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Analisis Pengembangan Bisnis Dengan Pendekatan Social Business Model Canvas Supandi, Margaretha Natasya; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.1.05

Abstract

The increasing and piling volumes of garbage has become a national issue and the cause for other problems such as disaster and disease. Concern in this matter has encouraged the emergence of start-up companies that do not mainly focus on profit maximization. These social enterprises seek better environment by optimizing the values of garbage into capital for mutual fund investments. The objective of this research is to support developments in Barangkas, a start-up social enterprise, using Social Business Model Canvas (SBMC). The data of this qualitative descriptive research was harvested through observations, interviews, and document studies. The analysis of the company’s internal and external environment has indicated the company’s opportunities, threats, advantages, disadvantages, and required resources. The environmental analysis helps the company map its business model into eleven blocks of Social Business Model Canvas that can be used as a guideline in strategic decision making. Further, Barangkas can consider mentor procurement, network expansion, collaboration, and more frequent social campaigns and viral marketing.   Abstrak Volume sampah yang kian bertambah dan menggunung tinggi menjadi permasalahan nasional sekaligus merupakan cikal bakal permasalahan lainnya seperti bencana atau sumber penyakit. Hal ini mendorong hadirnya usaha rintisan yang tidak hanya fokus untuk mencari profit sebe-sar-besarnya, tetapi juga sebagai kewirausahaan sosial yang memiliki tujuan agar berdampak demi lingkungan yang lebih baik dengan mengoptimalkan nilai sampah menjadi modal untuk berinvestasi reksadana. Penelitian ini bertujuan untuk mendukung pengembangan pada perus-ahaan Barangkas dengan dukungan Social Business Model Canvas (SBMC). Penelitian ini merupakan penelitian kualitatif dengan pendekatan deskriptif yang data-datanya diperoleh dari hasil observasi, wawancara, dan studi dokumentasi. Hasil penelitian menemukan bahwa analisis lingkungan eksternal dan internal perusahaan menunjukkan peluang, ancaman, kelebihan, kekurangan, dan sumber daya yang diperlukan perusahaan. Analisis lingkungan tersebut membantu Barangkas dalam memetakan model bisnisnya ke dalam sebelas blok Social Business Model Canvas yang dapat menjadi pedoman dalam pengambilan keputusan strategis. Selanjutnya, Barangkas dapat mempertimbangkan pengadaan mentor, memperluas jaringan, kolaborasi, giat melakukan kampanye sosial, dan menggencarkan pemasaran viral.
No quarantine, is it safe to travel? Susilowati, Christin; Anggraeni, Rila; Rohman, Fatchur
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2330

Abstract

ABSTRACTOne of the sectors most affected by the Covid-19 pandemic is tourism, especially because of the quarantine policy. The quarantine policy is considered an effective strategy to prevent and control the transmission of COVID-19. Quarantine refers to efforts to identify exposure to Covid-19 in a person by segregating and restricting movement. The public hope that the tourism sector will soon improve with the elimination of the quarantine policy. The removal of the quarantine policy as a form of leeway is considered to be able to increase people's intention to travel and boost economic recovery. However, some experts argue that this policy is less effective because people still have concerns over the unexpected emergence of new variants of Covid-19. This explanatory study aims to analyze the perception of quarantine elimination effect on attitude and travel intentions. The study used a survey as the data collection method. The results showed that perceived risk negatively affects tourists' attitudes toward quarantine elimination policies and travel intentions. The tourism provider need to comprehend tourist perceived risk and capable to give valuable information to reduce the risk perception.
The Role of Flexible Work Arrangement, Job Embeddedness, and Work-Life Balance in Reducing Turnover Intention: Study on Millennials and Generation Z Employees Rosita, Ferriyal; Noermijati, Noermijati; Setiawan, Margono; Susilowati, Christin
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.2987

Abstract

Millennials and Generation Z, as the largest demographics entering the workforce, were anticipated to drive national progress. However, despite their significant numbers, many of them are experiencing high turnover rates. This study investigates the role of flexible work arrangements, job embeddedness, and work-life balance in suppressing turnover intention among millennials and Generation Z in multi-finance companies at Jakarta headquarters. This research is quantitative research with non-probability sampling. The questionnaire was distributed to 280 respondents. The data analysis technique uses Partial Least Square (PLS) analysis tools. The results indicate that (1) flexible work arrangement has a significant negative impact on turnover intention; (2) flexible work arrangement has a significant positive impact on job embeddedness and work-life balance; and (3) flexible work arrangement has a significant negative impact on turnover intention which is partially intervened by job embeddedness and work-life balance. It is suggested for multi-finance companies to optimize flexible work arrangement practices by implementing work-life balance and job embeddedness to reduce turnover intention among millennials and Generation Z
Identifying the Motivation of Indonesian Muslim Women in Traveling Susilowati, Christin; Anggraeni, Rila; Athoillah, Moh
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.2638

Abstract

Several studies have been conducted to evaluate the tourism industry, but very little is known about Muslim travel, particularly that of Muslim women. The motivation of Muslim women to travel is one issue that needs to be investigated, as it represents a potential target market that has not received adequate attention. This study aims to pinpoint Indonesian Muslim women's travel-related motivations. The study used a qualitative approach by conducting semi-structured interviews with nineteen Muslim women respondents chosen from a wide range of backgrounds. The interview guide consisted of questions separated into two primary categories: travel and socio-demographic profile. The results showed four primary motivations driving Muslim women to travel: (1) Spiritual growth (appreciating God's creation, receiving a blessing from God, learning about the beauty of God's creation, and showing gratitude to God); (2) Seeking experiences; (3) Destination allure; and (4) Self-relieving. The findings suggest that tourist providers must design goods and services that cater to the needs of Indonesian Muslim women.
Pengaruh Perceived Enjoyment Dan Effort Expectancy Terhadap Purchase Intention Manusakerti, Kirana Duiaryane; Susilowati, Christin
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.4.07

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The purpose of this study is to identify and analyze the effects of perceived enjoyment and effort expectancy on purchase intention during TikTok live shopping. The object is TikTok live shopping. This explanatory research elucidates the causal relationship between its dependent and independent variables using quantitative approach. Using purposive sampling technique, 85 undergraduate students of Management Department of Faculty of Economics and Business of Universitas Brawijaya who have used TikTok for more than one year were selected as the respondents. The data was harvested via 5-point Liker-scaled closed questionnaires and analyzed through multiple linear regression in IBM SPSS Statistics version 26. This study finds that perceived enjoyment and effort expectancy significantly affects purchase intention during TikTok live shopping.   Abstrak Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh perceived enjoyment dan effort expectancy terhadap purchase intention pada TikTok live shopping. Objek penelitian ini adalah TikTok live shopping. Penelitian ini merupakan explanatory research yang menjelaskan hubungan kausal antar variabel dependen dan independen dengan pendekatan kuantitatif. Metode pengumpulan data dilakukan melalui penyebaran kuesioner tertutup menggunakan skala pengukuran likert lima poin. Pengambilan sampel dilakukan dengan metode purposive sampling. Sampel yang digunakan pada penelitian ini berjumlah minimal 85 responden dengan kriteria yaitu mahasiswa S1 Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya yang telah mengunduh aplikasi TikTok lebih dari satu tahun. Data diolah menggunakan metode analisis regresi berganda dengan bantuan software SPSS IBM Statistic versi 26. Hasil penelitian mengindikasikan bahwa perceived enjoyment dan effort expectancy berpengaruh secara signifikan terhadap purchase intention pada TikTok live shopping.
Innovation Strengthens the Influence of Digitalization and Entrepreneurial Orientation on Business Performance Ratnawati, Kusuma; Susilowati, Christin; Yuana, Pusvita; Dewantara, Prasetya Putra; Nazzal, Ayman
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.16

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MSMEs are embedded with dynamic and innovative new ideas, identifying opportunities that the big business world may not be aware of, offering jobs, creating wealth, increasing economic growth, and generating additional capital. The main objective of this study is to examine how innovation mediates the effects of digitalization and entrepreneurial orientation on company performance among MSME businesses in East Java, Indonesia. This study was quantitative research conducted on MSME business actors across East Java. Four hundred respondents were spread randomly. Research data was collected using a questionnaire, and the results were analyzed using PLS software. The results of this study indicate that digitalization and entrepreneurial orientation have a significant positive effect on innovation and the performance of MSMEs. This study also found a significant positive direct effect of innovation on performance. This study also examines the indirect effect which shows that innovation plays a mediating role in the influence of digitalization and entrepreneurial orientation on performance. MSMEs' digital awareness, knowledge, skills, and capabilities were learned and applied quickly due to the demands of adapting to the COVID-19 pandemic, which occurred sometime before this study was conducted. Thus, MSMEs have implemented digitalization sufficiently, which unknowingly, in the long term, has had a positive impact on increasing innovation and performance. On the other hand, this is not only related to digital capacity; MSMEs use networking talents, learning capacity, marketing skills, creativity, and risk-taking capacity as forms of entrepreneurial orientation, directly driving increased MSME performance financially and non-financially.
From Underestimated to The Most Respected: The Transformation Steps Siahaan, Andriyuda; Ratnawati, Kusuma; Susilowati, Christin
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.13

Abstract

This study focuses on spare part management within the context of a maintenance service company, with a case study on one of the largest State-Owned Enterprise (SOE) subsidiaries in Indonesia engaged in port maintenance services. Spare part management has unique characteristics that distinguish it from other inventory management types, such as irregular demand patterns, a wide variety of items, obsolescence risks, and a close connection to maintenance activities. Failure in spare part management can trigger significant operational and financial problems. This research aims to explore the steps taken to improve and assess the effectiveness of these measures. A phenomenological approach was used to deeply and contextually explore the phenomena. Data was analyzed using qualitative methods with the NVivo application. The study results reveal five main gaps in spare part management, including the lack of clear SOPs, ineffective financial control, inconsistency in spare part naming, weaknesses in inventory control, and manual request processes. The transformation undertaken includes the implementation of a centra application, training, and socialization, the establishment of clear business processes, good inventory management, and increased transparency and accountability. These improvement steps have proven effective in enhancing operational efficiency, cost savings, real-time billing, accurate recording and monitoring, effective evaluation, and increased customer satisfaction. This transformation demonstrates the importance of cross-functional collaboration and good management of information flow. This study emphasizes that good spare part management can improve company performance. The novelty of this research lies in its comprehensive analysis of spare part management improvements in a large SOE context and its practical recommendations for optimizing such systems. Enhanced operational performance and strategic insights for other organizations facing similar challenges in spare part management. The study contributes to the literature by exploring the complexities of spare parts management.
Analisis Pengembangan Strategi Bersaing Menggunakan Pendekatan Metaswot Fada, Nurudin El; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.3.09

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Due to the Covid-19 pandemic yesterday, there were an increasing number of hospitals and complaints from the sick community, so that there were many companies engaged in the health sector, there were 891 companies engaged in the medical device industry. With that, there is a lot of business competition or companies in the medical device industry that makes companies need alternative strategies to develop their companies in order to realize the vision and mission of the company in the future. This study uses descriptive qualitative by conducting interviews. The results of this study using Meta-SWOT show that the right alternative strategy for PT. Biogen Scientific Indonesia is Market Penetration, improving the quality of the workforce, increasing promotions, increasing the number of products. Market Development by opening a large warehouse and expanding markets throughout Indonesia. Product development adds to the types of medical devices from all brands in the world.   Abstrak Adanya pandemi Covid-19 kemarin semakin banyaknya rumah sakit dan keluhan masyarakat sakit sehingga banyak perusahaan yang bergerak di bidang kesehatan, tercatat ada 891 perusahaan yang bergerak di industri alat kesehatan data tersebut lebih banyak dibandingkan di tahun 2015 yang tercatat hanya 123 perusahaan. Dengan itu maka banyaknya persaingan bisnis atau perusahaan dalam industri alat kesehatan yang membuat perusahaan membutuhkan strategi alternatif untuk mengembangkan perusahaannya guna mewujudkan visi misi perusahaan yang akan datang. Penelitian ini menggunakan deksriptif kualitatif dengan melakukan wawancara. Hasil dari penelitian ini dengan menggunakan Meta-SWOT menunjukkan bahwa alternatif strategi yang tepat untuk PT. Biogen Scientific Indonesia merupakan Penetrasi Pasar meningkatkan kualitas tenaga kerja, meningkatkan promosi, meningkatkan jumlah produk. Pengembangan Pasar dengan membuka gudang yang besar dan memperluas pasar untuk seluruh Indonesia. Pengembangan produk menambah jenis alat kesehatan dari seluruh merek yang ada di dunia.
Peran Supply Chain Innovation Memediasi Entrepreneur Orientation dan Innovation Performance Sektor Perikanan Susilowati, Christin; Fakhri, Erie Awalil; Barinta, Dunga Dwi; Abanan, Muchammad Zuhri Ramadhani; Aini, Maya Faridhotul
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.3860

Abstract

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STRATEGIES FOR SUCCESSFUL FAMILY-OWNED BUSINESS Zaki, Achmad; Rahayu, Mintarti; Susilowati, Christin
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.824 KB) | DOI: 10.21776/ub.jam.2018.016.02.04

Abstract

This study aimed at explaining the strategies of success in running family-owned enterprise to enable the next generation to develop the company which had been established by previous generations. This was a qualitative research with a case study approach conducted on military equipment business inTulungagung Regency. The results of this study indicated that the strategies of success in family-owned companies were through the process of selection of candidates for the next generation of the company and handing over all power to the elected candidates. Conflicts emerged inside the process of selection or determination of business leaders but through meetings orde liberation with all members of the second generation and produced an agreement that three of the six children of the family went into the organizational structure to manage the business. While the other three children set up their own business, however, the three children were still related to the development of family companies.