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Journal : interaction communication studies journal

Denny Sumargo's Podcast As A Source Of Information Social Issues From The Audience's Perspective Azhira Zahranisa; Siti Khumayah; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5702

Abstract

The development of new media has driven changes in how people access information, including their understanding of social issues. The emergence of new media in the form of podcasts broadcast via YouTube has become a widely used medium, including Denny Sumargo’s podcast. This study aims to describe listeners’ perspectives on Denny Sumargo’s podcast as a medium for social issues, explain the motives behind their choice of this podcast, and analyze their post-listening experiences based on the Uses and Gratifications theory. The study employs a descriptive qualitative approach using in-depth interviews with five informants and observations of YouTube viewer comments. The results indicate that the Denny Sumargo Podcast is viewed as an information medium that presents social issues in depth. Listeners’ motivations include cognitive, affective, personal integration, social integration, and tension relief needs. Listeners’ experiences are informative, emotional, and reflective, and they foster social awareness and discussion. This study affirms the role of podcasts as a new medium in shaping understanding of social issues in the digital space.
The Phenomenon of Purchasing Instagram Blue Tick Among Students at Swadaya Gunung Jati University in Cirebon Bayu Pratama Al-farizi; Siti Khumayah; Farida Nurfalah
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5822

Abstract

The presence of the Meta Verified feature on Instagram shifts the paradigm of digital authenticity from organic reputation to an economy-based symbol. This study aims to analyze the motivations of students at Gunung Jati University (UGJ), the social meaning, and the social validation obtained through the purchase of blue ticks. The research method used is descriptive qualitative. Data was collected through in-depth interviews with four informants, participant observation of account activities, and a study of documentation sourced from scientific journals and textbooks to strengthen the validity of the findings. The results of the study show that the informants' motivation was driven by the processing of impressions to build visual credibility. From a communication perspective, the active use of the blue tick plays a role in creating self-identity in the digital public sphere. In addition, possession of the verification symbol triggers an increase in digital literacy, whereby users become more careful and selective when managing content. Technical and social validation has been proven to improve students' self-concept as it brings social status recognition. The research conclusion confirms that the blue tick for students is a commodity of prestige that provides symbolic satisfaction and legitimizes their position in both digital and real social stratification.
Opportunities and Challenges For RCTV In Maintaining The Existence Of The “Wewara” Program Dwi Lestari; Siti Khumayah; Dedet Erawati
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5934

Abstract

This study aims to examine the opportunities and challenges faced by Radar Cirebon Television (RCTV) in maintaining the existence of its news program, Wewara, amid the rapid development of media convergence in the digital era. The study is motivated by changes in public media consumption patterns, where audiences increasingly prefer digital platforms over conventional television broadcasting. This condition requires local television stations to adapt their strategies to remain relevant and competitive in the media industry. This research employed a qualitative approach using a case study method to obtain an in-depth understanding of the phenomenon. Data were collected through in-depth interviews with key informants, including the Editor-in-Chief, reporters, and two viewers of the Wewara program. Observation and documentation techniques were also used to support data validity and enrich the findings. The collected data were analyzed descriptively to identify the implementation of media convergence and the challenges encountered by RCTV. The findings indicate that RCTV has implemented various media convergence strategies by utilizing digital platforms and social media as alternative channels for content distribution and audience engagement. These efforts provide opportunities to expand audience reach and maintain the relevance of the Wewara program. However, the implementation of media convergence still faces several obstacles, particularly in optimizing digital strategies, adapting to technological developments, and overcoming limitations in human resources and media management. The study concludes that media convergence plays a crucial role in sustaining the existence of the Wewara program. Therefore, strengthening editorial management, enhancing digital capabilities, and continuously innovating news content are essential to Improve RCTV’s Competitiveness In The Digital Media Landscape.
The Effect Of Price Communication On Customer Satisfaction At Cangehgar Gym In Cirebon Nafa Meliayana; Siti Khumayah; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5949

Abstract

The rapid growth of the fitness industry in Cirebon has led to increasingly fierce competition among fitness centers, making price communication one of the key factors in determining customer satisfaction levels at Cangehgar Gym Cirebon. This study was conducted to analyze the influence of price communication on customer satisfaction levels at Cangehgar Gym Cirebon using the Service Quality (SERVQUAL) approach, which encompasses the dimensions of tangibles, reliability, responsiveness, assurance, and empathy. This study employs a quantitative method, specifically a survey using a Likert-scale questionnaire distributed to Cangehgar Gym Cirebon customers, with the sample size determined based on the Slovin formula. Data analysis was conducted through instrument validity testing, reliability testing, classical assumption testing, simple regression analysis, and hypothesis testing using SPSS 29 software. The resulting regression equation is Y = 4.560 + 0.569X + e, indicating that price has a positive impact on customer satisfaction. The coefficient of determination (R²) value of 0.715 indicates that 71.5% of customer satisfaction is influenced by the price factor. The results of this study show that aligning price communication with the quality of service and facilities provided can increase customer satisfaction at Cangehgar Gym Cirebon and serves as an important component of an effective marketing communication strategy.
The Authenticity of Freelance Videography in Digital Content @Alphaworks.Id Muhammad Zainal Muttaqin; Siti Khumayah; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5963

Abstract

The rapid development of new media and the dominance of digital platform algorithms have transformed how creators construct and perform authenticity in digital content production. In freelance videography, authenticity is no longer understood as spontaneous self-expression but as a strategically constructed performative practice. This study aims to analyze how authenticity is constructed and performed on the Instagram account @alphaworks.id amid algorithmic and commercial pressures. This research employed a qualitative descriptive-analytical approach using in-depth interviews, digital content observation, and literature review. Data were analyzed through thematic analysis using Authenticity as Performativity as the primary analytical framework, supported by new media theory to explain the structural dynamics of digital platforms. The findings reveal that authenticity is constructed through the flexibility of visual and narrative styles, consistency in professional values, transparency in the creative process, and strategic relationship management with audiences and clients. Authenticity also functions as symbolic and economic capital produced through content strategies, performative practices, and selective commercial collaborations. This study concludes that authenticity in social media ecosystems is contextual, dynamic, and continuously negotiated within algorithmic and commercial structures. The findings challenge essentialist perspectives that regard authenticity as an inherent personal trait and demonstrate that authenticity in digital creative practices is a consciously managed performance shaped by platform logic, market demands, and professional identity. These findings also imply that digital creators need to balance professional identity, algorithmic demands, and commercial interests to maintain credibility in digital spaces.
The Role of Public Relations In Disseminating Information In The City of Cirebon (Case Study: Trans Cirebon Integrated Bus System) Filiah Nuralifah; Siti Khumayah; Farida Nurfalah
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.6152

Abstract

This study aims to analyze the role of public relations in disseminating information about public transportation, using the Trans Cirebon Bus Rapid Transit (BRT) as a case study. The background of this study is based on the still-limited dissemination of information regarding BRT routes, schedules, and services, which has resulted in low public interest in using public transportation. This study employs a qualitative approach using the case study method. Data were collected through in-depth interviews, field observations, and a literature review, with informants selected using purposive sampling. The theoretical framework consists of Dozier and Broom’s Theory of the Role of Public Relations and Cutlip and Center’s Communication Planning Strategy. The results indicate that public relations plays a crucial role in disseminating information through four primary functions: as an expert prescriber, a communication facilitator, a problem-solving process facilitator, and a communication technician. However, the implementation of these roles has not been optimal, particularly regarding the equitable distribution of information to the public. In addition, obstacles were identified, including limited route coverage, limited access to bus stops, and a lack of effective communication strategies. The limited dissemination of information is one of the factors contributing to low public interest, which has led to the suspension of Trans Cirebon BRT operations. Therefore, a more integrated and effective communication strategy is needed to raise awareness and encourage the use of public transportation among the public.
The Meaning of Relationships Without Status for Generation Z: A Phenomenological Study in Cirebon City Isma Azza; Siti Khumayah; Farida Nurfalah
Interaction Communication Studies Journal Vol. 3 No. 2 (2026): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i2.6248

Abstract

Advances in digital technology and social media have transformed how Generation Z interacts, contributing to the emergence of Relationships Without Status, a romantic relationship characterized by emotional intimacy without formal commitment. This study aims to explore the meaning of Relationships Without Status among Generation Z in Cirebon, identify the emotional and social challenges they experience, and examine the influence of the local socio-cultural environment. A qualitative phenomenological approach was employed using in-depth interviews with five informants, supported by non-participant observation, documentation, and a literature review. Data were analyzed through transcript coding, data reduction, thematic interpretation, and narrative presentation. The findings indicate that Relationships Without Status provide emotional freedom and opportunities for self-discovery but also generate anxiety, uncertainty, overthinking, and social pressure due to the absence of commitment. In Cirebon, where religious and traditional values remain influential, these relationships reflect a negotiation between modern relationship practices and prevailing social norms, highlighting both emotional flexibility and psychological vulnerability among Generation Z.
The Role of Business Communication In Building Customer Satisfaction and Loyalty (24-Hour Cell Phone Store in East Cirebon) Nok Rines Ismara; Siti Khumayah; Farida Nurfalah
Interaction Communication Studies Journal Vol. 3 No. 2 (2026): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i2.6363

Abstract

Competition among mobile phone retailers in East Cirebon is intensifying, with products and prices that are relatively homogeneous. Under these conditions, business communication becomes a key factor in differentiating services and the consumer experience. However, existing studies on business communication and customer loyalty have largely examined conventional retail or service settings with fixed operating hours, leaving communication dynamics within a continuously operating (24-hour) retail context underexplored, despite the distinct challenges posed by round-the-clock service demands, fluctuating customer volume, and staff fatigue. This gap is academically significant because it limits current understanding of how business communication theory applies under non-standard operational conditions. This study aims to address this gap by analyzing the role of business communication in shaping customer satisfaction and loyalty at a 24-hour mobile phone retail counter in East Cirebon. The research focuses on the forms of business communication, factors that support and hinder satisfaction and loyalty, and the role of communication in building long term relationships. The research employs a qualitative approach using interviews, observation, and documentation. The study was conducted at one such counter, namely the Wahyu Cell 24-Hour Counter, as a representative sample of the research subject. Data analysist utilized the Miles and Huberman model. The result indicate that business communication takes place through face-to-face interactions and WhatsApp, following a two-way, consultative pattern. Customer satisfaction is influenced by the clarity of information, speed of service, and communication style. Loyalty is formed through consistent positive experiences, not directly from satisfaction. Communication barriers arise under operational conditions such a peak hours and system disruptions. This study demonstrates that business communication plays a crucial role in shaping satisfaction and loyalty in a contextual and sustainable manner
Co-Authors Abdul Jalil Hermawan Abdullah Abdullah Adelia, Kania Destriawati Adi Nugraha Adiansyah, Achmal Hakim Adinda Salwa Salsabila Adinda Salwa Salsabila Afwan Abdi Salam Aghnia Dian Lestari Agnia, Neneng Siti Agus Supriyadi Aimanul Hakim Ajeng Putri Wulan Guritno Akbar, M. Hikmal Aldi Febrian Jaya Alfandi Fadillah Alfitri, Alfi Alifa Aliya Rivani Putri Alya Sabrina Rahmadhani Amellia Amellia Andi Lala Anez, Celbi Angelica, Nevlin Angga Kurniawan Aninditto Rivally Sudarisman Annisa Annastia Suarna Apriliani, Zahra Arni Apriliyanti, Rena Arthawidya, Wita Aryana, Regina Ayu Apriliyani Azahra, Ditha Arditia Azhira Zahranisa Baihaqi, Anienda Noor Laila Balqis Salsabilah, Lady Bayu Permana, Novandi Bayu Pratama Al-farizi Billa, Putri Salsa Brian, Calvino Cahyani Cahyani Chuluk, Nisa Amelia Cindy Aulia Rahmadina Daimah Daimah Davita, Sacharissa Dedeh Ermawati Dedet Erawati Defi Febrianti Desi Maelinda Desi Permatasari Desy Permatasari Dewi, Meliyana Wati Dharliana Hardjowikarto Dharliana Hardjowikarto Dian Andriany Dian Lestari, Aghnia Dicky Triansyah Dimas Widi Dwiputra Dimas Zuanfaizin Pamungkas Dinanty, Yolanda Dara Diny Tri Agustin Dirgantara Yosef Dwi Lestari Elga Elgia Eprin Endang Sutrisno Eni Listiana Erland Ramadhia Putra Euis Nurohmah Fadhila, Rheza Yapi Fadhilah, Amiroh Nur Fadhillah Shofa Lucyana Fadillah, Alfandi Faiz Abdul Haq Faiz Muhammad Kautsar Fani Maharani Farida Nurfalah Farida Nurfalah, Farida Fatwa Mutaqin Faudzi, Azwar Fauziah, Riska Fayyadh Fadhlurrohman Assegap Febrian Jaya, Aldi Fernando Hakim Fiki Azkiya Filiah Nuralifah Fira Hasanah Firman Fathurrahman Fitriyani Fresy Latifah Azies Frizqy Afia Grandi Gani Akbar, Muhamad Ghina Amaliyah Gita Wibowo, Tifanny Aurelia Grandi, Frizqy Afia Habib Rahman Hagies Ferdiansyah Akbar Haifa Nurul Anfi, Aura Haikal Fajrin Hamdi, Rizal Hanan, Ruina Adzra Haryani, Salzabila Hasanah, Fira Helsa Liski Hendrawan, Ruli Herlina Nur W Hindratma, Deffy May Husniati, Meylina Iis Aisah, Iis Ika Atikah Ikah Marikah Ikawati, Fina Ilham Fauzian Andika Ilham Wahyudin Iman Nuryadi Imawan , Khaerudin Indah Nurilah Ipik Permana Iqlima Anindia Halimatussa'diyah Isma Azza Isma Qonaah Ismatuzzaeni Ismatuzzaeni Ismatuzzaeni, Ismatuzzaeni Istinaroh, Titin Iwan Yusuf Ridwan Jannah, Ghina Roudhotul Juliana, Encep Kacung Arif Rohman Kartini Kartini Khaerudin Imawan Khalimatul Sa'diyah, Salsabilah Khoirul Umam Komalasari Komalasari Komalasari Komalasari Krisna Pratiansyah, Panji Ladini, Idfi Eva Leni Rohida Lestari, Ratna Ayu Listiana, Eni Lita, Lita Lukita, Farhan Zerlinda Lusiana Herawati Lutfi Nur Baity M. Nuruzzaman Mardiani, Lina Meisy Septia Muzdalifah Meylani, Memey Miastuti Miftahul Jannah Miftahul Jannah Moch Fakhruroji Mochamad Adam Syahdani Moh Sutarjo Moh Sutarjo Moh. Sutarjo Mohammad Zidan Ramdhani Mohd Azuan Bin Mohd Alias Mohd Naufal Bin Yunos Muabdan, Muabdan Muchtar, Aiman Aditya Muhaemin, Enjang Muhamad Gani Akbar Muhammad Fauzan Hazami Muhammad Hudan Fathanudin Muhammad Triesnabayu Muhammad Zainal Muttaqin Mukarto Siswoyo Muriany, Jossy Andro Mutaqin, Fatwa Nadia Nisa Aulia Nadya Salsabilla Stephanie Nadya Salsabilla Stephanie Nafa Meliayana Naufal Noor Fadillah Nevlin Angelica Nisrina Nur Alfi Laili Nok Rines Ismara Nugraha, Noval Nur W, Herlina Nur Wahidin Nurahman, Reza Nurhana Dhea Parlina Nurilawati, Nurilawati Nurmalia, Indah Nurnabila, Zahra Akilah Nursahidin . Nuryadi, Iman Oktoviani, Lia Patmawati Patmawati Pizah, Azhar Nur Aulia Prafieta Amarta Pratiwi, Chandra Putri Amalia Putri Wulan Supriatin Putri, Aprilia Sabila Putri, Faradita Sari Eka Putri, Nabila Putri, Nadya Angelica Difiana Putri, Olivia Dwi Marliana Rachmat Dewantoro Rafly Ananda Yanuar Rahmandika, Rizal Rahmat Hidayat Rahmat Hidayatullah Rahmayanti Rahmayanti Rahmayanti Rahmayanti Rahmayanti Restu Holiskya Rhenaya Fauziyah Friski Rhevallino Daneztha Sulintang Ria Apriliyani Putri Ridwan, Iwan Yusuf Risti Agustina Riyati, Rin Rizal Rahmandika Ropiah Ropiah Rudi Setiawan Salsa Azzahra Irvanianto Salzabila Haryani Sandy Jatmika Fauzan Santoso, Akbar Putra Sari, Siti Nadia Sarifhatul Aini Yuliyus Putri Sehan Yudha Fahreza Selamonika, Tiara Septiany, Fenny Silvi Riani Siti Adira Kania Siti Anisah Siti Fatimah Siti Fatimah Sri Wulandari Sri Wulandari Suhartanti, Sita Wirantik Sukari Sukari Sukari Sukari, Sukari Suratno, Ade Inggit Suryati, Iis Susanti, Andhini Indah Sutarjo Sutarjo Syahdani, Mochamad Adam Syahputra, Ahmad Reynaldi Syahril Ramadhan, Raden Muhammad Syuban Tri Andoyo Tazqiyatas Safira Teddy Arif Permana Tiar Handayani Tiyarna, Achmad Ivan Tri Andoyo, Syuban Triansyah, Dicky Umami, Roisatul Vickry febrian Wahyudin, Ilham Welly Wihayati Welly Wihayati, Welly Widyanto Widyanto Winda Winda Winda Winda Wita Arthawidya Wulani Wulani Yanuar, Rafly Ananda Yones, Novita Yosa Yosa Yosa, Yosa Yudha Fahreza, Sehan Yulia Puji Lestarii Yulistiani Yulistiani Yusuf Yusuf Zain, Yoga Pramudya Azhar