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All Journal Jurnal Pendidikan Ekonomi (JUPE) EQUILIBRIUM Dinamika Research Collections Musawa : Jurnal Studi Gender dan Islam Jurnal Ilmiah Ekonomi Islam JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Madani Jurnal Politik dan Sosial Kemasyarakatan Gulawentah:Jurnal Studi Sosial J-MPI (Jurnal Manajemen Pendidikan Islam) Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JAE (Jurnal Akuntansi dan Ekonomi) Justisia Ekonomika J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) EDUTEC : Journal of Education And Technology Ekombis: Jurnal Fakultas Ekonomi Al-Muqayyad Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Simki Economic Journal of Instructional and Development Researches Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Economicus: Jurnal Ekonomi dan Manajemen Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis J-ESA (Jurnal Ekonomi Syariah) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Formosa Journal of Multidisciplinary Research (FJMR) SENTRI: Jurnal Riset Ilmiah IRSYADUNA: Jurnal Kemahasiswaan Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Economics and Policy Studies (JEPS) Enrichment: Journal of Multidisciplinary Research and Development Journal of Modern Islamic Studies and Civilization Journal of Education Method and Learning Strategy Equilibrium: Jurnal Ekonomi Syariah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Educational Research and Practice Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Proceeding Of International Conference On Education, Society And Humanity Jurnal Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Agus Eko Sujianto
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Journal : Journal of Education Method and Learning Strategy

 1 
Branding Strategy for Building Institution Image: Study on Madrasah Aliyah Islamiyah Senori Tuban Chala, Ni'mal; Sujianto, Agus Eko; Sulistyorini, Sulistyorini
Journal of Education Method and Learning Strategy Том 3 № 02 (2025): Journal of Education Method and Learning Strategy
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jemls.v3i02.1573

Abstract

Fierce competition in the education sector requires madrasas to build a positive image of madrasas through effective branding strategies in increasing public trust. As an educational institution Madrasah Aliyah Al Islamiyah Senori Tuban Regency plays an important role in introducing and promoting the name of the madrasah. Madrasah Aliyah Al Islamiyah Senori Tuban Regency implements a branding strategy to improve the image of the institution. This study uses a qualitative approach with a field study approach. The research method uses observation, documentation, and in-depth interviews. Miles and Huberman's interactive analysis is used for data analysis, which includes data condensation activities, data appearance, drawing conclusions, or data verification. The results of this study show that (1) MAIS builds a branding strategy in improving the image of the institution through cost, differentiation, and focus leadership strategies. (2) supporting factors in building branding in improving the image of the MAI Senori institution include management commitment, academic and non-academic achievements, and community support. (3) The inhibiting factor is the limitation of modern facilities and teaching staff with digital competence.
Co-Authors Af’idah, Nancy Latifatul Ahmad Khudhory Aifah, Prisma Aulia Akbar Syahdin, Libryan Praja Akhyak, Akhyak Akmala, Emi Fauziatul Aldianto, Fahmi Alif Alfisyah, Syaifudin Ambarwati, Rukmini Ameliasari, Septa Anita Febriani Arkam, Rohmad Arta, Antri Asyifyan, Mirza Avicenna Ayu Wulandari Ayumazah, Titalia Azizurrahman Bela, Adinda Thalia Salsa Binti Nur Asiyah Cahyani, Ardhia Winda Chala, Ni'mal Chamidi, Achmad Luthfi Chamidi Choiriyah, Agustina Fatimatul Dahayu, Seila Nurfida Hendar Darmawan, Luqi Dede Nurohman Dede Nurrohman, Dede Dewita, Imelda Arla Dwi Astuti Wahyu Nurhayati Faradilah, Firmanda Fitri Norhabiba, Fitri Fitria Solahika Salma, Fitria Solahika Fitria, Imalatul Fuadi, Imam Hidayah, Nisa Rivia Inayati, Dessy Nur Isna Indriyani, Dwita Isnaini, Ulya Nur Isnaini, Veniya Yulia Izaturrohmah, Izaturrohmah Jamaludin, Husna Binti Jamilah, Isnawati Kastaji, Kustiono Khansa, Aliya Kusuma Atmaja, Muhammad Noval Lukman LUKMAN, LUKMAN Lutfi, M. Agus Salim Lutfi, Muhammad Agus Salim M. Yusuf Mariani, Eti Mashudi Mashudi , Mashudi Mashudi Mashuri Masrokan, Prim Mauliyanti, Anita Melly anggraeni, Tia peppy Mirza Avicenna Asyifyan Moor, Singgi Baharudin Muhammad Syahrul Hidayat Ni'mah, Jamilatun Ni’mah, Zulfatun Novaria, Rachmawati Nurul Fadhilah Octiana, Afifah Yogi Oktavia, Novi Tri Pamungkas, Tegar Satria Prastiwi, Nur Indah Prim Masrokan Mutohar, Prim Masrokan Puteri, Suci Cahyaning Ravi, Rena Nastiti Rinawati, Yuni - Rizqiyah, Indah Rohimah, Afifatur Rohmah, Liatul Rokhmat Subagiyo, Rokhmat Safitri, Ela Nur Sagita, Dhisa Sahri Sahri Samsul Huda Saputri, Fadhila Harlis Sholekhah, Siti Rofi'atus Sholihah, Riayatus Sholikah, Yuniati Soebagio, Fuad Marsetiyo Sukmawardaya, Alfirsyah Sulistyorini Sulistyorini, Sulistyorini Suripto, Angelina Agustin Sutranggono, Dicky Syahputri, Alifia Rahma Tjahjadi, Tony Ulya, Syaidatun Ni’matul Utami, Neni Walidah, Ziyana Wibiantoro, Fahrulyan Irzal Widyaningsih, Wheny Wiratmuko, Bambang Yudiarso, Agus Wahju Yulianingsih, Rizki Eka Zahro, Nuril Amirotus Zuhri, Nurhadi Syaifudin Zulfa, Hariratuz