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All Journal Jurnal Social Economic of Agriculture Journal of Innovation and Applied Technology ECSOFiM (Economic and Social of Fisheries and Marine Journal) AGRISE Habitat Jurnal Farmasi Klinik Indonesia IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Agriecobis : Journal of Agricultural Socioeconomics and Business Journal of Digital Marketing and Halal Industry JUDICIOUS: Journal of Management Jurnal Dinamika Sosial Ekonomi Multicience Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah SOSIO AGRIBIS
Fitria Dina Riana
Brawijaya University
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THE INFLUENCE OF USER EXPERIENCE, INFORMATION SYSTEM, AND CONSUMER PRODUCT ON CONSUMER LOYALTY OF FRUIT AND VEGETABLE MOBILE APPLICATION Karunia, Karunia; Setiawan, Budi; Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.1

Abstract

There are various obstacles in the development of fruit and vegetable mobile applications such as bad user experience, unresponsive service, inaccurate information, and products or prices that do not meet consumer expectations. This study analyzes the effect of user experience, information systems, and consumer products consumer loyalty through of fruit and vegetable online shopping mobile applications. This study uses a survey method by collecting data from 100 respondents selected by accidental sampling. The data in this study is analyzed using descriptive analysis and SEM-PLS. The results show that each variable, including user experience, information systems, and consumer products, positively and significantly affects the satisfaction variable. Furthermore, the direct effect of information systems, consumer products, and satisfaction variables on consumer loyalty is also positive and significant. However, the user experience variable has an insignificant effect on loyalty. The most influential variable was satisfaction. Therefore, customer satisfaction must be maintained and improved to achieve higher loyalty. Furthermore, the indirect effect of each variable which includes user experience, information systems, and consumer products, has a positive and significant effect on the loyalty variable through satisfaction as mediating variable. The most significant variable is consumer product.  However, the average value of this variable is the lowest compared to the other variables. Therefore, companies need to focus more on maintaining and improving it. This research provides valuable insights for companies in developing mobile applications that can improve user experience, provide relevant information through information systems, and produce quality of consumer products to increase consumer satisfaction and loyalty in purchasing fruit and vegetables.
Awareness of Household Food Waste Management with A Zero-Waste Concept: A Preliminary Study Aprilia, Anisa; Novi Haryati; Heptari Elita Dewi; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Rachman Hartono; Djoko Koestiono; Effy Yuswita; Fitria Dina Riana; Silvana Maulidah; Dwi Laila Maulida; Usda Kristina Tassariya
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.13

Abstract

This is pilot study designed to ascertain college students' understanding of domestic food waste management using an online questioner. The descriptive results section of the report is used to describe the central tendency of the data collected for each variable. Meanwhile, the people who took part in the research were all part of a webinar on waste management that was led by people from universities and environmental groups. The findings indicated that students' knowledge of domestic food waste management remained diverse. Some of them continue to view waste management as a time-consuming and demanding activity.  Community understanding about waste management, especially food, should be given early and started at home. As a result, environmentally friendly activities must be regularly promoted and implemented at the school, university, government, and community levels in order to improve people's quality of life.
Are There Variations in Personality Traits Between Men and Women? The Evidence is from Indonesian Residents Riana, Fitria Dina; Toiba, Hery; Rahman, Moh. Shadiqur
HABITAT Vol. 35 No. 1 (2024): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.1.10

Abstract

Non-cognitive skills, such as personality traits, play a vital role in various facets of human life due to their association with individual decision-making. However, personality traits can vary significantly among individuals globally, particularly between males and females. Hence, the primary objective of this study is to analyze the disparities in personality traits between men and women and to investigate how non-cognitive skills influence well-being. The study utilizes nationally representative data from Indonesia, encompassing 17,560 men and 18,825 women. Employing distinct mean t-tests and linear regression estimations, we observe that men tend to exhibit higher levels of openness, conscientiousness, and agreeableness in their personalities compared to women. Conversely, women demonstrate a propensity for higher level of extraversion and neuroticism. Moreover, our analysis reveals that male well-being is positively correlated with extraversion, while female well-being is linked to openness and extraversion traits. These findings underscore the significance of considering personality attributes in crafting economic development policies. Presently, policymakers in emerging nations like Indonesia heavily prioritize cognitive skills such as technical training and technological innovation. This study suggests that incorporating residents' non-cognitive talents into policy-making could potentially lead to enhanced achievements and progress.
Analisis Perbandingan Pendapatan Dan Difusi Inovasi Pertanian Padi Organik Di Desa Damarwulan Kecamatan Kepung Kabupaten Kediri Khusnaini, Hijriyatul; Riana, Fitria Dina; Pratiwi, Destyana Ellingga; Setiawan, Budi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 3 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.03.1

Abstract

Agricultural development at this time apart from pursuing high production also began to pay attention to environmental conditions. The direction of agricultural development in Indonesia is towards sustainable development (Sustainable Development Goals (SDG's)). The target of sustainable agricultural development is changes in economic conditions, welfare, social society, and attention to natural conditions. Organic farming is introduced to farmers to support sustainable agricultural development goals. However in practice, there are still a few farmers who are interested in organic rice cultivation. So it is necessary to know the ratio of income earned by inorganic and organic rice farmers and it is necessary to know what factors are considered by farmers in choosing rice cultivation methods both inorganic and organic. The research method used in this study is the method of farming analysis, T test, and logistic regression. The results of the farming analysis show that the income of inorganic rice farmers is IDR 2,600,873 and that of organic rice farmers is IDR 8,263,688. Based on the results of the T-test, it was found that there was a significant difference in income between the income of inorganic rice farmers and the income of organic rice farmers. Logistic regression carried out resulted in significant factors considered by farmers, namely relative advantage, suitability with culture, complexity in organic farming cultivation, and age of farmers. Based on the test results, it can be concluded that there is a significant difference in income between inorganic rice farmers and organic rice farmers. Factors considered by farmers in choosing inorganic and organic rice cultivation methods are relative advantages, suitability with culture, complexity in organic farming cultivation, and age of farmers
Perilaku Pembelian Pestisida Petani Padi di Kecamatan Kanor Kabupaten Bojonegoro Sari, Betty Nur Indah; Setiawan, Budi; Riana, Fitria Dina
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2430

Abstract

The use of pesticides to eradicate plant pest organisms (OPT) faced by rice farmers in Kanor District is an effective solution to reduce the threat of crop failure which has the potential for losses. However, the use of pesticides without control and non-compliance with usage rules carries a risk of damaging rice fields. The behavior of rice farmers in using pesticides is confirmed to have low compliance, including the habit of mixing two or more different brands, as well as using higher doses. The behavior of pesticide purchasing decisions made by farmers in this research will be tested through a marketing mix consisting of product quality, price, place and promotions carried out by pesticide producers. This research is a quantitative research, taking research samples from rice farmers in Kanor District, which is a productive rice producing center in Bojonegoro Regency. Research data analysis uses descriptive statistics and structural equation modeling (SEM) analysis using the smartPLS application. The research results found several findings, including the behavior of farmers in using pesticides, 73.1 percent mixing various brands, 20.4 percent using higher doses. The most common reason farmers choose a brand of pesticide is based on function/benefits (25.8%), following other farmers who already use a similar brand (s5.8 percent, price of pesticide (17.2%). SEM test results show quality results product, place, and promotion do not have a direct influence on purchasing decisions, only price has a direct influence on pesticide purchasing decisions. In testing the relationship with brand image, product quality and promotion have a significant positive influence, while price and place have a significant negative influence. Further findings found that brand image succeeded in mediating price, place, promotion with pesticide purchasing decisions, but brand image failed to mediate product quality with purchasing decisions. Furthermore, brand image had a significant positive influence on pesticide purchasing decisions.
Cost Efficiency Analysis of Oyster Mushroom Baglogs’ Raw Material Inventory in CV. DA Jannah, Lu'lu'ul; Yuswita, Effy; Riana, Fitria Dina
Interdisciplinary Social Studies Vol. 2 No. 7 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i7.435

Abstract

Background: Oyster mushrooms are famous for having many benefits, in addition to being used as a nutrient-filled food ingredient can also be trusted since a long time ago as a traditional medicine. Aim: This study aims to describe the inventory control carried out for baglog raw materials, analyze the optimal baglog raw material inventory costs using the JIT and EOQ methods, determine the efficiency of inventory costs and recommend more appropriate methods and purchasing quantities. Method: This study uses the JIT and EOQ methods for data analysis. Findings: The results showed that the control of baglog raw material inventory still uses conventional methods, the company determines the quantity of raw material purchases by doing a breakdown. The optimal baglog raw material inventory cost using the EOQ method is Rp 6.055.453, when using the JIT method, it is Rp 5.185.075. Inventory cost efficiency using the JIT method is 29%, when using the EOQ method, the inventory cost efficiency is 17%. The recommended method given is the JIT method because it is more efficient and has been adapted to the company's conditions.
Analysis of Factors Affecting Rice Farmers' Intentions in the Use of Smart Farming Technology in Kanigoro Village, Pagelaran Sub-District, Malang Regency Aulia, Syifa; Riana, Fitria Dina; Hartono, Rachman; Nugroho, Tri Wahyu; Meitasari, Deny; Rahman, Moh. Shadiqur
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.21

Abstract

The low adoption of smart farming technology among farmers, despite the availability of tools in Kanigoro Village, Pagelaran Subdistrict, is the main issue addressed in this study. Technologies such as the Smart Soil Sensor and Bird Control Sound System have not been optimally utilized, even though they can improve agricultural efficiency and productivity. This study aims to analyze the influence of attitude, subjective norm, and perceived behavioral control on farmers’ intention to adopt smart farming technology, using the Theory of Planned Behavior (TPB) framework. The research employed a quantitative approach involving 100 rice farmers, with data collected through structured questionnaires and direct interviews. Data were analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS) with the help of WarpPLS 7.0 software. The results show that all three independent variables-attitude, subjective norm, and perceived behavioral control-have a positive and significant effect on farmers’ intention. Among these, perceived behavioral control has the most dominant influence, followed by subjective norm and attitude. These findings suggest that beyond building positive attitudes, it is essential to strengthen social support and increase farmers' confidence in their ability and access to technology to enhance the adoption of smart farming practices.
APAKAH GENDER MEMPENGARUHI PERILAKU KONSUMSI BERKELANJUTAN DALAM PERSPEKTIF COM-B? (STUDI KASUS PERILAKU MENGURANGI KONSUMSI DAGING) Syarif, Hilmi Dzakwan; Fitria Dina Riana; Rachman Hartono
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 4 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The global population is projected to reach 9.7 billion by 2050, increasing food demand and straining the environment. Meat consumption, responsible for 31% of global greenhouse gas emissions, drives deforestation, biodiversity loss, and climate change. Despite its environmental and health risks, global meat consumption is expected to rise by 76% by 2050. In Indonesia, while tempeh and tofu are cultural staples, plant-based protein consumption has declined, contradicting climate commitments under the Paris Agreement. This study analyzes meat consumption behavior among 384 Universitas Brawijaya students (18-25 years) using the COM-B model, focusing on capability, opportunity, and motivation. Significant gender differences emerged in capability (e.g., cooking skills and environmental awareness), opportunity (e.g, habit consumption and sosio environtmrntal),and motivation (e.g., males’ preference for meat, driven by masculinity traits). Key barriers include taste and habitual meat consumption, while opportunities involve affordability and interest in healthy food. Effective strategies include improving plant-based meat appeal, providing information on meat’s harmful effects, and offering affordable alternatives. Gender-tailored interventions addressing motivations and capabilities are essential to promote plant-based protein adoption and reduce meat consumption. Keywords: Behavior change, reducing meat consumption, plant-based protein alternatives, and young adulthood
Inkubasi Agroindustri Kecil Menengah melalui Optimalisasi Sistem TIK Berbasis Website Maulidah, Silvana; Yuswita, Effy; Riana, Fitria Dina; Dewi, Heptari Elita; Aprilia, Anisa; Hartono, Rachman; Putri, Della Aprilia Danaparamita; Sa’adah, Siti Lailatus
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 4 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i4.24654

Abstract

Perkembangan teknologi informasi dan komunikasi (TIK) yang pesat telah memberikan peluang besar bagi agroindustri kecil dan menengah untuk meningkatkan efisiensi dan daya saing usaha. Melalui promosi pada platform pemasaran digital, pelaku usaha dapat menjual produk secara luas, menembus pasar baru, dan meningkatkan penjualan. Program pengabdian masyarakat bertujuan untuk memberikan pelatihan kepada usaha Agrowisata Lumbung Stroberi Pandanrejo mengenai pemanfaatan TIK berbasis website dalam strategi pemasaran digital. Kegiatan dilaksanakan pada bulan Agustus 2024 di Desa Pandanrejo, Kota Batu dan bekerja sama dengan BUMDes Raharjo. Tahapan kegiatan meliputi: a. Pra-kegiatan melalui observasi dan identifikasi kebutuhan, b. Kegiatan (pengembangan, optimalisasi website agrowisata, dan sosialisasi dan pelatihan kepada pengelola), dan c. Evaluasi efektivitas website sebagai media promosi. Hasil menunjukkan bahwa optimalisasi website berhasil meningkatkan akses informasi yang lebih cepat, kemudahan pemesanan dan pengaksesan secara optimal, serta daya tarik promosi agrowisata. Program ini diharapkan menjadi model pengembangan digitalisasi promosi yang dapat diadopsi di wilayah agrowisata lainnya. 
Influence of Green Marketing Strategy and Brand Image on Purchase Decision with Mediation of Purchase Intention (Case Study on Healthy Food Products Matoh Cassava Chips in Bojonegoro Regency) Istikhomah; Budi Setiawan; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7582

Abstract

This study aims to describe the application and influence of Green marketing strategy and Brand image on purchase decision through purchase intention and the right strategy for marketing Matoh Cassava Chips. The method used is quantitative with a sample of 80 consumers of Matoh Cassava Chips in Bojonegoro Regency, the sample is determined by accidental sampling, data obtained using a questionnaire. The data analysis technique in this study uses descriptive analysis and Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis to test the hypothesis and determine the influence between variables. The results of the analysis show that the implementation of green marketing strategies and overall brand image has a high category, there is a significant influence of exogenous variables on purchasing decisions, purchase intention significantly mediates the influence of both on purchasing decisions, and makes marketing strategies that combine these two factors an effective approach in influencing consumer behaviour. So from these results it can be concluded that Green marketing strategy and Brand image have a significant effect on purchase decisions, as well as purchase intention which is able to significantly mediate this influence.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Aulia, Syifa Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Esther Sheliena Febdya Nur Wahyu Nandita Febriana, Riska Ayu Fendik Andriyanto Frisca Sari Suhendra Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa Istikhomah Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Zeki Laeli Ana Slavia Pratiwi Likin Ruhkmauddin Lutfia Febri Mirna Gitayatna Muhamad Zainudin Muhammad Lukman Nulhakim Muhammad Salman Hanan Fadlillah Mutiara Novitaria Sipayung Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nugroho, Puthut Setyo Nugroho, Tri Wahyu Nuhfil Hanani Nuhfil Hanani Nurwijayanti Parlindungan, Soaniton David Stefanus Puteri, Alya Salsabila Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Sari, Betty Nur Indah Sa’adah, Siti Lailatus Silvana Maulidah Silvana Maulidah Siswahyudianto Siti Asmaul Mustaniroh Sujarwo Syafrial Syarif, Hilmi Dzakwan Tri Wahyu Nugroho Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy