent on factors of a business nature, such as corporate management and profitability, as well as other intrinsic aspects of the issuing company. This study will conduct a comparative analysis using data collected from the Indonesia Stock Exchange in 2020-2023 in two different phases of performance characteristics. The results may provide insights into the implications of strategic decision-making in the IPO process as well as offer practical guidance for investment practices, making it easier for stakeholders to deal with the complexities of the IPO market.
The Effect of Online Customer Review, Product Quality and Brand Image on Customer Loyalty with Customer Satisfaction as Intervening Variable Case Study of Somethinc and Skintific Products on Shopee and Tiktok Live Platforms: Conceptual Paper Ramadhani, Moch. Romy; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13136

Abstract

This study explores the impact of online customer reviews, product quality and brand image on customer loyalty, with customer satisfaction as an intervening variable, for Somethinc and Skintific products on the Shopee and TikTok Live platforms. Using a quantitative SEM-PLS approach, this study involved respondents aged 18 to 35 years old in Bandung. The findings show that product quality and brand image have a significant influence on customer loyalty, while online reviews provide an indirect influence. Customer satisfaction serves as an important mediator, although it is not always consistent across all variables. The trend of fast beauty and the use of social media are the main factors in making purchasing decisions. This study recommends improving product quality and brand image to maintain customer satisfaction and loyalty.
Co-Authors Ade Irma Susanty Adib Alfikry Aditya, I Putu Yopha Candra Adri Firdaus Afwa, Intan Lailya Agus Maolana Hidayat Ahmad, Mokhtarrudin Aisyah Geovani Suryaningrum Akhmad Yunani Aldi Akbar Alfarisy, Ghifary Alfayza Diva Azra Allya Nabila Audia Allyfia Dhaneswari Prastowo Amalia Nursyamsiah Aprilia Diahayu Ningtias Ardika, I Gede Agus Arianto, Mahdar Arry Widodo Arsandi, Andra Yusuf Arthadita, Sherly Arya, Gusti Ayu Agung Deviana Aurik Gustomo Azhar Humaira Syabani bin Abu Sujak, Aznul Fazrin Cahyani, Made Gita Dwi Candra Wijayangka Citra Kusuma Dewi Dandy Adimas Dwi Putra Davide Calandra Dematria Pringgabayu Devi Nur Febrianti Dewi Padmi Pratiwi Dewi, Emilia Fitriana Diah Tiffani Annisa Dinda Aulia Rahmah Dinda Azzahra Dodi Jayen Suwarno Dudi Pratomo Eva Nurhazizah Fadhila, Atim Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fanisa Tris Wandani Farah Alfanur Fatizah Amanda Fauziah Adinda Kusuma Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Fitria Anjani Fitria Anjani, Fitria Fitriani Nur Utami Frandelli, Jostein Ghina Alya Audina Ghulam Ilmam H Ghulam Ilmam Hindami Gita Indah Hapsari Gusfi, Dhiya Athaya Hapsari, Ayuningtyas Yuli Harris, Rizki Maulana Helda Widyarani Lutviari Herdiansyah Gustira Pramudia Suryono Herdiawan, Muhammad Rafli Hindami, Ghulam Ilmam Hutagalung, Maria Magdalena Ihsan Hadiansah Inayah, Rachel Cinta Indah Permata Solihah Indira Rachmawati Jabir, Muh. Agung Jonneli, Halimah Husna Jostein Frandelli Khairi Widyastiara Kumalasari, Amalina Dewi Kusuma, Fauziah Adinda Kusuma, Tatiana Kusumawati, Tasya Dewi Kuswandini, Lindha Lestari, Diana Greta Femi Lianto, Fazrian M. Fikri Mahendra Fakhri Mahir Pradana Mangsor, Miza Maratur, Gracen Glory Bintang Marsha Adilla Rahmani Marthadipa, Wisnu Bagus Trio Mia Rosmiati Michele Oppioli Muhammad Luthfi Nandya, Elsavira Nathania, Geovanni Nielzhan, Haqhi Ningrum, Siska Ayu Norra Salbela Nova Novitasari, Febby Nugraha, Inda Aswa Nuraminda, Minda Nurhayati, Lina Nurul Aulia Ramadhina Omnie primiana Panggabean, Elizabeth Romaito Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramuditha, Salsabillah Putri Rizky Amanda Pratiwi, Dewi Padmi Puji Nursyabani, Annisa Purwandani, Meirissa Putra, Dandy Adimas Dwi Putri, Fatria Eka Putri, Mustika Ardya Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmat, Dafrian Nur Raja Razali, Raja Razana Ramadhani, Moch. Romy Ratih Hendayani Ridhofifattah, Krismaha Rizki Maulana Harris Romdoniah, Indah Siti Rubianti, Nurafni Rubiyanti, R. Nurafn Rubyanti, Nurafni Saleh, Yusril Salsabil, M. Amel Saragih, Rohmat Saragih, Romat Sari, Mutiara Kusuma Sari, Uut Permata Shaomi Fujiyanti Amalia Sherly Artadita Sihombing, Reni Pratiwi Solihah, Indah Permata Tarandhika Tantra Tri Indra Wijaksana Ummi Khoiri Lathifa Vallery Marcelyno Virgialdo, David Wahyu Anggoro, Febrian Setyo Widyastiara, Khairi Witjaksono, Henry Tri Adi Yudantri, Anindya Sukma Yuhana Astuti Yulia Nur Hasanah Yuliani, Amira Rizki Zahid, Azham Zidney Izzatul Ichsan