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All Journal Agregat: Jurnal Ekonomi dan Bisnis Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JSHP (Jurnal Sosial Humaniora dan Pendidikan) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Daengku: Journal of Humanities and Social Sciences Innovation JCDD JOEL: Journal of Educational and Language Research IIJSE

Zulkifli Musannip Efendi Siregar

Universitas Labuhanbatu

Author-ID : 3883971

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Effect of Communication, Decision Making, on Performance by Mediation of Job Satisfaction at the Youth, Sports Office, Culture and Tourism Office Labuhanbatu Regency Syarifah Nuraini; Zulkifli Musannip Efendi Siregar; Christine Herawati Limbong
Quantitative Economics and Management Studies Vol. 3 No. 1 (2022)
Publisher : Yayasan Ahmar Cendekia Indonesia

The purpose of this study was to determine the effect of communication on job satisfaction, to determine the effect of decision making on job satisfaction, to determine the effect of communication on performance, to determine the effect of decision making on performance, to determine the effect of job satisfaction on performance, to determine the effect of communication on performance. performance mediated job satisfaction, to determine the effect of decision making on job satisfaction mediated performance at the Department of Youth and Sports, Culture and Tourism of Labuhanbatu Regency. In this study using quantitative research methods. The population in this study was 70 people, and the sampling technique used was saturated sampling, so that the sample amounted to 70 people. Data collection techniques using documentation, interviews and questionnaires and using a Likert scale instrument for measuring questionnaires. This research uses data analysis method using SmartPLS 3 software which is run on computer media. PLS (partial least square) is a variant-based structural equation analysis (SEM) which can simultaneously test the measurement model as well as test the structural model. The results showed that communication had a positive effect and communication had a positive and significant effect on job satisfaction. Decision making has a positive and significant effect on job satisfaction. Communication has a positive and significant effect on performance. Decision making has no significant effect on performance. Job satisfaction has a negative and significant effect on performance. Communication has a positive and significant effect on job satisfaction mediated by job satisfaction. Decision making has a positive and significant effect on job satisfaction mediated by job satisfaction.

The Effect of Price Perception And Brand Image On Satisfaction For Customer Loyalty At Tempe Herber (HB) Factory Fitria Riskiana Ritonga; Zulkifli Musannip Efendi Siregar; Mulya Rafika
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

The purpose of this study was to determine the effect of price perception on loyalty, price perception on satisfaction, brand image on loyalty, brand image on satisfaction, satisfaction with loyalty, price perception on loyalty through satisfaction, brand image on loyalty through satisfaction at the tempe harber factory. The research that has been done is using quantitative research methods. In this study the population is unknown so I used Ruus Lemeshow so that the sample used was 100 people. While the data collection technique was by distributing questionnaires to consumers at the Tempe Harber factory, by measuring the coefficients using a Likert scale. The research also uses smartPLS3 software. PLS (partial least square) is a structural equation analysis (SEM) which can simultaneously test the measurement and structural measurement models. From the results of research that has been done, it can be seen that consumer satisfaction can mediate price perception on loyalty, and satisfaction can also mediate brand image on loyalty, price perception has no positive and significant effect on loyalty, price perception has a positive effect on satisfaction, while brand image has a positive effect. and significantly on loyalty and brand image a positive and significant effect on satisfaction.

The Influence of Service Quality, Taste, and Perceived Price on Customer Loyalty by Mediating Customer Satisfaction M. Fikri Ashari; Zulkifli Musannip Efendi Siregar; Abd. Halim
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1631

This study aims to determine the effect of service quality, taste and price perceptions on customer loyalty through consumer satisfaction as a mediating variable. The population in this study were 100 populations of Mas Be geprek chicken customers. The sample in this study were 62 respondents with the purposive sampling technique used. The method used is the Quantitative Descriptive research method with data collection techniques in this study using a questionnaire in the form of a Google Form and distributed online via WhatsApp social media. The data analysis technique in this study is to use the SmartPLS SEM analysis method, with the media in data processing using the SmartPLS 3 program. The results of this study explain that Service Quality has no significant positive effect on Customer Satisfaction; Taste has a positive and significant effect on Customer Satisfaction; Price has a positive and significant effect on Customer Satisfaction; Service Quality has no significant positive effect on Customer Loyalty; Taste has a positive and significant effect on Customer Loyalty; Price has no significant positive effect on Customer Loyalty; And Customer Satisfaction as a mediation of Service Quality, Taste and Price has a positive effect on Customer Loyalty. Service Quality has no significant positive effect on Customer Loyalty; Taste has a positive and significant effect on Customer Loyalty; Price has no significant positive effect on Customer Loyalty; And Customer Satisfaction as a mediation of Service Quality, Taste and Price has a positive effect on Customer Loyalty. Service Quality has no significant positive effect on Customer Loyalty; Taste has a positive and significant effect on Customer Loyalty; Price has no significant positive effect on Customer Loyalty; And Customer Satisfaction as a mediation of Service Quality, Taste and Price has a positive effect on Customer Loyalty.

Co-Authors A Halim Abd. Halim Ade Parlaungan Nasution, Ade Parlaungan Adli, Mughaimin Agus Setyo Pranowo Alfazrin Nst Anggi Angga Resti Arti, Seni Aziddin Harahap Bhakti Helvi Rambe Candra Kirana Chika Wahyuni Christine Herawati Limbong Christine Herawati Limbong Desmintari Dewi Rama Niati Dini Hariyati Adam Ervinawati Ervinawati Fadilah Fadwa Fadzil Hanafi Asnora Fadzil Hanafi Asnora Fauziah Hanum Fitri Masraya Siregar Fitria Riskiana Ritonga Ikhwanuddin Lubis Kurnia Tika Sari Lia Safitri Lubis, Junita M. Fikri Ashari Marihot Marihot Meisa Fitri Nasution Muhammad Amin Nasution Muhammad Yasir Arafat Pohan Mulya Rafika Mulya Rafika Mulya Rafika Noni Pratiwi Nur Izzati Presty Utami Nursiha Ramadani Nasution Pitriyani Pitriyani Pristiyono Pristiyono R. Indra Kusuma Jaya R.Indra Kusuma Jaya Rachmat Rachmat Rafika, Mulya Ridwan Nasution Rina Masruroh Rizki Syahputra Rosnaini Nasution Sahmuddin Sahmuddin Sampurna Tua Hasibuan Siti Lam'ah Nasution Siti Lam'ah Nasution Sumitro Sumitro Syarifah Nuraini Tasman Tasman Towaf Totok Irawan YUDI NUR SUPRIADI Yudi Prayoga Yudi Prayoga Yuli Apriani

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