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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Management and Economics Journal (MEC-J) JURNAL MANAJEMEN BISNIS Iqtishoduna: Jurnal Ekonomi Islam PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Akuntansi Bisnis & Manajemen (ABM) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen Carmin: Journal of Community Service Southeast Asian Business Review Jurnal Kewirausahaan dan Inovasi MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara
Christin Susilowati
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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SUSTAINING WAYANG TOPENG MALANGAN (MALANG TRADITIONAL PUPPET MASK DANCE) THROUGH ASMOROBANGUN'S STRATEGIES Fitriyani, Fitriyani; Rofiaty, Rofiaty; Susilowati, Christin
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.14

Abstract

This study aims to see the strategies of Asmorobangun art studio in preserving the existence of Wayang Topeng Malangan. This study uses the descriptive qualitative method with phenomenology approach. Phenomenology shows a philosophical approach to understand human experience based on the idea that human experience can not be separated from their subjectivity itself and it is determined by the context in which human lives (Zigmund and Babin, 2007: p.136). The finding shows that in terms of maintaining the existence of Wayang Topeng Malangan, Asmorobangun art studio applies these following strategies: 1). Shortening the dance performance; 2). Developing the marketing media using the internet; 3). Product diversification of Topeng Malangan Souvenirs; and 4). Providing a learning lesson about Wayang Topeng Malangan.
Pengaruh Faktor Pribadi dan Keluarga terhadap Keberhasilan Relokasi Pegawai Direktorat Jenderal Perbendaharaan dengan Moderasi Dukungan Organisasional Wibowo, Aji; Susilowati, Christin
Jurnal Aplikasi Manajemen Vol. 14 No. 3 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.984 KB) | DOI: 10.18202/jam23026332.14.3.02

Abstract

This study was conducted to determine the effect of personal factors, family factors and organizational support on the successes of the relocation. The survey was given to 90 employees of the Directorate General of Treasury who has a family and has been relocated outside Java for more than a year. 76 respondents provide feedback through google forms and analyzed using the SmartPLS 2.0.M3 version. Personal factors and organizational support is proven to affect the successes of the relocation positively, whereas family factors did not affect the successes of the relocation. Moreover, the interaction between personal factors and organizational support can also affected the successes of the relocation, but negatively.
Pengaruh Kualitas Produk dan Layanan terhadap Kepuasan dan Loyalitas Konsumen Pada Pengembang PT Araya Bumi Megah Malang Murtiyanto, Rizky Kurniawan; Rochman, Fatchur; Susilowati, Christin
Jurnal Aplikasi Manajemen Vol. 12 No. 1 (2014)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

The study is to examine and analyze the effect of product quality and service quality to customer satisfaction, examine and analyze the effect of product quality and service quality to customer loyalty on developer PT. Araya Bumi Megah Malang. Research study conducted including an explanation (explanatory research) that explain the causal relationship between variables through the course of a study testing the hypothesis of this study used a sample of 34 respondents, while sampling technique using purposive sampling. Data analysis is the analysis of PLS (Partial Least System). The results of this study were (1) product quality have a significant influence to customer satisfaction (2) service quality has a significant influence to customer satisfaction (3) product quality has a significant influence to consumer loyalty (4) service quality has a significant influence to customer loyalty (5 ) consumer satisfaction has a significant influence to consumer loyalty (6) product quality has a significant effect to customer loyalty when through customer satisfaction (7) service quality has a significant influence on customer loyalty when through customer satisfaction.
Pengaruh Persepsi Iklan, Kesadaran Merek, Citra Merek terhadap Sikap pada Merek dan Keputusan Pembelian (Studi pada Produk Pestisida Merek Sidamethrin 50 EC) Hakim, Rahma Tiara; Susilowati, Christin
Jurnal Aplikasi Manajemen Vol. 11 No. 4 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The purpose of this study is to examine the effect of advertising perception, brand awareness and brand image on brand attitude and its impact on purchase decision. The sample consits of 170 farmer use Sidamethrin 50 E. The method of analysis was the path analysis. The results shows that advertising perception and brand image have positive and significant influence on brand attitude. Advertising perception has a positive and significant toward purchase decision, but brand image not significant toward purchase decision.
Pengaruh Strategi Komunikasi terhadap Kinerja Individu dan Kepuasan Kerja (Studi pada Kepolisian Resort Malang Kota) Sapoetra, Yudistira Arya; Surachman, .; Susilowati, Christin
Jurnal Aplikasi Manajemen Vol. 11 No. 3 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to reveal the effect of communication strategy is built as a medium for deliver messages between superiors to subordinates. This study reveals the influence of the communication strategy adopted in the performance of the police against individuals, as well as its effect on job satisfaction of police officers. Sample size was 85 respondents as members of the police district of Malang city. Data retrieved using direct survey method with a questionnaire instrument to be further analyzed in two stages. The first phase of the data was analyzed using confirmatory factor analysis to determine the factor scores of each indicator, and hereinafter PLS analysis which is the second stage of data analysis to test the research hypothesis. Study findings in the form of empirical evidence of the positive influence on job satisfaction communications strategy that communication strategies in the police managed to increase job satisfaction. Also found to influence the performance of individual communication strategy. While job satisfaction among variables does not affect the performance of the individual.
The Effect of Entrepreneurial Orientation on Innovation Performance in The Wastra Industry of Kediri City Pervitasari, Salma Arien; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this quantitative descriptive research is to identify the effects of entrepreneurial orientation on innovation performance in Wastra industry in Kediri City. Using saturated sampling, 32 entrepreneurs of Wastra industry in the city were selected as the respondents. The data of this replication study was assessed by incorporating the classical assumption test, which consists of normality, linearity, and heteroscedasticity tests, and was analyzed using multiple linear regression in SPSS version 27. This study finds that entrepreneurial orientation, which consists of innovativeness, risk-taking behavior, autonomy, proactiveness, and competitive aggressiveness simultaneously have positive and significant effects on innovation performance. These variables contribute 55.7% of effect on the innovation performance of Wastra industry entrepreneurs in Kediri City. Further, autonomy, one of the dimensions of entrepreneurial orientation, has no partial impact on the innovation performance. The other dimensions, i.e., innovativeness, risk-taking behavior, proactiveness, and competitive aggressiveness, have partial influences on the said performance. For the entrepreneurs of Wastra industry in Kediri City, the orientation must be instilled as attitudes inherent in their willingness to eventuate the innovative ideas and to produce innovation performances expected by the company. In addition, they are expected to continuously maintain and improve such innovations as this industry relies on creativity and faces fierce competitions. The results of this research are expected to support the needs of the crafters in order to increase their business in more specific ways and to improve entrepreneurial orientation attitudes for the attainment of organizational innovation performance.
Green Innovation and Competitive Advantage: The Mediating Impact of Corporate Image Afif, Naufal Ijlal; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Business competition continues to increase along with rapid economic development and globalization. Companies must be able to present innovations in order to create a Competitive Advantage to be used as a force that can be used to face competition. Green Innovation, as a company's effort to adopt environmentally friendly technology and sustainable business processes, is seen as a key factor in increasing the company's competitiveness in a global market that is increasingly concerned with environmental issues. On the other hand, a positive Corporate Image can strengthen the relationship between Green Innovation and Competitive Advantage by increasing consumer perceptions of company value. This study aims to analyze the effect of Green Innovation on Competitive Advantage with Corporate Image as a mediating variable on consumers of Retrorika Coffee Batu. This research is quantitative research. The number of respondents taken from this study were 250 consumers of Retrorika Coffee Batu. The instruments in this study were tested using validity and reliability tests. The analysis technique used is Partial Least Square (PLS). The results concluded that Green Innovation affects Competitive Advantage. Corporate Image affects Competitive Advantage. Corporate Image mediates Green Innovation on Competitive Advantage.
Pengaruh Komunikasi Pemasaran terhadap Keputusan Konsumen dalam Menggunakan Kartu Seluler IM3 melalui Motivasi Konsumen (Studi pada Pengguna IM3 di Malang) Susilowati, Christin; Thoyib, Armanu; Permanasari, Kartika Indah
Jurnal Aplikasi Manajemen Vol. 10 No. 1 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.849 KB) | DOI: 10.21776/

Abstract

Penelitian ini membahas mengenai pengaruh komunikasi pemasaran terhadap keputusan konsumen dalam menggunakan kartu seluler IM3 melalui motivasi konsumen. Pemasaran yang modern tidak hanya berorientasi dengan cara mengembangkan produk yang baik, memberi tarif ataupun harga yang menarik, dan membuatnya terjangkau oleh pelanggan tetapi sebuah perusahaan harus juga menjalin komunikasi dengan pelanggannya yang potensial sehingga dapat menampung aspirasi dan keinginan pelanggan yang ditujukan untuk memenuhi dan memuaskan kebutuhan dan keinginan pelanggan. Hal ini dilakukan dengan tujuan untuk dapat menetapkan strategi komunikasi pemasaran yang tepat sehingga perusahaan dapat menghantarkan nilai kepada pelanggan, menciptakan motivasi konsumen, yang mendorong keputusan konsumen,Tujuan penelitian ini adalah untuk mengetahui apakah ada pengaruh tidak langsung antara komunikasi pemasaran terhadap keputusan pembelian melalui motivasi konsumen. Objek penelitian ini adalah pengguna IM3 di Malang. Tekhnik analisis yang digunakan adalah analisis jalur. Hasil penelitian menunjukan bahwa komunikasi Pemasaran berpengaruh terhadap keputusan konsumen melalui motivasi konsumen.
Exploring the Role of Women in Entrepreneurship: An Analysis of the Motivations and Challenges of Female Entrepreneurs in Greater Malang Kharisma, Iffah Nur; Susilowati, Christin
Southeast Asian Business Review Vol. 3 No. 2 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v3i2.73237

Abstract

This study uses a qualitative phenomenological approach to explore the lived experiences of female entrepreneurs in Greater Malang, focusing on their motivations for starting a business and the challenges they face in sustaining it. Data were collected through in-depth interviews with women business owners and analysed through three stages: first-order concepts, second-order themes, and aggregate dimensions. The results reveal five main motivational dimensions: altruism, cultural heritage, economic orientation, pleasure, and self-empowerment. On the other hand, challenges are classified into internal and external categories, including work-life balance, lack of technical skills, health concerns, limited funding, role conflict, and lack of public recognition. This research highlights the unique lived experiences of women entrepreneurs, particularly the way they navigate social expectations and resource limitations while pursuing business sustainability. The findings contribute to the broader understanding of women’s entrepreneurship and provide insights for supportive policy development.
Pengaruh Kepercayaan Konsumen Terhadap Loyalitas Merek Sepeda Motor Yamaha (Study Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas brawijaya) Pradipta, Diky Ari; Susilowati, Christin
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh kepercayaan konsumen (kepercayan atribut-objek, kepercayaan manfaat-atribut, kepercayaan manfaat-objek) terhadap terhadap loyalitas merek. Data yang dianalisa berasal dari 100 responden di Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang. Alat analisis data dengan regresi linear berganda. Hasil dari regresi menunjukkan bahwa secara simultan kepercayaan konsumen signifikan mempengaruhi loyalitas merek, dengan nilai F sebesar 35,400. Secara parsial kepercayan atribut-objek signifikan mempengaruhi loyalitas merek, sebesar 2,161. Kepercayaan manfaat-atribut signifikan mempengaruhi loyalitas merek, sebesar 4,294. Kepercayaan manfaat-objek signifikan mempengaruhi loyalitas merek, sebesar 3,064. Nilai ajusted R square sebesar 0,510. Kepercayan atribut-objek, kepercayaan manfaat-atribut, kepercayaan manfaat-objek, mempunyai hubungan positif atau searah dengan loyalitas merek. Kepercayaan manfaat-atribut dominan mempengaruhi loyalitas merek. Hasil penelitian dapat digunakan dalam strategi pemasaran, sebaiknya perusahaan memperhatikan kepercayaan konsumen untuk mempertahankan dan meningkatkan loyalitas merek, terutama kepercayaan manfaat-objek, karena variabel ini dominan mempengaruhi loyalitas merek.   Kata-kata kunci : Kepercayaan Konsumen, Loyalitas Merek, Kepercayan Atribut-Objek, Kepercayaan Manfaat-Atribut, Kepercayaan Manfaat-Objek, Strategi Pemasaran.
Co-Authors . Surachman Abanan, Muchammad Zuhri Ramadhani Achmad Zaki Afif, Naufal Ijlal Ahmad Zulkivar La Bonto Aini, Maya Faridhotul Ainur Rofiq Aji Wibowo Angga Setio Priyono Ardhita Widyadhana Armanu Thoyib Athoillah, Moh Barinta, Dunga Dwi Dewantara, Prasetya Putra Diky Ari Pradipta Dunga Dwi Barinta Dyah Sugandini Fada, Nurudin El Fakhri, Erie Awalil Fatchur Rochman Fatchur Rochman Fatchur Rohman Fitriyani Fitriyani Gadis Ghanatika, Gadis Geransha, Rendy Viedo Haritz, Ahmad Nauval Hutabarat, Zebath Mega Kartika Indah Permanasari Kharisma, Iffah Nur Kukuh Banendro Kusuma Ratnawati Kusuma Ratnawati La Bonto, Ahmad Zulkivar Manusakerti, Kirana Duiaryane Margono S. Margono Setiawan Mintarti Rahayu Mintarti Rahayu MS. Idrus Muafi Muafi, ' Mubarok, Muhammad Syahril Mufidha Kartika Yudha Muhammad Syahril Mubarok Mutia Attalia Nizar Nazzal, Ayman Noermijati Noermijati, Noermijati Perdani, Elisabeth Ardiana Wahyu Pervitasari, Salma Arien Putra, Reynaldi Sudarno Putu Adi Putra Arimbawa Rahma Tiara Hakim Rahma Tiara Hakim Ratna Roostika Revita Herbiyanti Sutarto Rila Anggraeni, Rila Rizky Kurniawan Murtiyanto Rofiaty, Rofiaty Rony Arthana Rosita, Ferriyal Siahaan, Andriyuda Siti Aisjah Supandi, Margaretha Natasya Surachman Surachman Sutarto, Revita Herbiyanti Syahri Ramadhan, Syahri Wati, Cicik Retno Yudistira Arya Sapoetra Yudistira Arya Sapoetra