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Sustainable Livelihood Strategy for Red Onion (Allium Ascalonicum L.) Farmers in Pajeng Village, Gondang District Bojonegoro Regency Ika Puspitasari; Sujarwo; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7584

Abstract

The main commodity that is favored by the people of Pajeng Village, Bojonegoro Regency is shallots, because apart from being able to be cultivated in both the rainy and dry seasons. There are sustainability obstacles which has an impact on the sustainability of shallot farming. Therefore, an appropriate livelihood strategy is needed for adaptation to improve livelihoods for sustainable survival. Livelihood Vulnerability Index and descriptive analysis were used to answer the research objectives. Meanwhile, SEM-PLS analysis to answer the next research objective is to analyze livelihood assets, livelihood risks, livelihood strategies and welfare of red onion farmers. The level of mastery of livelihood assets is in the medium category with an index value of 2.08. The highest asset control is physical capital at 2.34 and human capital at 2.22. The level of vulnerability of the livelihood assets of shallot farmers is in the medium category with an LVI vulnerability index value of 0.49. The highest vulnerability value for financial capital is 0.71, while the livelihood asset with the lowest vulnerability for physical capital is 0.37. Livelihood risks have a significant effect on livelihood assets, livelihood strategies and welfare.
Pengaruh Green Marketing dan Nilai Pelanggan terhadap Keputusan Pembelian dan Loyalitas Pelanggan untuk Inovasi Produk Makanan Sehat Laeli Ana Slavia Pratiwi; Budi Setiawan; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11315

Abstract

The growing demand for healthy and environmentally friendly food products has encouraged businesses to adopt green marketing strategies and provide greater customer value. This study aims to analyze the influence of green marketing and green customer value on purchase decisions and customer loyalty in healthy food product innovation. A quantitative method was employed using purposive sampling of 100 respondents who had purchased Green Rebel products in the Jabodetabek area. Data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the relationships among variables, including purchase attitude and purchase intention as mediators. The findings reveal that green marketing and green customer value significantly affect purchase decisions, both directly and indirectly through purchase attitude and purchase intention. However, their influence on customer loyalty was limited. These results indicate that although green marketing and customer value enhance consumer purchasing behavior, maintaining loyalty requires additional strategies such as product certification, stronger promotional activities, and highlighting sustainability and health benefits. This study contributes to the understanding of consumer behavior in healthy food innovation and provides managerial insights for companies seeking to strengthen competitiveness in the sustainable food industry.
The Role of Social Media Marketing and Store Image in Educating Consumers and Shaping Purchase Decisions of Fresh Vegetables in Malang Frisca Sari Suhendra; Abdul Wahib Muhaimin; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11505

Abstract

The rapid development of information and communication technology has transformed business competition, including in the fresh vegetable retail sector in Malang. The main problem faced by vegetable stores is the increasingly intense competition due to the growth of stores with similar business models, requiring effective marketing communication strategies. This study aims to analyze the direct and indirect influence of Social Media Marketing and Store Image on consumer Purchase Decisions, with Purchase Intention as a mediating variable, at Warung Sayur Segar. The research employed a quantitative approach with purposive sampling involving 100 respondents who had purchased at least once and followed the store’s Instagram account. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with WarpPLS 8.0 software. The results show that both Social Media Marketing and Store Image have a positive and significant effect on Purchase Intention and Purchase Decisions. Furthermore, Purchase Intention significantly mediates the relationship between the two independent variables and Purchase Decisions. The findings conclude that social media functions not only as a marketing tool but also as an informal educational medium that enhances consumer awareness of nutrition, product quality, and healthy consumption, thereby contributing to science literacy in everyday decision making.
Intentions and Behavior of the Youth to Work in the Agricultural Sector Likin Ruhkmauddin; Nuhfil Hanani; Fitria Dina Riana
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 3 (2025): June 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i3.1022-1033

Abstract

The agricultural sector in Indonesia holds significant business potential, contributing 9.82% to GDP from 2018 to 2021. Despite its importance, this sector faces challenges such as high business risks, social inequalities, and a lack of young farmer regeneration. This study aims to analyze the influence of attitudes, subjective norms, and perceived behavioral control on the intentions and behaviors of young people working in agriculture. The study was conducted in Kliteh Village, Malo District, Bojonegoro Regency, with 100 respondents aged 17-35 years. The method used was a survey with a simple random sampling technique and data analysis using Structural Equation Modeling-Partial Least Square. Findings indicate that attitudes, subjective norms, and perceived behavioral control positively and significantly influence of intention and behavior of young people to working in agriculture. Additionally, intentions also positively and significantly influence behaviors of young people in the agricultural sector. This research highlights the importance of supporting positive attitudes, social norms, and perceived behavioral control to enhance participation of young people participation in agricultural sector. Keywords: Agricultural Sector, Behavior, Intent, SEM-PLS, Young Generation.
The Effect of Fertilizer Subsidies on Farming Sustainability, A Systematic Review of Economic, Social, and Environmental Dimensions: A Systematic Literature Reviews Muhammad Lukman Nulhakim; Fitria Dina Riana; Tri Wahyu Nugroho
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 2 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

This study examines the impact of fertilizer subsidy policies on the sustainability of farming businesses through a comprehensive systematic review of economic, social, and environmental dimensions. Using the PRISMA methodology, the study analyzed 24 selected articles from the database. Scopus and Web of Science published in the period 2015-2025. The study results show that fertilizer subsidies provide significant economic benefits in the form of reduced production costs, increased income, and farmer productivity, although they can create long-term dependency. From a social aspect, subsidies improve farmer welfare, strengthen resilience to climate change, and encourage social cohesion, but have the potential to cause inequality in the distribution of benefits between farmer groups and regions. An environmental perspective reveals that chemical fertilizer subsidies often encourage excessive use that has a negative impact on soil quality, water, and greenhouse gas emissions, while organic fertilizer subsidies and precision technology have the potential to mitigate environmental damage. This study recommends reformulating subsidy policies with a holistic approach that integrates economic, social, and environmental considerations to support the transition to sustainable agricultural practices through a combination of targeted subsidy strategies, farmer capacity development, and adoption of environmentally friendly technologies.    Keywords: Fertilizer Subsidy, Sustainability of Farming, Economic Dimension, Social Dimension, Environmental Dimension
Improving Sustainability in the Palm Oil Supply Chain: Cradle-to-Gate Economic, Environmental, and Social Life Cycle Evidence from Indonesia Muhammad Salman Hanan Fadlillah; Silvana Maulidah; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 12 No 1 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i1.14208

Abstract

The palm oil supply chain plays a strategic role in Indonesia’s economy; however, it faces persistent sustainability challenges related to economic volatility, environmental impacts, and social issues. These challenges necessitate an integrated sustainability assessment across all stages of the supply chain. This study aims to evaluate the sustainability performance of the palm oil agroindustry in North Sumatra, Indonesia, by simultaneously assessing economic, environmental, and social dimensions using a Life Cycle Thinking (LCT) approach. The study applies Life Cycle Costing (LCC) to assess lifecycle costs and financial feasibility, Life Cycle Assessment (LCA) using ReCiPe Midpoint (H) and USEtox methods to evaluate environmental impacts, and Social Life Cycle Assessment (SLCA) to analyze social performance. The assessment scope is cradle to gate, covering plantation activities through Crude Palm Oil (CPO) processing. Primary data were collected from 90 respondents, including workers and local communities, through surveys and interviews. Secondary data were used to compile life cycle inventories and cost structures. The results indicate that fertilization, pest and disease control, and fossil-based electricity consumption at the processing stage are the main contributors to environmental impacts, particularly global warming, eutrophication, and toxicity. Economically, the palm oil supply chain generates positive value added and is financially feasible. Social indicators generally meet minimum regulatory standards. Overall, the ecoefficiency assessment categorizes the system as affordable but not yet environmentally sustainable due to high environmental costs. The novelty of this study lies in the integrated application of LCC, LCA, and SLCA within a single cradle-to-gate framework for the palm oil agroindustry in Indonesia, enabling a comprehensive and simultaneous sustainability evaluation
PENGUKURAN KINERJA RANTAI PASOK TEMBAKAU PADA BAGIAN HULU DI PR. X MALANG Febriana, Riska Ayu; Riana, Fitria Dina; Aprilia, Anisa
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.53835

Abstract

Activities in the supply chain have problems related to uncertainty, to be faced in this condition the business actors need to know their performance and improve their performance. The level of best or bad performances of a company has based on the application of supply chain management in managing the business activities. The implementation of supply chain management is faced with a problem such as uncertainty of market conditions about price and quantity of supply and demand that can affect the operational activities of the supply chain. The supply chain problem also occurs in the tobacco supply chain as the plantation commodity with high economic value and the seasonal characteristic. The upstream side of the tobacco supply chain is needed to determine the performance that has been achieved. Therefore, research on the performance measurement of upstream tobacco supply chain at PR. X Malang is important. The purposes of this study are to describe the mechanism of implementation of tobacco supply chain management on the upstream side, and analyzing the performance of the upstream of the tobacco supply chain, and formulate a strategy to improve the upstream of supply chain performance. The analysis used in this study is based on the SCOR model with five core processes (plan, source, make, deliver, return) and five performance attributes (reliability, responsiveness, agility, cost, asset). This study uses 3 key informants consisting of farmers, collectors, and manufacturers with purposive techniques. The result of this study shows that the farmer performance needs an improvement based on the flexibility and TSCC (total supply chain cost) matrix performance, the collector performance needs an improvement based on TSCC performance matrix and manufacture performance needs an improvement based on the flexibility and TSCC matrix performance.
Pengaruh Literasi Keuangan Terhadap Tingkat Pendapatan Petani Tebu di Kecamatan Kepung, Kabupaten Kediri Nugroho, Puthut Setyo; Nuhfil Hanani; Fitria Dina Riana
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 2 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Tebu sebagai bahan baku industri gula merupakan salah satu komoditi perkebunan yang mempunyai peran strategis dalam perekonomian di Indonesia. Penelitian ini bertujuan untuk mengetahui tingkat literasi keuangan petani tebu dan mengetahui faktor apa saja yang berpengaruh terhadap tingkat literasi keuangan petani tebu di Kecamatan Kepung, Kabupaten Kediri. Penelitian ini menggunakan pendekatan kuantitatif dan dianalisis menggunakan analisis statistif deskriptif dan analisis regresi tobit. Hasil penelitian ini menunjukan bahwa Tingkat Literasi keuangan petani tebu di kecamatan Kepung kabupaten Kediri terindikasi memiliki nilai rendah yang berada pada kisaran <60% sebanyak 47 orang atau 42% dari total responden, sedangkan petani tebu yang memiliki tingkat literasi sedang yang berada di kisaran 60-80% berjumlah 26 orang atau 23% dari total responden, selanjutnya petani tebu yang memiliki tingkat literasi tinggi yang berada di kisaran 80-100% berjumlah 40 orang tahu 35% dari total responden. Serta, faktorusia memiliki hubungan positif yang nyata, luas lahan menunjukan hubungan positif yang nyata, status lahan memiliki hubungan yang negatif yang nyata, Pendidikan memiliki hubungan yang positif dan nyata, lama berusahatani memiliki hubungan positif yang nyata, jumlah tanggungan keluarga memiliki hubungan negative yang tidak nyata terhadap literasi keuangan.
PENDAMPINGAN INOVASI NEW-PACKAGING DAN STRATEGI PEMASARAN PRODUK TEH BUNGA TELANG DALAM MENINGKATKAN KUALITAS DAN DAYA SAING PRODUK LOKAL Heptari Elita Dewi; Novi Haryati; Anisa Aprilia; Effy Yuswita; Djoko Koestiono; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Rachman Hartono; Fitria Dina Riana; Silvana Maulidah; Arif Yustian Maulana Noor
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23016

Abstract

Abstrak: Komunitas Puri Hijau Royo-royo memproduksi produk teh bunga telang dengan kemasan yang sederhana dan belum ada kelengkapan informasi pada kemasan tersebut. Pemasaran yang dilakukan juga masih terbatas. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan hardskill mitra dalam pengolahan bunga telang, pembuatan desain dan logo kemasan yang lebih menarik, dan pemasaran olahan berupa teh bunga telang.: mengidentifikasikan kebutuh mitra yaitu Komunitas Puri Hijau Royo-royo, melakukan pelatihan pendampingan Pengolahan Bunga Telang, melakukan pelatihan desain pengemasan dan foto produk untuk peningkatan strategi pemasaran teh bunga telang. Metode yang digunakan antara lain mengidentifikasi kebutuhan mitra, persiapan material pengabdian, pelatihan dan pendampingan, dan evaluasi kegiatan. Mitra kegiatan ini adalah anggota aktif dari komunitas Puri Hijau Royo-royo sebanyak 15 orang. Evaluasi yang digunakan menggunakan kuesioner pre test dan post test untuk mengukur pemahaman peserta. Setelah dilaksanakan kegiatan pengabdian masyarakat, terjadi peningkatan pemahaman yang cukup tinggi sebesar 49% setelah pemberian materi tentang pengemasan dan pemasaran produk teh bunga telang. Kemasan dan label yang diajukan oleh tim pengabdian memenuhi harapan peserta, dan rata-rata peserta sangat setuju bahwa pengetahuan mereka bertambah setelah adanya kegiatan pengabdian kepada masyarakat ini. Abstract: The Puri Hijau Royo-Royo Community produces telang flower tea products with simple packaging, and there is no complete information on the packaging. The marketing carried out is limited. This community service aims to increase partners' knowledge and hard skills in processing butterfly pea flowers, creating more attractive packaging designs and logos, and marketing processed telang flower tea. The methods used include identifying partner needs, preparing service materials, training-mentoring, and evaluating activities. The partners for this activity are 15 active members of the Puri Hijau Royo-Royo community. The evaluation used pre-test and post-test questionnaires to measure participants' understanding. After carrying out community service activities, there was a fairly high increase in understanding of 49% after providing material on packaging and marketing of butterfly pea flower tea products. The packaging and labels proposed by the service team met the participants' expectations, and on average, the participants strongly agreed that their knowledge had increased after this community service activity.
ANALISIS STATUS KEBERLANJUTAN KEGIATAN PERTANIAN BERBASIS PEMANFAATAN LAHAN PEKARANGAN DI KABUPATEN MALANG JAWA TIMUR Jihad, Fajri Dhaniar Mohammad; Riana, Fitria Dina; Toiba, Hery
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Agricultural activities based on the utilization of yard land in Malang Regency have one of the benefits, namely supporting the level of community resilience. This research was conducted with the aim of analyzing the sustainability status of yard-based agricultural activities in Malang Regency and the factors that influence it. The analysis method used in this research is the Multi Dimensional Scaling (MDS) method with the RAP-HG (Rapid Appraisal for Home Garden) technique. The variables used to measure the sustainability of home garden-based agricultural activities in Malang Regency are 6 dimensions of sustainability, consisting of ecological, economic, social, institutional, cultural, and technological dimensions. The results showed that the sustainability status of yard-based agricultural activities in Malang Regency showed results that fell into the overall moderate category, with details in the good category based on the institutional dimension (78.13), and in the moderate category based on the dimensions of ecology (70.01), economy (63.46), social (63.45), culture (63.46), and technology (63.45). Furthermore, the factors or attributes that influence the sustainability status of yard -based agricultural activities in Malang Regency are known to consist of attributes (1) the availability of clean water in the area, (2) the market potential of the yard, (3) the number of people who utilize the yard, (4) the involvement of community institutions in the development of yard-based agriculture, (5) the legality of the yard area, (6) the role of formal institutions in supporting the implementation of P2L, (7) conflicts between communities with different cultural backgrounds, (8) violations of belief values in the utilization of the yard, and (9) community understanding of agricultural technology.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Aulia, Syifa Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Esther Sheliena Febdya Nur Wahyu Nandita Febriana, Riska Ayu Fendik Andriyanto Frisca Sari Suhendra Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa Istikhomah Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Zeki Laeli Ana Slavia Pratiwi Likin Ruhkmauddin Lutfia Febri Mirna Gitayatna Muhamad Zainudin Muhammad Lukman Nulhakim Muhammad Salman Hanan Fadlillah Mutiara Novitaria Sipayung Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nugroho, Puthut Setyo Nugroho, Tri Wahyu Nuhfil Hanani Nuhfil Hanani Nurwijayanti Parlindungan, Soaniton David Stefanus Puteri, Alya Salsabila Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Sari, Betty Nur Indah Sa’adah, Siti Lailatus Silvana Maulidah Silvana Maulidah Siswahyudianto Siti Asmaul Mustaniroh Sujarwo Syafrial Syarif, Hilmi Dzakwan Tri Wahyu Nugroho Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy