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PENDAMPINGAN INOVASI NEW-PACKAGING DAN STRATEGI PEMASARAN PRODUK TEH BUNGA TELANG DALAM MENINGKATKAN KUALITAS DAN DAYA SAING PRODUK LOKAL Heptari Elita Dewi; Novi Haryati; Anisa Aprilia; Effy Yuswita; Djoko Koestiono; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Rachman Hartono; Fitria Dina Riana; Silvana Maulidah; Arif Yustian Maulana Noor
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23016

Abstract

Abstrak: Komunitas Puri Hijau Royo-royo memproduksi produk teh bunga telang dengan kemasan yang sederhana dan belum ada kelengkapan informasi pada kemasan tersebut. Pemasaran yang dilakukan juga masih terbatas. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan hardskill mitra dalam pengolahan bunga telang, pembuatan desain dan logo kemasan yang lebih menarik, dan pemasaran olahan berupa teh bunga telang.: mengidentifikasikan kebutuh mitra yaitu Komunitas Puri Hijau Royo-royo, melakukan pelatihan pendampingan Pengolahan Bunga Telang, melakukan pelatihan desain pengemasan dan foto produk untuk peningkatan strategi pemasaran teh bunga telang. Metode yang digunakan antara lain mengidentifikasi kebutuhan mitra, persiapan material pengabdian, pelatihan dan pendampingan, dan evaluasi kegiatan. Mitra kegiatan ini adalah anggota aktif dari komunitas Puri Hijau Royo-royo sebanyak 15 orang. Evaluasi yang digunakan menggunakan kuesioner pre test dan post test untuk mengukur pemahaman peserta. Setelah dilaksanakan kegiatan pengabdian masyarakat, terjadi peningkatan pemahaman yang cukup tinggi sebesar 49% setelah pemberian materi tentang pengemasan dan pemasaran produk teh bunga telang. Kemasan dan label yang diajukan oleh tim pengabdian memenuhi harapan peserta, dan rata-rata peserta sangat setuju bahwa pengetahuan mereka bertambah setelah adanya kegiatan pengabdian kepada masyarakat ini. Abstract: The Puri Hijau Royo-Royo Community produces telang flower tea products with simple packaging, and there is no complete information on the packaging. The marketing carried out is limited. This community service aims to increase partners' knowledge and hard skills in processing butterfly pea flowers, creating more attractive packaging designs and logos, and marketing processed telang flower tea. The methods used include identifying partner needs, preparing service materials, training-mentoring, and evaluating activities. The partners for this activity are 15 active members of the Puri Hijau Royo-Royo community. The evaluation used pre-test and post-test questionnaires to measure participants' understanding. After carrying out community service activities, there was a fairly high increase in understanding of 49% after providing material on packaging and marketing of butterfly pea flower tea products. The packaging and labels proposed by the service team met the participants' expectations, and on average, the participants strongly agreed that their knowledge had increased after this community service activity.
THE EFFECT OF FOOD CERTIFICATION ON COMPETITIVENESS AND INCREASING SALES OF AGROINDUSTRIAL PRODUCTS IN EAST JAVA Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.8

Abstract

Food safety, which is realized through P-IRT and halal certification, must be fulfilled by producers even though it is still on a household scale. This is because food safety is a guarantee provided by producers and a right that must be obtained by consumers. Where later this certification can affect sales and also the competitiveness of existing products, this research examined MSMEs in East Java and there were 50 respondents used. Based on the research results, it is known that food certification which is realized through P-IRT and is also halal has a positive and significant influence on sales and competitiveness of the food products produced. Likewise with the knowledge of MSME producers regarding sales and product competitiveness.
THE EFFECTS OF MARKETING MIX ON PESTICIDE PURCHASING DECISIONS THROUGH BRAND IMAGE AMONG RICE FARMERS IN KANOR SUB-DISTRICT, BOJONEGORO DISTRICT Sari, Betty Nur Indah; Setiawan, Budi; Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 24 No. 3 (2024): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.3.6

Abstract

One of the regencies in East Java, Bojonegoro Regency, also relies on the agricultural sector to drive the economy after the oil and gas sector. One of the sub-districts that has productive land with a high contribution to rice production is Kanor sub-district. Because it is located on the banks of the Bengawan Solo river, the land in the sub-district is often threatened by pest attacks and affected by flooding. In an effort to prevent and treat pests, rice farmers in Kanor Sub-district choose to use pesticides because it is easier. Without the use of pesticides, the damage caused by pests causes a threat that suppresses rice productivity. On the other hand, the use of chemical pesticides without strict control and guidance also poses risks to the health of the population and the environment as well as damage to paddy fields due to nutrient depletion. Therefore it is important for farmers to choose the right pesticide product so as not to cause losses. Farmers' decisions to buy pesticide products are influenced by several different preferences, but specifically an important factor in influencing purchasing decisions is the marketing mix carried out by pesticide producers. On the basis of these findings, this study adopts the marketing mix variable as a predictor to explain farmers' pesticide purchasing decisions. The marketing mix referred to in this study is product quality, price, place and promotion. This research is expected to be one of the means for companies engaged in pesticide products in predicting the marketing mix which is often an important factor for farmers in deciding to choose pesticide products.
IMPLEMENTATION OF MARKETING MIX AND PURCHASING DECISIONS OF WINGKO BABAT AND PURCHASE INTENTION(on Wingko Tripe Products "Dua Kelapa Muda") Kurniawan, Zeki; Setiawan, Budi; Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 24 No. 3 (2024): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.3.7

Abstract

The marketing strategy for Wingko Babat Dua Kelapa Muda products needs to be adjusted to market changes based on consumer behavior analysis, to increase sales of the company's products. The aim of this research is to implement the marketing mix and purchasing decisions for Wingko tripe as well as purchase intentions for Wingko Tripe Brand Dua Kelapa Muda products. The method in this research uses a descriptive method with primary data obtained from the results of Likert scale data collection. The results of the descriptive analysis show that the marketing mix in the Product aspect has a value of 3.55 which means high, the Price aspect has a value of 3.43 in the high category, the Place aspect has a value of 3.35 in the high category, the Promotion aspect has a value of 3.18 in the high category moderate, the People aspect has a value of 3.16 in the medium category, the Physical Evidence aspect has a value of 3.39 in the medium category, the Process aspect has a value in the medium category, the Purchase Intention aspect has a value of 3.6 in the high category, and the Purchase Decision aspect has a score of 4.3 in the very high category.
Strategi Pengembangan Badan Usaha Milik Desa Joyo Makmur Menggunakan Metode SWOT Yusuf, Ahmad; Budi Setiawan; Fitria Dina Riana
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 1 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

BUMDes Joyo Makmur Desa Malo mengelola unit usaha seperti jasa pengangkutan sampah, penyewaan toko UMKM, dan potensi wisata edukasi. Penelitian ini dilakukan bertujuan untuk merumuskan strategi pengembangan BUMDes. Penelitian ini dilakukan dalam ruang lingkup Badan Usaha Milik Desa Joyo Makmur yang bertempat di Desa Malo Kecamatan Malo Kabupaten Bojonegoro dalam rentang waktu bulan Oktober-Desember 2023. Populasi dalam penelitian ini adalah anggota dan karyawan BUMDes Joyo Makmur. Jumlah populasi dalam penelitian ini sebanyak 187 orang yang terdiri dari 175 anggota BUMDes dan 12 pengurus BUMDes. Penelitian ini menggunakan jumlah populasi pengurus atau karyawan BUMDes yaitu 9 orang untuk responden dan 3 orang untuk responden manajer/pimpinan. Teknik pengumpulan data menggunakan metode pencarian data di internet, observasi dan wawancara mendalam. Untuk mengetahui kinerja BUM Desa Joyo Makmur, data yang telah didapat kemudian dilakukan analisis menggunakan SWOT. Strategi Pengembangan Bumdes Joyo Makmur menurut hasil analisis SWOT adalah dengan meningkatkan penjualan dengan menambah pasokan barang yang lebih lengkap, menjalin kerjasama dengan mitra bisnis, meningkatkan pelayanan kepada anggota sesuai dengan kebutuhanya, dan melengkapi sarana dan prasarana.
Analisis Pengambilan Keputusan Petani Dalam Pembelian Varietas Benih Padi Inpari 32 (Kasus Di Desa Sedeng Kecamatan Kanor Kabupaten Bojonegoro) Romadhoni, Lia Fadlilati; Syafrial; Fitria Dina Riana
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 1 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Penelitian ini bertujuan untuk mengidentifikasi karakteristik petani, menganalisis faktor-faktor yang mempengaruhi proses pengambilan keputusan pembelian petani dalam memilih benih Padi varietas Inpari 32 di Desa Sedeng Kecamatan Kanor Kabupaten Bojonegoro. Identifikasi faktor-faktor yang mempengaruhi pengambilan keputusan pembelian benih padi varietas Inpari 32 dengan menganalisis 9 variabel yang berpotensi menjadi penyumbang pengambilan keputusan, antara lain : Usia, Pendidikan, Luas Lahan, Pengalaman Berusahatani, luas lahan, Pengaruh pihak lain, Aktivitas kelompok tani, Status kepemilikan lahan, Persepsi dan Ketahanan benih. Metode dalam penelitian ini menggunakan metode kualitatif dan kuantitatif, dengan analisis data deskriptif dan Regresi Logistik. Pemilihan sampel menggunakan Proportionate Cluster random sampling dengan jumlah seluruh sampel adalah 71 responden, 42 responden yang menggunakan benih padi Inpari 32 dan 29 menggunakan benih non Inpari 32. Dari sembilan faktor yang di analisis, terdapat tiga faktor yang mempengaruhi pengambilan keputusan pembelian benih padi varietas Inpari 32 yaitu pengaruh pihak lain dengan nilai signifikansi 0,006, aktivitas kelompok tani dengan nilai 0,038 dan ketahanan benih terhadap hama dan penyakit dengan nilai signifikansi 0,008. Sedangkan enam faktor yang lain tidak berpengaruh secara signifikan terhadap pengambilan keputusan pembelian benih padi Varietas Inpari 32. Kesimpulannya, strategi pemasaran dan promosi benih padi Inpari 32 harus memperhatikan pentingnya membangun informasi yang positif terhadap benih tersebut serta peningkatan kolaborasi dengan kelompok tani juga perlu ditingkatkan sebagai sarana untuk meningkatkan akses informasi dan dukungan bagi petani dalam pemilihan benih.
ANALYSIS OF AGROTOURISM MANAGEMENT, GOVERNMENT POLICIES, AND ENTREPRENEURSHIP ON THE SUSTAINABILITY OF AGROTOURISM IN MALANG REGENCY Juvitasari, Deana Aulia; Maulidah, Silvana; Riana, Fitria Dina
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22398

Abstract

Agritourism, as tourism centered around agricultural activities, attracts many travelers with its unique offerings. Malang Regency is a key region for agritourism, with various subdistricts contributing to this sector. However, the advancement of agritourism in Malang Regency is hindered by several significant challenges. The objective of this study is to investigate the sustainability of agriculture-based tourism in Malang Regency by analyzing agritourism management, government policies, and entrepreneurship in relation to the aforementioned issues. The descriptive analytic research approach was employed, with data collected via interviews and literature reviews. The sample size was determined by snowball sampling with 80 managers involved. This study employs descriptive statistical analysis, likert scales, and Structural Equation Modeling-Partial Least Squares (SEM-PLS) utilizing WarpPLS 7.0 software. This study found that agritourism management, government policy, and entrepreneurship all have a beneficial effect and significant impact on the sustainability of agritourism. This is a recommendation in an effort to build sustainable agritourism with active contributions from agritourism managers, effective government policies, and building the entrepreneurial spirit of agritourism managers in Malang Regency.
Pengaruh Literasi Keuangan dan Resiliensi Terhadap Kinerja UMKM: Studi Kasus Industri Keripik di Malang Raya Puteri, Alya Salsabila; Budi Setiawan; Fitria Dina Riana; Riyanti Isaskar
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Penelitian ini bertujuan untuk menguji pengaruh literasi keuangan, ketahanan keuangan, dan ketahanan usaha terhadap kinerja bisnis UMKM sektor keripik di Malang Raya. Kerangka pemikiran dari penelitian ini adalah pentingnya UMKM dalam perekonomian daerah, namun masih banyak pelaku usaha yang tidak memiliki literasi keuangan dasar, sehingga rentan terhadap fluktuasi perekonomian. Penelitian ini mengambil sampel 50 responden yang merupakan pelaku UMKM keripik dan menggunakan pendekatan Structural Equation Modeling-Partial Least Square (SEM-PLS). Temuan penelitian menunjukkan bahwa ketahanan keuangan dan literasi keuangan memiliki korelasi yang tinggi, dan faktor-faktor ini pada akhirnya meningkatkan kinerja perusahaan. Manajemen keuangan yang lebih baik difasilitasi oleh literasi keuangan, yang juga meningkatkan kemampuan beradaptasi UMKM terhadap perubahan kondisi pasar dan kesulitan ekonomi. Selain itu, korelasi antara literasi keuangan dan kinerja bisnis ditemukan diperkuat dengan adanya ketahanan keuangan dan bisnis sebagai variabel mediasi yang signifikan. Dengan demikian, peningkatan literasi keuangan dan penguatan ketahanan usaha merupakan langkah krusial untuk mendukung keberlanjutan dan daya saing UMKM di Malang Raya.
PERSEPSI KONSUMEN SEBAGAI MEDIATOR ANTARA KEPRIBADIAN MEREK DAN PENGALAMAN MEREK: STUDI PADA AGROINDUSTRI OLEH-OLEH MAKANAN MILIK SELEBRITI DI MALANG, INDONESIA (Consumer Perception as a Mediator Between Brand Personality and Brand Experience: A Study of Celebrity-Owned Souvenir Food Agroindustries in Malang, Indonesia) Ramadhani, Mirza; Riana, Fitria Dina; Hartati Wahyuningtyas, Agustina Shinta; Illahi, Rhochmad Wahyu; Anam, M. Khairul
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254515

Abstract

In recent years, culinary tourism in tourist destinations has become a trend among global travelers. The development of tourism has also brought a shift in motivation from travel-based tourism to shopping tourism. However, it is known that there is considerable competition among culinary souvenir centers. Meanwhile, brand preferences are highly dynamic, making it essential for managers to consider them in efforts to increase customer satisfaction, encourage repeat visits, or even generate word-of-mouth intentions. This study aims to analyze the influence of brand personality, perceived coolness, and perceived service quality on brand experience. The research location was selected purposively, focusing on culinary souvenir centers in Malang City. The sampling technique used was non-probability sampling with purposive sampling method, involving a total of 100 respondents. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via WarpPLS 7.0 software. The results show that there is a significant relationship between brand personality and brand experience through perceived coolness and perceived service quality. However, the relationship between perceived service quality and brand experience was found to be insignificant. Keywords: Brand Personality, Perceived Coolness, Perceived Service Quality, Brand Experience.
Analysis of Factors Affecting the Decision to Grant “KUR” in the Agricultural Sector at PT XYZ in Malang District, Indonesia Jihad, Fajri Dhaniar Mohammad; Riana, Fitria Dina
Agro Bali : Agricultural Journal Vol 8, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i2.1994

Abstract

Small enterprises frequently struggle with funding, which is why the government has responded by distributing People's Business Credit (KUR) as a solution. This kind of loan is a soft credit meant for small business owners with feasible ventures but little funding. This study aims to determine the influence of several factors on the decision to grant People's Business Credit (KUR) in the agricultural sector by PT XYZ in Malang District, Indonesia, focusing on the history of relationships with banks, business experience, business profits, and the amount of the proposed loan. This study uses a quantitative approach with data collected through questionnaires. The population consists of business owners in the agricultural sector who utilize government-provided KUR funds. The sampling technique used is cluster sampling at Bank XYZ. The sample in this study consists of 307 agricultural entrepreneurs who benefit from the KUR funds provided by Bank XYZ. The results of this research show that: Factors that influence the decision of Bank XYZ Singosari Unit in granting People's Business Credit (KUR) in the agricultural sector include the history of relationships with banks, business experience, business profits, and the amount of the proposed loan has a significant effect on the decision to grant KUR. While the term of the proposed loan does not affect the decision to grant KUR, the dominant factor that most influenced the decision to grant KUR to prospective debtors in the agricultural sector, based on the value of the effective contribution, was the business experience variable.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Anam, M. Khairul Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Aulia, Syifa Az Zahra, Wara' Geffa Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Febdya Nur Wahyu Nandita Fendik Andriyanto Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa ISTIKHOMAH Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Zeki Lutfia Febri Mirna Gitayatna Mirza Ramadhani Muhamad Zainudin Mutiara Novitaria Sipayung Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nugroho, Tri Wahyu Nuhfil Hanani Nurwijayanti Parlindungan, Soaniton David Stefanus Pratiwi, Laeli Ana Slavia Puteri, Alya Salsabila Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Riska Ayu Febriana Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Ruhkmauddin, Likin Sari, Betty Nur Indah Silvana Maulidah Siti Asmaul Mustaniroh Suhendra, Frisca Sari Sujarwo Syafrial Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy