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Journal : Justisia Ekonomika

Islamic Branding: Analisis Pengaruh Brand Identity Terhadap Brand Awareness Wardah Kosmetik utami, neni; sujianto, agus eko
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 7 No 1 (2023): Juni 2023
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v7i1.18058

Abstract

 This study aimed to examine the effect of Brand Identity on Brand Awareness among ASNs in Blitar Regency. The population used was 105 populations with 86 samples that fit the criteria, namely ASN and users of wardah cosmetics. Primary data is taken using a questionnaire distribution with a Likert scale of 1-5. The approach used is an associative quantitative approach. The tests carried out are validity tests, reliability tests, normality tests, simple regression tests, hypothesis tests, and coefficient of determination tests. The results of this study indicate that Brand Identity has a positive and significant effect on Brand Awareness of Wardah cosmetic products by 38.4%. Keywords: Cosmetic Industry, Islamic Branding, Brand Identity, Brand Awareness
STRATEGI MARKETING MIX SYARIAH UNTUK BISNIS ONLINE DALAM MENINGKATKAN PENJUALAN PADA LUMINTU MUKENA GROSIR TULUNGAGUNG Rinawati, Yuni -; Zahro, Nuril Amirotus; Sujianto, Agus Eko
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 7 No 2 (2023): Desember 2023
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v7i2.18590

Abstract

This study aims to determine the application of sharia marketing mix at Lumintu Mukena Grosir Tulungagung in increasing sales. The research approach used is qualitative with deep interviews and case study research types. Data is sourced from interviews, observations and documentation. The results of this study show that the application of sharia marketing mix at Lumintu Mukena Grosir Tulungagung consists of 4p, namely (1) Product, where the product is made from harmless materials, prioritizes quality, includes special characteristics on the product, namely with manual embroidery and there is no element of fraud because the product sent is in accordance with the image listed on the sales media. (2) Price, where the price of the product adjusts to the quality of the product sold or ordered by the customer such as in terms of the type of fabric, size, model, motif, to color. (3) Place or distribution, where the distribution is carried out using a trusted shipping service and in keeping the goods in good condition, packaging is considered in such a way. (4) Promotion, in promoting its products is carried out through social networks such as, Whatsaap, Facebook, and Shopee, where this promotion adjusts to the conditions of the product.
Co-Authors Af’idah, Nancy Latifatul Ahmad Khudhory Aifah, Prisma Aulia Akbar Syahdin, Libryan Praja Akhyak, Akhyak Akmala, Emi Fauziatul Aldianto, Fahmi Alif Alfisyah, Syaifudin Ambarwati, Rukmini Anita Febriani Arkam, Rohmad Asyifyan, Mirza Avicenna Ayu Wulandari Ayumazah, Titalia Azizurrahman Binti Nur Asiyah Cahyani, Ardhia Winda Chala, Ni'mal Chamidi, Achmad Luthfi Chamidi Choiriyah, Agustina Fatimatul Darmawan, Luqi Dede Nurohman Dede Nurrohman, Dede Dewita, Imelda Arla Dwi Astuti Wahyu Nurhayati Faradilah, Firmanda Fitri Norhabiba, Fitri Fitria Solahika Salma, Fitria Solahika Fuadi, Imam Hasyim Nawawi Inayati, Dessy Nur Isna Indriyani, Dwita Isnaini, Ulya Nur Isnaini, Veniya Yulia Jamaludin, Husna Binti Jamilah, Isnawati Kastaji, Kustiono Khansa, Aliya Kusuma Atmaja, Muhammad Noval Latifah, Nuraini Lukman LUKMAN, LUKMAN Lutfi, Muhammad Agus Salim M. Yusuf Mariani, Eti Mashudi Mashudi , Mashudi Mashudi Mashuri Masrokan, Prim Mauliyanti, Anita Melly anggraeni, Tia peppy Mirza Avicenna Asyifyan Moor, Singgi Baharudin Muhammad Syahrul Hidayat Ni'mah, Jamilatun Ni’mah, Zulfatun Novaria, Rachmawati Nurul Fadhilah Octiana, Afifah Yogi Oktavia, Novi Tri Pamungkas, Tegar Satria Prastiwi, Nur Indah Prim Masrokan Mutohar, Prim Masrokan Puteri, Suci Cahyaning Ravi, Rena Nastiti Rinawati, Yuni - Rizqiyah, Indah Rohimah, Afifatur Rohmah, Liatul Rokhmat Subagiyo, Rokhmat Safitri, Ela Nur Sahri Sahri Samsul Huda Saputri, Fadhila Harlis Sholikah, Yuniati Soebagio, Fuad Marsetiyo Sukmawardaya, Alfirsyah Sulistyorini Sulistyorini, Sulistyorini Suripto, Angelina Agustin Sutranggono, Dicky Syahputri, Alifia Rahma Tjahjadi, Tony Umar, Muallief Utami, Neni Walidah, Ziyana Widyaningsih, Wheny Wiratmuko, Bambang Yudiarso, Agus Wahju Zahro, Nuril Amirotus Zuhri, Nurhadi Syaifudin Zulfa, Hariratuz