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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Erudio: Journal of Educational Innovation PROFIT : Jurnal Administrasi Bisnis Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Management and Economics Journal (MEC-J) JURNAL MANAJEMEN BISNIS Iqtishoduna: Jurnal Ekonomi Islam PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Akuntansi Bisnis & Manajemen (ABM) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen Carmin: Journal of Community Service Southeast Asian Business Review Jurnal Kewirausahaan dan Inovasi MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara
Christin Susilowati
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ORIENTASI STRATEGI DAN KINERJA BISNIS DARI PERSPEKTIF STUDI KAFE DI KOTA BONTANG Sutarto, Revita Herbiyanti; Susilowati, Christin
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Latar belakang penelitian ini bertujuan untuk mengetahui tipe penerapan orientasi strategi yang terdiri dari empat jenis tipe strategi menurut Miles and Snow yaitu, Prospektor, Defender, Analyzer, dan Reaktor serta penerapan kinerja bisnis pada industri kafe di Kota Bontang. Metode penelitian ini termasuk dalam jenis penelitian kualitatif deskriptif yaitu mengambil beberapa elemen di Industri Kafe di Kota Bontang melalui kuisioner, dokumentasi, komunikasi, wawancara mendalam atau indept interview, dan tinjaun pustaka yang kemudian dianalisis dan disimpulkan secara menyeluruh sesuai dengan tujuan penelitian yaitu mengetahui tipe penerapan strategi dan kinerja bisnis pada industry kafe di Kota Bontang. Alat analisis dalam penelitian ini menggunakan indikator tipe penerapan strategi Miles and Snow. Hasil penelitian ini menunjukkan bahwa JJ Family Kafe termasuk tipe strategi Analyzer dan kinerja sebesar 3.88%, Efek Rumah Kopi termasuk tipe strategi Prospektor dengan kinerja sebesar 4.63%, Istana Koffie termasuk tipe strategi Defender dengan kinerja sebesar 4%, Mel’s Kitchen Kafe termasuk tipe strategi Prospektor dengan kinerja sebesar 4%, Bianglala Kafe termasuk tipe strategi Reaktor dengan kinerja sebesar 3.38%, Jimbaran Kafe termasuk tipe strategi Prospektor dengan kinerjar sebesa4.25%,Klik Kafe termasuk tipe strategi Defender dengan kinerja sebesar 3.63%, The Glovic Kafe termasuk tipe strategi Defender dengan kinerja 4.5%, Mutiara Kafe termasuk tipe strategi Prospektor dengan kinerja sebesar 4.5%, Pemadam Kelaparan termasuk tipe strategi Analyzer dengan kinerja 3.5% dan Akoe Sarabba Kafe termasuk tipe strategi Defender dengan kinerja sebesar 4%. Dengan demikian dapat dikatakan bahwa tipe penerapan orientasi strategi industri kafe menerapkan empat tipe strategi Miles and Snow, yaitu Prospektor, Defender, Analyzer, dan Reaktor serta kinerja paling tinggi dimiliki oleh industri kafe tipe strategi Prospektor dan Defender sedangkan kinerja paling rendah dimiliki oleh tipe strategi Reaktor. Kata Kunci: Orientasi Strategi, Kinerja, Industri Kafe
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE MEDIATED BY WORK STRESS STUDY ON EMPLOYEES OF BANK BRI KC MALANG KAWI Ardhita Widyadhana; Noermijati; Christin Susilowati
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1291

Abstract

In the contemporary landscape of globalization, the heightened competitiveness within the banking industry emerges as a pivotal determinant influencing a firm's attainment of its objectives. To thrive in this fiercely competitive environment, human resources emerge as a paramount factor with the potential to drive all facets of organizational operations. Hence, it becomes imperative for the banking sector to nurture a workforce that demonstrates outstanding performance in the execution of company activities. The primary objective of this research is to examine the impact of transformational leadership and the work environment on employee performance, mediated by the variable of work stress. The study population encompasses all employees of Bank KC Malang Kawi, totaling 116 individuals. The research sample consists of the entire population, encompassing all employees at Bank BRI KC Malang Kawi. Data collection methods employed in this study encompass questionnaires and documentation. The data analysis method involves the use of Partial Least Squares (PLS). The findings of this research demonstrate that both transformational leadership and the work environment exert an influence on employee performance. Additionally, work stress is identified as a partial mediator between transformational leadership and the work environment in relation to employee performance.
The Effect of Supply Chain Management on Firm Performance Wafi, Azmi Zahran; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.08

Abstract

Purpose – This study aims to examine and explain the effect of supply chain management on firm performance among webbing craft enterprises in Rajapolah Sub-District, Tasikmalaya, particularly amid increasing competition and challenges in raw material availability. Design/Methodology/Approach – This study employs a quantitative explanatory research approach. The research variables consist of supply chain management as the independent variable and firm performance as the dependent variable. The population includes 276 webbing craft MSME owners in Rajapolah Sub-District, Tasikmalaya. Using a probability sampling technique, 73 respondents were selected. Primary data were collected and analyzed using simple linear regression with SPSS version 26 to examine the relationship between supply chain management and firm performance. Findings – The results indicate that supply chain management has a positive and significant effect on firm performance. The regression coefficient of the supply chain management variable is 0.442, indicating that improvements in supply chain management contribute to increased business performance. These findings demonstrate that effective supply chain practices play an important role in enhancing operational efficiency and competitiveness among craft MSMEs. Originality/Value: This research provides value by offering empirical evidence on how supply chain management influences firm performance within the specific context of webbing craft MSMEs, a sector that has received limited academic attention. The study contributes original insights that can guide both practitioners and policymakers in strengthening operational strategies for local craft industries.
Enhancing Firm Performance through Entrepreneurial Orientation and Organizational Capability Maulana, Irfan Adzan; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.14

Abstract

Purpose – This study aims to analyze the influence of entrepreneurial orientation on firm performance among culinary SMEs in Malang City, with organizational capability as a mediating variable. Design/Methodology/Approach – This study employs an explanatory quantitative research design. Using a non-probability sampling method with a purposive sampling technique, 109 culinary MSME owners in Malang City were selected as respondents. The data were collected through questionnaires and analyzed using Partial Least Squares (PLS) with SmartPLS version 4.1.0.6 Findings – The results show that entrepreneurial orientation has a significant effect on firm performance. Furthermore, entrepreneurial orientation significantly influences organizational capability, organizational capability significantly affects firm performance, and organizational capability mediates the relationship between entrepreneurial orientation and firm performance. These findings indicate that strengthening entrepreneurial orientation and organizational capabilities can improve SME performance. Originality/Value This study provides empirical evidence on the mediating role of organizational capability in the relationship between entrepreneurial orientation and firm performance within the culinary SME sector. It offers a context-specific contribution by demonstrating how capability development strengthens the performance impact of entrepreneurial orientation, giving practical insights for SME strategic improvement.
The Effects of Brand Equity on The Intention to Purchase the Products of Beadzyful Fauzy, Aulia Shabrina; Susilowati, Christin
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.15

Abstract

Purpose – This study aims to examine the effect of brand equity on purchase intention of Beadzyful products, focusing on the dimensions of brand awareness, perceived quality, and brand association.    Design/methodology/approach  – This study employs an explanatory research design using a quantitative approach to analyze the relationships between brand equity variables and purchase intention. Data were collected from 152 respondents using a non-probability sampling method with purposive sampling technique. The respondents completed a Likert-scale questionnaire, and the data were analyzed using IBM SPSS Statistics 26.   Findings – The results indicate that brand awareness, perceived quality, and brand association each have a positive influence on purchase intention. These findings suggest that stronger brand recognition, higher perceived product quality, and favorable brand associations contribute to increased consumer intention to purchase Beadzyful products.   Originality/value – This study contributes to brand equity literature by providing empirical evidence of how its key dimensions collectively influence purchase intention in the context of a small creative business. The findings offer practical implications for entrepreneurs in strengthening brand equity to enhance consumer buying interest.
Understanding Gen Z Purchase Decisions: The Roles of Lifestyle and Reference Group Influence Aribyan, Mochamad Bintang; Susilowati, Christin
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.17

Abstract

Purpose – This study aims to analyze the influence of lifestyle and reference group on purchase decisions among Generation Z students in using Kick Avenue e-commerce platform, focusing on students of the Faculty of Economics and Business, Universitas Brawijaya.   Design/methodology/approach –  This study employs a quantitative research design. Data were collected through questionnaires distributed to 150 respondents selected from Generation Z students. The data were analyzed using multiple linear regression with t-test to examine the partial and simultaneous effects of lifestyle and reference group on purchase decisions.   Findings – The results indicate that lifestyle has a positive and significant effect on purchase decisions, as individual preferences in daily living influence product and service choices. Reference group also has a positive and significant effect, suggesting that social influences shape consumer preferences. Simultaneously, both variables significantly affect purchase decisions, with lifestyle identified as the dominant factor.   Originality/value – This study provides originality by analyzing the simultaneous influence of lifestyle and reference group on purchase decisions specifically within the context of Gen Z users of Kick Avenue. The findings offer practical value by highlighting that lifestyle plays a dominant role, enabling e-commerce businesses to craft more targeted and psychologically aligned marketing strategies.
Enhancing Cooperative Performance Through Innovation: Role of Entrepreneurial Orientation and Knowledge-Sharing Behaviour Firdaus, Mukhammad Yusuf Naufal; Rofiaty, Rofiaty; Susilowati, Christin
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.4

Abstract

This study examined the determinants of performance in consumer cooperatives in Pasuruan Regency, focusing on entrepreneurial orientation (EO), knowledge-sharing behaviour (KSB), and cooperative performance, with innovation as a mediating mechanism. A cross-sectional survey was conducted among 77 cooperatives, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that EO exerts a significant positive effect on both innovation and cooperative performance, whereas KSB influences performance only indirectly through innovation. Innovation thus fully mediates the relationships between EO, KSB, and performance, underscoring its strategic role in transforming internal resources into tangible organisational outcomes. These results corroborate the Resource-Based View (RBV) and highlight the importance for cooperatives of fostering an entrepreneurial culture, enhancing knowledge-sharing practices, and embedding innovation within strategic decision-making.
Identifying the Motivation of Indonesian Muslim Women in Traveling Christin Susilowati; Rila Anggraeni; Moh Athoillah
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.2638

Abstract

Several studies have been conducted to evaluate the tourism industry, but very little is known about Muslim travel, particularly that of Muslim women. The motivation of Muslim women to travel is one issue that needs to be investigated, as it represents a potential target market that has not received adequate attention. This study aims to pinpoint Indonesian Muslim women's travel-related motivations. The study used a qualitative approach by conducting semi-structured interviews with nineteen Muslim women respondents chosen from a wide range of backgrounds. The interview guide consisted of questions separated into two primary categories: travel and socio-demographic profile. The results showed four primary motivations driving Muslim women to travel: (1) Spiritual growth (appreciating God's creation, receiving a blessing from God, learning about the beauty of God's creation, and showing gratitude to God); (2) Seeking experiences; (3) Destination allure; and (4) Self-relieving. The findings suggest that tourist providers must design goods and services that cater to the needs of Indonesian Muslim women.
THE EFFECT OF HEALTH CONSCIOUSNESS, FOOD SAFETY CONCERN, AND PRICE PERCEPTION ON ORGANIC MEAT PURCHASE INTENTION: THE MEDIATING ROLE OF CONSUMER ATTITUDE AMONG GENERATION Z Nathania, Ailin Rosa; Rohman, Fatchur; Susilowati, Christin
Erudio Journal of Educational Innovation Vol 13, No 1 (2026): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

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Abstract

This study aims to analyze the influence of health awareness, food safety concerns, and price perception on the intention to purchase organic meat among Generation Z in Malang City, with consumer attitude as the mediating variable. This study employed a quantitative approach using a survey method by distributing questionnaires to Generation Z respondents familiar with organic meat products. A total of 206 data points were collected, of which 164 were deemed valid and used in the analysis. The data analysis technique employed was Partial Least Squares Structural Equation Modeling. The results indicate that health consciousness, food safety concerns, and price perception significantly influence consumer attitudes. Furthermore, these three variables also significantly influence purchase intention, both directly and through the mediation of consumer attitudes. Consumer attitudes were found to play a crucial role as a mediating variable in strengthening the relationship between the independent variables and purchase intention. These findings suggest that the decision to purchase organic meat is not formed directly but rather through a prior cognitive and affective evaluation process by consumers. Overall, the results of this study indicate that consumer attitudes are a key factor in explaining the purchase intention of organic meat among Generation Z in Malang City. Therefore, increasing health awareness, ensuring food safety, and fostering a positive perception of value can strengthen consumer attitudes and encourage an increase in the purchase intention of organic meat products
Pengaruh Strategic Flexibility terhadap Sustainability Performance: Peran Mediasi Eco-Innovation dan Green Supply Chain Integration Christin Susilowati; Muchammad Zuhri Ramadhani Abanan
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n1.p224-238

Abstract

This study aims to analyze the effect of strategic flexibility on sustainability performance with the mediating roles of eco-innovation and green supply chain integration (GSCI) in manufacturing companies in East Java, Indonesia. The study is grounded in the Natural Resource-Based View (NRBV), which emphasizes the importance of environmentally based internal and external capabilities as sources of sustainable competitive advantage. This research employs a quantitative explanatory approach using purposive sampling of manufacturing firms registered in the PROPER program. Data were collected through a questionnaire survey and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that strategic flexibility has a significant effect on sustainability performance. Furthermore, strategic flexibility positively influences eco-innovation and GSCI. Both variables also have a positive and significant impact on sustainability performance. Mediation analysis confirms that eco-innovation and GSCI serve as partial mediators in the relationship between strategic flexibility and sustainability performance. These findings suggest that strategic flexibility not only directly enhances sustainability performance but also strengthens it through the development of environmentally friendly innovation and the integration of green practices throughout the supply chain. Theoretically, this study extends the NRBV by positioning strategic flexibility as a dynamic capability that bridges strategy and sustainability outcomes. Practically, the findings highlight the importance of integrating strategic flexibility with eco-innovation and green supply chain collaboration to enhance long-term competitiveness and sustainability performance in manufacturing firms.
Co-Authors Abanan, Muchammad Zuhri Ramadhani Achmad Zaki Afif, Naufal Ijlal Ahmad Zulkivar La Bonto Aini, Maya Faridhotul Ainur Rofiq Aji Wibowo Angga Setio Priyono Ardhita Widyadhana Aribyan, Mochamad Bintang Armanu Thoyib Athoillah, Moh Dewantara, Prasetya Putra Diky Ari Pradipta Dunga Dwi Barinta Dunga Dwi Barinta Dyah Sugandini Fada, Nurudin El Fakhri, Erie Awalil Fatchur Rochman Fatchur Rochman Fatchur Rohman Fatchur Rohman Fauzy, Aulia Shabrina Firdaus, Mukhammad Yusuf Naufal Fitriyani Fitriyani Gadis Ghanatika, Gadis Geransha, Rendy Viedo Haritz, Ahmad Nauval Hutabarat, Zebath Mega Kartika Indah Permanasari Kharisma, Iffah Nur Kukuh Banendro Kusuma Ratnawati Kusuma Ratnawati La Bonto, Ahmad Zulkivar Manusakerti, Kirana Duiaryane Margono S. Margono Setiawan Maulana, Irfan Adzan Mintarti Rahayu Mintarti Rahayu Moh Athoillah MS. Idrus Muafi Muafi, ' Mubarok, Muhammad Syahril Muchammad Zuhri Ramadhani Abanan Mufidha Kartika Yudha Muhammad Syahril Mubarok Mutia Attalia Nizar Nathania, Ailin Rosa Nazzal, Ayman Noermijati Noermijati, Noermijati Perdani, Elisabeth Ardiana Wahyu Pervitasari, Salma Arien Putra, Reynaldi Sudarno Putu Adi Putra Arimbawa Rahma Tiara Hakim Rahma Tiara Hakim Ratna Roostika Revita Herbiyanti Sutarto Rila Anggraeni Rila Anggraeni Rila Anggraeni, Rila Rizky Kurniawan Murtiyanto Rofiaty, Rofiaty Rony Arthana Rosita, Ferriyal Siahaan, Andriyuda Siti Aisjah Supandi, Margaretha Natasya Surachman Surachman Surachman Sutarto, Revita Herbiyanti Syahri Ramadhan, Syahri Wafi, Azmi Zahran Wati, Cicik Retno Yudistira Arya Sapoetra Yudistira Arya Sapoetra