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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Social Economic of Agriculture Journal of Innovation and Applied Technology ECSOFiM (Economic and Social of Fisheries and Marine Journal) AGRISE Habitat Jurnal Farmasi Klinik Indonesia IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Journal of Digital Marketing and Halal Industry JUDICIOUS: Journal of Management Jurnal Dinamika Sosial Ekonomi Multicience Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah SOSIO AGRIBIS
Fitria Dina Riana
Brawijaya University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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AN ANALYSIS OF SUPPLY CHAIN MANAGEMENT PERFORMANCE OF JENANG RAW MATERIALS IN PONOROGO ARINDA EMILIA PUTRI; EFFY YUSWITA; FITRIA DINA RIANA
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 3 No. 05 (2023): INTERNATIONAL JOURNAL OF MULTISCIENCE - MAY - AUGUST 2023
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The success of creating sticky rice jenang is due to a good cooperative relationship between supply chain actors. MSME Jenang Teguh Raharjo faces problems in supply chain performance which then has an impact on the production process, so it is necessary to conduct an assessment of supply chain performance. This study aims to identify the state of supply chain management, analyze the supply chain performance of glutinous rice flour at MSME Jenang Teguh Raharjo using SCOR (Supply Chain Operations Reference) and develop supply chain strategy improvements. This study uses descriptive and quantitative data analysis, carried out at MSME Jenang Teguh Raharjo in February 2021. The respondent determination technique used is non-probability sampling technique and the respondent determination method used is purposive sampling. Data analysis technique with SCOR method. The results showed that there were four members of the glutinous rice flour supply chain. Activities that occur are cooperation to supply the needs of glutinous rice flour as raw material for jenang. Based on the results of the calculation, it can be analyzed that the supply chain performance is not optimal. The average reliability generated is 96% in the Excellent category, the average responsiveness of the three suppliers is in the Good category and the Agility average is 100% in the Excellent category. The recommended repair solution is that suppliers carry out safety stock, Re Order Point, product quality control, production control, make delivery schedules and make improvements to the preparation process.
The Effect of Business Environment on The Performance of SMIs in The Food and Beverage Sector through Marketplace Adoption as A Mediating Variable Yusti Mauriska Choirunnisa; Djoko Koestiono; Fitria Dina Riana; Abdul Wahib Muhaimin; Dwi Retno Andriani
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.14

Abstract

This research was conducted at SMIs which was seen from its growth that SMIs had the opportunity to develop in this city. This study aims to describe and analyze the effect of entrepreneurial orientation and the role of government through marketplace adoption on company performance. This study used non-probability sampling with a purposive sampling technique to the owners/managers of companies totaling 50 respondents. This research method is SEM-PLS (Structural Equation Model - Partial Least Square) and uses Warp PLS 7.0 software. The results of the study show that: (1) Marketplace adoption has a positive effect on the SMI performance; (2) Entrepreneurial orientation has a positive and significant effect on marketplace adoption and SMI performance; (3) Role of government has a positive and highly significant effect on marketplace adoption and SMI performance; (4) Adoption of marketplace has a positive and highly significant effect on SMI performance; (5) For the indirect effect, entrepreneurial orientation to company performance through marketplace adoption has a significant positive effect and role of government to company performance through marketplace adoption has a significant positive effect.
Impact of Green Marketing to Food and Beverages on Purchasing Decisions and Brand Image as a Mediation Variable (Case Study: Millennial Consumers) Ajeng Uswatun Hasanah; Fitria Dina Riana; Hery Toiba
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.15

Abstract

The emergence of various threats to the environment, encourages companies to be able to apply a new business concept, namely by implementing issues related to marketing that apply the concept green marketing. Green marketing is the consistency of all activities designed to meet human needs and desires without harming the environment and not harming other living things. This study uses a quantitative approach which is analyzed by using statistical methods by Smart-PLS. Based on the results of the analysis that has been done, it can be seen by consumer perceptions about companies that apply the green marketing concept have good results. The variables in this study include green marketing and brand image as mediating variables which have positive and significant results on purchasing decision variables. Strategies that can be implemented are not using formaldehyde and hazardous chemicals (X1.2), providing a place for inventory storage close to the store (X2.2), providing the latest information on environmental issues (X3.2), holding seminars, and carrying out disaster care actions (X4.2) and collaborating with chemistry students regarding the products used originating from safe materials (X5.2).
ANALISIS PENDAPATAN DAN KELAYAKAN USAHATANI KENTANG GRANOLA DI DESA WONOKERSO KABUPATEN PROBOLINGGO Esther Sheliena; Nuhfil Hanani; Fitria Dina Riana
Jurnal Dinamika Sosial Ekonomi Vol 25, No 1 (2024): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v25i1.12118

Abstract

Potato is one of the staple food for humans and the most popular agricultural crops that are widely cultivated in Indonesia. This horticultural commodity plays an important role as food, contributes to health and environmental aspects, and is a source of income for farmers. The potato variety most widely used by potato farmers is the Granola variety. The obstacles faced by potato farmers are limited capital and high production costs. Limited production factors for potato farmers and expensive production costs are considerations in maximizing farming profits. This research aims to analyze the income and feasibility of farming by potato farmers located in Wonokerso Village, Probolinggo Regency. The sample for this research consisted of 42 respondents who were farmers of the granola variety potato in Wonokerso Village, who were determined using a simple random sampling technique. The data obtained in this research was analyzed quantitatively in the form of production costs, revenues and income. The results of this research show that the average production of potato granola farming in Wonokerso Village is 9,289 kg/ha/planting season. The income from granola potato farming at the research location per planting season is IDR. 53,659,527. This farming business is worth pursuing because it provides benefits to farmers with R/C ratio and B/C ratio values of more than 1.
Strategi Pemasaran Digital dalam Mendorong Keputusan Pembelian Produk Olahan Pisang di Indonesia Zainudin, Muhamad; Maulidah, Silvana; Riana, Fitria Dina
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.023

Abstract

The growth of banana production in East Java faces online marketing challenges and stagnant production capacity. CV. Haza Food Indonesia needs to improve its digital marketing strategy and production efficiency as well as build consumer trust to expand the market and have a positive impact on the local economy. This research aims to explore steps to increase company production capacity, through digital marketing on purchasing decisions for processed banana products in Indonesia. Using SmartPLS 4, 201 potential consumers participated via an online questionnaire. The research results show a significant relationship between social media and purchasing decisions, as well as between eWOM and purchasing decisions. Social media also influences purchasing decisions through eWOM. These findings are consistent with previous research on the positive influence of social media and eWOM on purchasing decisions. These findings provide strategic insight for companies in optimizing digital marketing of processed banana products in the Indonesian market.
Analysis of Agrotourism Livelihood Assets in Batu City Parlindungan, Soaniton David Stefanus; Riana, Fitria Dina; Andriani, Dwi Retno
Jurnal Social Economic of Agriculture Vol 13, No 1 (2024): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i1.75635

Abstract

With the increasing number of tourists visiting Batu City. This continuous increase represents an opportunity for the people of Batu City to develop their tourism sector. Agrotourism is one of the widely implemented tourism concepts in Batu City. Agrotourism is a concept that utilizes agriculture as its main attraction, aiming to provide recreational and educational experiences for tourists. This study aims to assess the development of tourism activities in Agrotourism in Batu City based on livelihood assets. The research utilizes a quantitative method employing the Asset Pentagon diagram. The analysis involves Livelihood Vulnerability Index (LVI) the assets to determine the most vulnerable one, visualized through a pentagon radar diagram. The measurement of livelihood assets includes variables such as human capital, social capital, natural capital, financial capital, and institutional capital. According to the results, the LVI in Desa Wisata Sidomulyo is 0.359, classified as "moderate" vulnerability the LVI in Desa Wisata Pandanrejo is 0.391, classified as "moderate" vulnerability the LVI in Wisata Eduaksi Dadaprejo is 0.266, classified as "low" vulnerability.
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Wingko Babat dengan Purchase Intention sebagai Variabel Mediasi (Studi Kasus pada Produk Wingko Babat Merk “Dua Kelapa Muda”) Kurniawan, Zeki; Setiawan, Budi; Riana, Fitria Dina
JUDICIOUS Vol 4 No 2 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i2.1508

Abstract

Penelitian bertujuan mengetahui untuk mengetahui pengaruh bauran pemasaran terhadap purchase intention dan keputusan pembelian, pengaruh purchase intention terhadap keputusan pembelian serta strategi yang tepat pada produk wingko babat merk “dua kelapa muda”. Metode yang digunakan yaitu explanatory research dengan data kuantitatif yang dikumpulkan melalui angket kepada responden sebanyak 100 orang, teknik penentuan sampel menggunakan judgement sampling. Variabel dalam penelitian ini terdiri dari Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Physical evidence (X6), dan Process (X7), Purchase intention (Z) dan Purchase intention (Y). Teknik analisis data dilakukan dengan beberapa tahapan yaitu analisis deskriptif, uji instrumen dan analisis SEM PLS. Hasil analisis menunjukkan bahwa penerapan strategi bauran pemasaran masih menggunakan penjualan utama pada outlet stand outdoor yang mudah dijangkau, penerapan harga yang bersaing, penyediaan produk tersedia pada beberapa lokasi yang dekat dengan area publik. Terdapat pengaruh yang signifikan dari bauran pemasaran berupa product, price, place, people, physical evidence, dan process terhadap purchase intention dan keputusan pembelian baik melalui pengaruh langsung atau pengaruh tidak langsung yang dimediasi oleh variabel purchase intention, purchase intention memiliki pengaruh yang signifikan terhadap keputusan pembelian, strategi yang tepat yaitu mengkombinasikan product, price, place, promotion, people, physical evidence, dan process agar terus bisa bersaing dengan kompetitor.
Empowering Agriculture: Exploring Farmers' Perception of Avocado Pameling Innovation in East Java Deana Aulia Juvitasari; Edi Dwi Cahyono; Alia Fibrianingtyas; Silvana Maulidah; Fitria Dina Riana
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.32440

Abstract

Export activities of agricultural commodities in Indonesia present significant opportunities, as evidenced by the implementation of the 'Gratieks' (Three Times Agricultural Export Movement) initiative aimed at bolstering the value of Indonesian agricultural exports. Leveraging this opportunity, the government collaborates with stakeholders in the agricultural industry across regions to foster the development of distinctive commodities. Among these notable products is the Pameling avocado, introduced as an innovative solution to the challenges faced by farmers in Tutur, Pasuruan, East Java, due to its various advantages. This study seeks to examine farmers' perceptions of the Pameling avocado innovation, conducted specifically in Tutur, Pasuruan, East Java. Utilizing a quantitative descriptive analysis approach, the study engaged 40 farmers as respondents. Findings reveal a positive outlook among farmers regarding the Pameling avocado innovation. Notably, indicators such as perceived relative advantage and observability attained a remarkably high rating of 97.8%, followed by the triability indicator (96.5%) and the appropriateness indicator (94.5%). Conversely, the complexity indicator exhibited the lowest score, standing at 26%.
THE EFFECT OF FOOD CERTIFICATION ON COMPETITIVENESS AND INCREASING SALES OF AGROINDUSTRIAL PRODUCTS IN EAST JAVA Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.8

Abstract

Food safety, which is realized through P-IRT and halal certification, must be fulfilled by producers even though it is still on a household scale. This is because food safety is a guarantee provided by producers and a right that must be obtained by consumers. Where later this certification can affect sales and also the competitiveness of existing products, this research examined MSMEs in East Java and there were 50 respondents used. Based on the research results, it is known that food certification which is realized through P-IRT and is also halal has a positive and significant influence on sales and competitiveness of the food products produced. Likewise with the knowledge of MSME producers regarding sales and product competitiveness.
THE EFFECTS OF MARKETING MIX ON PESTICIDE PURCHASING DECISIONS THROUGH BRAND IMAGE AMONG RICE FARMERS IN KANOR SUB-DISTRICT, BOJONEGORO DISTRICT Sari, Betty Nur Indah; Setiawan, Budi; Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 24 No. 3 (2024): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.3.6

Abstract

One of the regencies in East Java, Bojonegoro Regency, also relies on the agricultural sector to drive the economy after the oil and gas sector. One of the sub-districts that has productive land with a high contribution to rice production is Kanor sub-district. Because it is located on the banks of the Bengawan Solo river, the land in the sub-district is often threatened by pest attacks and affected by flooding. In an effort to prevent and treat pests, rice farmers in Kanor Sub-district choose to use pesticides because it is easier. Without the use of pesticides, the damage caused by pests causes a threat that suppresses rice productivity. On the other hand, the use of chemical pesticides without strict control and guidance also poses risks to the health of the population and the environment as well as damage to paddy fields due to nutrient depletion. Therefore it is important for farmers to choose the right pesticide product so as not to cause losses. Farmers' decisions to buy pesticide products are influenced by several different preferences, but specifically an important factor in influencing purchasing decisions is the marketing mix carried out by pesticide producers. On the basis of these findings, this study adopts the marketing mix variable as a predictor to explain farmers' pesticide purchasing decisions. The marketing mix referred to in this study is product quality, price, place and promotion. This research is expected to be one of the means for companies engaged in pesticide products in predicting the marketing mix which is often an important factor for farmers in deciding to choose pesticide products.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Aulia, Syifa Az Zahra, Wara' Geffa Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Febdya Nur Wahyu Nandita Febriana, Riska Ayu Fendik Andriyanto Frisca Sari Suhendra Hardana, Andrean Eka Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa Istikhomah Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Muhammad Alivio Devananda Adinegara Kurniawan, Zeki Laeli Ana Slavia Pratiwi Likin Ruhkmauddin Lutfia Febri Maharani Pertiwi Koentjoro Mirna Gitayatna Muhamad Zainudin Muhammad Lukman Nulhakim Muhammad Salman Hanan Fadlillah Mutiara Novitaria Sipayung Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nugroho, Tri Wahyu Nuhfil Hanani Nurwijayanti Parlindungan, Soaniton David Stefanus Puteri, Alya Salsabila Putri, Della Aprilia Danaparamita Putri, Saskia Noverina Andika Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Rini Yulianingsih Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Sari, Betty Nur Indah Sa’adah, Siti Lailatus Silvana Maulidah Silvana Maulidah Sinurat, Moses Siswahyudianto Siti Asmaul Mustaniroh Sujarwo Sujarwo Syafrial Syarif, Hilmi Dzakwan Tri Wahyu Nugroho Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy