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Retno Susanti
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Pengaruh Kualitas Produk, Promosi, Dan Harga Terhadap Keputusan Pembelian (Survei Pada Konsumen Apay Store Solo) Yofi Yanti; Sumaryanto; Retno Susanti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the significance of the influence of product quality, promotion, and price on purchasing decisions of Apay Store Solo consumers. This study is a survey of Apay Store Solo consumers. The types of data used are qualitative and quantitative data. The data sources used are primary and secondary data. The population in this study were Apay Store Solo consumers. The number of samples used in this study was 100 people. The sampling technique used the purposive sampling method, namely samples selected with certain considerations. Data collection techniques used questionnaires, literature studies and observations. Data analysis used multiple linear regression tests, t tests, F tests and determination coefficient tests Based on the statistical data analysis of the validity test and reliability test of the indicators in this study are valid and the variables are reliable. In the classical assumption test of the multicollinearity free regression model. The results showed that product quality did not have a significant effect on purchasing decisions, promotion did not have a significant effect on purchasing decisions, price had a significant effect on purchasing decisions. The results of the F test show a calculated F value of 43.716 with a significance value of p-value 0.000 <0.05, which means that Ho is rejected and Ha is accepted. The results of the determination coefficient are 0.564, meaning that the influence given by the independent variables, namely product quality, promotion and price on the dependent variable, namely purchasing decisions, is 56.4%. The rest (100% - 56.4%) = 43.6% is explained by other variables out]side the model.
Pengaruh Kualitas Pelayanan, Promosi Dan Kepercayaan Terhadap Minat Beli Pengguna Shopee (Survey pada Pengguna E-Commerce Shopee di Klego Boyolali) Bulan Setyaning Nugraheni; Retno Susanti; Sumaryanto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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The purpose of this research is to analyze the influence of service quality, promotion, and trust on the buying interest of Shopee users in Klego Boyolali. The research sample consists of 100 people who shop online on Shopee. The research uses purposive sampling technique. The research instrument test was conducted with validity and reliability tests, resulting in all questionnaire items for all variables being valid and reliable. The classical assumption test is conducted before performing inductive analysis, with results passing for all classical assumption tests, including multicollinearity test, autocorrelation test, heteroscedasticity test, and normality test. The research analysis methods include descriptive analysis, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The results of the descriptive analysis show that respondents rated the variables of service quality, promotion, and trust as very good, and rated buying interest as high. The results of the multiple linear regression analysis yielded regression equations Y = 1.506 + 0.118 X1 + 0.434 X2 + 0.805 X3 + e, indicating that service quality, promotions, and trust have a positive effect on buying interest. The t-test results indicate that service quality does not have a significant effect on purchase intention with a p-value of 0.290 > 0.05, while promotion has a p-value of 0.006 < 0.05 and trust has a p-value of 0.000 < 0.05, both significantly affecting buying interest. The F-test results show that this regression model has a calculated F value of 61.530 with a significance value (p-value) of 0.000 < 0.05, thus Ho is rejected and Ha is accepted, meaning the regression equation model is accurate. The result of the coefficient of determination (adjusted R²) shows that the coefficient of determination for this model is 0.647, meaning that the contribution of the independent variables X1 (Service Quality), X2 (Promotion), and X3 (Trust) to Y (Buying Interest) is 64.7%. The remaining 35.3% (100% - 64.7%) is explained by other variables outside the model, such as price, brand image, and risk service
Pengaruh Promosi, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Batik Di UMKM Gaya Batik Unggul Solo Baru Kecamatan Grogol Sukoharjo Natasia Tirsa Amanda; Sumaryanto, Sumaryanto; Retno Susanti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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The purpose of this study is to determine the significance of the influence of promotion, price and product quality on the purchase decision of batik products in MSMEs Gaya Batik Unggul Solo Baru, Grogol District, Sukoharjo Regency. This study uses a survey method, the types of data used are qualitative data and quantitative data, the data sources used are primary data and secondary data. The number of samples studied was 69 people. The sample size was calculated using Leedy's formula. The sampling technique uses accidental sampling. Data collection methods used: questionnaires and documentation. The data analysis techniques used were validity test, reliability test, classical assumption test, multiple linear regression analysis. The results of the study concluded that promotion, price and product quality have a significant effect on the purchase decision of batik products in MSMEs Gaya Batik Unggul Solo Baru, Grogol District, Sukoharjo Regency. The results of the determination coefficient obtained the result that the contribution of the influence given by the variables of promotion, price and product quality on the decision to purchase batik products in MSMEs Gaya Batik Unggul Solo Baru, Grogol District, Sukoharjo Regency was 78.6% while the remaining 21.4% was influenced by other factors outside the variables studied, such as brand image, service quality, word of mouth and so on.
Co-Authors Abdul Aziz Sholeh Ahmad Daengs GS Ainur Rohmah Alauwiyah, Fatimah Ali Muhdor Aminuyati Ananda Sukarno, Videllia Chitra Andriani Andriani Anistasya Anita Anita Aprilia Ariyanto Apriliyani, Ria Ardandi, Jefri Ardian, Rico Ariyanto, Aprilia Asmi, Adhitya Rol Asromi, Asromi Azizah, Sarmeylia Azwardi Azwardi Baktiar Suta Paradigma Baskoro Adi Prayitno Bayu Hendro Wicaksono Bowo Sugiharto Bramastyo Kusumonegor Bramastyo Kusumonegoro Brian Pradana, Brian Bulan Setyaning Nugraheni Cholilla, Nur Daniati Daniati Deny Aditya Puspasari, Deny Aditya Devi Oktavia Devin Yanuar Hardiyanto Dewi Suyani, Septi Arvika Diana Zuhro Didi Suhendi, Didi Dina Putri Rahayu Diny Kusumawardani Dwi Nisa Edwin Pramana Elvira Rosa, Elvira Emirensiana Watu Enny Istanti Enny Susanti Erna Retna Safitri Erni Hariyanie Erniawati Pujiningsih Fakhili Gulo Farhan Fariz, Exzan Abdi Felix Rajendra Adiyatma Galih Sartono Grandy Loranessa Wungo GS , Achmad Daengs Hana Selfiana Handayani, Nevi Harsono Teguh Santoso Hartarto Junaedi Herni Sulastien Hidayat, Muhammad Taufiq Hudaidah Hudaidah HUDIN, MUKHLISIN NATA Hutauruk, Yosephine Tania Ichsanudin, Habib Irene Rini Demi Pangestuti Irfan Rizqi Pangestu Irine Mawar Rima Anggraeni Ismariani Khatijah, Nyayu Khollilu Rohman Kiki Restu Handayani Kristiawati, Indriana Kun Setiono kurniaty, betty Lamidi, Lamidi Laurentina Nona Eda M. Rizki Islami Mane', Gabriel Maria Kornelia Ringgi Kuwa Marjam Desma Rahadhini Mediatrix Santi Gaharpung Melinda, Anastasia Mutiara Mian Anita Mudinillah, Adam Muhammad Rivai Munntari, Diah Ayu Mussadun Mussadun, Mussadun Nanik Nuraini Nata Hudin, Mukhlisin Natasia Tirsa Amanda Nia Supiana Nofa Martina Ariani, Nofa Martina Novadilla, Elsa Firanty Novi Safitri Novita Mahastri , Amadea Nur Affandi, Muhammad Nur Fajar Arief Nuraini Handayani Nurcahyo, Setyo Pradita Nurcholis, Rochman Nurini . Nyoman Sumitra Ovitalia Afanda Riani Panji -, Panji Prabani, Tifany Tasya Prima, Felix Jonartama Rachman, Fuad Abdur Rahayu Triastity Rahma Indah Yunita Rahmawati, Eva Silviana Ramansyah Hidayat Renanda Irfan Samudra Resa Agustina Perdana Retno Widjajanti Ria Amalia Ria Apriliyani Rina Dewi Rina Kurniati Risa Marta Yati Ruchan Sanusi Ruhan Sanusi Ryian Dwi Pradana Sabariani , Ranti Safitri, Erna Retna Salva Chelsia Putri Frisnanda Sandy, Adie Citra Saputra, Baharudin Andi Sariffuddin Sariffuddin Sartono, Galih Setyaningsih Setyaningsih Siti Dewi Maharani Soekarno, Roy Adam Sri Wahyuni Sugiono Sutomo Sumarno Sumarno Sumaryanto Sumaryanto , Sumaryanto Sumaryanto Sumaryanto, Sumaryanto Sumiyati Sunarso Sunarso Suprihatmi SW Surya Wahyu Prasetya Sutini Sutini Sutopo Sutopo Syafi'i Syafi'i Turwati, Turwati Tuti Widianti wahyuni, fadela septi Waicang, Yonece Wakhidah Kurniawati Wega, Marianus Oktavianus Wicaksono, Galih Sakti Widodo Widodo Wijaya, Muhammad Indra Hadi Wijiastuti, Atika William Gusti Nova Yofi Yanti Yustina Wela Zarkasih, muhammad Restu Zulkardi Zulkardi