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Transformasi Bisnis Digital Untuk Meningkatkan Daya Saing UMKM Batik Tulis Pancor Emas Desa Bucor Kulon Kecamatan Pakuniran Probolinggo Junaedi, Deddy; Diana, Avinda; Fiardilah, Kholifatul; Sa’adah, Rashika Nabilatus; Hukmah, Safiroh
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Digital transformation in MSMEs refers to the use of information and communication technology to increase efficiency, productivity and business competitiveness. Pancor Mas Written Batik from Bucor Kulon Village, Pakuniran District, Probolinggo Regency is one of Indonesian cultural products that has great potential to be developed. Digital business transformation is an important strategy in increasing the competitiveness of the MSME market. By adopting digital technology, it is hoped that Written Batik MSMEs can expand their market reach, increase operational efficiency, and provide added value to their products. The aim of this research is to identify challenges in the adoption of digital technology by the Batik Tulis Pancor Emas MSMEs in Bucor Kulon Village. This research uses a qualitative approach by taking primary data sources in the form of interviews, secondary data in the form of literature studies. The qualitative research paradigm is research that places humans as research subjects. The findings in this research show that the majority of Pancor Emas Batik Tulis MSME owners show a good understanding of the importance of digitalization, they realize that digital technology helps in marketing, inventory management, and communication with customers. The business has been running for more than 10 years, the number of employees is 7 people, the business owner's latest education is high school. From the level of adoption of digital technology, Batik Tulis Pancor Emas MSMEs still do not use e-commerce but use conventional marketing using outlets or kiosks spread across several places. MSMEs do not use E-Commerce in their sales so they do not experience significant sales, while MSMEs that have used E-Commerce have experienced an increase in sales.
PKM Pemberdayaan Ekonomi Masyarakat Melalui Home Industry Donat Berbasis Komunitas di Desa Sumberanyar Kecamatan Paiton Probolinggo Deddy_Junaedi87; Em Paulia, Daud; Jannah, Raudatul; Sulistiana, Erinda; Rahmadhani, Intan; Putri Pratiwi, Metalis
Gotong Royong Vol. 1 No. 3 (2024)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/gr.v1i3.46

Abstract

Abstract: The community economic empowerment program through a community-based donut home industry in Sumberanyar Village, Paiton District, Probolinggo, aims to improve production and marketing skills and support the economic welfare of the community. This program succeeded in improving participants' technical skills in donut making, strengthening marketing strategies, and contributing significantly to increasing participants' income. However, the program also faces several limitations, such as limited access to capital, obstacles to technology adoption, and fluctuations in market demand. The method used in this service is qualitative with a participatory approach which emphasizes the active involvement of the community in the service process. The implications of the success of this program show that community-based economic empowerment can be an effective model for improving local prosperity and has the potential to be replicated in other areas. To overcome existing limitations, additional support is recommended in the form of access to microfinance, advanced technology training, as well as product diversification and expansion of marketing networks. By implementing these recommendations, it is hoped that the program can achieve sustainability and provide a broader and more sustainable impact on the community Keywords: Empowerment; Community Economy; Home Industry
Corporate Governance, Financial Transparency, Risk Management, and Corporate Reputation: How They Influence Gen Z Investor Confidence Junaedi, Deddy; Rasna, Rasna; Sasmitha, Emdj Riesky
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v3i2.967

Abstract

This study investigates the influence of corporate governance, financial transparency, risk management, and corporate reputation on Gen Z investor confidence. Using a sample of 300 Gen Z investors, the research employs multiple regression analysis to assess the relationships between these variables. The findings reveal that all four factors significantly and positively impact investor confidence, with corporate reputation and financial transparency having the strongest influence. The results highlight that Gen Z investors value companies that demonstrate ethical governance, transparent financial practices, strong risk management, and positive reputations. The study offers valuable insights for organizations aiming to attract and retain Gen Z investors, emphasizing the importance of maintaining high standards in governance, transparency, risk management, and corporate image.
Faktor-Faktor yang Menentukan Keberhasilan Koperasi di Sektor Perdagangan dan Perindustrian di Kabupaten Probolinggo Deddy Junaedi; Erinda Sulistiana; Evi Sri Wulandari; Indah Nurlaili Safitri; Sephia Eka Amalia Putri; Winda Wati; Raudatul Jannah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6182

Abstract

This research aims to identify the factors that determine the success of cooperatives in the trade and industrial sectors in Probolinggo Regency. Cooperatives have an important role in the local economy, especially in supporting trade and small industrial activities. This research uses a quantitative approach with a survey method involving cooperative entrepreneurs in the region. The variables tested include management, capital, human resource capacity, access to markets, and government policy support. The research results show that good managerial factors, ability to adapt to the market, and government policy support significantly influence the success of cooperatives in this sector. On the other hand, limited capital and the low quality of human resources are the main obstacles in developing cooperatives. It is hoped that this research will provide insight for cooperative managers, policy makers and related parties in developing more efficient and sustainable cooperatives in Probolinggo Regency.
REFERENCES ON THE SPIRIT OF INTERPRENEURSHIP IN FORMING AN INDEPENDENT ATTITUDE OF STUDENTS AT UNIVERSITY Junaedi, Deddy; Rahmawati, Dila; Alfiah, Dewi; Syafira, Karin; Qudsi, Qudsi; BZ, Zakiyah
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Instilling an entrepreneurial spirit in students is not an easy thing, as an active student you must be able to divide your time, so that the student's responsibilities can be completed perfectly, starting a business for students who have a creative and innovative spirit within themselves by channeling it through a business that can produce, so that students can have income to meet their needs. Being an independent student who owns a business can make a person more responsible, strategic, innovative and productive. Where students will become familiar with the responsibilities that must be carried out in order to become an experience that can motivate the future. As students living in an era of disruption, you should understand better what an entrepreneur is, where within this scope there is active interaction between producers and consumers. Being an independent student can of course influence many things in life, if students have the courage to start opening an online or offline business, then besides cultivating and having an entrepreneurial spirit, students can also have income that can be used for semester payments and daily needs, so that students can lighten the responsibilities of both parents towards him. Any business that students start requires a process for its achievement. With several references and the best strategies used, this can facilitate the achievement of the student's efforts. Because what students need in a business is not only enthusiasm but also a perfect marketing strategy, aimed at development so that it can be known to many people. Becoming an independent student is not only for experience and income, but can also make you a smart student, a student who can motivate others and the younger generation, where independent students can be used as a reference for those who want to start a business.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Toko Pakaian Takasimura Izzah, Nailul; Junaedi, Deddy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.989

Abstract

Industri ritel pakaian mengalami pertumbuhan signifikan seiring meningkatnya kesadaran masyarakat terhadap tren berpakaian. Dalam persaingan yang ketat ini, kepuasan pelanggan menjadi faktor kunci dalam mempertahankan keberhasilan usaha. penelitian ini bertujuan untuk menganalisis pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan Toko Pakaian Takasimura di Wangkal, baik secara parsial maupun simultan. penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Sampel penelitian berjumlah 96 responden yang ditentukan dengan teknik simple random sampling. pengumpulan data dilakukan melalui kuesioner dan dianalisis menggunakan uji validitas, uji reabilitas, uji asumsi klasik, regersi linier berganda, uji t, uji F, serta koefisien determinasi (R2), dengan bantuan software SPSS versi 22. Hasil analisis menunjukkan bahwa harga dan kualitas pelayanan secara parsial berpengaruh signifikan terhadap kepuasan pelanggan, dengan nilai signifikansi X1 dan X2 sebesar 0,000 < 0,05. Secara simultan harga dan kualitas pelayanan juga berpengaruh signifikan dengan nilai F hitung 108,800 dan signifikansi 0,000. Nilai Adjusted R Square sebesar 0,701 menunjukkan bahwa 70,1% variabel kepuasan pelanggan dipengaruhi oleh harga dan kualitas pelayanan. Temuan ini menegaskan pentingnya strategi harga dan kualitas pelayanan dalam meningkatkan kepuasan pelanggan di sektor ritel pakaian
Pengaruh Pelatihan dan Pengembangan Terhadap Kinerja Karyawan di Badan Perencanaan, Penelitian, dan Pengembangan Daerah Kabupaten Probolinggo Rhianti, Ghefira Mia; Junaedi, Deddy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1011

Abstract

This research aims to determine the effect of training and development on employee performance at the Regional Planning, Research, and Development Agency (Bapelitbangda) of Probolinggo Regency. The study uses a quantitative method with an associative approach. The population in this study includes all employees of Bapelitbangda, totaling 53 respondents, who were also used as the sample through purposive sampling. Data collection techniques included questionnaires, observation, interviews, and documentation. The data were analyzed using multiple linear regression, t-test, and F-test through SPSS. The results indicate that training has a significant partial effect on employee performance, as does development. Simultaneously, training and development also significantly affect employee performance. This finding suggests that to improve employee performance, the institution must continuously enhance training and development programs tailored to job demands and employee potential.
Pengaruh Gaya Kepemimpinan Dan Motivasi Kerja Terhadap Efektivitas Kinerja Perangkat Desa Kedung Rejoso Kecamatan Kotaanyar Kabupaten Probolinggo Pratama, M.Yoga; Junaedi, Deddy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.889

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan dan motivasi kerja terhadap efektivitas kinerja perangkat desa di Desa Kedung Rejoso, Kecamatan Kotaanyar, Kabupaten Probolinggo. Permasalahan yang diangkat dalam penelitian ini berfokus pada bagaimana gaya kepemimpinan dan motivasi kerja secara simultan maupun parsial memengaruhi efektivitas kerja perangkat desa. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah seluruh perangkat desa Kedung Rejoso yang berjumlah 30 orang, sehingga teknik pengambilan sampel menggunakan total sampling. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert yang telah dimodifikasi menjadi empat pilihan jawaban. Analisis data dilakukan melalui uji validitas, reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa gaya kepemimpinan dan motivasi kerja berpengaruh signifikan terhadap efektivitas kinerja perangkat desa secara simultan maupun parsial. Secara parsial, motivasi kerja memiliki pengaruh lebih dominan dibandingkan gaya kepemimpinan, dengan nilai koefisien regresi sebesar 0,417 dan nilai signifikansi 0,000. Sedangkan gaya kepemimpinan memiliki koefisien regresi sebesar 0,150 dan nilai signifikansi 0,005. Nilai koefisien determinasi (R²) sebesar 0,888 menunjukkan bahwa 88,8% variasi efektivitas kinerja dapat dijelaskan oleh kedua variabel tersebut.
Strategi Inovasi Produk dalam Menghadapi Persaingan Usaha Home Industri Junaedi, Deddy; Aini, Lutfiyah Qilfa Khoiril; Nurhalisa, Siti; Rustina, Siti Ayu; Handayani, Ririn Yanti; Jannah, Lailatul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1606

Abstract

This research explores the product innovation strategies implemented by the home-based business "Boss Gedhank" in response to increasing competition in the local snack industry. Located in Sumberanyar Village, Boss Gedhank specializes in banana chip products with unique flavor innovations such as spicy-sweet variants made from local spices. The business also diversified into spicy noodle products under the "Bos Pedas" label. Using a qualitative descriptive approach, data were collected through purposive sampling, interviews with business owners and employees, direct observation, and documentation. The findings indicate that product innovation is the core strategy used to enhance competitiveness. This includes the creation of new product variants, leveraging digital marketing platforms such as Shopee and TikTok to expand market reach, and paying close attention to aesthetic packaging design. These innovations have succeeded in attracting a wider range of consumers and maintaining product appeal despite external challenges such as rising raw material costs and limited availability of certain banana types. The study concludes that consistent innovation, responsiveness to market trends, and strong branding through visual appeal are crucial for sustaining growth in the competitive home industry sector. Boss Gedhank's ability to adapt and evolve has enabled it to strengthen its position and gain a competitive edge in the local food market.
Dampak Digitalisasi Dan Inovasi Produk Terhadap Peningkatan Penjualan Umkm Seblak Prasmanan Di Kampung Melayu Kraksaan Junaedi, Deddy; Fitryningtyas, Cahya; Fatimah, Dian; Dwivo Monica Risqi Putri; Rosanti, Nur Mauliddyah; Wardani, Risma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1716

Abstract

This study aims to explore the impact of digitalization and product innovation on increasing sales of the Seblak Prasmanan MSME in Kampung Melayu Kraksaan. The digitalization discussed includes the use of social media, online delivery services, and various other digital platforms that support the promotion and sales process. Product innovation includes developing flavor variations, packaging design, and presentation that appeals to customers. The method applied in this study is descriptive quantitative with a Likert-scale questionnaire distributed to 70 respondents. The sample was taken using a purposive sampling technique, which prioritizes the criteria of active consumers. Data were analyzed using descriptive statistics using frequency and percentage tabulations to describe consumer views on the digitalization and product innovation implemented. The results of the study indicate that the majority of respondents strongly agreed that digital content can increase consumer interest, and the use of social media and delivery applications is very helpful in transactions. Respondents also stated that flavor variations and attractive packaging can increase purchasing interest and loyalty to the product. These findings indicate that the combination of digital technology utilization and creative product development can strengthen competitiveness and improve MSME sales performance.
Co-Authors Abidin, Moh Ali Zainal Abu Tholib Afrilianti, Novia Dwi Ahmad Junaidi Aini, Lutfiyah Qilfa Khairil Aini, Lutfiyah Qilfa Khoiril Aini, Riza Nur Aisyah, Dita Alfiah, Dewi Alfiatun, Alfiatun Ali, Dela Nafisyah Alvyna Putri Rianita Arif MF, Moh. Arifatus Zubaidah Avinda Diana Rahiliah Ayatullah Ayatullah, Ayatullah Azis, Adi Yasin Maulana Aziz, Adi Yasin Maulana Bambang Swasto Cahya, Eva Dela Apriliasaidah Dia Auliatur Rohmah Diana, Avinda Dini Fitriani Ali Dita Wulandari Agustin Driyanto, Agen Dwivo Monica Risqi Putri Em Paulia, Daud Erinda Sulistiana Evi Sri Wulandari Fadhillatus Sholihah Faizatul Rohmah Fathimah Nur Aini Fatimah, Dian Febriani, Dewi Alfiah Fiardilah, Kholifatul Firdausi, Jinani Fitri W, Noviana Fitri W Fitryningtyas, Cahya Halimatut Tamimah Hamidah Nayati Utami Handayani, Ririn Yanti Hariro, Siti Hosen, Maria Ulfa Hukmah, Safiroh Husna, Maziyyatul Ibnu, Moch Ifadah, Zainuna Indah Nurlaili Safitri Indrawati, Tutut Irma Virnanda Itqan, Moh. Syadidul Jannah jannah, lailatul Khaira, Muftihatul Khairudin, Imam Khdriah, Amelia Lailatul Kholifah, Siti Sulasmi Kholifatul Fiardillah Kumalatul, Dila Lailatul Fitriyah Lailiya Dwi Maghfirah Ledi Diana Agustin Lindawati Lindawati Lutfia, Sinta Lutfiana, Evi Mardhatilah, Debby Mardhatillah, Debby Masruro, Umi Masruroh, Nuril Maula, Hikmatul Mia Ananda Muhammad Fadli Nafilatul Alwiyah Nafi’ah, Alisa Hidayatun Nailul Izzah Nita Nurmalia Oktaviani Novianti, Nuraini Ike Nur Fadila Nur Fajriyah, Nur Nur Isnin Wulandari Nurhalisa, Siti Nuri Asa Kamaliatul Izzi Nuri Firdausiyah Pramita, Riska Dwi Pratama, M.Yoga Purwanti, Putri Meilani Putra, Dimas Arfiansyah Putri Ananda Sayekti Putri Pratiwi, Metalis Putri, Dita Utari Yulia Putri, Dwivo Monica Risqi Qudsi, Qudsi Rahmadhani, Intan Rahmawati, Dila Rasna, Rasna Ratri Enggar Pawening raudatul jannah Raudatul Jannah Rhianti, Ghefira Mia Rica Rachmawati Riyan Laili Rizal, Sofian Syaiful Rohmah, Siti Nurul Rohmawati Rohmawati Rosanti, Nur Mauliddyah Rustina, Siti Ayu Sasmitha, Emdj Riesky Sa’adah, Rashika Nabilatus Sephia Eka Amalia Putri Septiani Ariska Ayu Dewi Serli Hikmah Sinta Nuriah Kamilah Siti Faiqah Siti Marhamah Siti masruroh Subairiyah, Nikmatus Sulistiana, Erinda Sunaika Supriyanto, Mochammad Sofyan Dwi Syafira, Karin Syahkiren, Muhammad Syifa’iyah, Yesi Taggyah, Istiana Kudsi Falqi Tutik Handayani Uhiya Ayu Ningsih Ummu Azizah, Deva Uswatun Hasanah Vany Indo Pratiwi Wahyuni, Tri Indah Wardani, Risma Widiyanto, Karin Syafira Winda Wati Wulandari, Ayu Widia Yati Oktavia Yuni Safara Zahazvana, Alya Veronica Zahrotul Mauliya Zainul Abidin Zakiyah BZ Zuhri, Nadia Muthiah