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Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Toko Pakaian Takasimura Izzah, Nailul; Junaedi, Deddy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.989

Abstract

Industri ritel pakaian mengalami pertumbuhan signifikan seiring meningkatnya kesadaran masyarakat terhadap tren berpakaian. Dalam persaingan yang ketat ini, kepuasan pelanggan menjadi faktor kunci dalam mempertahankan keberhasilan usaha. penelitian ini bertujuan untuk menganalisis pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan Toko Pakaian Takasimura di Wangkal, baik secara parsial maupun simultan. penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Sampel penelitian berjumlah 96 responden yang ditentukan dengan teknik simple random sampling. pengumpulan data dilakukan melalui kuesioner dan dianalisis menggunakan uji validitas, uji reabilitas, uji asumsi klasik, regersi linier berganda, uji t, uji F, serta koefisien determinasi (R2), dengan bantuan software SPSS versi 22. Hasil analisis menunjukkan bahwa harga dan kualitas pelayanan secara parsial berpengaruh signifikan terhadap kepuasan pelanggan, dengan nilai signifikansi X1 dan X2 sebesar 0,000 < 0,05. Secara simultan harga dan kualitas pelayanan juga berpengaruh signifikan dengan nilai F hitung 108,800 dan signifikansi 0,000. Nilai Adjusted R Square sebesar 0,701 menunjukkan bahwa 70,1% variabel kepuasan pelanggan dipengaruhi oleh harga dan kualitas pelayanan. Temuan ini menegaskan pentingnya strategi harga dan kualitas pelayanan dalam meningkatkan kepuasan pelanggan di sektor ritel pakaian
Pengaruh Pelatihan dan Pengembangan Terhadap Kinerja Karyawan di Badan Perencanaan, Penelitian, dan Pengembangan Daerah Kabupaten Probolinggo Rhianti, Ghefira Mia; Junaedi, Deddy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1011

Abstract

This research aims to determine the effect of training and development on employee performance at the Regional Planning, Research, and Development Agency (Bapelitbangda) of Probolinggo Regency. The study uses a quantitative method with an associative approach. The population in this study includes all employees of Bapelitbangda, totaling 53 respondents, who were also used as the sample through purposive sampling. Data collection techniques included questionnaires, observation, interviews, and documentation. The data were analyzed using multiple linear regression, t-test, and F-test through SPSS. The results indicate that training has a significant partial effect on employee performance, as does development. Simultaneously, training and development also significantly affect employee performance. This finding suggests that to improve employee performance, the institution must continuously enhance training and development programs tailored to job demands and employee potential.
Pengaruh Gaya Kepemimpinan Dan Motivasi Kerja Terhadap Efektivitas Kinerja Perangkat Desa Kedung Rejoso Kecamatan Kotaanyar Kabupaten Probolinggo Pratama, M.Yoga; Junaedi, Deddy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.889

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan dan motivasi kerja terhadap efektivitas kinerja perangkat desa di Desa Kedung Rejoso, Kecamatan Kotaanyar, Kabupaten Probolinggo. Permasalahan yang diangkat dalam penelitian ini berfokus pada bagaimana gaya kepemimpinan dan motivasi kerja secara simultan maupun parsial memengaruhi efektivitas kerja perangkat desa. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah seluruh perangkat desa Kedung Rejoso yang berjumlah 30 orang, sehingga teknik pengambilan sampel menggunakan total sampling. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert yang telah dimodifikasi menjadi empat pilihan jawaban. Analisis data dilakukan melalui uji validitas, reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa gaya kepemimpinan dan motivasi kerja berpengaruh signifikan terhadap efektivitas kinerja perangkat desa secara simultan maupun parsial. Secara parsial, motivasi kerja memiliki pengaruh lebih dominan dibandingkan gaya kepemimpinan, dengan nilai koefisien regresi sebesar 0,417 dan nilai signifikansi 0,000. Sedangkan gaya kepemimpinan memiliki koefisien regresi sebesar 0,150 dan nilai signifikansi 0,005. Nilai koefisien determinasi (R²) sebesar 0,888 menunjukkan bahwa 88,8% variasi efektivitas kinerja dapat dijelaskan oleh kedua variabel tersebut.
Strategi Inovasi Produk dalam Menghadapi Persaingan Usaha Home Industri Junaedi, Deddy; Aini, Lutfiyah Qilfa Khoiril; Nurhalisa, Siti; Rustina, Siti Ayu; Handayani, Ririn Yanti; Jannah, Lailatul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1606

Abstract

This research explores the product innovation strategies implemented by the home-based business "Boss Gedhank" in response to increasing competition in the local snack industry. Located in Sumberanyar Village, Boss Gedhank specializes in banana chip products with unique flavor innovations such as spicy-sweet variants made from local spices. The business also diversified into spicy noodle products under the "Bos Pedas" label. Using a qualitative descriptive approach, data were collected through purposive sampling, interviews with business owners and employees, direct observation, and documentation. The findings indicate that product innovation is the core strategy used to enhance competitiveness. This includes the creation of new product variants, leveraging digital marketing platforms such as Shopee and TikTok to expand market reach, and paying close attention to aesthetic packaging design. These innovations have succeeded in attracting a wider range of consumers and maintaining product appeal despite external challenges such as rising raw material costs and limited availability of certain banana types. The study concludes that consistent innovation, responsiveness to market trends, and strong branding through visual appeal are crucial for sustaining growth in the competitive home industry sector. Boss Gedhank's ability to adapt and evolve has enabled it to strengthen its position and gain a competitive edge in the local food market.
Dampak Digitalisasi Dan Inovasi Produk Terhadap Peningkatan Penjualan Umkm Seblak Prasmanan Di Kampung Melayu Kraksaan Junaedi, Deddy; Fitryningtyas, Cahya; Fatimah, Dian; Dwivo Monica Risqi Putri; Rosanti, Nur Mauliddyah; Wardani, Risma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1716

Abstract

This study aims to explore the impact of digitalization and product innovation on increasing sales of the Seblak Prasmanan MSME in Kampung Melayu Kraksaan. The digitalization discussed includes the use of social media, online delivery services, and various other digital platforms that support the promotion and sales process. Product innovation includes developing flavor variations, packaging design, and presentation that appeals to customers. The method applied in this study is descriptive quantitative with a Likert-scale questionnaire distributed to 70 respondents. The sample was taken using a purposive sampling technique, which prioritizes the criteria of active consumers. Data were analyzed using descriptive statistics using frequency and percentage tabulations to describe consumer views on the digitalization and product innovation implemented. The results of the study indicate that the majority of respondents strongly agreed that digital content can increase consumer interest, and the use of social media and delivery applications is very helpful in transactions. Respondents also stated that flavor variations and attractive packaging can increase purchasing interest and loyalty to the product. These findings indicate that the combination of digital technology utilization and creative product development can strengthen competitiveness and improve MSME sales performance.
Analisis Swot Pada Pemasaran Digital Menggunakan Whatsapp Business Junaedi, Deddy; Febriani, Dewi Alfiah; Rachmawati, Rica; Wahyuni, Tri Indah; Ali, Dela Nafisyah; Masruroh, Nuril
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1719

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital melalui penggunaan WhatsApp Business pada UMKM Cakes.WN dengan menggunakan pendekatan analisis SWOT. WhatsApp Business dipilih karena mampu menjangkau konsumen secara lebih personal dan efisien melalui fitur-fitur seperti katalog produk dan pesan otomatis. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data meliputi observasi, wawancara, dan dokumentasi mendalam mengenai pengalaman pemilik usaha. Hasil penelitian menunjukkan bahwa WhatsApp Business menawarkan keunggulan dalam efisiensi komunikasi dan perluasan jangkauan pasar. Namun, keterbatasan seperti kendala sumber daya manusia dan waktu respons pelanggan yang lambat juga teridentifikasi. Peluang pengembangan melalui fitur iklan berbayar dan optimasi katalog masih terbuka lebar. Sementara itu, tantangan seperti spam dan rendahnya literasi digital di kalangan pelanggan masih menjadi kendala. Penelitian ini menyimpulkan bahwa WhatsApp Business dapat menjadi alat pemasaran yang efektif bagi UMKM jika didukung oleh strategi yang tepat dan sumber daya yang memadai.
Penggunaan E-Bekal Dalam Transaksi Digitalisasi UMKM Pesantren Nurul Jadid Junaedi, Deddy; Firdausi, Jinani; Khaira, Muftihatul; Ifadah, Zainuna; Mardhatillah, Debby; Lutfiana, Evi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1762

Abstract

E-Bekal is a digital payment innovation designed to support transaction activities of micro, small, and medium enterprises (UMKM) within Nurul Jadid Islamic Boarding School. This study aims to explore how e-Bekal is implemented and utilized as a cashless payment tool by students (santri) and business operators. The research adopts a descriptive qualitative method using a case study approach. Data were collected through in-depth interviews with UMKM actors and e-Bekal users, participatory observations, and documentation of digital transaction activities. The findings reveal that e-Bekal significantly facilitates transaction processes. It enhances operational efficiency by automating the recording of payments and encourages the growth of digital transaction culture within the pesantren. However, the implementation still faces several challenges. These include low digital literacy among users, the persistence of manual transaction recording by business owners, occasional transfer errors, and a lack of proper socialization and training. These factors hinder the optimal use and expansion of the e-Bekal system despite its clear benefits.
Peran UMKM dalam Mendorong Perekonomian Di Desa Glagah: Studi Kue Tradisional Ibu Aminah Junaedi, Deddy; Aini, Riza Nur; Rahmawati, Dila; Hasanah, Uswatun; Afrilianti, Novia Dwi; Kholifah, Siti Sulasmi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1770

Abstract

Efforts to improve the economy of the community in Glagah Village are planned actions to empower the community by utilizing local potential. The role of Micro, Small, and Medium Enterprises (MSMEs) in the Indonesian economy is significant, both locally and internationally. This study aims to analyze the development of MSMEs in Glagah Village, particularly in selling traditional foods, which are now being replaced by modern foods. According to Utomo A.W. (2016:69), 63.2% of children prefer fast food, indicating the community's unfamiliarity with traditional foods. This study also identifies challenges faced by traditional food MSME entrepreneurs, such as limited capital, income, and marketing. The methods used include observation, interviews, and documentation, with descriptive analysis. To ensure business sustainability, traditional food MSME entrepreneurs need to develop strategies that increase the visibility of their products both within and outside the community, thereby supporting business expansion.
ANALISIS MOTIVASI KERJA DALAM MENINGKATKAN KINERJA KARYAWAN KPRI KARYA DHARMA PAITON Junaedi, Deddy; Aziz, Adi Yasin Maulana; Junaidi, Ahmad; Khairudin, Imam
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3866

Abstract

Employee performance is a key indicator of organizational success, especially in cooperative institutions, and one of the determining factors believed to influence performance is work motivation. This study aims to analyze the effect of work motivation on employee performance at Koperasi Pegawai Republik Indonesia (KPRI) Karya Dharma Paiton. The research employed a quantitative approach with a survey method, where primary data were collected through questionnaires distributed to all cooperative employees (total sampling). The research instrument was validated through validity and reliability tests and then analyzed using simple linear regression with SPSS software. The results show that work motivation has a positive and significant effect on employee performance, with a regression coefficient of 0.487 and a significance value of 0.000. This means that the higher the employee’s motivation, the better the performance produced. These findings support Herzberg’s and Maslow’s theories and strengthen previous research, which confirms that both intrinsic and extrinsic motivation consistently play important roles in performance improvement. The study concludes that KPRI Karya Dharma management should place greater emphasis on work motivation strategies to enhance productivity and sustainable performance. The study recommends that the cooperative develop incentive systems, training programs, and employee involvement in decision-making. The limitation of this research lies in its narrow scope, suggesting that future studies expand the coverage and apply mixed-method approaches.
Analisis Pelaksanaan Program Keluarga Harapan (PKH) dalam Mensejahterakan Perekonomian Masyarakat di Desa Alassumur Lor Kecamatan Besuk Kabupaten Probolinggo Junaedi, Deddy; Lindawati, Lindawati; Alfiatun, Alfiatun
TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Vol 2, No 3 (2021): Pengembangan Teknologi dan Kesehatan di Lembaga Keagamaan
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.606 KB) | DOI: 10.33650/trilogi.v2i3.2838

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana dampak perekonomian masyarakat desa Alassumur Lor setelah menerima bantuan Program Keluarga Harapan (PKH) dari pemerintah. Metode yang digunakan dalam penelitian ini adalah dengan menggunakan deskriptif kualitatif, karena penelitian ini menghasilkan data-data yang merupakan gambaran hasil pelaksanaan program PKH. Program Keluarga Harapan merupakan salah satu program pemberian bantuan sosial pada keluarga miskin yang rentan oleh Kementerian Sosial RI dengan berbagai syarat. Hasil dari penelitian ini adalah 1) Pelaksanaan PKH dalam meningkatkan taraf kesehatan desa Alassumur Lor Kecamatan Besuk Kabupaten Probolinggo terdapat beberapa kendala, yaitu pendamping desa dalam melakukan perannya dengan baik, serta kurangnya kesadaran peserta PKH dalam melaksanakan komitmen sesuai dengan yang ditentukan. 2) Adanya hambatan-hambatan dalam pelaksanaan PKH dalam meningkatkan kesehatan masyarakat desa Alassumur Lor Kecamatan Besuk Kabupaten Probolinggo, antara lain: dalam proses pemutakhiran data peserta PKH, proses penyelesaian pengaduan belum dapat diselesaikan oleh pendamping secara cepat, keterbatasan sumber daya pendambing. 3) Adanya upaya-upaya yang ditempuh dalam mengatasi hambatan-hambatan yang timbul dalam pelaksanaan PKH desa Alassumur Lor Kecamatan Besuk Kabupaten Probolinggo antara lain meningkatkan pertemuan dengan masyarakat untuk melakukan diskusi terkait penyelesaian masalah PKH, melakukan pendekatan dan pengawalan setiap pengaduan masyarakat, meningkatkan kerjasama dengan petugas kesehatan.
Co-Authors Abidin, Moh Ali Zainal Abu Tholib Afrilianti, Novia Dwi Ahmad Junaidi Aini, Lutfiyah Qilfa Khairil Aini, Lutfiyah Qilfa Khoiril Aini, Riza Nur Ainul Yaqin Alfaini Aisyah, Dita Alfiah, Dewi Alfiatun, Alfiatun Ali, Dela Nafisyah Alvyna Putri Rianita Arifatus Zubaidah Avinda Diana Rahiliah Ayatullah Ayatullah, Ayatullah Azis, Adi Yasin Maulana Aziz, Adi Yasin Maulana Bambang Swasto Dela Apriliasaidah Deva Ummu Azizah Dia Auliatur Rohmah Diana, Avinda Dila Kumalatul Dini Fitriani Ali Dita Wulandari Agustin Driyanto, Agen Dwivo Monica Risqi Putri Erinda Sulistiana Eva Cahya Evi Sri Wulandari Fadhillatus Sholihah Faizatul Rohmah Fathimah Nur Aini Fatimah, Dian Febriani, Dewi Alfiah Fiardilah, Kholifatul Firdausi, Jinani Fitryningtyas, Cahya Halimatut Tamimah Hamidah Nayati Utami Handayani, Ririn Yanti Hosen, Maria Ulfa Hukmah, Safiroh Ifadah, Zainuna Indah Nurlaili Safitri Irma Virnanda Itqan, Moh. Syadidul Jannah jannah, lailatul Khaira, Muftihatul Khairudin, Imam Kholifah, Siti Sulasmi Kholifatul Fiardillah Lailatul Fitriyah Lailiya Dwi Maghfirah Lailiya Dwi Maghfirah Ledi Diana Agustin Lindawati Lindawati Lutfiana, Evi Mardhatilah, Debby Mardhatillah, Debby Masruroh, Nuril Maziyyatul Husna Mia Ananda Milin Umroatul Ummah Muhammad Ridwan Nafilatul Alwiyah Nafi’ah, Alisa Hidayatun Nailul Izzah Nita Nurmalia Oktaviani Novianti, Nuraini Ike Nur Fadila Nur Fajriyah Nur Isnin Wulandari Nurhalisa, Siti Nuri Asa Kamaliatul Izzi Nuri Firdausiyah Pramita, Riska Dwi Pratama, M.Yoga Purwanti, Putri Meilani Putra, Dimas Arfiansyah Putri Ananda Sayekti Putri, Dita Utari Yulia Putri, Dwivo Monica Risqi Qudsi, Qudsi Rahmawati, Dila Rasna, Rasna Ratri Enggar Pawening Raudatul Jannah Rhianti, Ghefira Mia Rica Rachmawati Riyan Laili Rizal, Sofian Syaiful Rohmah, Siti Nurul Rohmawati Rohmawati Rosanti, Nur Mauliddyah Rustina, Siti Ayu Sasmitha, Emdj Riesky Sa’adah, Rashika Nabilatus Sephia Eka Amalia Putri Septian Bayu Arif Firmansyah Septiani Ariska Ayu Dewi Serli Hikmah Sigit Budianto Said Sinta Nuriah Kamilah Sinta Nuriah Kamilah Siti Faiqah Siti Hariro Siti Marhamah Siti Masruroh Sunaika Sundussiyah Sundussiyah Supriyanto, Mochammad Sofyan Dwi Syafira, Karin Syahkiren, Muhammad Taggyah, Istiana Kudsi Falqi Tutik Handayani Tutut Indrawati Uhiya Ayu Ningsih Umi Masruro Uswatun Hasanah Vany Indo Pratiwi Wahyuni, Tri Indah Wardani, Risma Widiyanto, Karin Syafira Winda Wati Wulandari, Ayu Widia Yati Oktavia Yesi Syifa’iyah Yuni Safara Zahrotul Mauliya Zainul Abidin Zakiyah BZ Zuhri, Nadia Muthiah