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Pemberdayaan Masyarakat dalam Pengelolaan Sampah Rumah Tangga di Desa Maskuning Kulon Ningsih, Indah Yulia; Dianasari, Dewi; Nuri, Nuri; Suryaningsih, Ika Barokah; Hidayat, Mochammad Amrun
Jurnal PkM (Pengabdian kepada Masyarakat) Vol 6, No 6 (2023): Jurnal PkM: Pengabdian kepada Masyarakat
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jurnalpkm.v6i6.16368

Abstract

Desa Maskuning Kulon merupakan salah satu desa di Kecamatan Pujer Kabupaten Bondowoso dengan pengelolaan sampah yang kurang baik. Kebiasaaan membuang sampah di tempatnya belum terpelihara dan tempat pembuangan akhir sampah masih terbatas. Masyarakat belum memahami pengolahan sampah akibat terbatasnya pengetahuan tentang sanitasi lingkungan dan rendahnya tingkat pendidikan. Program pengabdian ini bertujuan untuk memberdayakan masyarakat dalam pengelolaan sampah, terutama sampah rumah tangga di Desa Maskuning Kulon melalui kegiatan sosialisasi dan pelatihan. Program ini dapat meningkatkan pengetahuan masyarakat mengenai pengelolaan sampah dan pemanfaatan sampah menjadi produk bernilai ekonomi tinggi, sehingga turut meningkatkan pendapatan masyarakat.
PERAN CITRA MEREK SEBAGAI MEDIASI PENGARUH CELEBRITY ENDORSER DAN VIRAL MARKETING TERHADAP MOTIVASI KEPUTUSAN PEMBELIAN OREO X BLACKPINK Rahmawati, Yessica Gustya; Suryaningsih, Ika Barokah; Musmedi, Didik Pudjo
BISMA: Jurnal Bisnis dan Manajemen Vol 17 No 3 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i3.42225

Abstract

This research aims to examine the role of brand image as a mediator variable in the influence of celebrity endorser and viral marketing on decision motivation to purchase Oreo X Blackpink. This research was designed using explanatory research. Respondents were Blackpink fans who use social media Twitter in Indonesia. The sample used was 112 respondents with purposive sampling as the sampling method. Path analysis is a data analysis method that was used in this research. The results showed that: (1) Celebrity endorser has a significant and positive effect on brand image; (2) Viral marketing has a significant and positive effect on brand image; (3) Celebrity endorser has a significant and positive effect on purchase decision motivation; (4) Viral marketing has a significant and positive effect on purchase decision motivation; (5) Brand image has a significant and positive effect on purchase decision motivation; (6) Celebrity endorser has a significant and positive effect on purchase decision motivation through brand image; (7) Viral marketing has a significant and positive effect on purchase decision motivation through brand image.
INOVASI PRODUK “JAMUPRESSO” DAN PENGEMBANGAN MANAJEMEN BISNIS UMKM MBOK KAMI MELALUI PENGABDIAN KEMITRAAN Paramita, Cempaka; Suryaningsih, Ika Barokah; Sumani, Sumani; Lokaprasidha, Pramesi; Safira, Firjin
Jurnal Pengabdian Masyarakat Applied Vol 3 No 1 (2024): JPMA Vol 3 No 1
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM Mbok Kami adalah UMKM lokal Jember yang memproduksi jamu tradisional dengan manajemen bisnis yang masih sederhana. Tujuan Program Pengabdian Kemitraan (PPK) oleh dosen Universitas Jember ini adalah untuk memberikan pendampingan dan pelatihan manajemen bisnis bidang operasi/produksi (inovasi proses produksi & produk), pemasaran (peningkatan promosi berbasis digital, service excellence, & penguatan branding), SDM (perbaikan SOP dan job description), keuangan (perbaikan laporan keuangan dan adopsi aplikasi financial technology), dan risiko (antisipasi persaingan, K3, dan kegagalan bisnis). Metode yang digunakan adalah participatory rural/urban appraisal. Program PPK ini dilaksanakan selama + 6 bulan dengan hasil yaitu: peningkatan keberdayaan mitra pengabdian sesuai dengan permasalahan yang dihadapi, peningkatan manajemen bisnis yang lebih profesional, dan inovasi produk “Jamupresso”. Melalui PPK ini, diharapkan agar UMKM Mbok Kami dapat bertahan di tengah persaingan dan semakin berkembang.
Cultural branding: Development of culture-based tourism village towards sustainable tourism Nugraha, Kristian Suhartadi Widi; Suryaningsih, Ika Barokah; Paramita, Cempaka; Wulandari, Gusti Ayu; Destari, Fajar; Devina Widya Cahyani; Hafiyan, Mohamad Fikri
Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i1.28301

Abstract

Kamal Village in Arjasa District, Jember Regency, East Java, has cultural and historical tourism potential through the Duplang Site, Klanceng Site, Ta' Butaan folk art, and Kadisah traditional rituals. This great tourism potential can be developed to promote Kamal Village as a culture-based tourism village. Through a participatory rural appraisal approach involving village-owned businesses, the Tourism Appreciation and Tourism Awareness Group, the Youth Organization of Kamal Village, and collaboration with the Jember Regency Tourism and Culture Office, the community service team assisted in the form of organizational assistance (institutional strengthening), event management training, and strengthening the promotion and branding activities. The results of this community service are expected to strengthen the cultural branding of Kamal Village towards sustainable tourism to realize sustainable and positive economic, social, and environmental impacts for related stakeholders.
Pengaruh HCSQ Terhadap Behavioral Intention Melalui Experience Economy Dan Emotional Satisfaction Choliq, Sheila Soraya; Suryaningsih, Ika Barokah; Prasetyo, Aris
ARTERI : Jurnal Ilmu Kesehatan Vol 5 No 2 (2024): Februari
Publisher : Puslitbang Sinergis Asa Professional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37148/arteri.v5i2.401

Abstract

The average outpatient waiting time for Specialist Outpatient Clinic at Citra Husada Hospital Jember is 88 minutes. This is less than the minimum hospital service standard. This study aims to determine the effect of Healthcare Service Quality on Behavioral Intention through Experience Economy and Emotional Satisfaction as intervening variables in specialist outpatient clinics at Citra Husada Hospital, Jember. The population in this study were all specialist outpatients at Citra Husada Hospital, Jember. The sampling method used in this research was Purposive Sampling. Based on the determination of the number of samples used in this research, there were 120 Specialist Poly Outpatients at Citra Husada Hospital, Jember. Data collection and collection procedures: The research was carried out by distributing a questionnaire which was a list of statements to be answered by respondents, namely Outpatient Specialist Polyclinics at Citra Husada Hospital, Jember. The data analysis method used in this research is the Structual Equation Model (SEM) with the SmartPLS application. The results of the research show that the quality of health services is getting better, the economic experience and emotional satisfaction, and the specialist poly outpatients at Citra Husada Hospital in Jember are getting better. The better the Healthcare Service Quality, Experience Economy and Emotional Satisfaction, the better the Behavioral Intention of Specialist Poly Outpatient Patients at Citra Husada Hospital, Jember. Suggestions for further research could be to assess the quality of health services from the perspective of health service providers, how they distribute the services provided compared to evaluations from patients and competitors so that the assessment of the quality of health services becomes more comprehensive
PENINGKATAN PEMBELIAN IMPULSIF PRODUK FESYEN DI E-MARKETPLANCE MELALUI FLASH SALES, OCR DAN NILAI HEDONIS Paramita, Cempaka; Suryaningsih, Ika Barokah; Eksanti, Eksanti
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i1.5460

Abstract

This study is conducted to examine the role of flash sales, OCR (Online Customer Review), and hedonic value in increasing impulse buying especially for the fashion products sold in the Indonesian e-marketplaces. This research is quantitative explanatory research and the primary data was obtained from an online survey with the sample consisted of 234 respondents taken by applying purposive sampling method.  Data were analyzed using analysis of multiple linear regression. The results of this study prove that flash sales, OCR, and hedonic value have positive and significant effect on the impulse buying of fashion products in e-marketplace. These results imply that to increase consumer’s impulse buying toward fashion products, the marketers or sellers in the e-marketplace should make effective marketing strategy by conducting frequent flash sales while stimulating positive OCR and hedonic value.
Analisis Penerimaan Aplikasi E-Promkes di Kabupaten Probolinggo Prriantono, Dwinda; Arina, Yuliana Mahdiyah Daat; Prasetyo, Aris; Utami, Wiwien Sugih; Suryaningsih, Ika Barokah
Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Vol 9, No 2 (2023): JMK Yayasan RS.Dr.Soetomo, Kedua 2023
Publisher : STIKES Yayasan RS.Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29241/jmk.v9i2.1497

Abstract

Penggunaan teknologi informasi ini berhubungan erat dengan upaya untuk meningkatkan percepatan arus informasi dengan sarana perangkat elektronik untuk mampu menunjang pelayanan dan pengelolaan di dalam suatu sistem kesehatan. Penggunaan aplikasi e-promkes sebagai platform pelaporan kegiatan promosi kesehatan sangat penting sebagai dasar sebuah penentuan kebijakan. Tujuan penelitian ini adalah menilai seberapa besar penerimaan sistem informasi e-promkes dan pengaruh antar variabel TAM dalam penggunaan e-promkes. Penelitian ini menggunakan pendekatan cross sectional. Sampel pada penelitian ini adalah petugas kesehatan yang pernah mengoperasikan e-promkes di tiap kecamatan dengan jumlah 33 responden. Untuk melihat pengaruh antar variabel, analisis jalur dilakukan menggunakan SmartPLS 4.0. Berdasarkan analisis jalur didapatkan empat variabel yang signifikan antara lain Persepsi kemudahan (PEOU) memberikan dampak penggunaan e-promkes oleh petugas karena mampu membantu dalam penyelesaian tugas, meningkatkan kinerja, meningkatkan produktivitas dan efektivitas.
COMPETITIVENESS-MAPPING OF RESTAURANTS BASED ON ITS PRODUCT AS A REFERENCE OF CULINARY TOURISM OBJECTS Kristian Suhartadi Widi Nugraha; Ika Barokah Suryaningsih
Manajemen dan Bisnis Vol 16, No 1 (2017): MARCH 2017
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v16i1.313

Abstract

This research is conducted to analyze the map positioning product attributes of Lestari restaurant and the competitors in Jember Regency. The basis used to determine the position of the restaurants is consumers’ perceptions regarding to the similarity of determinant attributes consisting of price, convenience, human resources services, taste quality, menu variants, location of each restaurant. The analysis technique is Multidimensional Scaling (MDS). This research was conducted by taking respondents as many as 60 respondents with purposive sampling method. The results of the restaurant positioning map (Lestari, Terapung, Legian, Wong Solo, Bu Lanny) are based on consumer perceptions and the similarity of respondents' attitudes in giving the assessment. Based on the analysis, there are differences in the position of each restaurant based on consumer perceptions and it shows that Lestari restaurant is direct competitor from Terapung restaurants, Wong Solo and Bu Lanny which do not have a strong or clear positioning, because they do not have many similarities and differences with other restaurants in the minds of consumers. Lestari and Legian restaurants are direct competitors because they have clear and unique differentiation. Therefore, Lestari restaurant in Jember Regency has a strong competitiveness in the market that comes from product attributes, namely the quality of taste and menu variants. The results of the consistency and similarity tests of respondents' attitudes also showed that the respondents did not have the same attitude in assessing the similarity of restaurants in Jember Regency.
Job Design and Organizational Culture as Drivers of Innovation: The Role of Job Satisfaction at the Indonesian Aviation Academy Banyuwangi Diah Utami Rahayu; Ika Barokah Suryaningsih; Etty Puji Lestari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6027

Abstract

This study investigates the impact of job design, organizational culture, and job satisfaction on innovative behavior at the Indonesian Aviation Academy Banyuwangi. Using statistical analysis and SEM-PLS, we examined direct and indirect relationships between these variables. The results indicate that both job design and organizational culture have significant positive effects on innovative behavior. A well-structured job design enhances employees' involvement and responsibility, which in turn boosts innovative behavior. Likewise, a strong organizational culture fosters an environment where innovation is valued and promoted. Job satisfaction also positively influences innovative behavior; however, it does not mediate the relationship between job design and innovative behavior or between organizational culture and innovative behavior. Consequently, while job satisfaction contributes to innovative behavior, it does not act as a mediator in these relationships. The findings suggest that for API Banyuwangi, focusing on comprehensive job designs and a supportive organizational culture is crucial for fostering innovation, with job satisfaction playing a supportive role rather than a mediating one.
Reflection of Customer Experience and Destination Image of Tourist Trust through Satisfaction Mediation Suryaningsih, Ika Barokah; Nugraha, Kristian Suhartadi Widi; Sukmalangga, Arnas Yulio
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 1, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.451 KB) | DOI: 10.26487/hebr.v4i1.2329

Abstract

In the tourism services sector, tourist experience and destination image are the keys to create tourist satisfaction. Thus, tourists are expected to gain pleasure and lead to a build of tourist' trust in the beach destination. Research objectives are to prove the effect of customer experience and destination image on trust through the mediation of tourist satisfaction. The population were all tourists who had visited a beach in Trenggalek Regency more than two times. The sampling technique used was accidental sampling with 193 respondents. Data collection was carried out by a questionnaire containing statement items which were given a score of 1-5 using a Likert scale, and the analysis tool was use PLS. The results imply that customer experience and destination image affect tourist satisfaction. Tourist experience was not significant on trust, but destination image influences trust of the tourist.On the other hand, tourist satisfaction affects tourist' trust. This research proves that the more satisfied tourists, it would be to increase tourist’ trust. The Sobel test shows that the intervening variable, namely tourist satisfaction, can mediate the influence of the variable of tourist experience and destination image on trust when visiting the beach
Co-Authors Abriana, Roshinta Meta Afandi, Mochammad Farid Agus Priyono Akbar, Rizqi Maulana Ilhan Akhamd Haryono Alfarisy, Fariz Kustiawan Alwan Sri Kustono Amin Amin Anggita, Reza May Arina, Yuliana Mahdiyah Daat Aris Prasetyo Azman, Heru Aulia Cahyani, Devina Widya Cempaka Paramita, Cempaka Chairul Saleh Choliq, Sheila Soraya Deasy Wulandari Destari, Fajar Devina Widya Cahyani Dewi Dianasari Diah Utami Rahayu Diana Nuril Kamilah Diana Sulianti K Tobing Dianasari, Dewi Didik Pudjo Musmedi Eksanti, Eksanti Ema Desia Prajitiasari Ema Rachmawati Etty Puji Lestari Firman Restu Hikmatullah Gusti Ayu Wulandari Hafiyan, Mohamad Fikri Handriyono Handriyono Hary Prayogo Heny Hendrayati Heru Aulia Azman Heruddin, Heruddin Hidayat, Mochammad Amrun I, Heriberta Reny Indah Yulia Ningsih Intan Nurul Awwaliyah Iwan Dewanto, Iwan Johan Chrisna Bintoro Kristian Suhartadi Widi Nugraha Lokaprasidha, Pramesi Markus Apriono Mochammad Amrun Hidayat Mohamad Dimyati Noviasari, Rifka Arinda NURDIN, DJAYANI Nurhayati Nurhayati Nuri Nuri Nuri, Nuri Prriantono, Dwinda Purwiningsih, Driana Desy Putri Habibah Putrihandani, Yuani Raden Andi Sularso, Raden Andi Rahmawati, Yessica Gustya Ramadina, Novia Amalsya Safira, Firjin Salma Fauziyyah Samudji Samudji Santoso, Nugroho Edie Sapta Yanuar Sari, Tria Putri Novia Setiyawan, Rafni Siti Sri Wahyuni Sri Wahyu Lelly Hana Setyanti Suharsono Suharsono Sukmalangga, Arnas Yulio Sumani . Sumani Sumani Susanto, Arnis Budi Suziana, Suziana Verinita, Verinita Viera Wardhani Viera Wardhani Widayanti, Andri Eko Widianingrum, Desika Wiwien Sugih Utami Yustri Baihaqi