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Sumitro Sumitro
Akademi Manajemen Informatika Labuhan Batu
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Journal : EDUCTUM: Journal Research

 1 
Exploration of Digital Transformation Through Agricultural Product Marketing Business Management Information System in Farmer Groups in Labuhan Bilik Muttaqin, Alfin; Chetrine, Ema; Kurniasih, Kurniasih; Endah, Lely; Sudarmaji, Sudarmaji; Sumitro, Sumitro
EDUCTUM: Journal Research Vol. 4 No. 3 (2025): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v4i3.1067

Abstract

This study aims to explore how farmer groups in Labuhan Bilik adopt and implement the Business Management Information System (BIIS) in marketing agricultural products, as well as its impact on market access, transaction transparency, and farmer income. The method used is a qualitative case study approach through in-depth interviews, observations, and documentation of digital marketing activities. The results of the study indicate that the implementation of BIIS through social media, local e-commerce applications, and digital recording of harvest results has expanded market reach, accelerated distribution, and increased price transparency. However, the obstacles that arise include low digital literacy of farmers, limited technological infrastructure, and dependence on individuals who master technology. Therefore, ongoing assistance, digital literacy training, and collaboration between various parties are needed to ensure the sustainability of digital transformation. These findings are expected to be a strategic reference for policy makers and practitioners in formulating inclusive and adaptive agricultural digitalization programs.
Digital Transformation of Community Fisheries Business through Business Management Information System: Case Study in Meranti Paham Village Harun, Ali; Daulay, Armainuddin; Gusman, Boy; Sari, Rida Kurnia; Elida, Syofia; Sumitro, Sumitro
EDUCTUM: Journal Research Vol. 4 No. 3 (2025): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v4i3.1068

Abstract

This study aims to evaluate the implementation and impact of the use of Business Management Information System (BIMS) on operational efficiency and increasing fishermen's income in Meranti Paham Village, Labuhanbatu Regency, North Sumatra. The background of this study is based on the low efficiency of traditional fisheries businesses due to the absence of a structured information recording and management system. With a qualitative approach through case studies, data were obtained through in-depth interviews, participatory observations, and documentation of 15 fishermen, community leaders, and representatives of the Fisheries Service. The results of the study indicate that the implementation of BIMS, which includes recording catches, distribution, and financial reports, can improve the efficiency of fuel use, operational planning, and cost control. Economically, the use of BIMS increases fishermen's income by 20–30% and strengthens their bargaining power in the market. The success of the implementation is influenced by the support of cooperatives, the role of local leadership, and family involvement. However, obstacles such as limited digital infrastructure, low technological literacy, and concerns about data privacy are still challenges. This study recommends strengthening ongoing training, increasing access to technology, and policy support so that BIMS can be adopted more widely in the community fisheries sector.
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Adriana, Shirley Afandi, Arfan Amanda, Desi Ambarita, Juanda Halomoan Anoviansyah, Yoan Anoviansyah, Yoan Apandi, Aden Arief Budiman Asih Okti Rahayu Asih, Mutiara Puspita Asih, Okti Rahayu Badrujamaludin, Asep Batubara, Syofia Elida Br. Pohan, April Yanti Budiyanti Budiyanti Butarbutar, Angelin Nehemia Juniarti Chetrine, Ema Chiar, H.M Cindy Desrianti Cindy Destianty Constantia, Ema Chetrine Cuan, How Kim Daulay, Armainuddin Desrianti, Cindy Desty Lismayanti Dhani, Rabiah Rahma Duwi, Aslan Hidayat Dwiyono, Yudo Efendi Siregar, Zulkifli Musannif Elida, Syofia Endah, Lely Estiani, Estiani Fawwazie, Arsa Fernanda, Bella Fitria, Eva Fitriani, Dewi Rubi Ginanjar Syamsuar Ginting, Ade Krisna Gusman, Boy Hafid, Indah Fitria Halim, Susanna Harahap, Arman Harun, Ali Hasrah, Hasrah Iin Ira Kartika Irawan, Riski Iwan Purnama Jumaedi, Jumaedi Kharisma, Dinda Kurniasih Kurniasih Lakilaki, Eogenie Lismayanti, Desty Lumban Gaol, Slamat Andriani Lumbanraja, Rani Fentaria Maserih, Maserih Masluyah Suib Masyhuri Masyhuri Melani, Yeni Meylananda, Siti Monica, Nelly Muhammad Anhar Muhammad Yusuf Mutiara Puspita Asih Mutiaraa Puspita Asih Muttaqin, Alfin Nasution, Asnaida Nasution, Nabila Rifani Nelli Novyarni Nining Sugihartati novita, debi Nuraini Nuraini Nurtiar, Haryo Okti Rahayu Asih Purwaningrum, Ajeng Handayani Putra, Kriswandy Putri, Yati Kusuma Ramadhan, Denny Ammari Ramadhan, Fiyan Syahrul Rambe, Alfin Muttaqin Rini, Lely Endah Ritonga, Ali Harun Rosmalinda, Rosmalinda Rosmiyanti, Yanti Safia, Wa Ode Salahudin Salahudin Salam, Boy Gusman Aidil Samosir, Mayer Alfian Sari, Rida Kurnia Sarini Sarini Sarini Seli, Yohana Sepriani, Yusmaidar Sepriani, Yusmaidar Setiawan, Linda Novelgia Sianturi, Aprial Silestian, Selvi Simanjuntak, Daslan Siregar, Habibatul Jannah Sitio, Boster SUDARMAJI SUDARMAJI Sudaryat, Rahmat Sugihartati, Nining Sukendar, Windu Sulistiyo Sulistiyo Suminar, Ami Siti Sunarti Syahputra, Eriza Syamsiar, Syamsiar Syawaluddin Syawaluddin, Syawaluddin Tambunan, Nur Aini Putri Nauli Br Tasa, Siti Halimah Wiyono, Edi Yahya, Masrur Yanti Rosmayanti Yayat Suryati Yazin Azhari Yorman Yulisnawati Yulisnawati YUNI, YUNI Yusriyani, Ajijah Zaenab Hanim