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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Social Economic of Agriculture Journal of Innovation and Applied Technology ECSOFiM (Economic and Social of Fisheries and Marine Journal) AGRISE Habitat Jurnal Farmasi Klinik Indonesia IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Journal of Digital Marketing and Halal Industry JUDICIOUS: Journal of Management Jurnal Dinamika Sosial Ekonomi Multicience Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah SOSIO AGRIBIS
Fitria Dina Riana
Brawijaya University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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IMPLEMENTATION OF MARKETING MIX AND PURCHASING DECISIONS OF WINGKO BABAT AND PURCHASE INTENTION(on Wingko Tripe Products "Dua Kelapa Muda") Kurniawan, Zeki; Setiawan, Budi; Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 24 No. 3 (2024): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.3.7

Abstract

The marketing strategy for Wingko Babat Dua Kelapa Muda products needs to be adjusted to market changes based on consumer behavior analysis, to increase sales of the company's products. The aim of this research is to implement the marketing mix and purchasing decisions for Wingko tripe as well as purchase intentions for Wingko Tripe Brand Dua Kelapa Muda products. The method in this research uses a descriptive method with primary data obtained from the results of Likert scale data collection. The results of the descriptive analysis show that the marketing mix in the Product aspect has a value of 3.55 which means high, the Price aspect has a value of 3.43 in the high category, the Place aspect has a value of 3.35 in the high category, the Promotion aspect has a value of 3.18 in the high category moderate, the People aspect has a value of 3.16 in the medium category, the Physical Evidence aspect has a value of 3.39 in the medium category, the Process aspect has a value in the medium category, the Purchase Intention aspect has a value of 3.6 in the high category, and the Purchase Decision aspect has a score of 4.3 in the very high category.
Strategi Pengembangan Badan Usaha Milik Desa Joyo Makmur Menggunakan Metode SWOT Yusuf, Ahmad; Budi Setiawan; Fitria Dina Riana
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 1 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

BUMDes Joyo Makmur Desa Malo mengelola unit usaha seperti jasa pengangkutan sampah, penyewaan toko UMKM, dan potensi wisata edukasi. Penelitian ini dilakukan bertujuan untuk merumuskan strategi pengembangan BUMDes. Penelitian ini dilakukan dalam ruang lingkup Badan Usaha Milik Desa Joyo Makmur yang bertempat di Desa Malo Kecamatan Malo Kabupaten Bojonegoro dalam rentang waktu bulan Oktober-Desember 2023. Populasi dalam penelitian ini adalah anggota dan karyawan BUMDes Joyo Makmur. Jumlah populasi dalam penelitian ini sebanyak 187 orang yang terdiri dari 175 anggota BUMDes dan 12 pengurus BUMDes. Penelitian ini menggunakan jumlah populasi pengurus atau karyawan BUMDes yaitu 9 orang untuk responden dan 3 orang untuk responden manajer/pimpinan. Teknik pengumpulan data menggunakan metode pencarian data di internet, observasi dan wawancara mendalam. Untuk mengetahui kinerja BUM Desa Joyo Makmur, data yang telah didapat kemudian dilakukan analisis menggunakan SWOT. Strategi Pengembangan Bumdes Joyo Makmur menurut hasil analisis SWOT adalah dengan meningkatkan penjualan dengan menambah pasokan barang yang lebih lengkap, menjalin kerjasama dengan mitra bisnis, meningkatkan pelayanan kepada anggota sesuai dengan kebutuhanya, dan melengkapi sarana dan prasarana.
Analisis Pengambilan Keputusan Petani Dalam Pembelian Varietas Benih Padi Inpari 32 (Kasus Di Desa Sedeng Kecamatan Kanor Kabupaten Bojonegoro) Romadhoni, Lia Fadlilati; Syafrial; Fitria Dina Riana
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 1 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Penelitian ini bertujuan untuk mengidentifikasi karakteristik petani, menganalisis faktor-faktor yang mempengaruhi proses pengambilan keputusan pembelian petani dalam memilih benih Padi varietas Inpari 32 di Desa Sedeng Kecamatan Kanor Kabupaten Bojonegoro. Identifikasi faktor-faktor yang mempengaruhi pengambilan keputusan pembelian benih padi varietas Inpari 32 dengan menganalisis 9 variabel yang berpotensi menjadi penyumbang pengambilan keputusan, antara lain : Usia, Pendidikan, Luas Lahan, Pengalaman Berusahatani, luas lahan, Pengaruh pihak lain, Aktivitas kelompok tani, Status kepemilikan lahan, Persepsi dan Ketahanan benih. Metode dalam penelitian ini menggunakan metode kualitatif dan kuantitatif, dengan analisis data deskriptif dan Regresi Logistik. Pemilihan sampel menggunakan Proportionate Cluster random sampling dengan jumlah seluruh sampel adalah 71 responden, 42 responden yang menggunakan benih padi Inpari 32 dan 29 menggunakan benih non Inpari 32. Dari sembilan faktor yang di analisis, terdapat tiga faktor yang mempengaruhi pengambilan keputusan pembelian benih padi varietas Inpari 32 yaitu pengaruh pihak lain dengan nilai signifikansi 0,006, aktivitas kelompok tani dengan nilai 0,038 dan ketahanan benih terhadap hama dan penyakit dengan nilai signifikansi 0,008. Sedangkan enam faktor yang lain tidak berpengaruh secara signifikan terhadap pengambilan keputusan pembelian benih padi Varietas Inpari 32. Kesimpulannya, strategi pemasaran dan promosi benih padi Inpari 32 harus memperhatikan pentingnya membangun informasi yang positif terhadap benih tersebut serta peningkatan kolaborasi dengan kelompok tani juga perlu ditingkatkan sebagai sarana untuk meningkatkan akses informasi dan dukungan bagi petani dalam pemilihan benih.
ANALYSIS OF AGROTOURISM MANAGEMENT, GOVERNMENT POLICIES, AND ENTREPRENEURSHIP ON THE SUSTAINABILITY OF AGROTOURISM IN MALANG REGENCY Juvitasari, Deana Aulia; Maulidah, Silvana; Riana, Fitria Dina
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22398

Abstract

Agritourism, as tourism centered around agricultural activities, attracts many travelers with its unique offerings. Malang Regency is a key region for agritourism, with various subdistricts contributing to this sector. However, the advancement of agritourism in Malang Regency is hindered by several significant challenges. The objective of this study is to investigate the sustainability of agriculture-based tourism in Malang Regency by analyzing agritourism management, government policies, and entrepreneurship in relation to the aforementioned issues. The descriptive analytic research approach was employed, with data collected via interviews and literature reviews. The sample size was determined by snowball sampling with 80 managers involved. This study employs descriptive statistical analysis, likert scales, and Structural Equation Modeling-Partial Least Squares (SEM-PLS) utilizing WarpPLS 7.0 software. This study found that agritourism management, government policy, and entrepreneurship all have a beneficial effect and significant impact on the sustainability of agritourism. This is a recommendation in an effort to build sustainable agritourism with active contributions from agritourism managers, effective government policies, and building the entrepreneurial spirit of agritourism managers in Malang Regency.
Pengaruh Literasi Keuangan dan Resiliensi Terhadap Kinerja UMKM: Studi Kasus Industri Keripik di Malang Raya Puteri, Alya Salsabila; Budi Setiawan; Fitria Dina Riana; Riyanti Isaskar
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Penelitian ini bertujuan untuk menguji pengaruh literasi keuangan, ketahanan keuangan, dan ketahanan usaha terhadap kinerja bisnis UMKM sektor keripik di Malang Raya. Kerangka pemikiran dari penelitian ini adalah pentingnya UMKM dalam perekonomian daerah, namun masih banyak pelaku usaha yang tidak memiliki literasi keuangan dasar, sehingga rentan terhadap fluktuasi perekonomian. Penelitian ini mengambil sampel 50 responden yang merupakan pelaku UMKM keripik dan menggunakan pendekatan Structural Equation Modeling-Partial Least Square (SEM-PLS). Temuan penelitian menunjukkan bahwa ketahanan keuangan dan literasi keuangan memiliki korelasi yang tinggi, dan faktor-faktor ini pada akhirnya meningkatkan kinerja perusahaan. Manajemen keuangan yang lebih baik difasilitasi oleh literasi keuangan, yang juga meningkatkan kemampuan beradaptasi UMKM terhadap perubahan kondisi pasar dan kesulitan ekonomi. Selain itu, korelasi antara literasi keuangan dan kinerja bisnis ditemukan diperkuat dengan adanya ketahanan keuangan dan bisnis sebagai variabel mediasi yang signifikan. Dengan demikian, peningkatan literasi keuangan dan penguatan ketahanan usaha merupakan langkah krusial untuk mendukung keberlanjutan dan daya saing UMKM di Malang Raya.
PERSEPSI KONSUMEN SEBAGAI MEDIATOR ANTARA KEPRIBADIAN MEREK DAN PENGALAMAN MEREK: STUDI PADA AGROINDUSTRI OLEH-OLEH MAKANAN MILIK SELEBRITI DI MALANG, INDONESIA (Consumer Perception as a Mediator Between Brand Personality and Brand Experience: A Study of Celebrity-Owned Souvenir Food Agroindustries in Malang, Indonesia) Ramadhani, Mirza; Riana, Fitria Dina; Hartati Wahyuningtyas, Agustina Shinta; Illahi, Rhochmad Wahyu; Anam, M. Khairul
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254515

Abstract

In recent years, culinary tourism in tourist destinations has become a trend among global travelers. The development of tourism has also brought a shift in motivation from travel-based tourism to shopping tourism. However, it is known that there is considerable competition among culinary souvenir centers. Meanwhile, brand preferences are highly dynamic, making it essential for managers to consider them in efforts to increase customer satisfaction, encourage repeat visits, or even generate word-of-mouth intentions. This study aims to analyze the influence of brand personality, perceived coolness, and perceived service quality on brand experience. The research location was selected purposively, focusing on culinary souvenir centers in Malang City. The sampling technique used was non-probability sampling with purposive sampling method, involving a total of 100 respondents. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via WarpPLS 7.0 software. The results show that there is a significant relationship between brand personality and brand experience through perceived coolness and perceived service quality. However, the relationship between perceived service quality and brand experience was found to be insignificant. Keywords: Brand Personality, Perceived Coolness, Perceived Service Quality, Brand Experience.
Analysis of Factors Affecting the Decision to Grant “KUR” in the Agricultural Sector at PT XYZ in Malang District, Indonesia Jihad, Fajri Dhaniar Mohammad; Riana, Fitria Dina
Agro Bali : Agricultural Journal Vol 8, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i2.1994

Abstract

Small enterprises frequently struggle with funding, which is why the government has responded by distributing People's Business Credit (KUR) as a solution. This kind of loan is a soft credit meant for small business owners with feasible ventures but little funding. This study aims to determine the influence of several factors on the decision to grant People's Business Credit (KUR) in the agricultural sector by PT XYZ in Malang District, Indonesia, focusing on the history of relationships with banks, business experience, business profits, and the amount of the proposed loan. This study uses a quantitative approach with data collected through questionnaires. The population consists of business owners in the agricultural sector who utilize government-provided KUR funds. The sampling technique used is cluster sampling at Bank XYZ. The sample in this study consists of 307 agricultural entrepreneurs who benefit from the KUR funds provided by Bank XYZ. The results of this research show that: Factors that influence the decision of Bank XYZ Singosari Unit in granting People's Business Credit (KUR) in the agricultural sector include the history of relationships with banks, business experience, business profits, and the amount of the proposed loan has a significant effect on the decision to grant KUR. While the term of the proposed loan does not affect the decision to grant KUR, the dominant factor that most influenced the decision to grant KUR to prospective debtors in the agricultural sector, based on the value of the effective contribution, was the business experience variable.
How Halal Awareness and Health Reason can Influence Halal Food Purchasing Decision Among University Students? Afifah, Triwinda Nur; Riyanti Isaskar; Rini Mutisari; Fitria Dina Riana
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.26714

Abstract

A List of the 500 Most Powerful Muslims in the World: The Muslim 500 reports that 240 million people, or approximately 86.7% of Indonesia’s population, identify as Muslims according to data collected by The Royal Islamic Strategic Studies Centre (RISSC) in 2024. With this, Indonesia surpasses all other countries in terms of the number of Muslims. At the moment, halal is not just a religious but also a worldwide issue. Contrarily, a large number of MSEs in Indonesia have yet to formally apply for halal certification. This research involved 125 first-year students from Brawijaya University using an accidental sampling-based non-probability sampling technique. Data were collected via a web-based survey and analyzed using scoring analysis, descriptive statistics, and SEM-PLS. Variables in this study include familiarity with halal certification, health concerns, purchase intention, and purchase decision. The results show that intention to purchase halal food items is significantly impacted by health concerns and halal knowledge. In addition, health concerns and purchase intention positively and significantly affect the decision to purchase halal food items.
Kontribusi Pertanian Berbasis Pemanfaatan Lahan Pekarangan Terhadap Ketahanan Pangan Rumah Tangga di Kabupaten Malang Jawa Timur Jihad, Fajri Dhaniar Mohammad; Riana, Fitria Dina; Toiba, Hery; Pariasa, Imaniar Ilmi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 3 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.03.7

Abstract

Food security is a condition in which food is fulfilled at the individual level. One of the activities that has contributed to food security and can be carried out by the community at the household level in Malang Regency is by utilizing land in the yard to be used as agricultural land. Food security that is guaranteed at the national or regional level does not always reflect food security at the household level. Therefore, it is necessary to measure the level of food security at the household level separately. This study was conducted with the aim of analyzing the level of household food security of the farmers of yard-based agricultural activities and the contribution of yard-based agricultural activities to household sector food security in Malang Regency. The analysis method used in this study is the Jonsson and Toole indicator to measure the level of household food security. The variables used to measure the level of food security are adult equivalent calorie uptake (TKE) and food expenditure share (PPP). The  research results showed that the level of food security of the farmers of yard-based agricultural activities in Malang Regency was 53.57% under food security conditions. In addition, the yard-based agricultural activities carried out by the community have contributed to food security by 1,620,922.60 kcal (13.66%) to the accumulated household calorie uptake of the farmers of yard-based land utilization activities in Malang Regency, 37.98% to reducing the cost of shopping for household food needs, and IDR 362,531 to additional household income.
Integration of Sustainable Entrepreneurship and Green Economy to Improve Food Security in Malang City Usmanisa, Maslikhatur Rodiyah Sita; Fitria Dina Riana; Silvana Maulidah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 3 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.03.2

Abstract

As an initiative to move away from conventional agriculture and increase food production, the Badan Keamanan Pangan (BKP) since 2010 has implemented the Sustainable of Kawasan Rumah Pangan Lestari (KRPL) or currently known as the Yard Utilization Program. This study aims to explore more deeply how sustainable entrepreneurship and green economy can synergize to improve food security in Malang City, with moderation in the role of institutions in the yard utilization program. The existence of entrepreneurship that prioritizes environmentally friendly practices is also an asset for green transformation, with the existence of sustainable entrepreneurship, it can be interpreted that agricultural activities are one of the efforts to support green transformation. The data results from the research were analyzed using the SEM-PLS tool with the WarpPLS 8.0 approach. Based on the research conducted, it can be concluded that through entrepreneurship created from the sustainable yard utilization program by taking into account environmental, social and economic aspects, it was revealed that areas that initially had a medium food insecurity status experienced an increase in food security status.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Aulia, Syifa Az Zahra, Wara' Geffa Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Febdya Nur Wahyu Nandita Febriana, Riska Ayu Fendik Andriyanto Frisca Sari Suhendra Hardana, Andrean Eka Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa Istikhomah Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Muhammad Alivio Devananda Adinegara Kurniawan, Zeki Laeli Ana Slavia Pratiwi Likin Ruhkmauddin Lutfia Febri Maharani Pertiwi Koentjoro Mirna Gitayatna Muhamad Zainudin Muhammad Lukman Nulhakim Muhammad Salman Hanan Fadlillah Mutiara Novitaria Sipayung Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nugroho, Tri Wahyu Nuhfil Hanani Nurwijayanti Parlindungan, Soaniton David Stefanus Puteri, Alya Salsabila Putri, Della Aprilia Danaparamita Putri, Saskia Noverina Andika Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Rini Yulianingsih Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Sari, Betty Nur Indah Sa’adah, Siti Lailatus Silvana Maulidah Silvana Maulidah Sinurat, Moses Siswahyudianto Siti Asmaul Mustaniroh Sujarwo Sujarwo Syafrial Syarif, Hilmi Dzakwan Tri Wahyu Nugroho Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy