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Inkubasi Agroindustri Kecil Menengah melalui Optimalisasi Sistem TIK Berbasis Website Maulidah, Silvana; Yuswita, Effy; Riana, Fitria Dina; Dewi, Heptari Elita; Aprilia, Anisa; Hartono, Rachman; Putri, Della Aprilia Danaparamita; Sa’adah, Siti Lailatus
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 4 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i4.24654

Abstract

Perkembangan teknologi informasi dan komunikasi (TIK) yang pesat telah memberikan peluang besar bagi agroindustri kecil dan menengah untuk meningkatkan efisiensi dan daya saing usaha. Melalui promosi pada platform pemasaran digital, pelaku usaha dapat menjual produk secara luas, menembus pasar baru, dan meningkatkan penjualan. Program pengabdian masyarakat bertujuan untuk memberikan pelatihan kepada usaha Agrowisata Lumbung Stroberi Pandanrejo mengenai pemanfaatan TIK berbasis website dalam strategi pemasaran digital. Kegiatan dilaksanakan pada bulan Agustus 2024 di Desa Pandanrejo, Kota Batu dan bekerja sama dengan BUMDes Raharjo. Tahapan kegiatan meliputi: a. Pra-kegiatan melalui observasi dan identifikasi kebutuhan, b. Kegiatan (pengembangan, optimalisasi website agrowisata, dan sosialisasi dan pelatihan kepada pengelola), dan c. Evaluasi efektivitas website sebagai media promosi. Hasil menunjukkan bahwa optimalisasi website berhasil meningkatkan akses informasi yang lebih cepat, kemudahan pemesanan dan pengaksesan secara optimal, serta daya tarik promosi agrowisata. Program ini diharapkan menjadi model pengembangan digitalisasi promosi yang dapat diadopsi di wilayah agrowisata lainnya. 
PENDAMPINGAN INOVASI NEW-PACKAGING DAN STRATEGI PEMASARAN PRODUK TEH BUNGA TELANG DALAM MENINGKATKAN KUALITAS DAN DAYA SAING PRODUK LOKAL Dewi, Heptari Elita; Haryati, Novi; Aprilia, Anisa; Yuswita, Effy; Koestiono, Djoko; Pariasa, Imaniar Ilmi; Hardana, Andrean Eka; Hartono, Rachman; Riana, Fitria Dina; Maulidah, Silvana; Noor, Arif Yustian Maulana
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23016

Abstract

Abstrak: Komunitas Puri Hijau Royo-royo memproduksi produk teh bunga telang dengan kemasan yang sederhana dan belum ada kelengkapan informasi pada kemasan tersebut. Pemasaran yang dilakukan juga masih terbatas. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan hardskill mitra dalam pengolahan bunga telang, pembuatan desain dan logo kemasan yang lebih menarik, dan pemasaran olahan berupa teh bunga telang.: mengidentifikasikan kebutuh mitra yaitu Komunitas Puri Hijau Royo-royo, melakukan pelatihan pendampingan Pengolahan Bunga Telang, melakukan pelatihan desain pengemasan dan foto produk untuk peningkatan strategi pemasaran teh bunga telang. Metode yang digunakan antara lain mengidentifikasi kebutuhan mitra, persiapan material pengabdian, pelatihan dan pendampingan, dan evaluasi kegiatan. Mitra kegiatan ini adalah anggota aktif dari komunitas Puri Hijau Royo-royo sebanyak 15 orang. Evaluasi yang digunakan menggunakan kuesioner pre test dan post test untuk mengukur pemahaman peserta. Setelah dilaksanakan kegiatan pengabdian masyarakat, terjadi peningkatan pemahaman yang cukup tinggi sebesar 49% setelah pemberian materi tentang pengemasan dan pemasaran produk teh bunga telang. Kemasan dan label yang diajukan oleh tim pengabdian memenuhi harapan peserta, dan rata-rata peserta sangat setuju bahwa pengetahuan mereka bertambah setelah adanya kegiatan pengabdian kepada masyarakat ini. Abstract: The Puri Hijau Royo-Royo Community produces telang flower tea products with simple packaging, and there is no complete information on the packaging. The marketing carried out is limited. This community service aims to increase partners' knowledge and hard skills in processing butterfly pea flowers, creating more attractive packaging designs and logos, and marketing processed telang flower tea. The methods used include identifying partner needs, preparing service materials, training-mentoring, and evaluating activities. The partners for this activity are 15 active members of the Puri Hijau Royo-Royo community. The evaluation used pre-test and post-test questionnaires to measure participants' understanding. After carrying out community service activities, there was a fairly high increase in understanding of 49% after providing material on packaging and marketing of butterfly pea flower tea products. The packaging and labels proposed by the service team met the participants' expectations, and on average, the participants strongly agreed that their knowledge had increased after this community service activity.
Influence of Green Marketing Strategy and Brand Image on Purchase Decision with Mediation of Purchase Intention (Case Study on Healthy Food Products Matoh Cassava Chips in Bojonegoro Regency) Istikhomah; Budi Setiawan; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7582

Abstract

This study aims to describe the application and influence of Green marketing strategy and Brand image on purchase decision through purchase intention and the right strategy for marketing Matoh Cassava Chips. The method used is quantitative with a sample of 80 consumers of Matoh Cassava Chips in Bojonegoro Regency, the sample is determined by accidental sampling, data obtained using a questionnaire. The data analysis technique in this study uses descriptive analysis and Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis to test the hypothesis and determine the influence between variables. The results of the analysis show that the implementation of green marketing strategies and overall brand image has a high category, there is a significant influence of exogenous variables on purchasing decisions, purchase intention significantly mediates the influence of both on purchasing decisions, and makes marketing strategies that combine these two factors an effective approach in influencing consumer behaviour. So from these results it can be concluded that Green marketing strategy and Brand image have a significant effect on purchase decisions, as well as purchase intention which is able to significantly mediate this influence.
Sustainable Livelihood Strategy for Red Onion (Allium Ascalonicum L.) Farmers in Pajeng Village, Gondang District Bojonegoro Regency Ika Puspitasari; Sujarwo; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7584

Abstract

The main commodity that is favored by the people of Pajeng Village, Bojonegoro Regency is shallots, because apart from being able to be cultivated in both the rainy and dry seasons. There are sustainability obstacles which has an impact on the sustainability of shallot farming. Therefore, an appropriate livelihood strategy is needed for adaptation to improve livelihoods for sustainable survival. Livelihood Vulnerability Index and descriptive analysis were used to answer the research objectives. Meanwhile, SEM-PLS analysis to answer the next research objective is to analyze livelihood assets, livelihood risks, livelihood strategies and welfare of red onion farmers. The level of mastery of livelihood assets is in the medium category with an index value of 2.08. The highest asset control is physical capital at 2.34 and human capital at 2.22. The level of vulnerability of the livelihood assets of shallot farmers is in the medium category with an LVI vulnerability index value of 0.49. The highest vulnerability value for financial capital is 0.71, while the livelihood asset with the lowest vulnerability for physical capital is 0.37. Livelihood risks have a significant effect on livelihood assets, livelihood strategies and welfare.
Pengaruh Green Marketing dan Nilai Pelanggan terhadap Keputusan Pembelian dan Loyalitas Pelanggan untuk Inovasi Produk Makanan Sehat Laeli Ana Slavia Pratiwi; Budi Setiawan; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11315

Abstract

The growing demand for healthy and environmentally friendly food products has encouraged businesses to adopt green marketing strategies and provide greater customer value. This study aims to analyze the influence of green marketing and green customer value on purchase decisions and customer loyalty in healthy food product innovation. A quantitative method was employed using purposive sampling of 100 respondents who had purchased Green Rebel products in the Jabodetabek area. Data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the relationships among variables, including purchase attitude and purchase intention as mediators. The findings reveal that green marketing and green customer value significantly affect purchase decisions, both directly and indirectly through purchase attitude and purchase intention. However, their influence on customer loyalty was limited. These results indicate that although green marketing and customer value enhance consumer purchasing behavior, maintaining loyalty requires additional strategies such as product certification, stronger promotional activities, and highlighting sustainability and health benefits. This study contributes to the understanding of consumer behavior in healthy food innovation and provides managerial insights for companies seeking to strengthen competitiveness in the sustainable food industry.
The Role of Social Media Marketing and Store Image in Educating Consumers and Shaping Purchase Decisions of Fresh Vegetables in Malang Frisca Sari Suhendra; Abdul Wahib Muhaimin; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11505

Abstract

The rapid development of information and communication technology has transformed business competition, including in the fresh vegetable retail sector in Malang. The main problem faced by vegetable stores is the increasingly intense competition due to the growth of stores with similar business models, requiring effective marketing communication strategies. This study aims to analyze the direct and indirect influence of Social Media Marketing and Store Image on consumer Purchase Decisions, with Purchase Intention as a mediating variable, at Warung Sayur Segar. The research employed a quantitative approach with purposive sampling involving 100 respondents who had purchased at least once and followed the store’s Instagram account. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with WarpPLS 8.0 software. The results show that both Social Media Marketing and Store Image have a positive and significant effect on Purchase Intention and Purchase Decisions. Furthermore, Purchase Intention significantly mediates the relationship between the two independent variables and Purchase Decisions. The findings conclude that social media functions not only as a marketing tool but also as an informal educational medium that enhances consumer awareness of nutrition, product quality, and healthy consumption, thereby contributing to science literacy in everyday decision making.
DISEMINASI TEKNOLOGI MESIN PENGERING KABINET SEBAGAI UPAYA OPTIMALISASI PRODUKSI KACANG METE PADA KELOMPOK TANI Riana, Fitria Dina; Yulianingsih, Rini; Mustaniroh, Siti Asmaul; Koentjoro, Maharani Pertiwi; Azizah, Devi Farah; Pimada, Laila Masruro; Kurniawan, Muhammad Alivio Devananda Adinegara; Sinurat, Moses
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 2 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i2.38422

Abstract

Abstrak: Petani jambu mete di Desa penyangga Kawasan konservasi memiliki potensi komoditas kacang mete yang bernilai ekonomi tinggi, namun menghadapi kendala pada proses pengeringan yang bergantung pada matahari. Kegiatan ini bertujuan meningkatkan efisiensi produksi, mutu produk, serta kapasitas usaha Kelompok Masyarakat Peduli Hutan Konservasi (MPHK). Metode pelaksanaan menggunakan pendekatan partisipatif melalui survei awal, bimbingan teknis pengeringan, pelatihan perawatan mesin, serta evaluasi kadar air dan kepuasan peserta. Sistem evaluasi kegiatan dilakukan melalui post-test dan pre-test untuk mengukur peningkatan pemahaman dan pengetahuan peserta, disertai dengan observasi langusng terhadap praktik pengoperasian mesin, dan angkey kepuasan peserta. Hasil menunjukkan penggunaan mesin pengering kabinet mampu menurunkan kadar air biji mete dari 9,8–10,5% menjadi 5,1–5,6%, memenuhi standar aman penyimpanan. Waktu pengeringan berkurang signifikan dari 3–5 hari menjadi 6–8 jam, dengan tingkat keberhasilan operasional peserta mencapai 95–100%. Pelatihan pengemasan vakum meningkatkan mutu visual dan daya simpan produk, pelatihan manajemen usaha dan digital marketing meningkatkan literasi keuangan dan akses pasar, dengan 85% peserta mulai menerima pesanan daring. Dampak ekonomi terlihat dari kenaikan harga jual produk dari Rp60.000–70.000/kg menjadi Rp130.000/kg. Program ini berhasil meningkatkan hardskill dan softskill mitra, memperkuat nilai tambah produk, dan mendukung keberlanjutan agroindustri mete berbasis konservasi.Abstract: Cashew farmers in the buffer zone of the conservation area has high economic value in cashew commodities, but faces obstacles in the drying process, which depends on the sun. This activity aims to improve production efficiency, product quality, and the business capacity of the Community Forest Conservation Group (MPHK). The implementation method uses a participatory approach through preliminary surveys, technical guidance on drying, machine maintenance training, and evaluation of moisture content and participant satisfaction. The evaluation is carried out through post- and pre-tests to measure the improvement in participants' understanding and knowledge, accompanied by direct observation of machine operation practices and participant satisfaction surveys. The results show that the use of cabinet dryers can reduce the moisture content of cashew nuts from 9.8–10.5% to 5.1–5.6%, meeting safe storage standards. Drying time was significantly reduced from 3–5 days to 6–8 hours, with participant operational success rates reaching 95–100%. Vacuum packaging training improved product visual quality and shelf life, while business management and digital marketing training improved financial literacy and market access, with 85% of participants starting to receive online orders. The economic impact is evident in the increase in product selling prices from IDR 60,000–70,000/kg to IDR 130,000/kg. This program has successfully improved the hard and soft skills of partners, strengthened product added value, and supported the sustainability of conservation-based cashew agroindustry.
Intentions and Behavior of the Youth to Work in the Agricultural Sector Likin Ruhkmauddin; Nuhfil Hanani; Fitria Dina Riana
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 3 (2025): June 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i3.1022-1033

Abstract

The agricultural sector in Indonesia holds significant business potential, contributing 9.82% to GDP from 2018 to 2021. Despite its importance, this sector faces challenges such as high business risks, social inequalities, and a lack of young farmer regeneration. This study aims to analyze the influence of attitudes, subjective norms, and perceived behavioral control on the intentions and behaviors of young people working in agriculture. The study was conducted in Kliteh Village, Malo District, Bojonegoro Regency, with 100 respondents aged 17-35 years. The method used was a survey with a simple random sampling technique and data analysis using Structural Equation Modeling-Partial Least Square. Findings indicate that attitudes, subjective norms, and perceived behavioral control positively and significantly influence of intention and behavior of young people to working in agriculture. Additionally, intentions also positively and significantly influence behaviors of young people in the agricultural sector. This research highlights the importance of supporting positive attitudes, social norms, and perceived behavioral control to enhance participation of young people participation in agricultural sector. Keywords: Agricultural Sector, Behavior, Intent, SEM-PLS, Young Generation.
The Effect of Fertilizer Subsidies on Farming Sustainability, A Systematic Review of Economic, Social, and Environmental Dimensions: A Systematic Literature Reviews Muhammad Lukman Nulhakim; Fitria Dina Riana; Tri Wahyu Nugroho
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 2 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the impact of fertilizer subsidy policies on the sustainability of farming businesses through a comprehensive systematic review of economic, social, and environmental dimensions. Using the PRISMA methodology, the study analyzed 24 selected articles from the database. Scopus and Web of Science published in the period 2015-2025. The study results show that fertilizer subsidies provide significant economic benefits in the form of reduced production costs, increased income, and farmer productivity, although they can create long-term dependency. From a social aspect, subsidies improve farmer welfare, strengthen resilience to climate change, and encourage social cohesion, but have the potential to cause inequality in the distribution of benefits between farmer groups and regions. An environmental perspective reveals that chemical fertilizer subsidies often encourage excessive use that has a negative impact on soil quality, water, and greenhouse gas emissions, while organic fertilizer subsidies and precision technology have the potential to mitigate environmental damage. This study recommends reformulating subsidy policies with a holistic approach that integrates economic, social, and environmental considerations to support the transition to sustainable agricultural practices through a combination of targeted subsidy strategies, farmer capacity development, and adoption of environmentally friendly technologies.    Keywords: Fertilizer Subsidy, Sustainability of Farming, Economic Dimension, Social Dimension, Environmental Dimension
Improving Sustainability in the Palm Oil Supply Chain: Cradle-to-Gate Economic, Environmental, and Social Life Cycle Evidence from Indonesia Muhammad Salman Hanan Fadlillah; Silvana Maulidah; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 12 No 1 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i1.14208

Abstract

The palm oil supply chain plays a strategic role in Indonesia’s economy; however, it faces persistent sustainability challenges related to economic volatility, environmental impacts, and social issues. These challenges necessitate an integrated sustainability assessment across all stages of the supply chain. This study aims to evaluate the sustainability performance of the palm oil agroindustry in North Sumatra, Indonesia, by simultaneously assessing economic, environmental, and social dimensions using a Life Cycle Thinking (LCT) approach. The study applies Life Cycle Costing (LCC) to assess lifecycle costs and financial feasibility, Life Cycle Assessment (LCA) using ReCiPe Midpoint (H) and USEtox methods to evaluate environmental impacts, and Social Life Cycle Assessment (SLCA) to analyze social performance. The assessment scope is cradle to gate, covering plantation activities through Crude Palm Oil (CPO) processing. Primary data were collected from 90 respondents, including workers and local communities, through surveys and interviews. Secondary data were used to compile life cycle inventories and cost structures. The results indicate that fertilization, pest and disease control, and fossil-based electricity consumption at the processing stage are the main contributors to environmental impacts, particularly global warming, eutrophication, and toxicity. Economically, the palm oil supply chain generates positive value added and is financially feasible. Social indicators generally meet minimum regulatory standards. Overall, the ecoefficiency assessment categorizes the system as affordable but not yet environmentally sustainable due to high environmental costs. The novelty of this study lies in the integrated application of LCC, LCA, and SLCA within a single cradle-to-gate framework for the palm oil agroindustry in Indonesia, enabling a comprehensive and simultaneous sustainability evaluation
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Aulia, Syifa Az Zahra, Wara' Geffa Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Febdya Nur Wahyu Nandita Febriana, Riska Ayu Fendik Andriyanto Frisca Sari Suhendra Hardana, Andrean Eka Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa Istikhomah Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Muhammad Alivio Devananda Adinegara Kurniawan, Zeki Laeli Ana Slavia Pratiwi Likin Ruhkmauddin Lutfia Febri Maharani Pertiwi Koentjoro Mirna Gitayatna Muhamad Zainudin Muhammad Lukman Nulhakim Muhammad Salman Hanan Fadlillah Mutiara Novitaria Sipayung Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nugroho, Tri Wahyu Nuhfil Hanani Nurwijayanti Parlindungan, Soaniton David Stefanus Puteri, Alya Salsabila Putri, Della Aprilia Danaparamita Putri, Saskia Noverina Andika Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Rini Yulianingsih Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Sari, Betty Nur Indah Sa’adah, Siti Lailatus Silvana Maulidah Silvana Maulidah Sinurat, Moses Siswahyudianto Siti Asmaul Mustaniroh Sujarwo Sujarwo Syafrial Syarif, Hilmi Dzakwan Tri Wahyu Nugroho Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy