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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Social Economic of Agriculture Journal of Innovation and Applied Technology ECSOFiM (Economic and Social of Fisheries and Marine Journal) AGRISE Habitat Jurnal Farmasi Klinik Indonesia IMAGE Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Journal of Digital Marketing and Halal Industry JUDICIOUS: Journal of Management Jurnal Dinamika Sosial Ekonomi Multicience Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah SOSIO AGRIBIS
Fitria Dina Riana
Brawijaya University
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Intentions and Behavior of the Youth to Work in the Agricultural Sector Ruhkmauddin, Likin; Hanani, Nuhfil; Riana, Fitria Dina
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 3 (2025): June 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i3.1022-1033

Abstract

The agricultural sector in Indonesia holds significant business potential, contributing 9.82% to GDP from 2018 to 2021. Despite its importance, this sector faces challenges such as high business risks, social inequalities, and a lack of young farmer regeneration. This study aims to analyze the influence of attitudes, subjective norms, and perceived behavioral control on the intentions and behaviors of young people working in agriculture. The study was conducted in Kliteh Village, Malo District, Bojonegoro Regency, with 100 respondents aged 17-35 years. The method used was a survey with a simple random sampling technique and data analysis using Structural Equation Modeling-Partial Least Square. Findings indicate that attitudes, subjective norms, and perceived behavioral control positively and significantly influence of intention and behavior of young people to working in agriculture. Additionally, intentions also positively and significantly influence behaviors of young people in the agricultural sector. This research highlights the importance of supporting positive attitudes, social norms, and perceived behavioral control to enhance participation of young people participation in agricultural sector. Keywords: Agricultural Sector, Behavior, Intent, SEM-PLS, Young Generation.
Perilaku Pembelian Pestisida Petani Padi di Kecamatan Kanor Kabupaten Bojonegoro Sari, Betty Nur Indah; Setiawan, Budi; Riana, Fitria Dina
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2430

Abstract

The use of pesticides to eradicate plant pest organisms (OPT) faced by rice farmers in Kanor District is an effective solution to reduce the threat of crop failure which has the potential for losses. However, the use of pesticides without control and non-compliance with usage rules carries a risk of damaging rice fields. The behavior of rice farmers in using pesticides is confirmed to have low compliance, including the habit of mixing two or more different brands, as well as using higher doses. The behavior of pesticide purchasing decisions made by farmers in this research will be tested through a marketing mix consisting of product quality, price, place and promotions carried out by pesticide producers. This research is a quantitative research, taking research samples from rice farmers in Kanor District, which is a productive rice producing center in Bojonegoro Regency. Research data analysis uses descriptive statistics and structural equation modeling (SEM) analysis using the smartPLS application. The research results found several findings, including the behavior of farmers in using pesticides, 73.1 percent mixing various brands, 20.4 percent using higher doses. The most common reason farmers choose a brand of pesticide is based on function/benefits (25.8%), following other farmers who already use a similar brand (s5.8 percent, price of pesticide (17.2%). SEM test results show quality results product, place, and promotion do not have a direct influence on purchasing decisions, only price has a direct influence on pesticide purchasing decisions. In testing the relationship with brand image, product quality and promotion have a significant positive influence, while price and place have a significant negative influence. Further findings found that brand image succeeded in mediating price, place, promotion with pesticide purchasing decisions, but brand image failed to mediate product quality with purchasing decisions. Furthermore, brand image had a significant positive influence on pesticide purchasing decisions.
Influence of Green Marketing Strategy and Brand Image on Purchase Decision with Mediation of Purchase Intention (Case Study on Healthy Food Products Matoh Cassava Chips in Bojonegoro Regency) Istikhomah; Setiawan, Budi; Riana, Fitria Dina
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7582

Abstract

This study aims to describe the application and influence of Green marketing strategy and Brand image on purchase decision through purchase intention and the right strategy for marketing Matoh Cassava Chips. The method used is quantitative with a sample of 80 consumers of Matoh Cassava Chips in Bojonegoro Regency, the sample is determined by accidental sampling, data obtained using a questionnaire. The data analysis technique in this study uses descriptive analysis and Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis to test the hypothesis and determine the influence between variables. The results of the analysis show that the implementation of green marketing strategies and overall brand image has a high category, there is a significant influence of exogenous variables on purchasing decisions, purchase intention significantly mediates the influence of both on purchasing decisions, and makes marketing strategies that combine these two factors an effective approach in influencing consumer behaviour. So from these results it can be concluded that Green marketing strategy and Brand image have a significant effect on purchase decisions, as well as purchase intention which is able to significantly mediate this influence.
Sustainable Livelihood Strategy for Red Onion (Allium Ascalonicum L.) Farmers in Pajeng Village, Gondang District Bojonegoro Regency Puspitasari, Ika; Sujarwo; Riana, Fitria Dina
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7584

Abstract

The main commodity that is favored by the people of Pajeng Village, Bojonegoro Regency is shallots, because apart from being able to be cultivated in both the rainy and dry seasons. There are sustainability obstacles which has an impact on the sustainability of shallot farming. Therefore, an appropriate livelihood strategy is needed for adaptation to improve livelihoods for sustainable survival. Livelihood Vulnerability Index and descriptive analysis were used to answer the research objectives. Meanwhile, SEM-PLS analysis to answer the next research objective is to analyze livelihood assets, livelihood risks, livelihood strategies and welfare of red onion farmers. The level of mastery of livelihood assets is in the medium category with an index value of 2.08. The highest asset control is physical capital at 2.34 and human capital at 2.22. The level of vulnerability of the livelihood assets of shallot farmers is in the medium category with an LVI vulnerability index value of 0.49. The highest vulnerability value for financial capital is 0.71, while the livelihood asset with the lowest vulnerability for physical capital is 0.37. Livelihood risks have a significant effect on livelihood assets, livelihood strategies and welfare.
Cost Efficiency Analysis of Oyster Mushroom Baglogs’ Raw Material Inventory in CV. DA Jannah, Lu'lu'ul; Yuswita, Effy; Riana, Fitria Dina
Interdisciplinary Social Studies Vol. 2 No. 7 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i7.435

Abstract

Background: Oyster mushrooms are famous for having many benefits, in addition to being used as a nutrient-filled food ingredient can also be trusted since a long time ago as a traditional medicine. Aim: This study aims to describe the inventory control carried out for baglog raw materials, analyze the optimal baglog raw material inventory costs using the JIT and EOQ methods, determine the efficiency of inventory costs and recommend more appropriate methods and purchasing quantities. Method: This study uses the JIT and EOQ methods for data analysis. Findings: The results showed that the control of baglog raw material inventory still uses conventional methods, the company determines the quantity of raw material purchases by doing a breakdown. The optimal baglog raw material inventory cost using the EOQ method is Rp 6.055.453, when using the JIT method, it is Rp 5.185.075. Inventory cost efficiency using the JIT method is 29%, when using the EOQ method, the inventory cost efficiency is 17%. The recommended method given is the JIT method because it is more efficient and has been adapted to the company's conditions.
Evaluasi Keberlanjutan Program Pemanfaatan Pekarangan di Kota Batu Az Zahra, Wara' Geffa; Riana, Fitria Dina; Sujarwo
Jurnal Ilmu Pertanian Indonesia Vol. 0 No. 00 (2025): inpress
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pemanfaatan pekarangan atau yang biasa disebut KRPL (Kawasan Rumah Pangan Lestari) atau P2L (Pekarangan Pangan Lestari) memiliki potensi untuk meningkatkan ketahanan pangan dan kesejahteraan masyarakat di Kota Batu. Penelitian ini bertujuan untuk mengevaluasi tingkat keberlanjutan program ini dengan pendekatan multidimensional yang meliputi dimensi sosial, lingkungan, dan ekonomi. Penelitian menggunakan metode Multidimensional Scaling (MDS) melalui pendekatan Rapid Appraisal for Home Garden (RAP-HG) dengan data yang diperoleh dari penilaian responden terhadap atribut-atribut kunci di masing-masing dimensi. Pengolahan data dilakukan dengan software Microsoft Excel dan menghasilkan tiga output utama, yaitu analisis ordinasi indeks keberlanjutan, analisis leverage, dan analisis Monte Carlo untuk validasi data. Hasil penelitian menunjukkan bahwa dimensi sosial memiliki indeks keberlanjutan tertinggi (63,06%), diikuti oleh dimensi lingkungan (59,94%) dan dimensi ekonomi (59,80%). Secara keseluruhan, tingkat keberlanjutan program termasuk kategori cukup berlanjut. Temuan ini mengindikasikan bahwa meskipun program telah memberikan dampak positif pada keberlanjutan, tetapi peningkatan masih diperlukan untuk mencapai kategori tertinggi, yaitu sangat berlanjut. Strategi keberlanjutan yang diusulkan berdasarkan analisis Leverage mencakup peningkatan pemahaman cara bertani, penguatan dukungan masyarakat, pengendalian hama yang lebih berkelanjutan, dan peningkatan kuantitas panen. Dengan demikian, penelitian ini memberikan wawasan penting bagi pengambil kebijakan dan pelaksana program dalam merancang intervensi yang lebih berkelanjutan untuk mendukung ketahanan pangan lokal.
Analysis of Factors Affecting Rice Farmers' Intentions in the Use of Smart Farming Technology in Kanigoro Village, Pagelaran Sub-District, Malang Regency Aulia, Syifa; Riana, Fitria Dina; Hartono, Rachman; Nugroho, Tri Wahyu; Meitasari, Deny; Rahman, Moh. Shadiqur
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.21

Abstract

The low adoption of smart farming technology among farmers, despite the availability of tools in Kanigoro Village, Pagelaran Subdistrict, is the main issue addressed in this study. Technologies such as the Smart Soil Sensor and Bird Control Sound System have not been optimally utilized, even though they can improve agricultural efficiency and productivity. This study aims to analyze the influence of attitude, subjective norm, and perceived behavioral control on farmers’ intention to adopt smart farming technology, using the Theory of Planned Behavior (TPB) framework. The research employed a quantitative approach involving 100 rice farmers, with data collected through structured questionnaires and direct interviews. Data were analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS) with the help of WarpPLS 7.0 software. The results show that all three independent variables-attitude, subjective norm, and perceived behavioral control-have a positive and significant effect on farmers’ intention. Among these, perceived behavioral control has the most dominant influence, followed by subjective norm and attitude. These findings suggest that beyond building positive attitudes, it is essential to strengthen social support and increase farmers' confidence in their ability and access to technology to enhance the adoption of smart farming practices.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Anam, M. Khairul Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Aulia, Syifa Az Zahra, Wara' Geffa Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Febdya Nur Wahyu Nandita Fendik Andriyanto Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa ISTIKHOMAH Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Zeki Lutfia Febri Mirna Gitayatna Mirza Ramadhani Muhamad Zainudin Mutiara Novitaria Sipayung Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nugroho, Tri Wahyu Nuhfil Hanani Nurwijayanti Parlindungan, Soaniton David Stefanus Pratiwi, Laeli Ana Slavia Puteri, Alya Salsabila Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Riska Ayu Febriana Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Ruhkmauddin, Likin Sari, Betty Nur Indah Silvana Maulidah Siti Asmaul Mustaniroh Suhendra, Frisca Sari Sujarwo Syafrial Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy