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All Journal Jurnal Pendidikan Ekonomi (JUPE) EQUILIBRIUM Dinamika Research Collections Musawa : Jurnal Studi Gender dan Islam JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Madani Jurnal Politik dan Sosial Kemasyarakatan Gulawentah:Jurnal Studi Sosial J-MPI (Jurnal Manajemen Pendidikan Islam) JAE (Jurnal Akuntansi dan Ekonomi) J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) EDUTEC : Journal of Education And Technology Al-Muqayyad Jurnal ABDINUS : Jurnal Pengabdian Nusantara Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Economicus: Jurnal Ekonomi dan Manajemen J-ESA (Jurnal Ekonomi Syariah) Al-MIKRAJ: Jurnal studi Islam dan Humaniora IRSYADUNA: Jurnal Kemahasiswaan Journal of Modern Islamic Studies and Civilization Journal of Education Method and Learning Strategy Equilibrium: Jurnal Ekonomi Syariah Journal of Educational Research and Practice Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Agus Eko Sujianto
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Journal of Educational Research and Practice

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Educational Leadership as the Primary Force in Attracting Islamic Education Customers Zulfa, Hariratuz; Sujianto, Agus Eko; Mutohar, Prim Masrokan
Journal of Educational Research and Practice Vol. 2 No. 3 (2024): Journal of Educational Research and Practice
Publisher : Yayasan Centre for Studying and Milieu Development of Indonesia (CESMiD)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70376/jerp.v2i3.175

Abstract

This study aims to discuss the role of leadership and the capabilities of a leader in implementing marketing management roles in Islamic educational institutions. The emergence of new educational institutions has created phenomena in the education sector. The forms and approaches to education are becoming more diverse and complex. Traditional entities are developing existing educational institutions, non-educational businesses, and even educational providers from abroad. Objectively, society finds it increasingly challenging to choose educational institutions. Education management becomes crucial, where the growth and development of institutions are influenced by leadership's ability to recognize the external environment to create effective strategies to compete while maintaining the essence of education itself. The research method used is library research. The research findings indicate that effective marketing strategies for Islamic educational institutions include maximizing their resources, promoting Islamic values, and utilizing information technology in marketing. Additionally, Islamic educational institutions should consider the needs and profiles of prospective students and foster good relationships with the community and local partnerships. From this research, a leader who can act as a driving force within their institution will establish a distinct identity and attract Islamic education customers to their institution. Therefore, Islamic educational institutions must continually develop appropriate and effective marketing strategies while considering market developments and student needs.
Co-Authors Ahmad Khudhory Aifah, Prisma Aulia Akbar Syahdin, Libryan Praja Akhyak, Akhyak Akmala, Emi Fauziatul Aldianto, Fahmi Alif Ambarwati, Rukmini Anita Febriani Arkam, Rohmad Asyifyan, Mirza Avicenna Ayumazah, Titalia Binti Nur Asiyah Chala, Ni'mal Chamidi, Achmad Luthfi Chamidi Darmawan, Luqi Dede Nurohman Dede Nurrohman, Dede Dwi Astuti Wahyu Nurhayati Fitri Norhabiba, Fitri Indriyani, Dwita Isnaini, Veniya Yulia Jamaludin, Husna Binti Kastaji, Kustiono Kusuma Atmaja, Muhammad Noval Lukman LUKMAN, LUKMAN Lutfi, Muhammad Agus Salim M. Yusuf Mashudi Mashudi , Mashudi Mashudi Mashuri Masrokan, Prim Mauliyanti, Anita Melly anggraeni, Tia peppy Mirza Avicenna Asyifyan Muhammad Syahrul Hidayat Ni'mah, Jamilatun Ni’mah, Zulfatun Novaria, Rachmawati Nurul Fadhilah Octiana, Afifah Yogi Oktavia, Novi Tri Pamungkas, Tegar Satria Prastiwi, Nur Indah Prim Masrokan Mutohar, Prim Masrokan Puteri, Suci Cahyaning Ravi, Rena Nastiti Rohimah, Afifatur Rokhmat Subagiyo, Rokhmat Safitri, Ela Nur Sahri Sahri Samsul Huda Saputri, Fadhila Harlis Sulistyorini Sulistyorini, Sulistyorini Sutranggono, Dicky Utami, Neni Walidah, Ziyana Wiratmuko, Bambang Zuhri, Nurhadi Syaifudin Zulfa, Hariratuz