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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen Business UHO: Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen Almana : Jurnal Manajemen dan Bisnis The International Journal of Business Review (The Jobs Review) JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Business Journal : Jurnal Bisnis Dan Sosial Performance : Jurnal Bisnis dan Akuntansi Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal E-Bis: Ekonomi Bisnis Dinasti International Journal of Digital Business Management JIIP (Jurnal Ilmiah Ilmu Pendidikan) Charity : Jurnal Pengabdian Masyarakat Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ilmiah Wahana Pendidikan Prosiding Konferensi Nasional PKM-CSR East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Finance and Business Digital (JFBD) International Journal of Applied Business and International Management Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Integrative Sciences Journal of Applied Community Engagement (JACE) eProceedings of Management Innovative: Journal Of Social Science Research International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informatika Ekonomi Bisnis Jurnal Indonesia : Manajemen Informatika dan Komunikasi Cahaya Pengabdian
Anita Silvianita
Universitas Telkom
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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The Influence of Virtual Reality Technology on Purchase Intention through User Experience as an Intervening Variable in the Marketing Strategy of Samsung Products in the Virtual World: a Conceptual Paper Afwa, Intan Lailya; Rubiyanti, Nurafni; Widodo, Arry; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9350

Abstract

Virtual reality has come a long way in recent years, and its potential to revolutionize the world of marketing is becoming increasingly apparent. It offers an immersive and engaging new way to reach consumers. Samsung utilizes this technology to gain a significant advantage in competition. This study aims to determine the effect of virtual reality technology on purchase intention through user experience as an intervening variable in the marketing strategy of Samsung products in the virtual world. This type of research is quantitative research using the Structural equation modeling (SEM) method with the Partial Least Square (PLS) approach using SmartPLS software. With this research, it is hoped that it can contribute to improving marketing strategies for Samsung products through virtual reality technology.
Value Perception and Streaming Intentions: Exploring Social Identity Mediation in Indonesian OTT Users Shaomi Fujiyanti Amalia; Nurafni Rubiyanti; Arry Widodo; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9218

Abstract

In the era of digital technology development and the influence of the pandemic, there has been a shift in media consumption patterns among society which has successfully driven the rise of Over-The-Top (OTT) platform streaming services. This phenomenon has opened up huge opportunities for digital marketers who are looking for unique ways to approach their consumers. This research aims to validate the Perceived Value Theory and Social Identity Theory models in predicting people's attitudes towards Future Behavioral Intention. The sampling technique in this research used nonprobability sampling. The sampling method used was purposive sampling. The sample in this research is consumers who have used Over-The-Top (OTT) streaming services in Indonesia. The analysis technique used is Partial Least Squares (PLS) with Structural Equation Modeling (SEM). SEM-PLS is a statistical analysis method used to validate structural equation models that include latent variables.
The Influence of Content Marketing on Customer Advocacy with Entertainment Intention as an Intervening Variable on Tiktok Uswatun Khasanah; Nurafni Rubiyanti; Arry Widodo; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9232

Abstract

This study aims to determine the relationship between marketing content and customer advocacy mediated by entertainment intentions using the idea of the stimulus - organism - response (SOR) framework on TikTok social media. The research model used is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results showed that content marketing is the main key to increasing customer engagement. This engagement can trigger customer advocacy, where customers actively promote brands based on the positive experiences they feel. The role of entertainment intentions in content marketing is also important to provide consumer self-awareness and identity formation so that it will affect customer advocacy.
Adoption of Cash on delivery (COD) Payment System in Tokopedia Marketplace Transaction Nurul Aulia Ramadhina; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9264

Abstract

Everyone is connected to the internet, everyone now trusts buying and selling activities on the internet, and currently the internet world has sufficient security. The growth of marketplace platforms such as Tokopedia makes it easier for people to make purchases just from home. The Cash on Delivery (COD) payment system is an option for people who want easy direct payments. The COD payment method has many benefits, especially in avoiding fraud. Apart from having advantages, the COD system also has disadvantages, one of which is that customers do not want to pay for the products sent and blame the courier. This conceptual paper uses the UTAUT development theory. The sampling technique in this study used nonprobability sampling. This technique is a sampling technique that is selected based on subjective judgment. The sampling method used is purposive sampling. The sample in this study were consumers who have used and purchased green cosmetic products in Indonesia. The research model used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach.
Application of Kirkpatrick Model to Measure Employee Agility to Employee Performance of PT Telkom Indonesia Dinda Aulia Rahmah; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9355

Abstract

This study aims to determine the relationship between Reaction, Learning, Behavior, Result, Employee Agility, and Employee Performance using AfRAM (Agility for B2B Regional &; Account Management Team) trainee data. In this study using proportional sampling technique. In analyzing the data collected using PLS-SEM. The result of the study is that employee agility is an urgency and the company's needs continue to increase. Agility benefits employee performance. Employee Agility can be developed through training. Research evaluation is very important to measure the success rate of training, the evaluation method used is kirkpatrick. Employees with a high level of agility can implement the skills learned in training effectively, demonstrating a strong relationship between training and employee performance.
The Influence of Customer Experience and Brand Image on Repurchase Intention Through Product Quality as a Moderator on the Zalora E-commerce Platform : A Conceptual Framework Fatizah Amanda; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9357

Abstract

The growth of the fashion e-commerce industry in Indonesia continues to increase rapidly. This is triggered by the increasing use of the internet and smartphones. Zalora, as a leading fashion e-commerce platform, has successfully become a prominent market in Indonesia by providing a wide range of fashion products from local and international brands. In this digital era, there has been a significant transition in consumer behavior and people are moving to do their shopping through online platforms, especially for fashion products. This study aims to examine the impact of customer experience and brand image on repurchase intentions through product quality as a regulator on the Zalora e-commerce platform. This study was conducted using a quantitative approach. Data was collected through questionnaires and analyzed using the regression method. The purpose of this research is to contribute to further understanding of the influence of customer experience and brand image on customer repurchase intentions on the Zalora e-commerce platform. In addition, this study also aims to determine how product quality affects the relationship between customer experience and brand image with the intention to repurchase.
Flexibility and Social Security in Gig Workers: A Study of Gig Worker Welfare in Bandung City Azhar Humaira Syabani; Anita Silvianita; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9453

Abstract

The development of information and digital technology has brought significant changes in the structure and way of working in various industrial sectors. One phenomenon that has emerged from these changes is the gig economy, which refers to a job market consisting of temporary or short-term contract work, where individuals or workers work as freelancers or as gig workers. This phenomenon is growing rapidly in various parts of the world, including in Indonesia. This study aims to identify the welfare of gig workers in Bandung City in terms of work flexibility and social security, and provide recommendations for policy makers to regulate a more equitable and sustainable gig economy ecosystem. The results show that work flexibility has a significant positive impact on gig workers' welfare, while social security is also important but has less influence than work flexibility. Policies that support work flexibility need to be combined with policies that provide adequate access to social security for gig workers.
The Influence of Organizational Culture and Knowledge Sharing on Employee Performance with Job Satisfaction as an Intervening at PT. XYZ Hindami, Ghulam Ilmam; Silvianita, Anita; Pradana, Mahir
Formosa Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i9.11208

Abstract

PT XYZ, a large rayon fibre producing company in Indonesia, is the site of this study. Declining production, caused by a number of internal and external issues, including declining market demand and operational issues, is the basis of this research. The effect of organisational culture and knowledge sharing on employee performance, with job satisfaction as an intermediate variable, is the purpose of this study. This study uses a quantitative method that uses Partial Least Squares-Structural Equation Modeling (PLS-SEM), which is based on data collected from 286 employees of PT XYZ. The results show that job satisfaction is a mediating variable that enhances the influence of organisational culture and knowledge sharing on performance and job satisfaction. In addition, job satisfaction is also shown to be a mediating variable that strengthens the influence of organisational culture and The main result of this study is that improving organisational culture and knowledge sharing practices is essential to increase employee satisfaction. Ultimately, this will lead to an increase in the general performance of PT XYZ employees.
KEJAHATAN KEUANGAN DIGITAL: MODUS & CARA ANTISIPASI SERI KEGIATAN PENGABDIAN MASYARAKAT PERSATUAN WREDATAMA REPUBLIK INDONESIA (PWRI) PEMPROV JAWA BARAT Akbar, Aldi; Kumalasari, Amalina Dewi; Rubiyanti, Nurafni; Artadita, Sherly; Hasanah, Yulia Nur; Silvianita, Anita; Utami, Fitriani Nur; Saragih, Romat
Jurnal ADAM : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Vol. 3 No. 1 Edisi Februari 2024
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/adam.v3i1.1750

Abstract

Kegiatan workshop ini bertujuan untuk memberikan informasi dan langkah antisipasi terkait semakin maraknya penggunaan platform digital keuangan dan masih banyaknya celah-celah keamanan yang sering diabaikan oleh penggunanya. Subjek penelitian ini adalah para aparatur sipil negara yang telah purna tugas khususnya dari instansi Pemerintah Provinsi Jawa Barat yang tergabung dalam wadah Persatuan Wredatama Republik Indonesia (PWRI). Sebanyak 40 peserta antusias selama kegiatan berlangsung terlihat dari banyaknya peserta yang berbagi pengalaman dan pertanyaan-pertanyaan yang diajukan kepada pemateri. Istilah-istilah keuangan digital seperti skimming, phising, dan social engineering selain menambah wawasan juga diberikan infomasi celah-celah yang sering dilakukan oleh pelaku kejahatan guna mendapatkan informasi individu. Hasil workshop ini menunjukkan bahwa 95 % para peserta puas dengan materi literasi kejahatan keuangan digital dan menginginkan kegiatan serupa dilakukan berkala dengan topik-topik lain yang berkaitan dengan literasi dan inklusi platform keuangan digital.
Pengaruh Iklan Terhadap Minat Beli Dengan Celebrity Endorser Sebagai Variabel Moderator Fadhila, Atim; Silvianita, Anita
eProceedings of Management Vol. 10 No. 1 (2023): Februari 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada tanggal 2 Januari 2022 Iklan conditioner Pantene telah meramaikan dunia periklanan karena memiliki konsep iklan yang jauh berbeda dari iklan sebelumnya. Identik dengan wanita cantik seperti Maudy Ayunda hingga Anggun C Sasmi. Iklan Pantene menggambarkan produk Pantene yang elegan dan berkelas. Pada iklan kali ini conditioner Pantene menggunakan Keanu sebagai artis dalam iklan produk tersebut. Tujuan penelitian ini adalah untuk mengetahui Pengaruh Iklan Terhadap Minat Beli Dengan Celebrity Endorser Sebagai Variabel Moderator (Studi Kasus Iklan Di Youtube Produk Conditioner Pantene Di Jakarta). Penelitian ini menggunakan jenis pendekatan kuantitatif dengan variabel independen nya adalah iklan dan variabel dependen yaitu minat beli serta Celebrity Endorser sebagai moderator. Dalam penelitian ini yang menjadi populasi adalah seluruh masyarakat Jakarta yang pernah melihat iklan conditioner pantene di YouTube. Teknik analisis menggunakan analisis deskriptif untuk mengetahui besarnya persepsi iklan, minat beli dan celebrity endorser. Berdasarkan hasil uji t, variabel iklan memiliki nilai t hitung sebesar 6.813 yang mana lebih besar dari t tabel yaitu 1.984. Nilai koefisien determinasi R Square variabel independent (iklan) penelitian ini sebesar 0.746 atau sebesar 74.6% yang berarti hadirnya Keanu Agl sebagai celebrity endorser dalam iklan conditioner Pantene mempengaruhi minat beli sebesar 74.6%.Kata Kunci-iklan, minat beli, celebrity endorser.
Co-Authors Ade Irma Susanty Adib Alfikry Aditya, I Putu Yopha Candra Adri Firdaus Afwa, Intan Lailya Agus Maolana Hidayat Ahmad, Mokhtarrudin Aisyah Geovani Suryaningrum Akhmad Yunani Aldi Akbar Alfarisy, Ghifary Alfayza Diva Azra Allya Nabila Audia Allyfia Dhaneswari Prastowo Amalia Nursyamsiah Aprilia Diahayu Ningtias Ardika, I Gede Agus Arianto, Mahdar Arry Widodo Arsandi, Andra Yusuf Arthadita, Sherly Arya, Gusti Ayu Agung Deviana Aurik Gustomo Azhar Humaira Syabani bin Abu Sujak, Aznul Fazrin Cahyani, Made Gita Dwi Candra Wijayangka Citra Kusuma Dewi Dandy Adimas Dwi Putra Davide Calandra Dematria Pringgabayu Devi Nur Febrianti Dewi Padmi Pratiwi Dewi, Emilia Fitriana Diah Tiffani Annisa Dinda Aulia Rahmah Dinda Azzahra Dodi Jayen Suwarno Dudi Pratomo Eva Nurhazizah Fadhila, Atim Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fanisa Tris Wandani Farah Alfanur Fatizah Amanda Fauziah Adinda Kusuma Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Fitria Anjani Fitria Anjani, Fitria Fitriani Nur Utami Frandelli, Jostein Ghina Alya Audina Ghulam Ilmam H Ghulam Ilmam Hindami Gita Indah Hapsari Gusfi, Dhiya Athaya Hapsari, Ayuningtyas Yuli Harris, Rizki Maulana Helda Widyarani Lutviari Herdiansyah Gustira Pramudia Suryono Herdiawan, Muhammad Rafli Hindami, Ghulam Ilmam Hutagalung, Maria Magdalena Ihsan Hadiansah Inayah, Rachel Cinta Indah Permata Solihah Indira Rachmawati Jabir, Muh. Agung Jonneli, Halimah Husna Jostein Frandelli Khairi Widyastiara Kumalasari, Amalina Dewi Kusuma, Fauziah Adinda Kusuma, Tatiana Kusumawati, Tasya Dewi Kuswandini, Lindha Lestari, Diana Greta Femi Lianto, Fazrian M. Fikri Mahendra Fakhri Mahir Pradana Mangsor, Miza Maratur, Gracen Glory Bintang Marsha Adilla Rahmani Marthadipa, Wisnu Bagus Trio Mia Rosmiati Michele Oppioli Muhammad Luthfi Nandya, Elsavira Nathania, Geovanni Nielzhan, Haqhi Ningrum, Siska Ayu Norra Salbela Nova Novitasari, Febby Nugraha, Inda Aswa Nuraminda, Minda Nurhayati, Lina Nurul Aulia Ramadhina Omnie primiana Panggabean, Elizabeth Romaito Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramuditha, Salsabillah Putri Rizky Amanda Pratiwi, Dewi Padmi Puji Nursyabani, Annisa Purwandani, Meirissa Putra, Dandy Adimas Dwi Putri, Fatria Eka Putri, Mustika Ardya Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmat, Dafrian Nur Raja Razali, Raja Razana Ramadhani, Moch. Romy Ratih Hendayani Ridhofifattah, Krismaha Rizki Maulana Harris Romdoniah, Indah Siti Rubianti, Nurafni Rubiyanti, R. Nurafn Rubyanti, Nurafni Saleh, Yusril Salsabil, M. Amel Saragih, Rohmat Saragih, Romat Sari, Mutiara Kusuma Sari, Uut Permata Shaomi Fujiyanti Amalia Sherly Artadita Sihombing, Reni Pratiwi Solihah, Indah Permata Tarandhika Tantra Tri Indra Wijaksana Ummi Khoiri Lathifa Vallery Marcelyno Virgialdo, David Wahyu Anggoro, Febrian Setyo Widyastiara, Khairi Witjaksono, Henry Tri Adi Yudantri, Anindya Sukma Yuhana Astuti Yulia Nur Hasanah Yuliani, Amira Rizki Zahid, Azham Zidney Izzatul Ichsan