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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Hasanuddin Economics and Business Review Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo YUME : Journal of Management Jurnal Mantik JASF (Journal of Accounting and Strategic Finance) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Jurnal Orientasi Bisnis dan Entrepreneurship Journal of Technopreneurship on Economics and Business Review (JTEBR) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian kepada Masyarakat JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN ASEAN Marketing Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Southeast Asian Journal of Management and Research ISCO Joong-Ki Jurnal Pengabdian Kepada Masyarakat Kalam Asian Journal of Management, Entrepreneurship and Social Science Global Leadership Organizational Research in Management Joong-Ki Research Economics Management and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Tasrim, Tasrim
Faculty Of Business, Universitas PGRI Yogyakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Role Of Sales Growth and Profitability in Determining Capital Structure Suriani, Seri; Nur, Indrayani; Moridu, Irwan; Bakri, Asri Ady; Tasrim, Tasrim
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.824

Abstract

The objective of the research is to identify the effect of growth in sales and profitability on capital structure. The research object is the sub-consumer goods manufacturing industry on the IDX 2018-2022. This type of research is quantitative research. Data collection uses purposive sampling procedures. This research uses information from the IDX. The research results prove that partially proves that sales growth has a positive effect on capital structure, meaning that if sales growth increases, then the capital structure will be more appropriate. Profitability has a positive impact on capital structure, meaning that if profitability increases, the capital structure is more appropriate. Sales growth and profitability simultaneously have a positive effect on capital structure, meaning that if sales growth and profitability increase, then the capital structure is more appropriate.  
MARKETING MIX IMPROVES CONSUMER PURCHASE DECISIONS Pahmi Pahmi; Tasrim Tasrim; Astri Jayanti; Satria Lintang Rachmadana; Andi Irfan; Andi Alim
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v9i2.1699

Abstract

ABSTRAK Perkembangan industri tekstil menimbulkan persaingan yang sangat “ketat”. Kondisi ini memberikan tantangan buat pelaku usaha untuk memberikan yang terbaik kepada konseumen. Sehingga, pendekatan metode pemasaran manjadi penting agar tetap bertahan. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran terhadap keputusan pembembelian pada Ramayana M’Tos Makassar. Metode penelitian yang di gunakan dalam penelitian ini dengan pendekatan kuantitatif. Penerikan sampel dalam penelitian ini adalah teknik accidental sampling, jumlah sampel yang didapatkan 80 responden dengan rata-rata jumlah pengunjung 1446 perhari. Metode pengolahan data dengan cara editing, coding, dan scoring. Analisis data dengan menggunakan uji regresi liner sederhana hasilnya bauran pemasaran berpengaruh signifikan terhadap keputusan pembelian. Bauran pemasaran dengan indikator produk yang dijual sesuai dengan kebutuhan, kualitas standar dan desain yang menarik cuma kurang memberikan rasa nyaman dikarenakan mereknya kurang familiar. Harga jual produk sesuai dengan kualitas ditawarkan dan terjangkau cuma kurang bersaing dengan merek lainnya. Lokasi Mall M’Tos Ramayana cukup strategis mudah dijangkau. Sedangkan indikator promosi untuk memilih membeli masih kurang, baik dimedia elektronik maupun dimedia cetak.Kata Kunci : Produk, Harga, Lokasi, Promosi, Pembelian ABSTRACTThe development of the textile industry raises a very "tight" competition. This condition provides a challenge for business actors to provide the best for consumers. Thus, the marketing method approach becomes important to survive. This study aims to determine the effect of the marketing mix on purchasing decisions at Ramayana M'Tos Makassar. The research method used in this research is a quantitative approach. The sampling in this study was an accidental sampling technique, the number of samples obtained was 80 respondents with an average number of visitors of 1,446 per day. Data processing methods using editing, coding, and scoring. Data analysis using a simple linear regression test results that the marketing mix has a significant effect on purchasing decisions. The marketing mix with product indicators that are sold according to needs, standard quality and attractive designs just doesn't give a feeling of comfort because the brand is not familiar. The selling price of the product is by the quality offered and affordable, it's just less competitive with other brands. The location of M'Tos Ramayana Mall is quite strategic and easy to reach. Meanwhile, promotional indicators for choosing to buy are still lacking, both in electronic and print media.Keywords: Product, Price, Location, Promotion, Purchase
Pengaruh Modal Usaha Dan Lokasi Terhadap Pendapatan Dengan Lama Usaha Sebagai Variabel Intervening Pada Pasar Warmon Kabupaten Sorong Hamsiah, Hamsiah; Musriani, Musriani; Tasrim, Tasrim; Jayanti, Astri; Kholida, Dewi Nur
REMB : Research Economics Management and Business Vol 1 No 1 (2023): REMB - Research Economics Management & Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v1i1.1697

Abstract

Tujuan utama didirikannya suatu usaha adalah untuk mendapatkan laba. Guna menyediakan barang kebutuhan yang diinginkan oleh masyarakat tentunya pedagang memerlukan modal. Modal merupakan faktor penting dalam kegiatan usaha, sebab modal merupakan urat nadi bagi kelangsungan usaha. Selain modal, lokasi juga sangat menentukan bagi pendapatan pedagang. Karena lokasi yang strategis akan sangat menguntungkan dalam mendapatkan pendapatan yang banyak. Serta lama usaha akan berpengaruh terhadap pendapatan pedagang. Tujuan dari penelitian ini adalah untuk mengetahui apakah modal usaha dan lokasi dapat berpengaruh terhadap pendapatan dengan lama usaha sebagai variabel intervening. Penelitian ini menggunakan penelitian dengan pendekatan kuantitatif. Populasi yang digunakan dalam penelitian ini adalah jumlah pedagang Pasar Warmon sebanyak 822. Sampel penelitian ini adalah 89 responden dengan menggunakan metode slovin. Metode analisis data dalam penelitian ini menggunakan metode path analysis. Hasil penelitian ini menunjukan bahwa (1) Variabel modal usaha berpengaruh signifikan terhadap pendapatan pedagang Pasar Warmon Kabupaten Sorong. (2) Lokasi berpengaruh signifikan terhadap pendapatan pedagang Pasar Warmon Kabupaten Sorong. (3) Variabel lama usaha berpengaruh signifikan terhadap pendapatan pedagang Pasar Warmon Kabupaten Sorong. (4) Variabel lama usaha mampu memediasi modal usaha terhadap pendapatan pedagang Pasar Warmon Kabupaten Sorong. (5) Variabel lama usaha mampu memediasi lokasi terhadap pendapatan pedagang Pasar Warmon Kabupaten Sorong.
Peningkatan Literasi Keuangan Keluarga Melalui Pencatatan Digital di Komunitas PKK Kelurahan Jatisampurna, Bekasi : Pelatihan Dasar Akuntansi Rumah Tangga Berbasis Aplikasi Android Alfiana, Alfiana; Awaludin, Dipa Teruna; Ningsih , Titiek Surya; Kusuma, Ema; Tasrim, Tasrim
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 2 (2024): Literasi Informasi dan Dunia Peradaban Digital Manusia
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpk.v3i2.374

Abstract

Financial literacy is an important foundation in realizing sustainable household welfare. In practice, many families, especially those managed by housewives, do not yet have the habit or skills to record and plan expenses systematically. This training aims to improve family financial literacy through digital financial recording education using a simple and easily accessible Android application. The target of the activity is the PKK mothers' community in Jatisampurna Village, Bekasi. The training method is carried out through a participatory approach with stages of identifying needs, compiling modules, direct training, practicing using the application, pre-test and post-test evaluations, and post-training assistance. The results of the activity showed a significant increase in participants' understanding of the basic principles of financial recording and technical skills in using digital applications for household needs. This training also had an impact on changing participants' financial mindsets to be more planned and data-based
Behavioral Drivers of Capital Structure and Their Impact on MSE Performance: Evidence from Indonesia Anwar, Vebby; Irwan, Andi; Bin Mohd Zaini, Muhammad Nabil Danial; Budi, Rosdinaman; Tasrim
JASF: Journal of Accounting and Strategic Finance Vol. 8 No. 1 (2025): JASF (Journal of Accounting and Strategic Finance) - June 2025
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v8i1.561

Abstract

Purpose: This study explores how financial behavior influences capital structure decisions and, in turn, affects firm financial performance and sustainable business growth among micro and small enterprises (MSEs) in Indonesia. Drawing on behavioral finance theory, the study examines the effects of three antecedents, financial literacy, risk tolerance, and behavioral biases on capital structure decisions. Furthermore, it investigates the mediating roles of access to finance and financial planning behavior, and the outcome effect of financial performance on long-term business growth. Method:Data was gathered from 420 MSE owner-managers across a variety of Indonesian sectors using a standardized questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to examine the data. Findings: Results revealed that all three behavioral antecedents significantly influenced capital structure decisions. Capital structure, in turn, had both direct and indirect effects on firm financial performance, mediated through improved financial access and planning. Moreover, financial performance was found to positively influence sustainable business growth. Novelty/Value:By relating behavioral characteristics to organizational outcomes and financial decision-making in the setting of an emerging economy, the study adds to the body of literature. Targeted financial education and behavioral interventions are necessary to improve financing results for MSEs, among other practical implications.
The mediating role of Market Orientation in the relationship between marketing capability and social capital on innovation performance Arif, Nina Fapari; Wahyuningsih, Tri; Arifin, Andi Harmoko; Tasrim, Tasrim
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to examine the relationships among marketing capabilities, relational capital, market orientation, and innovation performance among Small and Medium Enterprises (SMEs) in Indonesia. A quantitative approach was employed, with data analyzed using the SEM-PLS (Structural Equation Modeling–Partial Least Squares) method via WarpPLS 8.0, which enables effective analysis of nonlinear relationships as well as mediation and moderation effects. The study population consists of SME actors in Indonesia, with a sample obtained through purposive sampling, involving a minimum of 180 respondents. The analysis results show that marketing capabilities have a significant positive effect on both market orientation and innovation performance, directly and indirectly through the mediation of market orientation. In contrast, while relational capital significantly influences market orientation, its direct effect on innovation performance is not statistically significant. The proposed model explains 69% of the variance in market orientation and 77% of the variance in innovation performance. This study underscores the importance of marketing capabilities and market orientation in enhancing innovation performance among SMEs, as well as the mediating role of market orientation in the relationship between relational capital and innovation performance. The findings provide practical implications for SME management, highlighting the need to strengthen marketing capabilities and manage external relationships to foster sustainable innovation. Keywords: Marketing Capabilities, Relational Capital, Market Orientation, Innovation Performance, SMEs.
Bridging Knowledge And Technology: A Systematic Literature Review On Financial Literacy, Digitalization, And MSME Sustainability Gunawan, Achmad Wijaya; Tasrim, Tasrim
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8327

Abstract

Low financial literacy and digital technology adoption gap are the main challenges in improving the financial performance of MSMEs in Indonesia. This study aims to identify and analyze the relationship between financial literacy, digital transformation, and MSME performance through the Systematic Literature Review (SLR) approach. Data was collected from various open access scientific publications in 2020–2025. Analysis was carried out on relevant studies using the content analysis method. The results show that the integration between financial literacy and digital transformation is a strategic combination that has a significant impact on the performance and sustainability of MSMEs. This research makes a theoretical and practical contribution to the development of a digital-literacy-based MSME empowerment model.
Manajemen Informasi Keuangan, Sentimen Pasar, dan Reputasi Emiten dalam Strategi Pengambilan Keputusan Investasi oleh Investor Institusional di Bursa Efek Indonesia Fernanda, Olivia; Tasrim, Tasrim
Journal of Management and Bussines (JOMB) Vol. 7 No. 5 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/z6e5zr81

Abstract

This study aims to understand the investment decision-making strategies of institutional investors on the Indonesia Stock Exchange, emphasizing three main aspects: financial information management, market sentiment, and issuer reputation. The research method used is a descriptive qualitative approach, with data collected through documentation and non-participatory observation from credible online sources, followed by thematic analysis. The results indicate that investment decisions are not solely determined by conventional financial indicators but are also significantly influenced by market perception and company reputation. Financial information serves as the basis for objective evaluation, market sentiment influences asset allocation preferences, and issuer reputation is a differentiating factor in assessing long-term investment viability. The study's conclusions confirm that these three factors form a complementary ecosystem of information and perception, making institutional investment decisions a complex process that demands data accuracy, responsiveness to sentiment, and reputation consistency.   Keywords: Institutional Investment, Financial Information, Market Sentiment, Issuer Reputation
CLIMATE OF ORGANIZATIONAL ETHICS TO BUSINESS SATISFACTION (STUDY OF SME IN SOUTH SULAWESI) Taba, Idrus; Ismail, Muhammad; Sobarsyah, Muhammad; Tasrim, Tasrim
Hasanuddin Economics and Business Review VOLUME 3 NUMBER 2, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i2.1930

Abstract

Organizational ethics plays an important role in shaping a good climate for all members of the organization. The ethical issues concerning to social problem, protection of the rights of employees, public society (social responsibility) and also consumers. The application of ethics in organization raises the employee job satisfaction (seeorganizational justice theory and cognitive dissonance theory). This study was analyzed using multiple regression method by taking the object of research on 350 SME businesses in three regencies, East Luwu, Bone and Tana Toraja in South Sulawesi. This study was focused in three forms, namely egoistic ethical climate, benevolent, and principled ethical climate. The results of the study show that organizational climate is like egoistic ethics climate and benevolence ethical climate the organization does not show positive results on employee job satisfaction. However, the coefficient of egoistic climate has negative influence to job satisfaction. Whereas principled ethical climate shows a positive and significant influence on employee job satisfaction.
The Influence of Remuneration, Work Stress, and Job Satisfaction on Employee Turnover Intention in Yogyakarta Novitania, Widya; Tasrim, Tasrim
Journal of Technopreneurship on Economics and Business Review Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi, Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Turnover Intention adalah niat atau keinginan untuk meninggalkan pekerjaan seseorang secara sukarela untuk mendapatkan pekerjaan lain di perusahaan lain. Hal ini sering terjadi di perusahaan. Pada Toko Oleh-oleh Bakpia Jogkem menunjukkan bahwa terdapat karyawan yang meninggalkan pekerjaannya karena merasa gaji, bonus, insentif dan lain sebagainya yang mereka dapatkan tidak sesuai dengan apa yang diharapkan atau dibayangkan. Dengan demikian, penelitian ini bertujuan untuk menguji pengaruh remunerasi, stres kerja, dan kepuasan kerja terhadap turnover intention karyawan di Toko Oleh-oleh Bakpia Jogkem Yogyakarta. Populasi dalam penelitian ini adalah 138 karyawan yang terdiri dari empat toko cabang. Dengan demikian, dengan menggunakan rumus Slovin diperoleh 103 karyawan sebagai sampel penelitian. Penelitian ini menggunakan metode kuantitatif dengan data primer dan sekunder. Pengumpulan data dilakukan dengan melakukan wawancara dan penyebaran kuesioner yang disebarkan dengan menggunakan Google Form dan juga kertas (hardfile) kepada karyawan Toko Oleh-oleh Bakpia Jogkem ke empat toko cabang. Hasil penelitian ini menunjukkan bahwa remunerasi berpengaruh positif dan tidak signifikan terhadap turnover intention, stres kerja berpengaruh positif dan tidak signifikan terhadap turnover intention, kepuasan kerja berpengaruh negatif dan signifikan terhadap turnover intention, dan remunerasi, stres kerja, dan kepuasan kerja secara bersama-sama berpengaruh terhadap turnover intention.
Co-Authors . Hamsiah Agusalim, Muhammad Alfiana Alfiana Andi Alim, Andi Andi Harmoko Arifin Andi Irfan Angga Kurniawan Anwar, Vebby Arif, Nina Fapari Arman, Afifah Fauziah Asriani Asriani, Asriani Astri Jayanti Awaludin, Dipa Teruna Ayu Anisa Bakri, Asri Ady Bambang Sukaryono Bin Mohd Zaini, Muhammad Nabil Danial Budi, Rosdinaman Cakranegara, Pandu Adi Citrayanti, Citrayanti Damiasih Damiasih Eka Muzalfitri Ridwan Epsilandri Septyarini Estiani Estiani Estiani, Estiani Fathi Habibatur Rahman Fathi Habibatur Rahman Fernanda, Olivia Gunawan, Achmad Wijaya Irwan Moridu Irwan, Andi Jayanti, Ansri Jayanti, Astri Jumriati Jumriati Kholida, Dewi Nur Kusuma, Ema Lailatun Nafisa Lasrida Sigalingging Muhammad Idrus Taba Muhammad Ismail Munzir Munzir Musriani, Musriani Ningsih , Titiek Surya Novitania, Widya nur, Indrayani Nuradhitya Nuradhitya Pahmi Pahmi Rachmadana, Satria Lintang Rahmawan, Adira Risman Risman Risman Risman Saut Maruli Tua Pandiangan Sobarsyah, Muhammad Sonny Santosa Sultan Suprapto Suprapto Suriani, Seri Taime, Habel Tri Wahyuningsih Tyagita Dianingtias Sudibyo Tyagita Dianingtyas Sudibyo Tyagita Dianingtyas Sudibyo Wahda Wahda Wahyuni Yoga Religia Yusdiman Yusriani Yusuf