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All Journal PROFIT : Jurnal Administrasi Bisnis PEDAGOGIK : JURNAL PENDIDIKAN Jurnal Ilmiah Ecobuss Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah GUYUB: Journal of Community Engagement International Journal of Business, Law, and Education Jurnal Kolaboratif Sains Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat ProBisnis : Jurnal Manajemen TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Jurnal Pengabdian Masyarakat Bhinneka Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business QOSIM: Jurnal Pendidikan, Sosial & Humaniora Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Keadaban: Jurnal Sosial dan Humaniora International Journal of Economics, Business and Innovation Research Proceeding Of International Conference On Education, Society And Humanity Media Riset Bisnis Ekonomi Sains dan Terapan Growth: Journal Management and Business Jurnal Ekonomi, Manajemen, Akuntansi PESHUM Abdimas Paspama New Economy Jurnal Ilmiah Ekonomi dan Keuangan Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Deddy Junaedi
Universitas Nurul Jadid
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Product Ratings and Online Reviews as Drivers of Purchase Decisions on TikTok Shop Septian Bayu Arif Firmansyah; Deddy Junaedi
Growth: Journal Management and Business Vol. 4 No. 01 (2026): June 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v4i01.1505

Abstract

This study aims to examine the influence of Online Customer Reviews and Product Ratings on purchasing decisions in the TikTok Shop Marketplace among consumers in Karanganyar Village. The research employed a quantitative approach with an explanatory research design. The population consisted of residents of Karanganyar Village who had previously purchased products through TikTok Shop, while the sample comprised 96 respondents selected using purposive sampling. Data were collected through a five-point Likert-scale questionnaire. The research instruments met the validity and reliability requirements, and the data were analyzed using multiple linear regression with IBM SPSS Statistics. The findings reveal that Online Customer Reviews do not have a significant effect on purchasing decisions, with a significance value of 0.284 (>0.05). In contrast, Product Ratings have a positive and significant effect on purchasing decisions, with a significance value of 0.000 (<0.05). Simultaneously, Online Customer Reviews and Product Ratings significantly influence purchasing decisions, as indicated by an F-value of 40.008 and a significance level of 0.000. The coefficient of determination (R²) of 0.462 indicates that both independent variables explain 46.2% of the variation in purchasing decisions, while the remaining 53.8% is influenced by other factors outside the research model. These findings suggest that consumers on TikTok Shop rely more heavily on product ratings than customer reviews when making purchasing decisions.
Peran Media Sosial dalam Mendukung Inovasi dan Digitalisasi UMKM Deddy Junaedi; Umi Masruro; Jannah; Riyan Laili; Alvyna Putri Rianita; Halimatut Tamimah
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 1 No 2 (2023): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v1i2.45

Abstract

Social media plays an important role in supporting innovation and digitalization of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. This research aims to understand how social media affects the growth of MSMEs through marketing strategies and interactions with consumers. The method used is qualitative analysis on several case studies of MSMEs that successfully use social media. The results show that social media increases product visibility and allows MSMEs to interact directly with customers, understand their neaeds, and adapt quickly to market trends. In addition, feedback from consumers on social media drives product and service innovation. The conclusion of this study is that social media not only improves the competitiveness of MSMEs, but also contributes to national economic growth. The suggestion for MSMEs is to utilize social media proactively and take part in digital marketing training.The implications of this study emphasize the need for support from the government and related institutions in the form of training programs and access to technology to strengthen the capabilities of MSMEs in the digital era. Thus, social media can be a strategic tool for sustainable growth and innovation in the MSME sector.
Pengaruh Platfrom E-Commerce Terhadap Perilaku Konsumen Gen-Z: Studi Kasus Prodi Ekonomi Universitas Nurul Jadid Deddy Junaedi; Fadhillatus Sholihah; Dini Fitriani Ali; Dita Wulandari Agustin; Dia Auliatur Rohmah
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 1 No 2 (2023): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v1i2.52

Abstract

With a case study focus on students of the Economics Study Program at Nurul Jadid University, this research seeks to examine how e-commerce platforms influence the purchasing habits of Generation Z. As digital natives, Generation Z is highly influenced by digital technology, including e-commerce platforms, which influence their consumption habits and purchasing choices. This research combines research data from secondary sources, such as literature, with qualitative methodologies study. This study's method of gathering data is a literature review. According to research findings, Gen-Z customer behavior is highly influenced by e-commerce platform features including user ratings, promotions, ease of access, and flexible payment options. The accessibility and attractiveness of platform promotions are key determinants of consumption behavior. These results have significant consequences for e-commerce players looking to improve marketing tactics and attract Gen-Z customers.
Strategi Pemasaran Digital dalam Pengembangan Bisnis UMKM Deddy Junaedi; Mia Ananda; Yati Oktavia; Nur Isnin Wulandari; Nur Fadila
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 1 No 2 (2023): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v1i2.64

Abstract

In the rapidly developing digital era, technology provides opportunities and challenges for society, especially in the economic and business sectors. This study aims to review digital marketing strategies that can help the development of Micro, Small, and Medium Enterprises (MSMEs). Using qualitative research methods and literature studies, this study found that digital marketing allows MSMEs to expand market share, attract customers, and build closer relationships with consumers. Digital marketing also provides the competitive advantage and innovation needed in this era. However, MSME actors still face obstacles in understanding technology, budget, and adaptation to digital transformation. Therefore, it is important for MSMEs to conduct an in-depth analysis of business needs and challenges, and evaluate the performance of digitalization strategies to ensure business sustainability and growth.
Pemberdayaan Karyawan Melalui Program Inovasi Digital: Studi Literatur Deddy Junaedi; Dela Apriliasaidah; Ledi Diana Agustin; Fathimah Nur Aini; Tutik Handayani
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 1 No 2 (2023): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v1i2.69

Abstract

In the business world, it is difficult to remain innovative and competitive in today's digital era. The aim of this research is to see how digital innovation can encourage employees to increase company efficiency and productivity. This research collects and analyzes various sources about the relationship between employee empowerment and digital innovation. The research results show that digital innovations, such as communication tools and collaboration platforms, increase employee creativity, collaboration and participation. Additionally, technology-based training improves performance and helps employees adapt. To gain a competitive advantage in the market, companies must implement employee empowerment and digital innovation strategies. These results provide important knowledge about human resource management on how to create an empowering and innovative work environment
Co-Authors Abidin, Moh Ali Zainal Abu Tholib Afrilianti, Novia Dwi Ahmad Junaidi Aini, Lutfiyah Qilfa Khairil Aini, Lutfiyah Qilfa Khoiril Aini, Riza Nur Ainul Yaqin Alfaini Aisyah, Dita Alfiah, Dewi Alfiatun, Alfiatun Ali, Dela Nafisyah Alvyna Putri Rianita Arifatus Zubaidah Avinda Diana Rahiliah Ayatullah Ayatullah, Ayatullah Azis, Adi Yasin Maulana Aziz, Adi Yasin Maulana Bambang Swasto Dela Apriliasaidah Deva Ummu Azizah Dia Auliatur Rohmah Diana, Avinda Dila Kumalatul Dini Fitriani Ali Dita Wulandari Agustin Driyanto, Agen Dwivo Monica Risqi Putri Erinda Sulistiana Eva Cahya Evi Sri Wulandari Fadhillatus Sholihah Faizatul Rohmah Fathimah Nur Aini Fatimah, Dian Febriani, Dewi Alfiah Fiardilah, Kholifatul Firdausi, Jinani Fitryningtyas, Cahya Halimatut Tamimah Hamidah Nayati Utami Handayani, Ririn Yanti Hosen, Maria Ulfa Hukmah, Safiroh Ifadah, Zainuna Indah Nurlaili Safitri Irma Virnanda Itqan, Moh. Syadidul Jannah jannah, lailatul Khaira, Muftihatul Khairudin, Imam Kholifah, Siti Sulasmi Kholifatul Fiardillah Lailatul Fitriyah Lailiya Dwi Maghfirah Lailiya Dwi Maghfirah Ledi Diana Agustin Lindawati Lindawati Lutfiana, Evi Mardhatilah, Debby Mardhatillah, Debby Masruroh, Nuril Maziyyatul Husna Mia Ananda Milin Umroatul Ummah Muhammad Ridwan Nafilatul Alwiyah Nafi’ah, Alisa Hidayatun Nailul Izzah Nita Nurmalia Oktaviani Novianti, Nuraini Ike Nur Fadila Nur Fajriyah Nur Isnin Wulandari Nurhalisa, Siti Nuri Asa Kamaliatul Izzi Nuri Firdausiyah Pramita, Riska Dwi Pratama, M.Yoga Purwanti, Putri Meilani Putra, Dimas Arfiansyah Putri Ananda Sayekti Putri, Dita Utari Yulia Putri, Dwivo Monica Risqi Qudsi, Qudsi Rahmawati, Dila Rasna, Rasna Ratri Enggar Pawening Raudatul Jannah Rhianti, Ghefira Mia Rica Rachmawati Riyan Laili Rizal, Sofian Syaiful Rohmah, Siti Nurul Rohmawati Rohmawati Rosanti, Nur Mauliddyah Rustina, Siti Ayu Sasmitha, Emdj Riesky Sa’adah, Rashika Nabilatus Sephia Eka Amalia Putri Septian Bayu Arif Firmansyah Septiani Ariska Ayu Dewi Serli Hikmah Sigit Budianto Said Sinta Nuriah Kamilah Sinta Nuriah Kamilah Siti Faiqah Siti Hariro Siti Marhamah Siti Masruroh Sunaika Sundussiyah Sundussiyah Supriyanto, Mochammad Sofyan Dwi Syafira, Karin Syahkiren, Muhammad Taggyah, Istiana Kudsi Falqi Tutik Handayani Tutut Indrawati Uhiya Ayu Ningsih Umi Masruro Uswatun Hasanah Vany Indo Pratiwi Wahyuni, Tri Indah Wardani, Risma Widiyanto, Karin Syafira Winda Wati Wulandari, Ayu Widia Yati Oktavia Yesi Syifa’iyah Yuni Safara Zahrotul Mauliya Zainul Abidin Zakiyah BZ Zuhri, Nadia Muthiah