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Pengembangan Marketing Capability Wisata Bahari Puger Berbasis Sustainability Wulandari, Gusti Ayu; Nugraha, Kristian Suhartadi Widi; Paramita, Cempaka; Suryaningsih, Ika Barokah; Sari, Tria Putri Novia; Cahyani, Devina Widya
Abdimas Universal Vol. 7 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v7i1.2402

Abstract

Puger Kulon is one of the areas on the coast of Jember City with qualified tourism potential and proven human resource commitment. However, it still needs more capabilities to develop and realize Puger as a Minapolitan Marine Tourism Destination in Jember and East Java. Puger Kulon managers and communities must avoid facing dynamic changes comprehensively and utilize modern digital marketing media to capture marketing opportunities as an attractive tourist destination. Branding efforts to increase tourist attractiveness can be observed from a comprehensive approach. This service activity aims to improve the ability of the Puger Maritime Tourism manager as a tourist destination with a focus on strengthening branding through a participatory rural appraisal approach to the community to be able to compile tour packages, profile videos, and training related to tourism development such as Hospitality and Tour Package Preparation so that Puger becomes a more marketable and attractive destination for tourists.
Analysis of the UPTD Strategy for Community Health Centers with BLUD Status in Jember District Using the SPACE Matrix Approach Heruddin, Heruddin; Suryaningsih, Ika Barokah; Dewanto, Iwan
Jurnal Kesehatan Komunitas Vol 10 No 3 (2024): Jurnal Kesehatan Komunitas
Publisher : LPPM Hang Tuah Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25311/keskom.Vol10.Iss3.1913

Abstract

The change of status of 50 Puskesmas to BLUD in Jember Regency, where each Puskesmas has a different background, some being internally strong and others weak, but on the other hand, there are standard requirements that must be achieved as a consequence of the Puskesmas' status change to BLUD, thus requiring strategies from the Puskesmas to achieve this goal. The purpose of this research is to analyze the strategy of UPTD Puskesmas with BLUD status in Jember Regency using the SPACE matrix approach. This research is a descriptive quantitative study. Data processing and analysis were conducted using quantitative analysis, with data collection done cross-sectionally. The sample size of 4 Puskesmas was selected using purposive sampling. Data collection techniques included questionnaires, validated through focus group discussions (FGD), and partly using existing secondary data at the Puskesmas. The analysis of the SPACE matrix shows that Puskesmas with weak internal strength are in the competitive quadrant, while Puskesmas with strong internal strength are in the aggressive quadrant. The organizational effectiveness, measured by aspects of financial performance and service delivery, shows good indicators. These results are influenced by each Puskesmas' strategy, thus requiring the implementation of clear, measurable, and achievable strategies according to an organization's capabilities
Penguatan kelembagaan dan cultural branding Desa Kamal Jember menuju desa wisata sejarah dan budaya berbasis sustainable tourism Nugraha, Kristian Suhartadi Widi; Paramita, Cempaka; Wulandari, Gusti Ayu; Suryaningsih, Ika Barokah; Destari, Fajar; Ramadina, Novia Amalsya
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27410

Abstract

Abstrak Program pengabdian masyarakat desa binaan di Desa Kamal Jember merupakan pelaksanaan tahun ke-2 yang bertujuan untuk menguatkan kelembagaan serta identitas budaya atau cultural branding Desa Kamal menuju desa wisata sejarah dan budaya berbasis sustainable tourism. Metode yang digunakan adalah participatory rural appraisal melalui survei, FGD, dan pelatihan intensif (pelatihan pembuatan konten promosi, fotografi lanjutan, hospitality, dan sustainable tourism, serta penyusunan paket wisata). Tim pengabdian mendampingi dalam proses penguatan kelembagaan bagi BUMDES, Pokdarwis, dan perangkat desa serta pembuatan video profil wisata. Hasil dari kegiatan pengabdian ini adalah peningkatan kapasitas dan kompetensi bagi pihak-pihak terkait dalam pengelolaan dan pengembangan wisata Desa Kamal. Cultural branding Desa Kamal menjadi semakin kuat dengan adanya video profil desa yang aktif digunakan sebagai media promosi. Pengelola wisata juga telah memiliki pengetahuan yang baik terkait adopsi dan implementasi sustainable tourism untuk menjaga budaya serta kelestarian alam Desa Kamal. Kata kunci: cultural branding; Desa wisata; sejarah; budaya; sustainable tourism  Abstract The second-year community service program in Kamal Village, Jember, is designed to strengthen the organizational management and the village's cultural branding as a historical and cultural tourism destination by implementing sustainable tourism practices. The approach utilized in this initiative includes participatory rural appraisal techniques, such as surveys, focus group discussions (FGDs), and various intensive training sessions. These sessions cover essential topics, including creating promotional content, advanced photography, hospitality, sustainable tourism, and developing tour packages. The community service team has also focused on fortifying local institutions, specifically BUMDES, Pokdarwis, and village officials while producing tourism profile videos. This program aims to enhance the capacity and proficiency of stakeholders involved in managing and developing tourism in Kamal Village. Consequently, the cultural branding of Kamal Village has become significantly more pronounced. The tourism profile videos serve as active promotional tools for Kamal Village. As a result, individuals responsible for tourism within the village now possess an improved understanding of sustainable tourism practices, thereby contributing to maintaining both the natural and cultural sustainability of Kamal Village. Keywords: cultural branding; tourism  village; history; culture; sustainable tourism
IS CULTURAL BACKGROUND MODERATING THE DESTINATION PERSONALITY AND SELF IMAGE CONGRUITY RELATIONSHIP OF BEHAVIORAL INTENTION? Suryaningsih, Ika Barokah; Nugraha, Kristian Suhartadi Widi; Anggita, Reza May
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.16

Abstract

Behavioral Intention is one way of keeping a destination to be sustainable. Destination Personality is one crucial factor that influences Behavioral Intention. The destination personality of a tourist attraction that is following the selfimage congruity of visitors will lead to positive behavioral intention. The subjects of this research are all visitors of Tanoker, Ledokombo. The sample in this study was 137 respondents and the method used was non-probability sampling with  a purposive sampling approach technique. This research analysis technique uses the Moderated Structural Equation Modeling (MSEM) approach. The results of this study indicate that destination personality, self-image congruity affect behavioral intention. Also, cultural background moderating variables play a role in strengthening the relationship of destination personality, and self-image congruity towards behavioral intention. However, the cultural background has not been proven significant in moderating the relationship between destination personality and behavioral intention.
CO-SHOPPER, MALL ENVIRONMENT, SITUATIONAL FACTORS EFFECTS ON SHOPPING EXPERIENCE TO ENCOURAGE CONSUMERS SHOPPING MOTIVATION Wulandari, Gusti Ayu; Suryaningsih, Ika Barokah; Abriana, Roshinta Meta
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.08

Abstract

Motivation at a shopping Centres can be influenced by a pleasant shopping experience caused by other factors such as the role of companion, the shopping environment, and other situational factors. This study aims to determine the effect of co-shoppers, shopping environment, situational factors on shopping motivation through shopping experience in Jember Shopping Centres in the Covid-19 pandemic era. The population in this study are consumers who shop in all shopping Centres in Jember. The research sample is 125 respondents who are deemed sufficient to meet the requirements of the PLS analysis method of this study with purposive sampling methods. The results showed that the coshopper had no significant effect on the shopping experience; the shopping environment has a significant positive effect on the shopping experience; situational factors have no significant effect on the shopping experience. Co-shopper has a significant positive effect on shopping motivation. The shopping environment has no significant effect on shopping motivation. Situational factors have a significant positive effect on shopping motivation, and the Shopping Centre’s shopping experience has a significant positive effect on shopping motivation. Shopping Centres managers need to create an attractive and comfortable shopping environment to provide a pleasant shopping experience. Meanwhile, to increase shopping motivation, managers need to consider creating a comfortable atmosphere for coshoppers and creating co-conducive situational factors in increasing consumer shopping motivation in the shopping Centres they lead.
FINANCIAL BEHAVIOR ON FINANCIAL SATISFACTION AND PERFORMANCE OF THE INDONESIAN BATIK INDUSTRY Sumani, Sumani; Awwaliyah, Intan Nurul; Suryaningsih, Ika Barokah; Nurdin, Djayani
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.06

Abstract

The urgency of the research is that many business people understand financial literacy but seem to have less impact on financial performance. It is probably because some business people have not followed up with changes in good financial behavior. This study aims to determine the effect of financial literacy on financial behavior, financial satisfaction, and financial performance. In addition, it also knows the effect of financial behavior on financial satisfaction and financial performance and the effect of financial satisfaction on financial performance. The population in this study is the entire batik industry in Indonesia with large and medium scale, as many as 208 batik business actors. The sampling technique is a saturated sample or census, where all members of the population become members of the sample. The data analysis technique used SMART PLS 03 software. According to the study’s findings, financial literacy has a significant effect on financial behavior and financial performance, and financial behavior significantly affects financial satisfaction. Financial satisfaction furthermore has a significant effect on financial performance. However, financial literacy has no effect on financial satisfaction, and financial behavior has also been found to have no effect on financial performance. This research implies that the financial performance of batik industry players will increase if they have financial behavior that can create added value and the importance of financial literacy.
The Influence of Perceived Ease of Use and Perceived Usefulness on The Continuance Intention of Kopra by Mandiri which is Mediated by The Trust in The Tapal Kuda Area Amin Amin; Ika Barokah Suryaningsih; Sri Wahyu Lelly Hana Setyanti
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 1 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i1.52

Abstract

This research aimed to determine the influenced of perceived ease of use and perceived usefulness on continuance intention of Kopra by Mandiri which is mediated by trust in the Tapal Kuda area. This research used the Explanatory Research type. Researchers used the proportional random sampling method or random sampling. The author used the determination of the sample size in this research based on the Slovin method as a measuring tool for calculating sample size so that research could be made easier. The number of research samples determined using the Slovin formula was 321 people. The data analysis method used Structural Equation Modeling (SEM) with the SmaprtPLS application. The results of the research showed that Perceived Ease of Use influenced Trust Kopra by Mandiri in the Tapal Kuda area. Perceived Usefulness influenced Trust Kopra by Mandiri in the Tapal Kuda area. Perceived Ease of Use influenced Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Perceived Usefulness influenced Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Trust influenced the Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Trust mediated the influence of Perceived Ease of Use on Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Trust mediated the influence of Perceived Usefulness on Continuance Intention of Kopra by Mandiri in the Tapal Kuda area.
Analysis of the BLUD puskesmas UPTD strategy to achieve organizational effectiveness using the SPACE Matrix Approach Heruddin, Heruddin; Suryaningsih, Ika Barokah; Dewanto, Iwan
International Journal of Financial, Accounting, and Management Vol. 7 No. 1 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i1.2431

Abstract

Purpose: This study aimed to analyze the strategy of the UPTD Health Center with BLUD status in Jember Regency using the SPACE matrix approach. Method: This research was a quantitative descriptive study. Data processing and analysis were performed by quantitative analysis using the SPACE matrix, and data collection was conducted in a cross-sectional manner. The sample size of four health centers was selected using the purposive sampling technique. The primary data collection technique using questionnaire instruments was then validated using focus group discussions (FGD) and partly using secondary data from the Health Center. Results: The results of the SPACE matrix analysis show that Health Centers with weak internal strength are in the competitive quadrant, while Health Centers with strong internal strength are in the aggressive quadrant. The two categories of Health Centers are measured in the effectiveness of their organizations based on aspects of financial performance with BLUD maturity indicators showing liquidity results at level 5 (optimizing), efficiency at level 3 (Defined), effectiveness at levels 4 and 5 (Predictable and Optimizing), and maturity levels at level 5 (optimizing) and in terms of service performance, namely, the Community Satisfaction Index with good results for health centers that have weak internal strength and are very good at health centers with strong internal strength. Conclusions: Health centers with strong internal capacity are in the aggressive quadrant and can pursue proactive strategies, whereas weaker ones fall in the competitive quadrant and require cost control. Overall, BLUD status enhances financial and service performance. Limitations: The study was limited to four centers in one region and used cross-sectional data, which may not reflect broader or long-term trends.   Contribution: This study applies the SPACE Matrix to guide strategic planning for BLUD health centers based on their internal and external conditions.
A Model of Marketing Strategies to Increase New Student Admissions Setiyawan, Rafni; Suryaningsih, Ika Barokah; Afandi, Mochammad Farid
ABM: International Journal of Administration, Business and Management Vol 7 No 2 (2025): December 2024 - May 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to formulate an effective marketing strategy to increase the number of new student enrollments at the Institute of Technology and Business (ITB) Widya Gama Lumajang. Despite having competitive advantages such as affordable tuition fees, a strategic location, and a strong entrepreneurial vision, the institution has experienced a decline in enrollment over the past five years. Using a descriptive qualitative approach, this research employs SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) analyses to identify internal and external strategic factors. Data were collected through in-depth interviews, observations, and documentation involving university leaders, faculty members, current students, prospective students, and parents. The findings indicate that establishing a dedicated digital content team is a top strategic priority, as social media has become the main channel through which prospective students obtain information. Additional recommended strategies include strengthening alumni and parent networks, conducting open-campus promotional events, and transforming the institution into a university to broaden academic offerings. This study concludes that market-oriented and digitally-driven marketing strategies are essential to enhancing the competitiveness of private higher education institutions amid intense educational competition
Selective Dimensions of Memorable Tourism Experience and Their Influence on Revisit Intention Verinita, Verinita; Suryaningsih, Ika Barokah; Hendrayati, Heny; Suziana, Suziana; Azman, Heru Aulia
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 1 (2025): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i1.56070

Abstract

This study explores the influence of Memorable Tourism Experience (MTE) dimensions on tourists’ revisit intention in West Sumatra. While MTE is widely acknowledged in tourism literature, limited studies have empirically disentangled which subdimensions—such as hedonism, novelty, local culture, refreshment, meaningfulness, involvement, and knowledge—are truly consequential in the regional tourism context. Employing an explanatory, cross-sectional design with a purposive sample of 143 respondents, data were analyzed using Partial Least Squares (PLS). The results reveal that only hedonism, local culture, and meaningfulness significantly affect revisit intention. Novelty, refreshment, involvement, and knowledge showed no measurable impact. These findings challenge assumptions that all MTE elements equally drive loyalty, highlighting a more selective emotional-cognitive mechanism in tourist behavior. Practically, local tourism authorities should prioritize emotionally resonant and culturally grounded experiences to strengthen destination appeal and policy alignment with national tourism development goals.
Co-Authors Abriana, Roshinta Meta Afandi, Mochammad Farid Agus Priyono Akbar, Rizqi Maulana Ilhan Akhamd Haryono Alfarisy, Fariz Kustiawan Alwan Sri Kustono Amin Amin Anggita, Reza May Arina, Yuliana Mahdiyah Daat Aris Prasetyo Azman, Heru Aulia Cahyani, Devina Widya Cempaka Paramita, Cempaka Chairul Saleh Choliq, Sheila Soraya Deasy Wulandari Destari, Fajar Devina Widya Cahyani Dewi Dianasari Diah Utami Rahayu Diana Nuril Kamilah Diana Sulianti K Tobing Dianasari, Dewi Didik Pudjo Musmedi Eksanti, Eksanti Ema Desia Prajitiasari Ema Rachmawati Etty Puji Lestari Firman Restu Hikmatullah Gusti Ayu Wulandari Hafiyan, Mohamad Fikri Handriyono Handriyono Hary Prayogo Heny Hendrayati Heru Aulia Azman Heruddin, Heruddin Hidayat, Mochammad Amrun I, Heriberta Reny Indah Yulia Ningsih Intan Nurul Awwaliyah Iwan Dewanto, Iwan Johan Chrisna Bintoro Kristian Suhartadi Widi Nugraha Lokaprasidha, Pramesi Markus Apriono Mochammad Amrun Hidayat Mohamad Dimyati Noviasari, Rifka Arinda NURDIN, DJAYANI Nurhayati Nurhayati Nuri Nuri Nuri, Nuri Prriantono, Dwinda Purwiningsih, Driana Desy Putri Habibah Putrihandani, Yuani Raden Andi Sularso, Raden Andi Rahmawati, Yessica Gustya Ramadina, Novia Amalsya Safira, Firjin Salma Fauziyyah Samudji Samudji Santoso, Nugroho Edie Sapta Yanuar Sari, Tria Putri Novia Setiyawan, Rafni Siti Sri Wahyuni Sri Wahyu Lelly Hana Setyanti Suharsono Suharsono Sukmalangga, Arnas Yulio Sumani . Sumani Sumani Susanto, Arnis Budi Suziana, Suziana Verinita, Verinita Viera Wardhani Viera Wardhani Widayanti, Andri Eko Widianingrum, Desika Wiwien Sugih Utami Yustri Baihaqi