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Journal : Automotive Experiences

Exploring the Factors Accelerating the Electric Motorcycle Adoptions: Insights from Theory of Planned Behavior and Travel Behavior Aditya, Muhammad Hafiz; Yuniaristanto, Yuniaristanto; Sutopo, Wahyudi
Automotive Experiences Vol 7 No 1 (2024)
Publisher : Automotive Laboratory of Universitas Muhammadiyah Magelang in collaboration with Association of Indonesian Vocational Educators (AIVE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ae.11044

Abstract

Indonesia is a densely populated country where most people use motorcycles for mobility. With increasing carbon emissions, Indonesia plans to migrate conventional motorcycles toward electric ones by 2040. However, the adoption process of electric motorcycles is relatively slow, considering that the number of electric motorcycles is still far from the government's target. This study aims to investigate what factors influence the adoption process of electric motorcycles in Indonesia. Based on 906 samples, an analysis was conducted using a hybrid choice model on willingness to pay more, which considered three components: socio-demographics, Theory of Planned Behavior (TPB), and travel behavior patterns. The results showed that all three components significantly affect the willingness to pay more. Individuals who are older, highly educated, high-income, use public or environmentally friendly transportation, and have a low frequency of mobility for work purposes are more likely to purchase an electric motorcycle. The results of this study provide a new perspective in the unique context of electric motorcycle adoption in Indonesia and conditions that still need improvement when related to the government's long-term targets. This research will be helpful for governments and manufacturers by providing the characteristics of people who are more likely to purchase an electric motorcycle.
Co-Authors -, Febrinata Aditya, Muhammad Hafiz Ahad Ali Ahmad Rafi Adnanta Aji, Vania Putri Anita Andria Sari Apriliana, Frisheila Sely Aqidawati, Era Febriana Aqidawati, Era Febriana Aqil, Hilmy Ardiansyah, Rakhman Arien Heryansyah Astuti, Rina Wiji Ayusya Khoirun Nisa Azizah Aisyati Chrissandhi, Erico Sofyan Christa Dian Pratiwi Danang Miftahudin Pratama Dewi Handayani Dewiningrum, Ayu Purnama Diah Rahmanasari Didiek Sri Wiyono Diesya, Stephani Dwi Indah Maryanie Dwi Setyo Sulistyono Eko Pujiyanto Eko Supriyanto Ereika Arie Agassi Erliza, Ayu Euis Nurlathifah Evizal Abdul Kadir Fadlilah, Antika Adzary Sekar Fahma, Fakhrina Fakhrina Fahma Fakhrina Fahma Farid Ishartomo Fathin Kusumo Pramesti Pudjiantoro Fauziah Amelia Ananda Febri Muhammad Rachadian Fitri Purnamasari Frisca Pomalia Hastuti, Tiwik Tri Hisjam, Muh Hisjam, Muh. Hisjam, Muhammad Ihwan Susila Jeehad Muhammad Joshua Vicky Kristiawan, Stefanus A. Levinia Dian Laraswati, Levinia Dian Louhenapessy, Bendjamin Lsa Aldira Hafidza Mahesa Jenar Maisyaroh, Anis Marhana, Laily Martha Widhi Dela Utami Maya Revanola Zainida Meidiana Faras Isnafitri Muh. Hisjam, Muh. Muhammad Hisjam Nabilah Nabilah Nancy Octyajati Natalianto, Yosua Naufal Ammar Novitria Arie Prabarini Nugraheni, Diyah Dwi Nur Atikah Nuryanto - P., Yogie Budi Pramesti, Nidya Yutie Pramono, Wakit Prasetyo, Hoedi Pratiwi, Ayu Priyandari , Yusuf Pujiyanto, Eko Rahmatullah, Hasan Ravi Ratnasari, Sintya Renny Rochani Restiannisa, Kinanti Rinanto, Andhy Rochani, Renny Roni Zakaria Roni Zakaria Raung Shamsuddin, Siti Mariyam Silvi Istiqomah Siti Mariyam Shamsuddin Sri Listia Rosa Supriyanto, Eko Wahyu Ani Maulidiyah Wardayanti, Ari Widi Hartono Yasmine Husna Arsyifa Yosua Natalianto Yudhistira, Rasyid Yuniaristanto Yuniaristanto Zakaria, Roni Zakariya, Roni