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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen PROFIT : Jurnal Administrasi Bisnis Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Management and Economics Journal (MEC-J) JURNAL MANAJEMEN BISNIS Iqtishoduna: Jurnal Ekonomi Islam PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Akuntansi Bisnis & Manajemen (ABM) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen Carmin: Journal of Community Service Southeast Asian Business Review Jurnal Kewirausahaan dan Inovasi MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara
Christin Susilowati
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Strategi Pemasaran Produk Susu Pasteurisasi “Nandi Murni” Koperasi Unit Desa (KUD) Batu Mubarok, Muhammad Syahril; Susilowati, Christin
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Saat ini dunia pemasaran sangat berkembang, persaingan barang dan jasa juga sangat ketat, hal ini membutuhkan suatu strategi pemasaran yang tepat agar dapat memasarkan produk dengan baik dan dapat mengembangkan pangsa pasar yang telah di tentutkan. Kota Batu merupakan kota yang sangat potensial untuk segala produk, karena Kota batu merupakan kota wisata yang mana banyak para wisatawan datang dan berkunjung ke tempat wisata dan produk Kota Batu merupakan icon Kota Batu. Fungsi manajemen sebagai fasilitator antara produsen dengan konsumen. Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran yang di terapkan Koperasi Unit Desa (KUD) Batu untuk produk Susu Nandhi Murninya, serta kendala-kendala yang di hadapi dalam mengembangkan pangsa pasarnya. Dalam penelitian ini penulis menggunakan jenis penelitian Kualitatif Deskriptif yang bertujuan untuk mendeskripsikan analisis strategi pemasaran dengan teknik observasi, wawancara atau interview dan dokumentasi. Sedangkan data yang di dapat dianalisis dengan menggunakan analisis lingkungan Internal-Eksternal atau SWOT (Strenght, Weakness, Opportunities, Threats) untuk mendeskripsikan posisi perusahaan serta memperoleh pemecahan masalah dengan mempertimbangkan alternatif strategi pemasaran yang tepat dari hasil analisis SWOT. Dari hasil penelitian yang telah di lakukan dapat di tarik kesimpulan bahwa strategi yang di gunakan oleh  Koperasi Unit Desa (KUD) Batu untuk produk Susu Nandhi Murninya adalah bersifat personal selling, dan promosi yang dilakukan Koperasi Unit Desa (KUD) melalui brosur, acara-acara tertentu seperti pada waktu pameran, bazar, dan rakernas untuk lebih mengenal produk susu Koperasi Unit Desa (KUD). Dari hasil analisis SWOT dapat diketahui bahwa Koperasi Unit Desa (KUD) berada pada posisi pertumbuhan melalui integritas horizontal, yang mana pada posisi ini paling baik menerapkan strategi intensif yaitu pengembangan pasar. Kata Kunci : Strategi Pemasaran, SWOT (Strenght, Weakness, Opportunities, Threats), Dan Pengembangan Pangsa Pasar
ORIENTASI STRATEGI DAN KINERJA BISNIS DARI PERSPEKTIF STUDI KAFE DI KOTA BONTANG Sutarto, Revita Herbiyanti; Susilowati, Christin
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Latar belakang penelitian ini bertujuan untuk mengetahui tipe penerapan orientasi strategi yang terdiri dari empat jenis tipe strategi menurut Miles and Snow yaitu, Prospektor, Defender, Analyzer, dan Reaktor serta penerapan kinerja bisnis pada industri kafe di Kota Bontang. Metode penelitian ini termasuk dalam jenis penelitian kualitatif deskriptif yaitu mengambil beberapa elemen di Industri Kafe di Kota Bontang melalui kuisioner, dokumentasi, komunikasi, wawancara mendalam atau indept interview, dan tinjaun pustaka yang kemudian dianalisis dan disimpulkan secara menyeluruh sesuai dengan tujuan penelitian yaitu mengetahui tipe penerapan strategi dan kinerja bisnis pada industry kafe di Kota Bontang. Alat analisis dalam penelitian ini menggunakan indikator tipe penerapan strategi Miles and Snow. Hasil penelitian ini menunjukkan bahwa JJ Family Kafe termasuk tipe strategi Analyzer dan kinerja sebesar 3.88%, Efek Rumah Kopi termasuk tipe strategi Prospektor dengan kinerja sebesar 4.63%, Istana Koffie termasuk tipe strategi Defender dengan kinerja sebesar 4%, Mel’s Kitchen Kafe termasuk tipe strategi Prospektor dengan kinerja sebesar 4%, Bianglala Kafe termasuk tipe strategi Reaktor dengan kinerja sebesar 3.38%, Jimbaran Kafe termasuk tipe strategi Prospektor dengan kinerjar sebesa4.25%,Klik Kafe termasuk tipe strategi Defender dengan kinerja sebesar 3.63%, The Glovic Kafe termasuk tipe strategi Defender dengan kinerja 4.5%, Mutiara Kafe termasuk tipe strategi Prospektor dengan kinerja sebesar 4.5%, Pemadam Kelaparan termasuk tipe strategi Analyzer dengan kinerja 3.5% dan Akoe Sarabba Kafe termasuk tipe strategi Defender dengan kinerja sebesar 4%. Dengan demikian dapat dikatakan bahwa tipe penerapan orientasi strategi industri kafe menerapkan empat tipe strategi Miles and Snow, yaitu Prospektor, Defender, Analyzer, dan Reaktor serta kinerja paling tinggi dimiliki oleh industri kafe tipe strategi Prospektor dan Defender sedangkan kinerja paling rendah dimiliki oleh tipe strategi Reaktor. Kata Kunci: Orientasi Strategi, Kinerja, Industri Kafe
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE MEDIATED BY WORK STRESS STUDY ON EMPLOYEES OF BANK BRI KC MALANG KAWI Ardhita Widyadhana; Noermijati; Christin Susilowati
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1291

Abstract

In the contemporary landscape of globalization, the heightened competitiveness within the banking industry emerges as a pivotal determinant influencing a firm's attainment of its objectives. To thrive in this fiercely competitive environment, human resources emerge as a paramount factor with the potential to drive all facets of organizational operations. Hence, it becomes imperative for the banking sector to nurture a workforce that demonstrates outstanding performance in the execution of company activities. The primary objective of this research is to examine the impact of transformational leadership and the work environment on employee performance, mediated by the variable of work stress. The study population encompasses all employees of Bank KC Malang Kawi, totaling 116 individuals. The research sample consists of the entire population, encompassing all employees at Bank BRI KC Malang Kawi. Data collection methods employed in this study encompass questionnaires and documentation. The data analysis method involves the use of Partial Least Squares (PLS). The findings of this research demonstrate that both transformational leadership and the work environment exert an influence on employee performance. Additionally, work stress is identified as a partial mediator between transformational leadership and the work environment in relation to employee performance.
The Effect of Supply Chain Management on Firm Performance Wafi, Azmi Zahran; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.08

Abstract

This research aims to test and explain whether supply chain management significantly affects the performance of webbing craft enterprises in Tasikmalaya. In an era of increasingly fierce business competition, companies are required to manage supply chains effectively to increase operational efficiency and competitiveness The effectivity supply chain management can have a significant impact on the performance of craft companies, especially amidst the decreasing agricultural land and increasing competition between MSMEs in Tasikmalaya. The variables of this quantitative explanatory research are supply chain management as the independent variable and firm performance as the dependent variable. The population is 276 business owners who are members of the webbing craft MSME of Rajapolah Sub-District in Tasikmalaya. Using probability sampling, 73 people were selected as the respondents, from whom primary data was obtained. The results of the simple linear regression analysis performed in SPSS v26 show the results that the regression coefficient value of the supply chain management variable is positive at 0.442. that supply chain management has a significant effect on firm performance. This indicates that the increase of firm performance is influenced by supply chain management.
Enhancing Firm Performance through Entrepreneurial Orientation and Organizational Capability Maulana, Irfan Adzan; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.14

Abstract

This explanatory quantitative study aims to analyze the influence of entrepreneurial orientation on firm performance among culinary SMEs in Malang City, with organizational capability as a mediating variable. Using a non-probability sampling method and purposive sampling technique, 109 culinary MSME owners in Malang City who have operated their businesses for at least three years and employ at least five employees were selected as the sample. The data were collected through questionnaires and analyzed using Partial Least Squares (PLS) with SmartPLS version 4.1.0.6. The results show that entrepreneurial orientation has a significant influence on firm performance, that entrepreneurial orientation significantly affects organizational capability that organizational capability has a significant influence on entrepreneurial orientation, and that organizational capability mediates the influence of entrepreneurial orientation on firm performance. This study is expected to serve as a reference for culinary SMEs in Malang City to improve their business performance through innovation, proactiveness, measured risk-taking, autonomy, strengthening relationships with external stakeholders, strategic management capabilities, and operational capabilities.
The Effects of Brand Equity on The Intention to Purchase the Products of Beadzyful Fauzy, Aulia Shabrina; Susilowati, Christin
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.15

Abstract

The objective of this research is to explain the effects of brand equity on the intention to purchase the products of Beadzyful. Using non-probability sampling method and purposive sampling technique, 152 people were selected as the respondents. The data of this explanatory research was harvested from Likert-scaled questionnaires and was analyzed in IBM SPSS 26. The results indicate that (1) brand awareness influences the purchase intention, that (2) perceived quality affects the purchase intention, and that (3) brand association also influences the purchase intention.
Understanding Gen Z Purchase Decisions: The Roles of Lifestyle and Reference Group Influence Aribyan, Mochamad Bintang; Susilowati, Christin
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.17

Abstract

The objective of this research is to analyze the effects of lifestyle and reference group on people’s decision to purchase goods via Kick Avenue, an e-commerce business, by focusing on the Gen Z students of Faculty of Economics and Business, Universitas Brawijaya. The data of this quantitative study was harvested via questionnaires distributed to 150 respondents and was analyzed through multiple linear regression with t-test to identify the influence of each variable. This study finds that lifestyle positively and significantly affects the purchase decision, in which individuals’ preferences in living their life determine products and services they choose. Further, reference group also has positive and significant impacts on the purchase decision, indicating that views and behaviors within certain social groups affect consumer preferences. Additionally, lifestyle and reference group simultaneously pose significant impacts on the purchase decision, with lifestyle being the dominant variable. This study provides insights for e-commerce companies regarding how to design marketing strategies relevant with the lifestyle and the social influence of their customers.
Enhancing Cooperative Performance Through Innovation: Role of Entrepreneurial Orientation and Knowledge-Sharing Behaviour Firdaus, Mukhammad Yusuf Naufal; Rofiaty, Rofiaty; Susilowati, Christin
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.4

Abstract

This study examined the determinants of performance in consumer cooperatives in Pasuruan Regency, focusing on entrepreneurial orientation (EO), knowledge-sharing behaviour (KSB), and cooperative performance, with innovation as a mediating mechanism. A cross-sectional survey was conducted among 77 cooperatives, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that EO exerts a significant positive effect on both innovation and cooperative performance, whereas KSB influences performance only indirectly through innovation. Innovation thus fully mediates the relationships between EO, KSB, and performance, underscoring its strategic role in transforming internal resources into tangible organisational outcomes. These results corroborate the Resource-Based View (RBV) and highlight the importance for cooperatives of fostering an entrepreneurial culture, enhancing knowledge-sharing practices, and embedding innovation within strategic decision-making.
Exploration and Exploitation Strategy for Innovation and Competitive Advantage of Companies Hikam, Haikal Muhammad; Rofiaty; Susilowati, Christin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4106

Abstract

This study aimed to analyze the exploration and exploitation strategies implemented by one of the largest orchid producers in East Java. The research method employed a qualitative approach using a case study, with data collection techniques including in-depth interviews, observation, and documentation. The data were analyzed using qualitative descriptive techniques through data reduction, presentation, and systematic conclusion drawing based on field findings. The results show that the company’s exploration strategies in the internal aspect include inclusivity, adaptive culture, digital-based financial management, product and process innovation, as well as the implementation of information systems, while external exploration focuses on value and new market creation, empowerment of plasma farmers, differentiation, and the adoption of new technologies. Meanwhile, internal exploitation strategies involve transparency, strengthened control, employee competency improvement, product and process development, and enhancement of information quality, whereas external exploitation is carried out through value and market improvement, collaboration with plasma farmers, product modification, and optimization of existing technologies. In conclusion, the consistent combination of exploration and exploitation strategies strengthens the company’s competitive position while ensuring the business sustainability in the dynamic orchid industry.  
Pengaruh Strategic Flexibility terhadap Sustainability Performance: Peran Mediasi Eco-Innovation dan Green Supply Chain Integration Susilowati, Christin; Abanan, Muchammad Zuhri Ramadhani
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n1.p224-238

Abstract

This study aims to analyze the effect of strategic flexibility on sustainability performance with the mediating roles of eco-innovation and green supply chain integration (GSCI) in manufacturing companies in East Java, Indonesia. The study is grounded in the Natural Resource-Based View (NRBV), which emphasizes the importance of environmentally based internal and external capabilities as sources of sustainable competitive advantage. This research employs a quantitative explanatory approach using purposive sampling of manufacturing firms registered in the PROPER program. Data were collected through a questionnaire survey and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that strategic flexibility has a significant effect on sustainability performance. Furthermore, strategic flexibility positively influences eco-innovation and GSCI. Both variables also have a positive and significant impact on sustainability performance. Mediation analysis confirms that eco-innovation and GSCI serve as partial mediators in the relationship between strategic flexibility and sustainability performance. These findings suggest that strategic flexibility not only directly enhances sustainability performance but also strengthens it through the development of environmentally friendly innovation and the integration of green practices throughout the supply chain. Theoretically, this study extends the NRBV by positioning strategic flexibility as a dynamic capability that bridges strategy and sustainability outcomes. Practically, the findings highlight the importance of integrating strategic flexibility with eco-innovation and green supply chain collaboration to enhance long-term competitiveness and sustainability performance in manufacturing firms.
Co-Authors . Surachman Abanan, Muchammad Zuhri Ramadhani Achmad Zaki Afif, Naufal Ijlal Ahmad Zulkivar La Bonto Aini, Maya Faridhotul Ainur Rofiq Aji Wibowo Angga Setio Priyono Ardhita Widyadhana Aribyan, Mochamad Bintang Armanu Thoyib Athoillah, Moh Dewantara, Prasetya Putra Diky Ari Pradipta Dunga Dwi Barinta Dunga Dwi Barinta Dyah Sugandini Fada, Nurudin El Fakhri, Erie Awalil Fatchur Rochman Fatchur Rochman Fatchur Rohman Fauzy, Aulia Shabrina Firdaus, Mukhammad Yusuf Naufal Fitriyani Fitriyani Gadis Ghanatika, Gadis Geransha, Rendy Viedo Haritz, Ahmad Nauval Hikam, Haikal Muhammad Hutabarat, Zebath Mega Kartika Indah Permanasari Kharisma, Iffah Nur Kukuh Banendro Kusuma Ratnawati Kusuma Ratnawati La Bonto, Ahmad Zulkivar Manusakerti, Kirana Duiaryane Margono S. Margono Setiawan Maulana, Irfan Adzan Mintarti Rahayu Mintarti Rahayu Moh Athoillah MS. Idrus Muafi Muafi, ' Mubarok, Muhammad Syahril Mufidha Kartika Yudha Muhammad Syahril Mubarok Mutia Attalia Nizar Nazzal, Ayman Noermijati Noermijati, Noermijati Perdani, Elisabeth Ardiana Wahyu Pervitasari, Salma Arien Putra, Reynaldi Sudarno Putu Adi Putra Arimbawa Rahma Tiara Hakim Rahma Tiara Hakim Ratna Roostika Revita Herbiyanti Sutarto Rila Anggraeni Rila Anggraeni, Rila Rizky Kurniawan Murtiyanto Rofiaty Rofiaty, Rofiaty Rony Arthana Rosita, Ferriyal Siahaan, Andriyuda Siti Aisjah Supandi, Margaretha Natasya Surachman Surachman Sutarto, Revita Herbiyanti Syahri Ramadhan, Syahri Wafi, Azmi Zahran Wati, Cicik Retno Yudistira Arya Sapoetra Yudistira Arya Sapoetra