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All Journal JURNAL ILMU SOSIAL Sainstek AKSES: Jurnal Ekonomi dan Bisnis Jurnal Ilmu Sosial dan Ilmu Politik Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management International Journal of Artificial Intelligence Research Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Educatio SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management Jambura Science of Management Jambura Accounting Review GERVASI: Jurnal Pengabdian kepada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Mattawang: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat Jurnal Abdimas Kartika Wijayakusuma Journal Of Business, Finance, and Economics (JBFE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Journal of Economic, Business, and Administration JEBA SENTRI: Jurnal Riset Ilmiah International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IICSDGs Jurnal Ilmu Manajemen dan Bisnis PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Jurnal Bisnis dan Kewirausahaan Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Mahasiswa Akuntansi Jurnal Penelitian dan Pengkajian Ilmiah JER Celebes Journal of Community Services Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Jurnal Ragam Pengabdian eJEBA Manager : Jurnal Ilmu manajemen
Hapsawati Taan
Universitas Negeri Gorontalo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Vivo di Toko Erafone Kota Gorontalo Husa, Fardila Oktaviani; Taan, Hapsawati; Kango, Umin
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.8733

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh brand image dan kualitas produk terhadap keputusan pembelian smartphone Vivo di Kota Gorontalo. Penelitian ini menggunakan 96 sampel responden pengguna smartphone vivo di Erafone kota gorontalo. Metode sampling yang digunakan dalam penelitian ini adalah accidental sampling. Metode analisis yang digunakan adalah analisis regresi linier berganda.Hasil penelitian menunjukkan bahwa Brand Image berpengaruh terhadap keputusan pembelian sebesar 0.162 atau 16.2%, Kualitas Produk memiliki pengaruh terhadap keputusan pembelian sebesar 0.638 atau 63.8%. variabel Brand Image dan Kualitas Produk bersama-sama berpengaruh terhadap keputusan pembelian sebesar 0.572 atau 57.2% sedangkan sisanya 42.8% dipengaruhi oleh variabel lainnya yang tidak diteliti di dalam penelitian ini Kata Kunci: brand image, kualitas produk, keputusan pembelian
Pengaruh Biaya Produksi dan Harga Jual Terhadap Pendapatan Petani Sayur di Kecamatan Kontukowuna Kabupaten Muna Wa Ode Titin Hartini; Hapsawati Taan; Djoko Lesmana Radji
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.2213

Abstract

This research aims to find out how much influence distribution channels and selling prices have on the income of vegetable farmers in Kontukowuna District, Muna Regency.The population of this research is vegetable farmers in Kontukowuna District, Muna Regency. The sampling technique used was stratified random sampling. The number of samples in this study using the Slovin formula was 90 respondents. Data collection uses questionnaires and interviews. Data analysis using multiple linear regression analysis.The research results show that, (1) Production Cost have a positive and significant effect on the income of vegetable farmers; (2) Selling prices have a positive and significant effect on vegetable farmers' income, (3) Distribution channels and selling prices both have a significant effect on vegetable farmers' income. This shows that distribution channels and selling prices will influence Production Cost. Production Cost and good selling prices are important in efforts to increase the income of vegetable farmers.
Pencatatan Piutang pada Level Up Bistro Kota Gorontalo Ahmad, Siti Verogita; Mattoasi, Mattoasi; Taan, Hapsawati
Jurnal Mahasiswa Akuntansi Vol 2 No 3 (2023): JAMAK: Jurnal Mahasiswa Akuntansi (Desember)
Publisher : Program Studi S1 Akuntansi Jurusan Akuntansi, Fakultas Ekonomi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jamak.v2i3.114

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan akuntansi dalam hal pencatatan piutang pada Level Up Bistro Kota Gorontalo. Penelitian menggunakan metode kualitatif. Dalam pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Level Up bistro tidak dilakukan pencatatan piutang dan langsung dimasukkan sebagai pendapatan jika sudah dibayar, berhubung juga pelanggan yang mengambil sudah saling kenal dengan pihak level up bistro dan juga cepat dibayarkan. Hal ini tentunya tidak sesuai dengan standar akuntansi yang berlaku dimana komponen piutang adalah elemen penting dalam proses penyusunan salah satu laporan keuangan serta berbanding terbalik dengan konsep pengakuan piutang.
The Service Quality of Population Document to Improve Community Satisfaction Index Taan, Hapsawati
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.847

Abstract

The research aims at 1) perceiving the service quality of population document 2) discovering problems in improving the quality of public service 3) understanding the attempts conducted by The Office of Population Affairs and Civil Registration in Gorontalo City to cope with the problems in the quality of public service. The research uses a qualitative approach with an in-depth interview, observation, and documentation technique. The informant is the head office and the customer service of the object being observed. The techniques of data analysis are data reduction, data display, and conclusion. The research result indicates that The Office of Population Affairs and Civil Registration in Gorontalo City has not fulfilled the public service facility maximally such as facilities and infrastructures, and human resources. Meanwhile, the staff has shown their best to respond and help the community when they have problems in processing population documents. It concludes that the quality of public services in the office can be observed from five dimensions such as tangibles, reliability, responsiveness, assurance, and empathy.
Pengaruh Gaya Hidup Terhadap Perilaku Konsumtif Anak Nelayan di Desa Botubarani Kabupaten Bone Bolango: (The Effect of Lifestyle on the Consumptive Behavior of Fishermen's Children in Botubarani Village, Bone Bolango District) Taan, Hapsawati; Gani, Imam Prawiranegara
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 11 No. 1 (2024): e-JEBA Volume 11 Number1 Year 2024
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v11i1.42663

Abstract

The purpose of this study was to analyze the effect of lifestyle on the consumptive behavior of fishermen's children in Botubarani Village, Bone Bolango Regency. The research approach used is a quantitative research approach. The sample of this research is 100 respondents with purposive sampling technique. Data collection techniques using a questionnaire. The data analysis technique used is simple regression analysis. The results of this study show that there is a positive and significant influence of lifestyle on consumptive behavior. This is shown by the t count of 13,182 and the Sig. 0.000 < α 0.01, it can be stated that lifestyle has a significant effect on consumptive behavior. So it can be concluded that lifestyle has a contribution to the consumptive behavior of fishermen's children in determining their economic activities.
Pengaruh Digital Marketing terhadap Keputusan Pembelian melalui Brand Awareness pada McDonald’s Gorontalo Razak, Mohamad Ichlasul; Taan, Hapsawati; Niode, Idris Yanto
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 1 No. 6 (2024): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juni 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/9kzpkp07

Abstract

Penelitian ini bertujuan untuk menguji pengaruh digital marketing terhadap keputusan pembelian melalui brand awareness pada McDOnald’s Gorontalo. Sampel dalam penelitian ini merupakan konsumen McDonald’s Gorontalo yang ditentukan menggunakan metode snowball sampling, dengan jenis data yang digunakan adalah data primer. Penelitian ini menggunakan analisis kuantitatif dari data yang diperoleh dengan distirbusi kuesinoner kepada responden. Teknik analisis data dalam penelitian ini meliputi analisis regresi linear, analisis jalur, dan uji sobel. Hasil penelitian ini menunjukan bahwa digital marketing memiliki pengaruh positif dan signifikan terhadap brand awareness; brand awareness memiliki pengaruh positif dan signifikan terhadap keputusan pembelian; digital marketing tidak berpengaruh secara langsung terhadap keputusan pembelian; dan digital marketing memiliki pengaruh terhadap keputusan pembelian melalui brand awareness sebagai variabel intervening dengan kategori full mediation. Dalam penelitian ini, ditemukan bahwa digital marketing mampu untuk membentuk brand awareness yang kemudian akan meningkatkan keputusan pembelian di McDOnald’s Gorontalo. Tanpa terbentuknya brand awareness, keputusan pembelian tidak akan langsung meningkat lewat digital marketing yang dilakukan oleh McDonald’s Gorontalo.
Pengembangan Sentra Bibit Aren Sebagai Upaya Keberlanjutan Usahatani Aren di Desa Langke Gorontalo Utara Hasan, Fardyansjah; Sudiarta, I Made; Anas, Muhammad; Taan, Hapsawati; Hasanuddin, Hasanuddin; Dako, Amirudin
Sehati Abdimas Vol 7 No 1 (2024): Prosiding Sehati Abdimas 2024
Publisher : PPPM POLTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47767/sehati_abdimas.v7i1.935

Abstract

Sugar palm is a plant that is difficult to cultivate, so farmers generally only expect it to grow naturally. This has resulted in the population of sugar palm trees decreasing due to the lack of activities to expand the population of sugar palm plants. The purpose of this community service activity is to develop farmers' interest in cultivating sugar palm, then develop the location of the sugar palm nursery center in Langke Village. The methods used in this activity include observation activities, then socialization and training, then conducting field practice. The results of the activity, namely the creation of a sugar palm seedling development center carried out in Langke Village, are an important step in developing farmers' awareness of the existence of sugar palm trees. Furthermore, from this activity, the positive value obtained is that farmers' knowledge increases and becomes a pioneer for further development by farmers independently. The shortcomings faced in this activity are that the availability of materials such as polybags and manure still have to be taken from Gorontalo City, which is about 80 km from Langke Village. The next development is the practical activity of making planting holes and determining the location for planting sugar palm.
Pengaruh Promosi Terhadap Keputusan Pembelian Konsumen pada Motor Yamaha di PT.Hasjrat Abadi Cabang Agusalim Kota Gorontalo Siti Firgiyanti Adam; Hapsawati Taan; Ramlan Amir Isa
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.542

Abstract

This research aims to determine the effect of promotions on consumer purchasing decisions on Yamaha motorbikes at PT. Hasjrat Abadi, Agusalim Branch, Gorontalo City. The research approach used is a quantitative research approach. The sample from this research consisted of 93 respondents with sampling using non-probability sampling techniques. And the type of data used is primary data. The data collection technique uses a questionnaire. The data analysis technique used is multiple linear regression. The results of this research can have a positive and significant influence on purchasing decisions. This shows that the t count is 1.031 and the significant value is 0.000<0.05, so it can be stated that there is a significant influence between promotions on consumer purchasing decisions on Yamaha motorbikes. So it can be concluded that promotions have a significant effect on consumer purchasing decisions on Yamaha motorbikes at PT. The eternal desire of the Agussalim branch of Gorontalo City.
Pengaruh Faktor Pribadi Terhadap Keputusan Pembelian Sepeda Listrik Lababa, Nikma; Taan, Hapsawati; Ishak, Idham Masri
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 11 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12791424

Abstract

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh faktor pribadi tehadap kepribadian terhadap keputusan konsumen dalam pembelian sepeda listrik di Kab. Gorontalo. Jenis penelitian ini menggunakan metode penelitian kuantitatif. Metode pengumpulan data yang digunakan adalah kuesioner, pengambilan data dengan cara membagikan kuisioner dalam bentuk google form. Populasi dalam penelitian adalah konsumen sepeda listrik di Kab. Gorontalo. Dengan jumlah sampel sebanyk 97 responden. Hasil penelitian menunjukan bahwa faktor pribadi berpengaruh secara posotif dan signifikan terhadap keputusan pembelian sepda listrik konsumen sepeda listrik di kabupaten Gorontalo dengan nilai koefisien deteminasi sebesar 59,1%, sedangkan sisanya sebesar 40,9% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Digital Marketing Terhadap Kepuasan Nasabah Bank Mandiri KC Gorontalo Halid, Putri Musyarrafah; Taan, Hapsawati; Ismail, Yulinda
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 11 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12798044

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap kepuasan nasabah Bank Mandiri KC Gorontalo. Teknik pengumpulan data dalam penelitian ini menggunakan kuisioner dengan populasi yaitu nasabah di Bank Mandiri KC Gorontalo sebanyak 17.189 orang. Teknik pengambilan sampel menggunakan rumus Slovin sehingga diperoleh sampel sebanyak 100 orang. Teknik analisis data yang digunakan dalam menguji penelitian ini yaitu uji validitas, uji reliabilitas, uji regresi sederhana, dan pengujian hipotesis. Hasil penelitian ini menunjukkan bahwa digital marketing berpengaruh signifikan terhadap kepuasan nasabah Bank Mandiri KC Gorontalo. Besar pengaruh digital marketing terhadap kepuasan nasabah mencapai 58,3% dan sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Co-Authors Abdul Malik Iskandar Abdul Rasyid Abdulrahim Maruwae Abdussamad, Zulfia K. Abudi, Hadija Agusanti, Anitia Ahmad, Ratna Ahmad, Siti Verogita Allya Maulani Lumadja Amirudin Y. Dako Amrain Mustafa Andi Juanna Andi Yusniar Mendo Antoni, Elpina Y. Arafat, Muhammad Yasser Ardiansyah ARDIANSYAH ARDIANSYAH Ardiansyah Ardiansyah Astika Firdasari Bratan, Abdul Azis S Citra Aditya Kusuma Desy Rahmawati Husain Dewi Indrayani Hamin Didipu, Cicinda Dinna Karolina Djoko Lesmana Radji Dondick w Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto, Dondick Wicaksono Eka Sartika Elfin, Elfin Endi Rahman Erlin. S Uge Fadhilah Nur Aini Salehe Farmin Olii Fatma A Kuengo Fitriani Malatia Gani, Iman Perwiranegara Halid Lemba Halid, Putri Musyarrafah Harun, Meylan Hasan, Fardyansjah Hasan, Syalsa Hasanuddin Hasanuddin Hasniaty, Hasniaty Hemeto, Yeyen M Herinda Mardin Herlina Rasjid Husa, Fardila Oktaviani Husain, Nurhayati Idham Masri Ishak Idris Yanto Niode Imam Prawiranegara Gani Indra Palangka Indriyani M. Mosi Irawaty Igirisa Isa, Ramlan Amir Jihan Salsabila Nasar Junita Claudia Pahrun Lababa, Nikma Larosa, Esta Latif, Putri Ariyanti Lidya Hikolo Lisa Apriliani Umar M. Yogi Riyantama Isjoni Manhia, Ayisah mattoasi mattoasi Mattoasi, Mattoasi Meyko Panigoro Moh. Kifli Djamalu Mohamad, Riry Mohammad Zubair Hippy Muhammad Anas Mustaqimah, Nur Nidaurrahmah Usman Niswatin Noka, Isara Abda Nur Mustaqimah Nurul Maulida Alwi Nuryana Fadila Pagisi, Dhiki Andri Alfian A Pakaya, Sri Afrilliya Raflin Hinelo Rahmatia Rahmatia Rahmatia Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rajdi, Djoko Lesmana Ramlan A . Isa Razak, Mohamad Ichlasul Reinne Febriana Koraag Resma Ibrahim Rifal Dukalang Rifki Putra Rifki Suaib9 Rio Monoarfa Saskia Aulia Gani Sintia Ajriani Harun Siti Firgiyanti Adam Siti Nurhaliza Mustapa Siti Verogita Ahmad Sri Ayu Ashari St. Rukaiyah Sudiarta, I Made Sue, Muazhar Suleman, Siti Samsia Sultan Sultan Supriyo Imran Taufik Hidayat Tri Handayani Amaliah Uge, Erlin S. Umin Kango Usman Wa Ode Titin Hartini Widyawati Husain Yulinda L. Ismail Yusuf Karim Yuszda K Salimi Zainal Abidin Umar Zulfia K. Abdussamad Zulfikar Laisa