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All Journal JURNAL ILMU SOSIAL Sainstek AKSES: Jurnal Ekonomi dan Bisnis Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Mirai Management International Journal of Artificial Intelligence Research Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Educatio SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal BISNIS & KEWIRAUSAHAAN YUME : Journal of Management Jambura Science of Management Jambura Accounting Review GERVASI: Jurnal Pengabdian kepada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Mattawang: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat Journal Of Business, Finance, and Economics (JBFE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Journal of Economic, Business, and Administration JEBA SENTRI: Jurnal Riset Ilmiah International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IICSDGs Jurnal Ilmu Manajemen dan Bisnis PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Jurnal Bisnis dan Kewirausahaan Majapahit Journal of Islamic Finance and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Mahasiswa Akuntansi Jurnal Penelitian dan Pengkajian Ilmiah JER Celebes Journal of Community Services Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Jurnal Ragam Pengabdian eJEBA Manager : Jurnal Ilmu manajemen
Hapsawati Taan
Universitas Negeri Gorontalo
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Pengaruh Ulasan Produk Terhadap Keputusan Pembelian Menggunakan Aplikasi Shopee (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo) Hemeto, Yeyen M; Taan, Hapsawati; Rajdi, Djoko Lesmana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1725

Abstract

Penelitian ini bertujuan: Untuk melihat pengaruh Ulasan Produk terhadap Keputusan Pembelian Menggunakan Aplikasi Shopee (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo). Penelitian ini menggunakan 97 responden sebagai sampel yang diambil menggunakan teknik non-probability sampling, yaitu purposive sampling. Metode analasis yang digunakan adalah analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa: Ulasan Produk berpengaruh positif secara parsial dan signifikan terhadap Keputusan Pembelian ditunjukan dengan nilai thitung 3,471 > ttabel 1,661, Ulasan Produk berpengaruh secara simultan terhadap Keputusan Pembelian ditunjukan dengan nilai fhitung 12,047 > ftabel 3,09. Berdasarkan hasil perhitungan koefisien determinasi R Square sebesar 0,113 atau 11,3% dikategori rendah, sehinggah dapat disimpulkan bahwa variabel independen mempengaruhi variabel dependen dan 88,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Harga dan Brand Awareness terhadap Keputusan Pembelian pada Konsumen Air Minum Kemasan Merek Boneva di PT. Davincy Airindo Kota Gorontalo Antoni, Elpina Y.; Taan, Hapsawati; Juanna, Andi
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 9 (2025): SENTRI : Jurnal Riset Ilmiah, September 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i9.4531

Abstract

The aim of this study is to determine (1) the influence of price on purchasing decisions for Boneva brand bottled drinking water products; (2) the influence of brand awareness on purchasing decisions for Boneva brand bottled drinking water products; and (3) the influence of price and brand awareness on purchasing decisions for Boneva brand bottled drinking water. The study used a quantitative approach with independent variables of price (X1) and brand awareness (X2), and dependent variable of purchasing decisions (Y). The population in the study were all consumers of Boneva brand drinking water in Gorontalo City with a sample of 100 respondents obtained through purposive sampling technique. Data analysis used multiple linear regression, partial test (t test), and simultaneous test (F test) with the help of SPSS. The results of the study show that (1) partially price has a positive and significant effect on purchasing decisions with a significant value of 0.002 < 0.05 and Thitung 3.150 > Ttable 1.984 (2) partially brand awareness has a positive and significant effect on purchasing decisions with a significant value of 0.001 < 0.05 and Thitung 2.603 > Ttable 1.984 (3) Simultaneously, the price and brand awareness variables have a significant influence on purchasing decisions with a significance value of 0.001 < 0.05 and Fcount 68.239 > Ftable 3.09. With an adjusted R Square value of 0.576  which means that 5.76 % of variations or changes in purchasing decisions can be explained by price and brand awareness variables, while the remaining 42.4 % are influenced by other factors not examined in this study.
The Influence of Soft Skills on Work Readiness Students of the Faculty of Economics and Business State University of Gorontalo Manhia, Ayisah; Hinelo, Raflin; Taan, Hapsawati
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of soft skills on the work readiness of students at the Faculty of Economics and Business, Gorontalo State University. This study uses a quantitative approach. The population in this study was students of the Faculty of Economics and Business, Gorontalo State University, intakes of 2021 to 2023, with the sample determined using the Slovin formula. The research data used were primary data obtained through distributing questionnaires to 100 respondents using a purposive sampling technique. The data analysis technique used was simple linear analysis with the aid of Statistical Program for Social Science (SPSS 25). The results of this study indicate that soft skills have a positive and significant effect on work readiness. This means that the greater the mastery of students' soft skills, the greater their work readiness in facing the world of work.
The Influence of Soft Skills on Work Readiness Students of the Faculty of Economics and Business State University of Gorontalo Manhia, Ayisah; Hinelo, Raflin; Taan, Hapsawati
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of soft skills on the work readiness of students at the Faculty of Economics and Business, Gorontalo State University. This study uses a quantitative approach. The population in this study was students of the Faculty of Economics and Business, Gorontalo State University, intakes of 2021 to 2023, with the sample determined using the Slovin formula. The research data used were primary data obtained through distributing questionnaires to 100 respondents using a purposive sampling technique. The data analysis technique used was simple linear analysis with the aid of Statistical Program for Social Science (SPSS 25). The results of this study indicate that soft skills have a positive and significant effect on work readiness. This means that the greater the mastery of students' soft skills, the greater their work readiness in facing the world of work.
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Vivo di Toko Erafone Kota Gorontalo Husa, Fardila Oktaviani; Taan, Hapsawati; Kango, Umin
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.8733

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh brand image dan kualitas produk terhadap keputusan pembelian smartphone Vivo di Kota Gorontalo. Penelitian ini menggunakan 96 sampel responden pengguna smartphone vivo di Erafone kota gorontalo. Metode sampling yang digunakan dalam penelitian ini adalah accidental sampling. Metode analisis yang digunakan adalah analisis regresi linier berganda.Hasil penelitian menunjukkan bahwa Brand Image berpengaruh terhadap keputusan pembelian sebesar 0.162 atau 16.2%, Kualitas Produk memiliki pengaruh terhadap keputusan pembelian sebesar 0.638 atau 63.8%. variabel Brand Image dan Kualitas Produk bersama-sama berpengaruh terhadap keputusan pembelian sebesar 0.572 atau 57.2% sedangkan sisanya 42.8% dipengaruhi oleh variabel lainnya yang tidak diteliti di dalam penelitian ini Kata Kunci: brand image, kualitas produk, keputusan pembelian
Pengaruh Biaya Produksi dan Harga Jual Terhadap Pendapatan Petani Sayur di Kecamatan Kontukowuna Kabupaten Muna Wa Ode Titin Hartini; Hapsawati Taan; Djoko Lesmana Radji
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.2213

Abstract

This research aims to find out how much influence distribution channels and selling prices have on the income of vegetable farmers in Kontukowuna District, Muna Regency.The population of this research is vegetable farmers in Kontukowuna District, Muna Regency. The sampling technique used was stratified random sampling. The number of samples in this study using the Slovin formula was 90 respondents. Data collection uses questionnaires and interviews. Data analysis using multiple linear regression analysis.The research results show that, (1) Production Cost have a positive and significant effect on the income of vegetable farmers; (2) Selling prices have a positive and significant effect on vegetable farmers' income, (3) Distribution channels and selling prices both have a significant effect on vegetable farmers' income. This shows that distribution channels and selling prices will influence Production Cost. Production Cost and good selling prices are important in efforts to increase the income of vegetable farmers.
Pencatatan Piutang pada Level Up Bistro Kota Gorontalo Ahmad, Siti Verogita; Mattoasi, Mattoasi; Taan, Hapsawati
Jurnal Mahasiswa Akuntansi Vol 2 No 3 (2023): JAMAK: Jurnal Mahasiswa Akuntansi (Desember)
Publisher : Program Studi S1 Akuntansi Jurusan Akuntansi, Fakultas Ekonomi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jamak.v2i3.114

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan akuntansi dalam hal pencatatan piutang pada Level Up Bistro Kota Gorontalo. Penelitian menggunakan metode kualitatif. Dalam pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Level Up bistro tidak dilakukan pencatatan piutang dan langsung dimasukkan sebagai pendapatan jika sudah dibayar, berhubung juga pelanggan yang mengambil sudah saling kenal dengan pihak level up bistro dan juga cepat dibayarkan. Hal ini tentunya tidak sesuai dengan standar akuntansi yang berlaku dimana komponen piutang adalah elemen penting dalam proses penyusunan salah satu laporan keuangan serta berbanding terbalik dengan konsep pengakuan piutang.
The Service Quality of Population Document to Improve Community Satisfaction Index Taan, Hapsawati
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.847

Abstract

The research aims at 1) perceiving the service quality of population document 2) discovering problems in improving the quality of public service 3) understanding the attempts conducted by The Office of Population Affairs and Civil Registration in Gorontalo City to cope with the problems in the quality of public service. The research uses a qualitative approach with an in-depth interview, observation, and documentation technique. The informant is the head office and the customer service of the object being observed. The techniques of data analysis are data reduction, data display, and conclusion. The research result indicates that The Office of Population Affairs and Civil Registration in Gorontalo City has not fulfilled the public service facility maximally such as facilities and infrastructures, and human resources. Meanwhile, the staff has shown their best to respond and help the community when they have problems in processing population documents. It concludes that the quality of public services in the office can be observed from five dimensions such as tangibles, reliability, responsiveness, assurance, and empathy.
Pengaruh Gaya Hidup Terhadap Perilaku Konsumtif Anak Nelayan di Desa Botubarani Kabupaten Bone Bolango: (The Effect of Lifestyle on the Consumptive Behavior of Fishermen's Children in Botubarani Village, Bone Bolango District) Taan, Hapsawati; Gani, Imam Prawiranegara
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 11 No. 1 (2024): e-JEBA Volume 11 Number1 Year 2024
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v11i1.42663

Abstract

The purpose of this study was to analyze the effect of lifestyle on the consumptive behavior of fishermen's children in Botubarani Village, Bone Bolango Regency. The research approach used is a quantitative research approach. The sample of this research is 100 respondents with purposive sampling technique. Data collection techniques using a questionnaire. The data analysis technique used is simple regression analysis. The results of this study show that there is a positive and significant influence of lifestyle on consumptive behavior. This is shown by the t count of 13,182 and the Sig. 0.000 < α 0.01, it can be stated that lifestyle has a significant effect on consumptive behavior. So it can be concluded that lifestyle has a contribution to the consumptive behavior of fishermen's children in determining their economic activities.
Pengaruh Digital Marketing terhadap Keputusan Pembelian melalui Brand Awareness pada McDonald’s Gorontalo Razak, Mohamad Ichlasul; Taan, Hapsawati; Niode, Idris Yanto
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 1 No. 6 (2024): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juni 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/9kzpkp07

Abstract

Penelitian ini bertujuan untuk menguji pengaruh digital marketing terhadap keputusan pembelian melalui brand awareness pada McDOnald’s Gorontalo. Sampel dalam penelitian ini merupakan konsumen McDonald’s Gorontalo yang ditentukan menggunakan metode snowball sampling, dengan jenis data yang digunakan adalah data primer. Penelitian ini menggunakan analisis kuantitatif dari data yang diperoleh dengan distirbusi kuesinoner kepada responden. Teknik analisis data dalam penelitian ini meliputi analisis regresi linear, analisis jalur, dan uji sobel. Hasil penelitian ini menunjukan bahwa digital marketing memiliki pengaruh positif dan signifikan terhadap brand awareness; brand awareness memiliki pengaruh positif dan signifikan terhadap keputusan pembelian; digital marketing tidak berpengaruh secara langsung terhadap keputusan pembelian; dan digital marketing memiliki pengaruh terhadap keputusan pembelian melalui brand awareness sebagai variabel intervening dengan kategori full mediation. Dalam penelitian ini, ditemukan bahwa digital marketing mampu untuk membentuk brand awareness yang kemudian akan meningkatkan keputusan pembelian di McDOnald’s Gorontalo. Tanpa terbentuknya brand awareness, keputusan pembelian tidak akan langsung meningkat lewat digital marketing yang dilakukan oleh McDonald’s Gorontalo.
Co-Authors Abdul Malik Iskandar Abdul Rasyid Abdulrahim Maruwae Abdussamad, Zulfia K. Abudi, Hadija Agusanti, Anitia Ahmad, Ratna Ahmad, Siti Verogita Allya Maulani Lumadja Amirudin Y. Dako Amrain Mustafa Andi Juanna Andi Yusniar Mendo Antoni, Elpina Y. Arafat, Muhammad Yasser Ardiansyah Ardiansyah Ardiansyah Astika Firdasari Bratan, Abdul Azis S Citra Aditya Kusuma Desy Rahmawati Husain Dewi Indrayani Hamin Didipu, Cicinda Dinna Karolina Djoko Lesmana Radji Dondick w Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto, Dondick Wicaksono Eka Sartika Elfin, Elfin Endi Rahman Erlin. S Uge Fadhilah Nur Aini Salehe Farmin Olii Fatma A Kuengo Fitriani Malatia Halid Lemba Halid, Putri Musyarrafah Harun, Meylan Hasan, Fardyansjah Hasan, Syalsa Hasanuddin Hasanuddin Hasanuddin Hasniaty, Hasniaty Hemeto, Yeyen M Herinda Mardin Herlina Rasjid Husa, Fardila Oktaviani Husain, Nurhayati Idham Masri Ishak Idris Yanto Niode Imam Prawiranegara Gani Indra Palangka Indriyani M. Mosi Irawaty Igirisa Isa, Ramlan Amir Junita Claudia Pahrun Lababa, Nikma Larosa, Esta Latif, Putri Ariyanti Lidya Hikolo Lisa Apriliani Umar Manhia, Ayisah mattoasi mattoasi Mattoasi, Mattoasi Meyko Panigoro Moh. Kifli Djamalu Mohamad, Riry Muhammad Anas Mustapa, Siti Nurhaliza Mustaqimah, Nur Nidaurrahmah Usman Niswatin Nur Mustaqimah Nurul Maulida Alwi Nuryana Fadila Pakaya, Sri Afrilliya Raflin Hinelo Rahmatia Rahmatia Rahmatia Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rajdi, Djoko Lesmana Ramlan A . Isa Razak, Mohamad Ichlasul Reinne Febriana Koraag Resma Ibrahim Rifal Dukalang Rifki Putra Rifki Suaib9 Rio Monoarfa Saskia Aulia Gani Sintia Ajriani Harun Siti Firgiyanti Adam Siti Verogita Ahmad Sri Ayu Ashari St. Rukaiyah Sudiarta, I Made Sue, Muazhar Suleman, Siti Samsia Sultan Sultan Taufik Hidayat Tri Handayani Amaliah Uge, Erlin S. Umin Kango Usman Wa Ode Titin Hartini Widyawati Husain Yulinda L. Ismail Yusuf Karim Yuszda K Salimi Zainal Abidin Umar Zulfia K. Abdussamad Zulfikar Laisa