Articles
<![CDATA[The Role Of Flexible Work Arragement, Job Embeddedness And Work Life Balance In Reducing Turnover Intention (Study on Millennial Generation and Generation Z Employees at Non-Bank Financing Companies in Multifinance Financing Companies, Jakarta Head Office) ]]>
<![CDATA[Rosita, Ferriyal]]>;
<![CDATA[Noermijati, Noermijati]]>;
<![CDATA[Setiawan, Margono]]>;
<![CDATA[Susilowati, Christin]]>
<![CDATA[ Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024 ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jcda.v7i2.2987
<![CDATA[Human resources (HR) are an important component in the success of a company (Dessler, G., 2019).Therefore, managing and maintaining human resources is the most important key for companies to achieve their goals with various challenges in managing human resources and increasingly dynamic business dynamics (Wynne et al., 2021).New challenges after the Covid-19 pandemic and the Millennial Generation and Generation Z who are entering productive age are expected to contribute positively to the nation's progress due to the composition and dominance of the largest population. However, the reality is contrary to these estimates. where the number of millennials and some generation z who enter productive age is increasing and has dominated many jobs and is followed by an increase in turnover rates. High turnover rates exceeding the global average of 13% make organisations required to continue to improve.This study investigate the role of flexible work arrangements, Job Embeddedness and Work Life Balance in suppressing turnover intention in the millennial generation and generation Z in a finance company at the Jakarta headquarters.This research is quantitative research with Non probability. The questionnaire was distributed to employees at the headquarter multifinance company in Jakarta with 280 respondents. The data analysis technique uses Partial Least Square (PLS) analysis tools.The results in this research indicate that Flexible work arrangement (FWA) has a significant negative impact on turnover intention. Flexible work arrangement has a significant positive impact on job embeddedness and work-life balance.Flexible Work Arragement (FWA) has a significant negative impact on Turnover intention which is partially intervening by job embeddedness and work-life balance.]]>
<![CDATA[Identifying the Motivation of Indonesian Muslim Women in Traveling ]]>
<![CDATA[Susilowati, Christin]]>;
<![CDATA[Anggraeni, Rila]]>;
<![CDATA[Athoillah, Moh]]>
<![CDATA[ Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024 ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/apjme.v7i2.2638
<![CDATA[Several studies have been conducted to evaluate the tourism industry, but very little is known about Muslim travel, particularly that of Muslim women. The motivation of Muslim women to travel is one issue that needs to be investigated, as it represents a potential target market that has not received adequate attention. This study aims to pinpoint Indonesian Muslim women's travel-related motivations. The study used a qualitative approach by conducting semi-structured interviews with nineteen Muslim women respondents chosen from a wide range of backgrounds. The interview guide consisted of questions separated into two primary categories: travel and socio-demographic profile. The results showed four primary motivations driving Muslim women to travel: (1) Spiritual growth (appreciating God's creation, receiving a blessing from God, learning about the beauty of God's creation, and showing gratitude to God); (2) Seeking experiences; (3) Destination allure; and (4) Self-relieving. The findings suggest that tourist providers must design goods and services that cater to the needs of Indonesian Muslim women.]]>
<![CDATA[Implementation of Change Islamic Management in Improving the Quality of Scientific Journal Management ]]>
<![CDATA[Ghanatika, Gadis]]>;
<![CDATA[Rofiq, Ainur]]>;
<![CDATA[Susilowati, Christin]]>
<![CDATA[ IQTISHODUNA: Jurnal Ekonomi Islam Vol. 12 No. 2 (2023): October ]]>
Publisher : <![CDATA[Program Studi Ekonomi Islam Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Syarifuddin Lumajang ]]>
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DOI: 10.54471/iqtishoduna.v13i2.2271
<![CDATA[The lack of reputable scientific journals in Indonesia has prompted the government to implement bureaucratic reforms for national scientific journal accreditation. This change forces scientific journal managers to change their management model in accordance with technological developments and changing consumer demands. This research was conducted to reveal and explain the implementation of change management in the management of scientific journals in Indonesia, namely: TEFLIN (SCOPUS Q3), Bahasa dan Seni (SINTA 2), and Basindo (SINTA 4). This research uses a quantitave approach with a multi-case study method. The result showed that changes in the management of scientific journals from print models to electronic models were possible because they were supported by the following factors: (1) conducive external and internal driving factors, (2) supportive organizational potential, (3) a strong agent of change, and (4) the use of the right strategy.]]>
<![CDATA[Pengaruh Brand Awareness dan Perceived Quality terhdap Minat Beli Layanan Virtual Tour ]]>
<![CDATA[Ramadhan, Syahri]]>;
<![CDATA[Susilowati, Christin]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2023.02.1.03
<![CDATA[Tourism is a superior sector that keeps developing and one of the sectors that plays an important role for Indonesia's economy. However, the Covid-19 pandemic that hit globally have forced all tourism businesspeople to adapt and rearrange their business strategy in order to survive. Travelxism is one of the business that uses the recent technological advancement to adapt and survive the pandemic. They switch their services to virtual tours, but they still have to compete with other service providers. Here brand awareness and perceived quality are key determinants for customer’s purchase intention. The objective of this research is to assess the effect of brand awareness and perceived quality on people’s intention to purchase Travelxism’s virtual tour services. The population of this quantitative explanatory research is the customers of Travelxism. Using non-probability sampling method and purposive sampling technique, 100 people were selected as the respondents. The data of this research was harvested from questionnaires and was processed using multiple linear regression in SPSS version 26, resulting in that brand awareness does not significantly influence the purchase intention and that perceived quality affects the purchase intention. Abstrak Sektor pariwisata menjadi sektor andalan yang terus berkembang dan salah satu sektor yang berperan penting dalam perekonomian Indonesia. Sayangnya, pandemi Covid-19 yang melanda seluruh dunia memaksa seluruh pelaku industri pariwisata untuk beradaptasi dan menata kembali strategi bisnis agar dapat bertahan. Travelxism menjadi salah satu perusahaan yang memanfaatkan perkembangan teknologi terkini untuk beradaptasi dalam menghadapi pandemi Covid-19 dengan mengganti paket perjalanan wisata secara langsung menjadi virtual tour. Walaupun demikian, Travelxism tetap harus bersaing dengan penyedia layanan virtual tour lainnya. Brand awareness dan perceived quality menjadi salah satu indikator penting dalam mempengaruhi minat beli konsumen agar memenangkan persaingan bisnis. Penelitian ini bertujuan untuk melihat apakah terdapat pengaruh antara brand awareness dan perceived quality terhadap minat beli layanan virtual tour dari Travelxism. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian explanatory research atau melihat hubungan antar satu variabel terhadap variabel lain. Populasi pada penelitian ini adalah konsumen Travelxism dengan sampel sebanyak 100 responden. Teknik sampling menggunakan Nonprobability Sampling metode Sampling Purposive atau dengan pertimbangan tertentu. Data hasil sampling diperoleh melalui kuisioner dan diolah melalui uji regresi linier berganda dengan bantuan software SPSS versi 26. Hasil dari penelitian menunjukkan bahwa brand awareness tidak berpengaruh terhadap minat beli sedangkan perceived quality berpengaruh terhadap minat beli.]]>
<![CDATA[ANALISIS PENERAPAN STRATEGI COST TRANSPARENCY PADA USAHA COFFEE ROASTERY ]]>
<![CDATA[Haritz, Ahmad Nauval]]>;
<![CDATA[Susilowati, Christin]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2022.01.3.05
<![CDATA[Business competition in coffee industry is increasing in every year. Coffee consumption and production in Indonesia have been increasing drastically during the last five years. It has also been recorded that the number of coffee shops tripled only from 2016 to 2019. Therefore, coffee businesses need to apply different strategies in order to stay exist and competitive. This research was conducted at Langgan Coffee Roasters, a business that uses cost transparency whose main activities are roasting and selling coffee beans through subscription. The goal of this study is to identify how the strategy is applied and how their customers respond to it. The data of this research was harvested through interviews, observations, and documentations. This study finds that cost transparency is applied by opening the cost structure that constitutes the product to the public through Google Sheets. Their customers respond to it well since they can get better product knowledge and can make better budget planning before making transaction. Then, as they trust the company more, both parties have a closer relationship.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN ]]>
<![CDATA[Hutabarat, Zebath Mega]]>;
<![CDATA[Susilowati, Christin]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2022.01.2.11
<![CDATA[The objective of this study is to identify the direct and indirect effects of product and service quality on the satisfaction of Catering Tabotabo. This study is categorized as an explanatory research since it explains the causal relationships between variables through hypothesis testing. Using purposive sampling technique, 70 people who have used the service of Catering Tabotabo at least twice were selected as the respondents. The data was analyzed through validity and reliability tests, and the hypotheses were assessed using F test, t test, multiple linear regression, and coefficient of determination analysis; all of which were performed in SPSS 25. This study finds that, partially, product quality does not influence customer satisfaction, while service quality significantly affects customer satisfaction. Furthermore, product quality and service quality simultaneously have significant effects on customer loyalty.]]>
<![CDATA[IMPLEMENTASI STRATEGI PEMASARAN ]]>
<![CDATA[Geransha, Rendy Viedo]]>;
<![CDATA[Susilowati, Christin]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.1.24
<![CDATA[Traditional markets nowadays are being marginalized as people tend to choose modern retail stores for their shopping. In the sub-district of Blimbing in Malang city, people are becoming more consumptive. The goal of this research is to identify the implementation of STP marketing strategy, which is applied on marketing mix, to increase competitiveness. The data of this descriptive qualitative research was acquired from interviews. This study finds that the results of STP marketing strategy applied by the Blimbing branch of Alfamart on the 7Ps of marketing mix are as follows. In terms of price, the store has offered low product price, while in terms of promotion, the store has been successful in attracting customers to come. Then, in terms of product, the variants are sufficient in fulfilling the need of the customers, and in terms of place, the location of the store is already strategic and easy to find. The trading process applied by the store has been efficient, and in terms of people, the shop attendants has provided excellent services to their customers. finally, in terms of physical evidence, the store is convenient and resembles Alfamart. Those features have been effective and relevant with the components of marketing mix.]]>
<![CDATA[PENGARUH GREEN ENTREPRENEUR ORIENTATION TERHADAP FIRM PERFORMANCE DENGAN MEDIASI GREEN INNOVATION ]]>
<![CDATA[Abanan, Muchammad Zuhri Ramadhani]]>;
<![CDATA[Susilowati, Christin]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.3.25
<![CDATA[The escalating environmental problems has become a real threat for human, economic growth, and the environment itself. The sustainability of a business shall not be prioritized to profit only; it must also be achieved for environmental and social wellbeing as well as for dynamic changes. Green entrepreneurial orientation is a concept that carries strategic measures for environmentally-friendly business and sustainable business performance improvement. Further, green entrepreneurial orientation and green innovation are crucial concepts that must be applied by micro, small, and medium-sized entrepreneurs, particularly since MSMEs have more freedom and flexibility in innovation compared to larger companies. This research aims to analyze the effects of green entrepreneurial orientation on the performance of tempe chips business in Sanan of Malang City through the mediation of green innovation. The respondents of this explanatory research are 42 owners of MSMEs that are members of Sanan Tempe Chips Industrial Center Association in Malang City. The research instruments were assessed using validity and reliability tests, and the data was analyzed using Partial Least Squares. This study finds that green entrepreneurial orientation affects firm performance, that green innovation influences firm performance, and that green innovation mediates the influence of green entrepreneurial orientation on firm performance.]]>
<![CDATA[IMPLEMENTASI STRATEGI TALENT ACQUISITIONS ]]>
<![CDATA[Putra, Reynaldi Sudarno]]>;
<![CDATA[Susilowati, Christin]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.4.20
<![CDATA[The Talent of War has impacted various industry sectors around the world, including technology companies where the quality of business operations and products are highly influenced by the talent they have. Therefore, PT.X, one of the largest technology companies in Indonesia, is very concerned about the implementation of an effective talent management strategy, especially in the talent acquisitions department in order to compete in getting the best talent. This research aims to analyze the implementation of PT.X's Talent Acquisitions strategy. This research uses a qualitative case study approach. The results showed that PT.X has implemented the recruitment strategy and talent mapping to talent acquisitions well. PT.X also utilizes technology and digital tools to support the process. However, PT.X still needs to maximize the talent acquisitions function, especially to reduce the recruitment time which is still fairly long. This research provides insight into the implementation of Talent Acquisitions strategies in technology companies in Indonesia. The results of this study are expected to help other companies in improving their talent management and development.]]>
<![CDATA[Analisis Perencanaan Bisnis Industri Kreatif Gift Box ]]>
<![CDATA[Perdani, Elisabeth Ardiana Wahyu]]>;
<![CDATA[Susilowati, Christin]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2024.03.2.21
<![CDATA[The objective of this research is to recommend a business plan that can be applied for the Giftous business in the future to develop business more optimally. Doing business planning analysis using the Business Model Canvas (BMC) approach. The qualitative methods, in which the research is carried out by understanding phenomena or problems in the objects studied naturally and providing descriptive explanations. Using the Business Model Canvas (BMC) approach, researchers analyze business implementation with nine main blocks. Based on these findings, an analysis of the company's internal and external environmental factors was carried out using a SWOT analysis. In this study using triangulation techniques to test the credibility of the data with 3 methods, namely interviews, field observations and documentation. The results of the research show that it is necessary to develop a new business model or commonly called the Future Business Model Canvas for the Giftous business. Abstrak Penelitian ini bertujuan untuk memberikan rekomendasi perencanaan bisnis bagi bisnis Giftous kedepannya untuk melakukan pengembangan bisnis lebih maksimal. Melakukan analisis perencanaan bisnis dengan menggunakan pendekatan Business Model Canvas (BMC). Penelitian ini merupakan penelitian dengan metode kualitatif, dimana penelitian dilakukan dengan memahami fenomena atau permasalahan pada obyek yang diteliti secara alami dan melakukan penjelasan secara deskriptif. Dengan menggunakan pendekatan Business Model Canvas (BMC), peneliti menganalisis penerapan bisnis dengan sembilan blok utama. Dalam hasil temuan tersebut dilakukan analisis faktor lingkungan internal dan juga eksternal perusahaan dengan analisis SWOT. Dalam penelitian ini menggunakan triangulasi teknik untuk menguji kredibilitas data dengan 3 metode yaitu wawancara, observasi ke lapangan dan dokumentasi. Hasil penelitian menunjukan bahwa perlu dilakukan penyusunan model bisnis baru atau biasa disebut Future Business Model Canvas untuk bisnis Giftous.]]>
