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All Journal Jurnal Pendidikan Ekonomi (JUPE) Dinamika Research Collections Musawa : Jurnal Studi Gender dan Islam Jurnal Ilmiah Ekonomi Islam JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Madani Jurnal Politik dan Sosial Kemasyarakatan Gulawentah:Jurnal Studi Sosial J-MPI (Jurnal Manajemen Pendidikan Islam) Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JAE (Jurnal Akuntansi dan Ekonomi) Justisia Ekonomika J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) EDUTEC : Journal of Education And Technology Ekombis: Jurnal Fakultas Ekonomi Al-Muqayyad Jurnal ABDINUS : Jurnal Pengabdian Nusantara Economics and Digital Business Review Shar-E: Jurnal Kajian Ekonomi Hukum Syariah Journal of Instructional and Development Researches Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Economicus: Jurnal Ekonomi dan Manajemen Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis J-ESA (Jurnal Ekonomi Syariah) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Formosa Journal of Multidisciplinary Research (FJMR) SENTRI: Jurnal Riset Ilmiah IRSYADUNA: Jurnal Kemahasiswaan Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Economics and Policy Studies (JEPS) Enrichment: Journal of Multidisciplinary Research and Development Journal of Modern Islamic Studies and Civilization Journal of Education Method and Learning Strategy Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Educational Research and Practice Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Proceeding Of International Conference On Education, Society And Humanity Jurnal Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Agus Eko Sujianto
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : EDUTEC : Journal of Education And Technology

 1 
Higher Education Marketing Strategy Through 7P To Increase Public Interest (Case Study at STKIP PGRI Trenggalek) Ambarwati, Rukmini; Masrokan, Prim; Sujianto, Agus Eko
EDUTEC : Journal of Education And Technology Vol 8 No 1 (2024): September 2024
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/edu.v8i1.979

Abstract

This study aims to provide a comprehensive understanding of higher education marketing strategies through the 7P framework to increase public interest. A qualitative method with a phenomenological approach was employed, utilizing a case study design. Data collection methods included in-depth interviews, direct observation, and document analysis. The data were analyzed using triangulation to ensure the credibility of information from multiple sources. The research was conducted at STKIP PGRI Trenggalek. The results reveal that the 7P elements—product (a variety of services offered), price (more affordable compared to other institutions), place (strategic and accessible location), promotion (both internal and external efforts), people (qualified lecturers and staff), physical evidence (adequate facilities and infrastructure), and process (the lecture activities meet student needs)—play a significant role. A SWOT analysis was also performed to identify strengths, weaknesses, opportunities, and threats. The study suggests that by leveraging its strengths and opportunities, STKIP PGRI Trenggalek can mitigate weaknesses and avoid external threats. Continuous promotion and prioritization of service quality have enhanced the institution's image, contributing to a steady increase in public interest.
Co-Authors Af’idah, Nancy Latifatul Ahmad Khudhory Aifah, Prisma Aulia Akbar Syahdin, Libryan Praja Akhyak, Akhyak Akmala, Emi Fauziatul Aldianto, Fahmi Alif Alfisyah, Syaifudin Ambarwati, Rukmini Ameliasari, Septa Anita Febriani Arkam, Rohmad Arta, Antri Asyifyan, Mirza Avicenna Ayu Wulandari Ayumazah, Titalia Azizurrahman Bela, Adinda Thalia Salsa Binti Nur Asiyah Cahyani, Ardhia Winda Chala, Ni'mal Chamidi, Achmad Luthfi Chamidi Choiriyah, Agustina Fatimatul Dahayu, Seila Nurfida Hendar Darmawan, Luqi Dede Nurohman Dede Nurrohman, Dede Dewita, Imelda Arla Dwi Astuti Wahyu Nurhayati Faradilah, Firmanda Firnanda, Dhea Fitri Norhabiba, Fitri Fitria Solahika Salma, Fitria Solahika Fitria, Imalatul Fuadi, Imam Hidayah, Nisa Rivia Inayati, Dessy Nur Isna Indriyani, Dwita Isnaini, Ulya Nur Isnaini, Veniya Yulia Izaturrohmah, Izaturrohmah Jamaludin, Husna Binti Jamilah, Isnawati Kastaji, Kustiono Khansa, Aliya Kusuma Atmaja, Muhammad Noval Kutbuddin Aibak Lukman LUKMAN, LUKMAN Lutfi, M. Agus Salim Lutfi, Muhammad Agus Salim M. Yusuf Mariani, Eti Mashudi Mashudi , Mashudi Mashudi Mashuri Masrokan, Prim Mauliyanti, Anita Melly anggraeni, Tia peppy Mirza Avicenna Asyifyan Moor, Singgi Baharudin Muhammad Syahrul Hidayat Munna, Nurul Isna Faizatul Ni'mah, Jamilatun Ni’mah, Zulfatun Novaria, Rachmawati Nurul Fadhilah Octiana, Afifah Yogi Oktavia, Novi Tri Pamungkas, Tegar Satria Prastiwi, Nur Indah Prim Masrokan Mutohar, Prim Masrokan Puteri, Suci Cahyaning Ravi, Rena Nastiti Rinawati, Yuni - Ristanti, Frida Eka Rizqiyah, Indah Rohimah, Afifatur Rohmah, Liatul Rokhmat Subagiyo, Rokhmat Safitri, Ela Nur Sagita, Dhisa Sahri Sahri Samsul Huda Saputri, Fadhila Harlis Sholekhah, Siti Rofi'atus Sholihah, Riayatus Sholikah, Yuniati Soebagio, Fuad Marsetiyo Sukmawardaya, Alfirsyah Sulistyorini Sulistyorini, Sulistyorini Suripto, Angelina Agustin Sutranggono, Dicky Syahputri, Alifia Rahma Tjahjadi, Tony Ulya, Syaidatun Ni’matul Utami, Neni Walidah, Ziyana Wibiantoro, Fahrulyan Irzal Widyaningsih, Wheny Wiratmuko, Bambang Yudiarso, Agus Wahju Yulianingsih, Rizki Eka Zahro, Nuril Amirotus Zuhri, Nurhadi Syaifudin Zulfa, Hariratuz