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Pengaruh Konten Nadia Omara terhadap Persepsi dan Minat Pengikut di Platform Media Aliya, Heny Trie Dina; Putri, Mega Aulia; Dalimunthe, Maulana Andinata
Al-DYAS Vol 3 No 1 (2024): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v3i1.2503

Abstract

This research examines the influence of Nadia Omara's content on the perceptions and interests of media platform followers. This research uses qualitative description. The results of this research show how the influence of Nadia Omara's content on the perceptions and interests of her followers on social media platforms opens up an interesting discussion space in the context of digital content. Through in-depth exploration of her content, it can be concluded that the language style, authenticity and engagement that Nadia Omara displays have a significant impact on the experience of her followers. This influence is reflected in various aspects, including increasing positive perceptions of a healthy lifestyle, mental health and happiness. A unique and distinctive language style is the main characteristic of Nadia Omara's content, creating an appeal that differentiates her from other content creators. The way he conveys each piece of information and story to the audience includes the use of an interesting language style so that it can attract the attention of the audience because the delivery is good and easy to understand. These language styles can include personification, metaphor, simile, association, litotes, and so on. High engagement and positive responses from followers also reflect Nadia Omara's success in designing content that can stimulate the interest and involvement of her followers.
REPRESENTASI FEMINISME PENERIMAAN DIRI DALAM VIDEO KLIP LAGU TUTUR BATIN Cut Nalda Sari; Maimunah Br Nasution; Hasan Sazali; Maulana Andinata Dalimunthe
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i1.800

Abstract

This research was conducted to find out the message to be conveyed by the lyrics and music video Tutur Batin by author Yura Yunita. Pop vocalist Yura Yunita has hit the Indonesian music scene since childhood. One of the songs written and performed by Yura Yunita is called Inner Speech and features her singing. This is what interests academics to conduct a more in-depth analysis of the music video for the song Tutur Batin. By breaking the video clips into various scenes related to the representation of feminism and categorizing them according to Barthes's view system which includes denotative meaning, connotative meaning, and myth, the analysis technique used in this research is data analysis using Roland Barthes semiotics. The research findings show that the videos depict strong women who can express themselves by being themselves. She had the choice to be like other women in society's eyes, but she chose to be herself. This is the same as the principle of self-acceptance feminism, which states that in order for women to live as equals in society, they must have the freedom to express themselves however they choose.
REPRESENTASI STEREOTIP PEREMPUAN DALAM VIDEO KLIP YURA YUNITA "TUTUR BATIN" Adelia Rahmanda; Amelia Hanifa; Maulana Andinata Dalimunthe; Hasan Sazali
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i1.806

Abstract

Fenomena yang menganggap wanita selalu di tuntut utnuk menjadi golongan yang sempurna kerap sekali di jumpai sejak dahulu. Video musik Tutur Batin dari Yura Yunita merupakan musik video yang berasal dari Indonesia. Yang ingin menyampaikan kepada para pendengarnya bahwa wanita tidak perlu untuk sempurna dalam segala hal. Talent yang di tampilkan dalam musik video ini juga telah mewakilkan beberapa kasus kasus yang sering di anggap “Tidak Sempurna” oleh masyarakat. Mulai dari wanita yang mempunyai tubuh berisi / gemuk, wanita dengan jerawat di wajah, bahkan dengan wanita yang mempunyai Vitiligo dan lain lain. Pendekatan yang kami gunakan adalah pendekatan kualitatif deskriptif. Yang bertujuan untuk lebih menjelaskan dan memaparkan bahwa stereotip perempuan tidak selalu seperti apa yang orang lain inginkan. Atas hasil yang telah kami peroleh bahwa kecantikan itu bukanlah tolak ukur seorang perempuan bisa di katakana sempurna. Di dalam musik video ini juga ingin menyampaikan bahwa perempuan sudah sempurna dan tidak butuh kesmpurnaan. Kalimat tersebut jelas digambarkan oleh penulis lagu pada lirik “aku tak sempurna, tak perlu sempurna. Akan ku rayakan apa adanya” pada menit ke 3.12 – 3.26.
Pengaruh Media Sosial terhadap Perubahan Pola Komunikasi Dalimunthe, Maulana Andinata; Djuniardi, Rakhas; Siswanda, Dimas
AHKAM Vol 3 No 1 (2024): MARET
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ahkam.v3i1.2486

Abstract

This research aims to find out how social media influences changes in communication patterns. Researchers used descriptive qualitative research methods. The results of this research are that social media has a significant impact on changes in communication patterns in modern society, especially in Indonesia. This phenomenon creates a new paradigm in communication, allowing individuals to engage in global conversations, share experiences, and convey ideas through various media such as images, sound, video, and text. The use of social media among students and students, particularly through platforms such as TikTok, has demonstrated changes in social interaction patterns. While providing a space for creative expression, the use of TikTok also shows potential protection, especially in academic contexts. This raises questions about academic integrity and the impact of the dominant entertainment orientation in social media use. In this context, multimedia visualization also has an important role in online communication. The use of visual elements such as graphics, animation and video can increase understanding, appeal and create an immersive experience. However, unwise use can interfere with understanding, reduce credibility, and increase production costs.
Pengaruh Penggunaan Media Sosial Tiktok terhadap Pola Komunikasi Mahasiswa: Studi Kasus di Fakultas Dakwah dan Komunikasi UIN Sumatera Utara Dalimunthe, Maulana Andinata; Siregar, Aqilah Anisah Parkha; Marsanda, Siti Annisa
AHKAM Vol 3 No 1 (2024): MARET
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ahkam.v3i1.2504

Abstract

This research aims to test the validity and reliability of the questionnaire used to measure the influence of the use of social media TikTok on student communication patterns at the Faculty of Da'wah and Communication, UIN North Sumatra. The validity test results show that the questionnaire can be considered valid for measuring the variables studied, while the reliability test results show that the questionnaire can be considered reliable because the respondents' answers are consistent from time to time. Furthermore, this research shows that the use of TikTok has a significant influence on students' communication patterns, especially in terms of duration of use, communication skills, and ability to build connections. Most students spend 1-3 hours a day using TikTok, and feel that using TikTok has quite an impact on their communication skills and helps in building connections. Therefore, this research provides a deeper understanding of the impact of TikTok use on students' communication patterns.
Pengaruh Iklim Organisasi KAMMI Terhadap Kampus Muhammad Raditia Handika; Abdi Verdiansyaf; Maulana Andinata Dalimunthe
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 2 No. 1 (2024): Februari : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v2i1.1027

Abstract

This research investigates the influence of the KAMMI organization's climate on the UINSU campus through a quantitative approach. The study aims to understand the impact of KAMMI's organizational climate on student perceptions and the overall academic environment at UINSU. The research delves into the background, formulates questions, and employs a cross-sectional design to gather data from a stratified random sample of UINSU students. The findings reveal a positive correlation between students' perceptions of KAMMI's organizational climate and their assessments of the campus environment. Active participation in KAMMI, collaborative programs, and effective communication emerge as crucial elements contributing to a positive organizational climate and tangible effects on campus life. The discussion interprets these results in the context of organizational climate theory, emphasizing the importance of alumni organizations in shaping student satisfaction and experiences. The implications of the study underscore practical recommendations for enhancing student engagement, developing collaborative programs, and improving communication channels. In conclusion, this research provides a comprehensive understanding of the dynamic between KAMMI's organizational climate and the UINSU campus environment. The study's recommendations offer practical insights for fostering a positive organizational climate, ultimately contributing to the continuous improvement of the campus experience for UINSU students.
Analisis Komunikasi Pemasaran di PT. Melia Sehat Sejahtera dalam Menarik Minat Konsumen Nasution, Abdul Rahman Pais; Dalimunthe, Maulana Andinata; Berutu, Nursadimah
ARZUSIN Vol 4 No 1 (2024): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v4i1.2496

Abstract

This research aims to analyze marketing communications implemented by PT. Melia Sehat Sejahtera in an effort to attract consumer interest in its products and services. The research method used involved interviews with the company's marketing managers to gain in-depth insight into the communication strategies that had been implemented. The interview results show that the company has adopted a diverse marketing communications strategy, including an active presence on social media, personal selling, as well as promotional events and collaborations with health influencers. Despite its success in attracting consumer interest, the company is also faced with several challenges, such as intense competition, changing consumer trends, and advertising bans. This research provides an in-depth understanding of PT's marketing communications strategy. Melia Sehat Sejahtera, as well as highlighting the challenges faced in dealing with the dynamics of the health market. The implications of the research results can be used as a basis for developing more effective and adaptive marketing strategies in increasing consumer attractiveness.
Strengthening Religious Moderation through PTKIN and SIT Collaboration to Build Social Harmony Kholil, Syukur; Ismail, Ismail; Dalimunthe, Maulana Andinata; Suhendar, Aris; Rambe, Rahmansyah Fadlul Al Karim
JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Vol 9, No 2 (2024)
Publisher : Progam Studi Ilmu Perpustakaan UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jipi.v9i2.21829

Abstract

This research aims to strengthen religious moderation through information-based education, which is conducted through collaboration between North Sumatra State Islamic University (UINSU) and Jabal Noor Integrated Islamic High School. This research was motivated by the low understanding of Jabal Noor Integrated Islamic High School students about the concept of religious moderation, which was previously only recorded at 40%. Using a qualitative approach and case study method, data was collected through interviews, observations, and documentation from principals, teachers, and students. The community service program in the form of counseling succeeded in increasing students' understanding of religious moderation, which after the implementation of the activity increased to 85%. The results showed that this collaboration succeeded in strengthening students' understanding of religious moderation and contributed to the formation of social harmony at school. Information-based education through counseling provides a better understanding of the importance of moderation in daily life, as well as how moderation values can be applied to support peaceful social life in the school environment. The implication of this research is the importance of strengthening collaboration between higher education institutions and schools in developing educational programs that promote religious moderation as a basic value in student character building, as well as encouraging a more inclusive atmosphere of social harmony in the community.
Pola Komunikasi Orang Tua Tunggal dalam Berinteraksi dengan Anak di Medan Tembung Sapriannnur, Annisa; Putri Aulia, Mega; Sazali, Hasan; Andinata, Maulana
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 4 No. 2 (2023)
Publisher : IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v4i2.9766

Abstract

This study aims to analyze the communication patterns used by single parents in interacting with children in the city of Medan Tembung. Single parents are individuals who play a dual role as parents and at the same time earn the sole breadwinner in the family. This study involved a number of single parents in the Medan Tembung City area and analyzed the communication patterns they use in their daily interactions with their children.This study uses qualitative methods with data collection techniques through in-depth interviews and participatory observation. The results of this study found several challenges faced by single parents in interacting with children, such as time constraints, physical and emotional fatigue, and differences in needs and expectations between parents and children. Despite this, single parents still try to maintain good communication with their children.In conclusion, this study provides an overview of the communication patterns of single parents in interacting with children in the city of Medan Tembung. The results of this study can provide a better understanding of the dynamics of communication in single-parent families, and are expected to contribute to the development of more effective communication strategies and support positive relationships between single parents and children. In addition, this research will also found differences in communication patterns between single parents who are separated and single parents who are separated by death.
Deconstructing Islamic Cyberculture: Mitigating Inferiority and Cancel Culture in Virtual Space Dalimunthe, Maulana Andinata; Syam, Abdi Mubarak; Suhendar, Aris; Al-Mujtahid, Nazil Mumtaz
OPINI: Journal of Communication and Social Science Vol. 1 No. 2 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/opini.v1i2.322

Abstract

This article aims to explore the values of Islamic Cyberculture in mitigating inferiority and cancel culture in virtual spaces. The phenomenon of cancel culture and inferiority is an interesting issue. In Indonesia, this issue has affected people's personal lives, from rejection to petitions. This is certainly legitimate because there are no regulations governing the criminal offence of cancel culture. However, psychologically, it is found that this culture arises because of the inferiority of individuals so that they make destructive movements. The urgency of this research is to rebuild Islamic Cyberculture in overcoming problems in social media. This article uses a qualitative method with a case study approach. Primary data in this research are case examples and articles that are reviewed using literature review techniques. After the data is collected, the author will analyse the data using content analysis techniques. The results show that there are at least four components of Islamic Cyberculture in the Qur'an, namely: Principles of Justice and Equality, Ethics of Speaking and Interacting, Importance of Knowledge and Reflection and Avoiding Fitnah and Ghibah. Field facts show that there are at least five urgent challenges regarding inferiority and cancel culture in Indonesia, namely: 1) Social Pressure and Unrealistic Expectations, 2) Cancel Culture and Quick Judgement, 3) Self-Censorship and Restrictions on Freedom of Expression, 4) Polarisation and Lack of Constructive Dialogue and 5) Use of Technology for Character Destruction. All of these problems can be minimised by Islamic Cyberculture that continues to voice positive messages, build awareness of digital ethics, and educate the public. Islamic Cyberculture brings a grand narrative in restoring a more inclusive and wise virtual environment.
Co-Authors Abd. Rasyid Syamsuri Abdi Mubarak Syam Abdi Verdiansyaf Adelia Rahmanda Ahmad Fadlan Ahmad Gifari Alamsyah Ai Wanda Wulandari Ainul Hakim Syukri Ajril Fadli Al-Mujtahid, Nazil Mumtaz Alhafidzh Alhafidzh Alila Ramadhani Aliya, Heny Trie Dina Amalia, Desi Amelia Hanifa Ananda, Rizki Ayu Andhika Nugraha Anggi Damayanti Anwar, Elsa Fitria Arif Muhammad Tanjung Baihaqi Abdillah Berutu, Nursadimah Cahya Khairani Cici Handayani Br Ginting Cut Nalda Sari Dalimunthe, Nisaul Fadilah Dean Marcella Deti, Wilda Okta Dwina Dewi Dokate Manalu Dewi, Ni Made Ana Surya Dhea Adelina Harahap Dian Paramita Dina Ika Sintia Disti Adila Sani Dita Khairiza Djuniardi, Rakhas Dwi Aji Pratama Dziaul Muaimi Edria, Ade Lola Elvina Rizky Erna Januarini Fadilah Amelia Fadlan Ananda Lubis Farah Fadhillah Khairani Fauziah, Dewita Febri Shaleh Siregar Ferdial Fahrul Rozi SP Fery Harianto Firda Yulia Galang Rivaldy Harahap Ginting, Sofhia Rahmadani Gita, Endah Rananda Habibi, Muhammad Lutfi Hasan Sajali Hasan Sazali Hasan Sentosa Lukito Hassan Sazali Hazan Sazali Icha Ariyana Ika Hardianti Indra Fauzan Indriana, Loula Umaiyah Isma Rahmadani Jasmin, Sahira Meidina Jaya Reza Pranata Jayawarsa, A.A. Ketut Kartika Khairana Khairani, Farah Fadhillah Khofifah Indah Sari Siregar Kholil, Syukur kim, Riana kurniawati, dewi Lesmana, Cindy Satika Liza Ulfah Nuarida Barus Loula Umaiyah Indriana M Ali Akbar Siregar M. Iqbal Isro’ M. Rasya Aldiano Maimunah Br Nasution Marsanda, Siti Annisa Mega Ayu Muliana Saragih Mirandha W Lubis Mitha Suheni Muhammad Al Fayyad Muhammad Ardian Muhammad Azruddin Nasution Muhammad Raditia Handika Muhammad Rafi Alkhusairi Muhammad Reza Muhammad Syaipudin Mutiara Azhari Muzhirah Muzhirah Nabila Nur Atikah Nasution, Abdul Rahman Pais Nasution, Faiz Albar Nasution, Nabila Fahira Natasya Asali Natasya Sofia Ningsih, Mutiara Umami Nur'aini Ohorella, Noviawan Rasyid Pane, Endi Hadian Sabar Pratama, Sapta Wahyu Putri , Shakira Putri Anjeli, Shakira Putri Ashikin Putri Aulia, Mega Putri Salwa Kurnia Balqis Putri, Mega Aulia Rafli Maulana Lubis Rahmadana, Nia Rahmansyah F A I K Rambe Ramadhan, All Rizky Rambe, Rahmansyah Fadlul Al Karim Rambe, Rahmansyah Fadlul Al Karim Rani Pahira Saputri Riri Stefani Ritonga, Aulia Rahma Rizky Ananta Rizky Saputra Rustandi, Apriya Maharani Safitri, Nur Sakinah, Nurul Sapriannnur, Annisa Saqina, Elsa Khoriah Saradiva Nadhila Sari, Sri Indah Sazali Sazali siregar, All rizky ramadhan Siregar, Aqilah Anisah Parkha Siswanda, Dimas Sofiari Ananda Sofiari Ananda, Sofiari Sri Nurhayati Suhendar, Aris Suhendar, Aris Syecha Bawazier Taufik Hidayat Taufiq Sarfan Hasibuan Tiara, Wan Tirabusky, Vrisya Dwi Tirta Kencana Trisnina Luthfi Aisyah Veronica, Afryna Vrisya Dwi Tirabusky Yofiendi Indah Indainanto Yola Amanda, Yola Amanda Yudhi Affandi Harahap Yunda Kartika Zahra, Elvira Zahra, Farah Mutiara