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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Social Economic of Agriculture Journal of Innovation and Applied Technology ECSOFiM (Economic and Social of Fisheries and Marine Journal) AGRISE Habitat Jurnal Farmasi Klinik Indonesia IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Journal of Digital Marketing and Halal Industry JUDICIOUS: Journal of Management Jurnal Dinamika Sosial Ekonomi Multicience Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah SOSIO AGRIBIS
Fitria Dina Riana
Brawijaya University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Evaluasi Keberlanjutan Program Pemanfaatan Pekarangan di Kota Batu Az Zahra, Wara' Geffa; Riana, Fitria Dina; Sujarwo
Jurnal Ilmu Pertanian Indonesia Vol. 0 No. 00 (2025): inpress
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pemanfaatan pekarangan atau yang biasa disebut KRPL (Kawasan Rumah Pangan Lestari) atau P2L (Pekarangan Pangan Lestari) memiliki potensi untuk meningkatkan ketahanan pangan dan kesejahteraan masyarakat di Kota Batu. Penelitian ini bertujuan untuk mengevaluasi tingkat keberlanjutan program ini dengan pendekatan multidimensional yang meliputi dimensi sosial, lingkungan, dan ekonomi. Penelitian menggunakan metode Multidimensional Scaling (MDS) melalui pendekatan Rapid Appraisal for Home Garden (RAP-HG) dengan data yang diperoleh dari penilaian responden terhadap atribut-atribut kunci di masing-masing dimensi. Pengolahan data dilakukan dengan software Microsoft Excel dan menghasilkan tiga output utama, yaitu analisis ordinasi indeks keberlanjutan, analisis leverage, dan analisis Monte Carlo untuk validasi data. Hasil penelitian menunjukkan bahwa dimensi sosial memiliki indeks keberlanjutan tertinggi (63,06%), diikuti oleh dimensi lingkungan (59,94%) dan dimensi ekonomi (59,80%). Secara keseluruhan, tingkat keberlanjutan program termasuk kategori cukup berlanjut. Temuan ini mengindikasikan bahwa meskipun program telah memberikan dampak positif pada keberlanjutan, tetapi peningkatan masih diperlukan untuk mencapai kategori tertinggi, yaitu sangat berlanjut. Strategi keberlanjutan yang diusulkan berdasarkan analisis Leverage mencakup peningkatan pemahaman cara bertani, penguatan dukungan masyarakat, pengendalian hama yang lebih berkelanjutan, dan peningkatan kuantitas panen. Dengan demikian, penelitian ini memberikan wawasan penting bagi pengambil kebijakan dan pelaksana program dalam merancang intervensi yang lebih berkelanjutan untuk mendukung ketahanan pangan lokal.
Analysis of Factors Affecting Rice Farmers' Intentions in the Use of Smart Farming Technology in Kanigoro Village, Pagelaran Sub-District, Malang Regency Aulia, Syifa; Riana, Fitria Dina; Hartono, Rachman; Nugroho, Tri Wahyu; Meitasari, Deny; Rahman, Moh. Shadiqur
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.21

Abstract

The low adoption of smart farming technology among farmers, despite the availability of tools in Kanigoro Village, Pagelaran Subdistrict, is the main issue addressed in this study. Technologies such as the Smart Soil Sensor and Bird Control Sound System have not been optimally utilized, even though they can improve agricultural efficiency and productivity. This study aims to analyze the influence of attitude, subjective norm, and perceived behavioral control on farmers’ intention to adopt smart farming technology, using the Theory of Planned Behavior (TPB) framework. The research employed a quantitative approach involving 100 rice farmers, with data collected through structured questionnaires and direct interviews. Data were analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS) with the help of WarpPLS 7.0 software. The results show that all three independent variables-attitude, subjective norm, and perceived behavioral control-have a positive and significant effect on farmers’ intention. Among these, perceived behavioral control has the most dominant influence, followed by subjective norm and attitude. These findings suggest that beyond building positive attitudes, it is essential to strengthen social support and increase farmers' confidence in their ability and access to technology to enhance the adoption of smart farming practices.
APAKAH GENDER MEMPENGARUHI PERILAKU KONSUMSI BERKELANJUTAN DALAM PERSPEKTIF COM-B? (STUDI KASUS PERILAKU MENGURANGI KONSUMSI DAGING) Syarif, Hilmi Dzakwan; Fitria Dina Riana; Rachman Hartono
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 4 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The global population is projected to reach 9.7 billion by 2050, increasing food demand and straining the environment. Meat consumption, responsible for 31% of global greenhouse gas emissions, drives deforestation, biodiversity loss, and climate change. Despite its environmental and health risks, global meat consumption is expected to rise by 76% by 2050. In Indonesia, while tempeh and tofu are cultural staples, plant-based protein consumption has declined, contradicting climate commitments under the Paris Agreement. This study analyzes meat consumption behavior among 384 Universitas Brawijaya students (18-25 years) using the COM-B model, focusing on capability, opportunity, and motivation. Significant gender differences emerged in capability (e.g., cooking skills and environmental awareness), opportunity (e.g, habit consumption and sosio environtmrntal),and motivation (e.g., males’ preference for meat, driven by masculinity traits). Key barriers include taste and habitual meat consumption, while opportunities involve affordability and interest in healthy food. Effective strategies include improving plant-based meat appeal, providing information on meat’s harmful effects, and offering affordable alternatives. Gender-tailored interventions addressing motivations and capabilities are essential to promote plant-based protein adoption and reduce meat consumption. Keywords: Behavior change, reducing meat consumption, plant-based protein alternatives, and young adulthood
Inkubasi Agroindustri Kecil Menengah melalui Optimalisasi Sistem TIK Berbasis Website Maulidah, Silvana; Yuswita, Effy; Riana, Fitria Dina; Dewi, Heptari Elita; Aprilia, Anisa; Hartono, Rachman; Putri, Della Aprilia Danaparamita; Sa’adah, Siti Lailatus
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 4 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i4.24654

Abstract

Perkembangan teknologi informasi dan komunikasi (TIK) yang pesat telah memberikan peluang besar bagi agroindustri kecil dan menengah untuk meningkatkan efisiensi dan daya saing usaha. Melalui promosi pada platform pemasaran digital, pelaku usaha dapat menjual produk secara luas, menembus pasar baru, dan meningkatkan penjualan. Program pengabdian masyarakat bertujuan untuk memberikan pelatihan kepada usaha Agrowisata Lumbung Stroberi Pandanrejo mengenai pemanfaatan TIK berbasis website dalam strategi pemasaran digital. Kegiatan dilaksanakan pada bulan Agustus 2024 di Desa Pandanrejo, Kota Batu dan bekerja sama dengan BUMDes Raharjo. Tahapan kegiatan meliputi: a. Pra-kegiatan melalui observasi dan identifikasi kebutuhan, b. Kegiatan (pengembangan, optimalisasi website agrowisata, dan sosialisasi dan pelatihan kepada pengelola), dan c. Evaluasi efektivitas website sebagai media promosi. Hasil menunjukkan bahwa optimalisasi website berhasil meningkatkan akses informasi yang lebih cepat, kemudahan pemesanan dan pengaksesan secara optimal, serta daya tarik promosi agrowisata. Program ini diharapkan menjadi model pengembangan digitalisasi promosi yang dapat diadopsi di wilayah agrowisata lainnya. 
PENDAMPINGAN INOVASI NEW-PACKAGING DAN STRATEGI PEMASARAN PRODUK TEH BUNGA TELANG DALAM MENINGKATKAN KUALITAS DAN DAYA SAING PRODUK LOKAL Dewi, Heptari Elita; Haryati, Novi; Aprilia, Anisa; Yuswita, Effy; Koestiono, Djoko; Pariasa, Imaniar Ilmi; Hardana, Andrean Eka; Hartono, Rachman; Riana, Fitria Dina; Maulidah, Silvana; Noor, Arif Yustian Maulana
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23016

Abstract

Abstrak: Komunitas Puri Hijau Royo-royo memproduksi produk teh bunga telang dengan kemasan yang sederhana dan belum ada kelengkapan informasi pada kemasan tersebut. Pemasaran yang dilakukan juga masih terbatas. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan hardskill mitra dalam pengolahan bunga telang, pembuatan desain dan logo kemasan yang lebih menarik, dan pemasaran olahan berupa teh bunga telang.: mengidentifikasikan kebutuh mitra yaitu Komunitas Puri Hijau Royo-royo, melakukan pelatihan pendampingan Pengolahan Bunga Telang, melakukan pelatihan desain pengemasan dan foto produk untuk peningkatan strategi pemasaran teh bunga telang. Metode yang digunakan antara lain mengidentifikasi kebutuhan mitra, persiapan material pengabdian, pelatihan dan pendampingan, dan evaluasi kegiatan. Mitra kegiatan ini adalah anggota aktif dari komunitas Puri Hijau Royo-royo sebanyak 15 orang. Evaluasi yang digunakan menggunakan kuesioner pre test dan post test untuk mengukur pemahaman peserta. Setelah dilaksanakan kegiatan pengabdian masyarakat, terjadi peningkatan pemahaman yang cukup tinggi sebesar 49% setelah pemberian materi tentang pengemasan dan pemasaran produk teh bunga telang. Kemasan dan label yang diajukan oleh tim pengabdian memenuhi harapan peserta, dan rata-rata peserta sangat setuju bahwa pengetahuan mereka bertambah setelah adanya kegiatan pengabdian kepada masyarakat ini. Abstract: The Puri Hijau Royo-Royo Community produces telang flower tea products with simple packaging, and there is no complete information on the packaging. The marketing carried out is limited. This community service aims to increase partners' knowledge and hard skills in processing butterfly pea flowers, creating more attractive packaging designs and logos, and marketing processed telang flower tea. The methods used include identifying partner needs, preparing service materials, training-mentoring, and evaluating activities. The partners for this activity are 15 active members of the Puri Hijau Royo-Royo community. The evaluation used pre-test and post-test questionnaires to measure participants' understanding. After carrying out community service activities, there was a fairly high increase in understanding of 49% after providing material on packaging and marketing of butterfly pea flower tea products. The packaging and labels proposed by the service team met the participants' expectations, and on average, the participants strongly agreed that their knowledge had increased after this community service activity.
Influence of Green Marketing Strategy and Brand Image on Purchase Decision with Mediation of Purchase Intention (Case Study on Healthy Food Products Matoh Cassava Chips in Bojonegoro Regency) Istikhomah; Budi Setiawan; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7582

Abstract

This study aims to describe the application and influence of Green marketing strategy and Brand image on purchase decision through purchase intention and the right strategy for marketing Matoh Cassava Chips. The method used is quantitative with a sample of 80 consumers of Matoh Cassava Chips in Bojonegoro Regency, the sample is determined by accidental sampling, data obtained using a questionnaire. The data analysis technique in this study uses descriptive analysis and Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis to test the hypothesis and determine the influence between variables. The results of the analysis show that the implementation of green marketing strategies and overall brand image has a high category, there is a significant influence of exogenous variables on purchasing decisions, purchase intention significantly mediates the influence of both on purchasing decisions, and makes marketing strategies that combine these two factors an effective approach in influencing consumer behaviour. So from these results it can be concluded that Green marketing strategy and Brand image have a significant effect on purchase decisions, as well as purchase intention which is able to significantly mediate this influence.
Sustainable Livelihood Strategy for Red Onion (Allium Ascalonicum L.) Farmers in Pajeng Village, Gondang District Bojonegoro Regency Ika Puspitasari; Sujarwo; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7584

Abstract

The main commodity that is favored by the people of Pajeng Village, Bojonegoro Regency is shallots, because apart from being able to be cultivated in both the rainy and dry seasons. There are sustainability obstacles which has an impact on the sustainability of shallot farming. Therefore, an appropriate livelihood strategy is needed for adaptation to improve livelihoods for sustainable survival. Livelihood Vulnerability Index and descriptive analysis were used to answer the research objectives. Meanwhile, SEM-PLS analysis to answer the next research objective is to analyze livelihood assets, livelihood risks, livelihood strategies and welfare of red onion farmers. The level of mastery of livelihood assets is in the medium category with an index value of 2.08. The highest asset control is physical capital at 2.34 and human capital at 2.22. The level of vulnerability of the livelihood assets of shallot farmers is in the medium category with an LVI vulnerability index value of 0.49. The highest vulnerability value for financial capital is 0.71, while the livelihood asset with the lowest vulnerability for physical capital is 0.37. Livelihood risks have a significant effect on livelihood assets, livelihood strategies and welfare.
Pengaruh Green Marketing dan Nilai Pelanggan terhadap Keputusan Pembelian dan Loyalitas Pelanggan untuk Inovasi Produk Makanan Sehat Laeli Ana Slavia Pratiwi; Budi Setiawan; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11315

Abstract

The growing demand for healthy and environmentally friendly food products has encouraged businesses to adopt green marketing strategies and provide greater customer value. This study aims to analyze the influence of green marketing and green customer value on purchase decisions and customer loyalty in healthy food product innovation. A quantitative method was employed using purposive sampling of 100 respondents who had purchased Green Rebel products in the Jabodetabek area. Data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the relationships among variables, including purchase attitude and purchase intention as mediators. The findings reveal that green marketing and green customer value significantly affect purchase decisions, both directly and indirectly through purchase attitude and purchase intention. However, their influence on customer loyalty was limited. These results indicate that although green marketing and customer value enhance consumer purchasing behavior, maintaining loyalty requires additional strategies such as product certification, stronger promotional activities, and highlighting sustainability and health benefits. This study contributes to the understanding of consumer behavior in healthy food innovation and provides managerial insights for companies seeking to strengthen competitiveness in the sustainable food industry.
The Role of Social Media Marketing and Store Image in Educating Consumers and Shaping Purchase Decisions of Fresh Vegetables in Malang Frisca Sari Suhendra; Abdul Wahib Muhaimin; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11505

Abstract

The rapid development of information and communication technology has transformed business competition, including in the fresh vegetable retail sector in Malang. The main problem faced by vegetable stores is the increasingly intense competition due to the growth of stores with similar business models, requiring effective marketing communication strategies. This study aims to analyze the direct and indirect influence of Social Media Marketing and Store Image on consumer Purchase Decisions, with Purchase Intention as a mediating variable, at Warung Sayur Segar. The research employed a quantitative approach with purposive sampling involving 100 respondents who had purchased at least once and followed the store’s Instagram account. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with WarpPLS 8.0 software. The results show that both Social Media Marketing and Store Image have a positive and significant effect on Purchase Intention and Purchase Decisions. Furthermore, Purchase Intention significantly mediates the relationship between the two independent variables and Purchase Decisions. The findings conclude that social media functions not only as a marketing tool but also as an informal educational medium that enhances consumer awareness of nutrition, product quality, and healthy consumption, thereby contributing to science literacy in everyday decision making.
Improving Sustainability in the Palm Oil Supply Chain: Cradle-to-Gate Economic, Environmental, and Social Life Cycle Evidence from Indonesia Fadlillah, Muhammad Salman Hanan; Maulidah, Silvana; Riana, Fitria Dina
Jurnal Penelitian Pendidikan IPA Vol 12 No 1 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i1.14208

Abstract

The palm oil supply chain plays a strategic role in Indonesia’s economy; however, it faces persistent sustainability challenges related to economic volatility, environmental impacts, and social issues. These challenges necessitate an integrated sustainability assessment across all stages of the supply chain. This study aims to evaluate the sustainability performance of the palm oil agroindustry in North Sumatra, Indonesia, by simultaneously assessing economic, environmental, and social dimensions using a Life Cycle Thinking (LCT) approach. The study applies Life Cycle Costing (LCC) to assess lifecycle costs and financial feasibility, Life Cycle Assessment (LCA) using ReCiPe Midpoint (H) and USEtox methods to evaluate environmental impacts, and Social Life Cycle Assessment (SLCA) to analyze social performance. The assessment scope is cradle to gate, covering plantation activities through Crude Palm Oil (CPO) processing. Primary data were collected from 90 respondents, including workers and local communities, through surveys and interviews. Secondary data were used to compile life cycle inventories and cost structures. The results indicate that fertilization, pest and disease control, and fossil-based electricity consumption at the processing stage are the main contributors to environmental impacts, particularly global warming, eutrophication, and toxicity. Economically, the palm oil supply chain generates positive value added and is financially feasible. Social indicators generally meet minimum regulatory standards. Overall, the ecoefficiency assessment categorizes the system as affordable but not yet environmentally sustainable due to high environmental costs. The novelty of this study lies in the integrated application of LCC, LCA, and SLCA within a single cradle-to-gate framework for the palm oil agroindustry in Indonesia, enabling a comprehensive and simultaneous sustainability evaluation
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Aulia, Syifa Az Zahra, Wara' Geffa Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Fadlillah, Muhammad Salman Hanan Febdya Nur Wahyu Nandita Fendik Andriyanto Frisca Sari Suhendra Hardana, Andrean Eka Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa Istikhomah Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Zeki Laeli Ana Slavia Pratiwi Lutfia Febri Mirna Gitayatna Muhamad Zainudin Mutiara Novitaria Sipayung Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nugroho, Tri Wahyu Nuhfil Hanani Nurwijayanti Parlindungan, Soaniton David Stefanus Puteri, Alya Salsabila Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Riska Ayu Febriana Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Ruhkmauddin, Likin Sari, Betty Nur Indah Sa’adah, Siti Lailatus Silvana Maulidah Siti Asmaul Mustaniroh Sujarwo Sujarwo Syafrial Syarif, Hilmi Dzakwan Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy