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A Marine Tourism Management Model Based on Community-Based Tourism and Its Role in Increasing The Income of Coastal Communities in Balikpapan City Markhamah, Siti; Soesilowati, Etty; Rahmawati, Farida
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 2 (2024): December 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i2.357

Abstract

This study aims to describe the management of community-based tourism in the coastal area of Balikpapan City, analyze the suitability between the assessment of interests and expectations of the community towards the implementation of CBT dimensions, and determine the effect of marine tourism development on increasing the income of coastal communities. Data analysis was conducted using Quantitative Descriptive Analysis, Importance-Performance Analysis, and Multiple Regression Analysis. The results show that the management of community-based marine tourism in the coastal area of Balikpapan City is generally in the good category. Multiple linear regression analysis shows that CBT-based marine tourism has a significant influence on increasing the income of coastal communities. Practical suggestions include increasing the protection and conservation of coastal ecosystems through the involvement of visitors and coastal communities, as well as involving the community more in tourism-related policy making
The Effect of Social Media Services on MSMEs Business Turnover Mediated by Customer Engagement Variables at Food and Beverage MSMEs in Balikpapan City Turuallo, Nelly; Soesilowati, Etty; Soseco, Thomas
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 4 (2025): April 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i4.396

Abstract

This study aims to examine the effect of social media services on business turnover of MSMEs in Balikpapan City, with the mediating variable of customer engagement. This study uses quantitative approach with cross-sectional design and path analysis method. The research population includes MSMEs in the food and beverage sector in Balikpapan, with a total sample of 258 MSMEs taken randomly. Data collection was conducted through a Likert scale-based questionnaire, and data analysis technique using path analysis. The results show that social media services have a significant influence on customer engagement and business turnover of MSMEs. In addition, customer engagement significantly mediates the effect of social media services on turnover. This means that the use of social media can increase customer engagement which leads to an increase in business turnover. The significance of value in the Sobel test shows that the mediating effect of customer engagement in this relationship is quite strong. The conclusion from this study is that customer engagement plays an important role in strengthening the impact of social media services on MSME business performance. Thus, MSMEs in Balikpapan are suggested to utilize social media more interactively in order to increase customer engagement, which in turn will lead to increased business turnover.
Role Of Public-Private Partnership In Improving The Economy Through Tourism Development At Disporapar Balikpapan City Abdulloh, Abdulloh; Markhamah, Siti; Soesilowati, Etty
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

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Abstract

Public-Private Partnership (PPP) is a collaboration between the government and the private sector in planning, funding, building, managing or providing public services, this is also carried out by the Balikpapan City Dispporapar Service to improve the economy through tourism development. This research aims to describe and analyze the implementation of government partnerships through the Balikpapan City Disporapar and private parties in tourism development and the benefits for the surrounding community by looking at the output and outcomes of the existing partnerships. The method used in this research is qualitative with data collection using observation techniques, in-depth interviews and documentation. Informants were determined using a purposive sampling technique that was adapted to data needs. The public-private partnership variable is seen from several aspects, namely implementation, community empowerment, technical guidance with partners and commercialization. The data analysis technique uses interactive analysis from Miles and Hubberman which consists of data reduction, data presentation and conclusion. The results of the research show that the implementation of the Public Private Partnership between the Balikpapan City Disporapar and the private sector is through a CSR (Corporate Social Responsibility) funding scheme and a cooperation agreement scheme, then the Balikpapan City Disporapar and Tourism also provides technical guidance so that tourism development can be optimal for the actors. businesses operating in the tourism sector and young entrepreneurs, the impact of PPP on improving the economy of communities around tourist destinations in Balikpapan City, namely creating new business opportunities in the tourism sector, creating local economic development and increasing community income
SUSTAINABILITY STRATEGY OF INTEGRATED ORGANIC FARMING BASED ON CIRCULAR ECONOMY IN REALIZING SUSTAINABLE AGRICULTURE AND FOOD SYSTEM Sucihatiningsih Dian Wisika Prajanti; Etty Soesilowati; Etty Puji Lestari
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 2 (2025): Volume 9, Nomor 2, June 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i2.39889

Abstract

It becomes a dilemma when on the one hand to meet market needs, people massively utilize the environment and on the other hand it causes damage, especially in agriculture. There needs to be an appropriate problem approach to overcome this. The purpose of this research is to develop a strategy model for implementing integrated organic farming based on circular agriculture. This research uses quantitative methods with sequential exploratory design. This design begins with quantitative research first, then qualitative with the aim of completing the discussion with Analytical Hierarchy Process (AHP) analysis. The economic dimension has the greatest weight with a value of 0.381. This indicates that in realizing organic farming integrated with Circular Economy, the first thing that needs to be focused on is the economic dimension by making production cost efficiency (Rank 1; GW 0.118).
PENGUATAN EKONOMI LOKAL MELALUI DIGITALISASI UMKM PEREMPUAN: STUDI KASUS KELOMPOK TANI WANITA DESA SIDODADI Farida Rahmawati; Etty Soesilowati; Magistyo Purboyo Priambodo; Lustina Fajar Prastiwi
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 2 (2025): Periode Oktober 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i2.6435

Abstract

Strengthening the local economy through the active role of the Women Farmers Group (KTW) by improving digital marketing technology skills is an effective strategy for developing rural MSMEs. Sidodadi Village in Malang Regency has several key agricultural commodities such as bananas, cassava, and corn, which are mostly processed and marketed by women’s MSME groups. However, several challenges remain, including limited institutional management capacity, lack of knowledge about digital marketing technology, and restricted market access, making it difficult for MSMEs to compete. This community service aims to assist the Women Farmers Group in improving institutional management capacity and digital marketing skills through training and mentoring activities. The program was conducted in Sidodadi Village using survey, socialization, and training methods, followed by evaluation. The evaluation results show that participants were enthusiastic, actively involved, and demonstrated improved understanding and skills in using digital marketing tools. The activity successfully encouraged the group to optimize digital marketing for the sustainable growth of rural MSMEs. Therefore, this service is expected to increase the efficiency of agricultural product marketing and positively impact community welfare and income.
Ekonomi Sirkular Produk Minuman Herbal dan Karakteristik Fisiko-Kimiawinya Soesilowati, Etty; Susanti, Evi; Prihatini, Hikmah Tri
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.581

Abstract

The circular economy seeks to maximize resource utility while enhancing waste materials’ added value. Herbal beverages are derived from biopharmaceutical plants, commonly using ginger, cardamom, turmeric, aromatic ginger or lesser galangal, and curcuma. This study had two primary objectives: (1) to analyze the physicochemical characteristics of instant ginger, instant turmeric, and instant ginger beverages, and (2) to enhance the economic value of production waste by converting it into liquid organic fertilizer (POC). The research was conducted at the small and medium enterprise “AIG Bunda Nisa” in Semarang Regency, Indonesia. Physicochemical characteristics were assessed through proximate analysis, and the quality of the POC was evaluated based on the standards set by the Indonesian Ministry of Agriculture (No.216/KPTS/SR.310/M/4/2019). The findings revealed that waste from the production of instant herbal drinks can be effectively repurposed as POC. The analysis showed that instant ginger beverages have higher ash and carbohydrate content than fresh ginger but lower total fat and protein content. Additionally, instant ginger beverages’ caloric value and carbohydrate content are higher than fresh ginger. Conversely, instant ginger’s protein content is lower than fresh ginger’s. In the case of turmeric, the ash, total fat, moisture, and protein content in fresh turmeric were lower than in instant turmeric beverages.
Optimizing The Utilization of Candi Banana as Functional Food and Import Substitution of Industrial Raw Materials through The Application of Appropriate Technology Soesilowati, Etty; Mizar, M. Alfian; Fauzan, Slamet; Nusa, Cassandra Permata; Nurinda, Mei Sulfia
Proceedings International Conference on Education Innovation and Social Science 2024: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Indonesia is one of the countries known as the world's banana (Musa Paradisiaca) producer, where 50% of Asian banana production comes from Indonesia. Bananas are one of the sources of prebiotics that fight free radicals that trigger oxidative stress, especially for people with hypercholesterolemia, Alzheimer's Disease, and Autism. There is a type of Pisang Candi (Musa Paradisiaca Fa. Corniculata) that is gluten free and is the largest commodity in Malang Regency, especially Sidodadi village. The research aims to process bananas into various forms of functional food through the use of appropriate technology and test their physiochemical content. The method of activity was carried out through technological engineering and proximate testing through a research & development approach. The results showed that 100 grams of banana flour contained 3.297% protein, 82.966% carbohydrate, 0.573% fat, 2.384% ash/mineral, and 10.780% water. For the banana to have a long shelf life and not easily experience browning due to its polyphenol content, it is dried and made into flour. The benefits of the research and development are increased capacity of farmers, increased quality and added value of temple banana products, and the availability of import substitution of industrial raw materials, which has implications for increasing their income.
Financial Technology Strategies in Overcoming Financial Inequality and Improving Financial Access Mohamad Kohirudin; Thomas Soseco; Vika Annisa Qurrata; Etty Soesilowati
International Journal Business, Management and Innovation Review Vol. 2 No. 4 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i4.169

Abstract

This study analyzes the role of financial technology (fintech) strategies in addressing financial inequality and improving access to financial services in Indonesia. Fintech, through innovations like e-wallets, technology-driven lending, and micro-investments, plays a crucial role in promoting financial inclusion, especially for communities underserved by traditional banking systems. By leveraging digital platforms, fintech can offer affordable and accessible financial services to a broader segment of the population, particularly in rural or remote areas where conventional financial institutions have limited reach. The research employs a qualitative approach using a literature review of reports and publications from reputable sources, such as Bank Indonesia, the Financial Services Authority (OJK), and global fintech industry analyses from the past decade. The findings emphasize three key pillars for effectively reducing financial gaps: fostering collaboration between traditional financial institutions and fintech companies, enhancing financial and digital literacy, and strengthening regulatory frameworks and digital infrastructure. Through these strategies, fintech has the potential to drive economic growth, reduce poverty, and promote social welfare. The study concludes that fintech can be a catalyst for creating an inclusive, equitable, and sustainable financial system, thus contributing to Indonesia’s overall development and social well-being. These strategies align with broader efforts to build a more resilient and inclusive economy.
Co-Authors - Jumaeri Abd. Rasyid Syamsuri Abdulloh Abdulloh Adhim, Assafrul Ali Adhim, Assafrul Ali Agung Haryono Agung Yudhi Pramono Agung Yudhi Pramono, Agung Yudhi Agus Wahyudin Alifia Azzahrah Amin Pujiati Andi Basuki Andryan Setyadharma Anik Rahmawati, Anik Anita Widyawati Aryan Eka Prastya Nugraha, Aryan Eka Prastya Assafrul Ali Adhim Avi Budi Setiawan Avi Budi Setiawan Ayu, Lely Kusumaning Azizah, Puspa Dewi Baiq Diyah Rumingsih, Baiq Diyah Bambang Priyono Budi Eko Soetjipto Cahyo Budi Utomo, Cahyo Cassandra Permata Nusa Chatarina Umbul Wahyuni Christy Elisha, Lempira Delu Damelia Delu Damelia, Delu Dewi Ayu Sakdiyyah Dewi Liesnoor Setyowati Dhita Prasisca Mutiatari Djoko Widodo Dyah Maya Nihayah Dyah Rini Indriyanti Efriyani Sumastuti Efryani Sumastuti Eko Handoyo Emi Anwarul Prastiwi, Emi Anwarul Erni Suryandari, Erni Etty Puji Lestari Eva Banowati Evi Susanti Fahrur Rozi Farida Rahmawati Fathur Rokhman Fitri Nurhayati Gias Agrianto Gita Yuliantina Parameswari Grace Natalia Marpaung Grace Natalia Marpaung, Grace Natalia Handayani, Trisna Handoyo, Puji Handayati Haryono Haryono Hidayatun, Hidayatun Hidayatun, Hidayatun Hikmah Tri Prihatini I Wayan Bayu Wiarta Indri Rahmawati Isti Hidayah Karmelia Ardhyanti Nor Fauzin Khaironi, Khaironi Kusuma, Nova Indra Latisha Sarah Lita Latiana Lustina Fajar Prastiwi M. Alfian Mizar Maeriyana, Maeriyana Maeriyana, Maeriyana Magistyo Purboyo Priambodo Mahmud Yunus Makbuludin Makbuludin, Makbuludin Maman Rachman Margunani, Margunani MARIA BINTANG Markhamah, Siti Melati, Inaya Sari Mohamad Kohirudin Muh Fakhrihun Na'am Muhammad Aris Ichwanto Musino, Musino Musino, Musino Na:am, Muh Fakhrihun Nadhirin, Nadhirin Nafisa, Rizki Nana Kariada Trimartuti Nana Kariada.TM Nasikh Noffik Ermawati, Noffik Novirin, Barli Novita Rahmawati, Novita Nur Chayyi, Nur Nurinda, Mei Sulfia NURLAELA NURLAELA Octavianti Paramita P. Eko Prasetyo Pangestu, Yustiko Arvan Gilang Parameswari, Gita Yuliantina Parameswari, Gita Yuliantina Phany Ineke Putri Phany Inneke Putri Prihatini, Hikmah Tri Priyanto, Agustinus Sugeng Puji Handayati Qurrata, Vika Annisa Ratna Dwi Nastiti Renny Dwijayanti Retno Budi Wahyuni Rinda, Rinda Herdiyani Rizki Nafisa Rusdarti - Rusiyanto Rusiyanto, Rusiyanto S.Pd. M Kes I Ketut Sudiana . Satya Budi Nugraha Sidha Belanandra Radise Siti Ismuzaroh Siti Mas’ula Slamet Fauzan Sucihatiningsih Dian Wisika Prajanti Sumihudiningsih, Yekti Syaiful Amri Tania Wicaksana Thomas Soseco Thomas Soseco Thriwaty Arsal Tjaturahono Budi Sanjoto Tjetjep Rohendi Rohidi, Tjetjep Rohendi Tri Atmaja, Hamdan Tri Joko Raharjo Turuallo, Nelly Wahid Akhsin Budi Nur Sidiq, Wahid Akhsin Budi Nur Wahyuningrum, Febrianti Wicaksana, Tania Widiyanto . Widiyanto Widiyanto Widiyanto Widiyanto Yozi Aulia Rahman Yozi Aulia Rahman, Yozi Aulia Yudhi Pramono, Agung Yudhi Pramono, Agung Yustiko Arvan Gilang Pangestu