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All Journal FLOW Professional : Jurnal Komunikasi dan Administrasi Publik JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Journal Analytica Islamica JURNAL PENDIDIKAN TAMBUSAI Al-MUNZIR Avant Garde Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Jurnal Pendidikan dan Konseling MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Jurnal Ilmiah Wahana Pendidikan Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah Da'watuna: Journal of Communication and Islamic Broadcasting KomunikA Jurnal Iso Journal of Peasants' Rights ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Kajian Agraria dan Kedaulatan Pangan Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat AHKAM : Jurnal Hukum Islam dan Humaniora Langgas: Jurnal Studi Pembangunan Innovative: Journal Of Social Science Research Maktabatun: Jurnal Perpustakaan dan Informasi Journal of Communication Studies and Society Mutiara: Jurnal Penelitian dan Karya Ilmiah Al-Hayat: Natural Sciences, Health & Environment Journal Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Digital Media Communication OPINI: Journal of Communication and Social Science SYAHADAT: Journal of Islamic Studies Cakrawala: Journal of Citizenship Teaching and Learning CONTENT: Journal of Communication Studies KOLABORASI: Journal of Multidisciplinary
Maulana Andinata Dalimunthe
Universitas Sumatera Utara
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The Use of Tiktok in Increasing Brand Awareness (Case Study on Mie Gacoan Followers in Medan) Khairani, Farah Fadhillah; Indriana, Loula Umaiyah; Tirabusky, Vrisya Dwi; Dalimunthe, Maulana Andinata; Sazali, Hasan
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.832

Abstract

The rapid development of internet technology, anyone can use it, anywhere and anytime without knowing boundaries. The development of the internet can also trigger emergence of various new social media, such as TikTok. TikTok itself is a social media platform that focuses on being a forum for video creator content communities, where each user can share their experiences and information through videos of a certain duration. In this study, the marketing mix theory and Uses and Gratification theory are used, which with these two theories will solve the problem of using TikTok in increasing brand awareness. The research method used is qualitative research, data obtained by interview and observation. From the results of research that has been researched, the TikTok Mie Gacoan account really utilizes the use of the TikTok application well and also in the application of marketing communications with the promotional mix is quite efficient and also effective for increasing brand awareness of the Mie Gacoan brand itself.
Politik Representasi Identitas Papua Dalam Bingkai Pemberitaan Surat Kabar Kedaulatan Rakyat Andinata, Maulana
Komunika Vol. 18 No. 1 (2022): Komunikasi Antarpribadi, Komunikasi Massa, Komunikasi Politik dan Komunikasi P
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v18i1.8167

Abstract

Dinamika konstruksi terhadap identitas Papua sebagai the other merupakan proses politik representasi yang dilakukan oleh media. Konsep representasi tidak sekedar memproduksi atau menampilkan kembali sesuatu kehadapan khalayak, tetapi melalui beragamannya konsep representasi menghadirkan maksud tertentu kepada masyarakat. Penelitian ini bertujuan untuk melihat bagaimana representasi identitas etnis Papua dalam bingkai pemberitaan surat kabar Kedaulatan Rakyat. Metodologi yang digunakan pada tulisan ini ialah metode kualitatif, dengan mengkaji secara komprehensif teks media dengan mengidentifikasikan, mendeskripsikan, memahami, dan menginterpretasi data-data yang diperoleh melalui media. Hasil penelitian menunjukkan bahwa Kedaulatan Rakyat semestinya bebas dari berbagai intervensi elit, dan membuka ruang bagi orang-orang Papua untuk menyampaikan aspirasi dan argumentasi mereka sendiri, tanpa diwakilkan oleh sudut pandang atau perspektif lainnya, seperti pihak kepolisian ataupun militer. Negara semestinya juga turut berperan serta dalam menjaga kondusifitas dan keadilan di antara berbagai identitas dan etnisitas yang ada di Indonesia, dengan tidak mendudukan kelompok Papua atau kelompok minoritas sebagai objek kebijakan atau kepentingan mereka
Komunikasi Publik Pemerintah Kota Medan Dalam Pengalihan Kewenangan Kebijakan Terkait UU No. 23 Tahun 2014 Rahmansyah F A I K Rambe; Ritonga, Aulia Rahma; Dalimunthe, Maulana Andinata
Komunika Vol. 19 No. 01 (2023): Komunikasi Antarpribadi, Komunikasi Pemasaran, Komunikasi Publik, Komunikasi
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v19i01.11411

Abstract

The purposes of this study to see how the implementation of public communication management carried out by the City Government of Medan (Pemko Medan), regarding the transfer of secondary education authority based on Law no. 23 of 2014. To see this problem, we will look at the implementation and factors that influence the management of public communication, namely the medium of communication, resources, facilities and infrastructure, disposition and structure of the bureaucracy. To analyze this problem, researchers used a qualitative methodology with descriptive methods. Data collection was carried out by means of observation, in-depth interviews, and literature studies. The results of this study show that the public communication carried out by Pemko Medan has been going quite well. Pemko Medan is able to socialize the policies and programs they have to schools, teachers, and the community. This public communication activity is carried out by optimizing the facilities and infrastructure that they have, such as providing scholarships to students and the existence of clear and targeted incentives for the human resources (HR) they have, namely teachers. In addition, Pemko Medan has also carried out effective public communication with the Provincial Government of North Sumatra (Pemprovsu) so that the transfer of authority that takes place between Pemko Medan and Pemprovsu can run well.
Kompetensi Komunikasi Guest Service Agent Dalam Mendorong Kepuasan Tamu Mh Hotel Ipoh Malaysia Fery Harianto; Ohorella, Noviawan Rasyid; Dalimunthe, Maulana Andinata
Komunika Vol. 19 No. 02 (2023): Komunikasi Massa, Komunikasi Politik, Komunikasi Pemasaran
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v19i02.13783

Abstract

The purpose of this research is to see how the communication competence of Guest Service Agents increases guest satisfaction at Mh Hotel Ipoh, Malaysia. Remembering that satisfaction is the basis for realizing organizational goals. Satisfaction encourages the creation of a conducive communication climate so that it provides its own incentives for achieving the organizational goals of Mh Hotel. The research method used in this research is a qualitative approach with a case study method as the author's perspective in analyzing the optimization of the use of Guest Comment Cards in encouraging communication satisfaction for guests of Mh Hotel Ipoh, Malaysia. The results of the research show that Guest Service Agents demonstrate communication competence in terms of service by welcoming and greeting every guest who comes to the hotel, then registering guests, finding rooms that are ready to be occupied based on guests' suggestions or requests, giving or issuing room keys, and also provide information for guests regarding services or facilities available at the hotel as well as information outside the hotel. Even though they have the ability to provide services to guests, these guest service agents often encounter obstacles in their work process. These obstacles include the emotional feelings that guests have, so they tend to be impatient in receiving and waiting for explanations from guest service agents.
Polygamy in the Lens of Generation Z: A Communication Psychology Perspective Rustandi, Apriya Maharani; Suhendar, Aris; Dalimunthe, Maulana Andinata
Komunika Vol. 20 No. 01 (2024): Interpersonal Communication and Mass Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v20i01.15471

Abstract

Generation Z, who grew up in the digital era and globalization, faces dynamics in marriage issues that are increasingly complex and diverse, one of which is the issue of polygamy. Therefore the aim of this research is to understand how polygamy is viewed by individuals in Generation Z from a psychological perspective. This research is a quantitative descriptive study with a survey approach using a Likert scale as a way to view the psychometric scale. The results of this research show that Generation Z does not experience high levels of anxiety in facing the issue of polygamous marriage emotionally and psychologically. In the emotional variable, (48%) said it was sufficient, while physiological (42.40%). Overall, this research shows an appropriate reference point for further research by identifying the sources and factors of Generation Z's lack of anxiety regarding the issue of polygamy
Brand Awareness Communication Strategy in Setujuan Coffee Marketing on Instagram Social Media Ohorella, Noviawan Rasyid; Fauziah, Dewita; Dalimunthe, Maulana Andinata
Komunika Vol. 20 No. 02 (2024): Mass Communication, Marketing Communication and Interpersonal Communication.
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v20i02.18042

Abstract

This research aims to find out the marketing communications of Kopi Setujuant in increasing brand awareness and to find out about the marketing promotions of Kopi Secepat on Instagram social media. The method used in this research is a descriptive qualitative approach with a constructivist paradigm. The theory used in this research is the Integrated Marketing Communication theory, this theory is used to see how the marketing promotion strategy is carried out at Kopi Secepat through Instagram social media to attract brand awareness. The data collection techniques used were direct observation, in-depth interviews, documentation and literature study. The results of this research show that coffee marketing communications can increase brand awareness through a design process such as determining the target audience, conducting in-depth research regarding the strategy you want to use, making comparisons with competitors who have the same market, and determining the goals of implementing the strategy with content output.
 Representasi Gender Dalam Film Pendek Pria Karya Yudho Aditya: Ginting, Sofhia Rahmadani; Saqina, Elsa Khoriah; Sazali, Hasan; Dalimunthe, Maulana Andinata
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3348

Abstract

Recently, film has often become a means of communication that is used to convey sensitive messages or even those that are difficult to convey clearly, but in accordance with the realities that exist in society. Therefore, this research was conducted to identify gender identity in the film "PRIA". The film "PRIA" itself tells about the life of a schoolboy who is quite different from his other friends. The main character named Aris has a different sexuality from his friends in general. He is gay, and Aris's mother certainly does not believe this, so she thinks that her child is sick. So he without thinking twice immediately matched his son with a woman in his village in the hope that his child would return to normal. Keywords: film, MEN, LGBT, Aris.
Analisis Semiotika pada Music Video Jkt 48 dengan Judul Benang Sari, Putik dan Kupu-Kupu Malam Sari, Sri Indah; Ananda, Rizki Ayu; Sazali, Hasan; Dalimunthe, Maulana Andinata
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4444

Abstract

This research focuses on semiotic analysis of music videos which are the pros and cons in society. The music video for JKT 48 is entitled "Stamen and Night Butterflies". The method used in this study is a qualitative method, which includes: ideas, descriptions of meanings, definitions, characteristics, metaphors, symbols, and others. Based on the author's observations and analysis, in the music video there are scenes that are not in accordance with the culture of our country, namely those that lead to LGBT and are inappropriate for viewing by minors. And using the concept of queerbaiting which refers to and implies heterosexual/LGBT relationships because it uses talent that is entirely female. Keywords: music, symbols, video
Dekonstruksi Ruang Domestik Dalam Film Ki & Ka  Amalia, Desi; Tiara, Wan; Sazali, Hasan; Andinata, Maulana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4445

Abstract

This research was conducted with the aim of deconstructing gender roles in the domestic space using a Bollywood film entitled Ki & Ka, with the binary opposition of patriarchal culture that is, deconstructing is carried out by reserving the binary opposition. This research is a type of qualitative descriptive research with the method used in analyzing the data is descriptive analysis with the theoretical perspective of Jaques Derrida's deconstruction. The results of the study show that the deconstruction in the film Ki & Ka has succeeded in making Kabir fulfill his role as the controller of domestic space in his household with Kia. Keywords: deconstruction, binary opotition, gender
Pengaruh Konten NCT World 2.0 terhadap Pola Komunikasi dan Gaya Hidup Anggota Komunitas K-Pop Lesmana, Cindy Satika; Zahra, Elvira; Dalimunthe, Maulana Andinata
Maktabatun: Jurnal Perpustakaan dan Informasi Vol 4 No 1 (2024): Maktabatun: Jurnal Perpustakaan dan Informasi
Publisher : Prodi Perpustakaan dan Sains Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh konten NCT World 2.0 terhadap pola komunikasi dan gaya hidup anggota komunitas K-Pop NCTZEN di Twitter. Penelitian ini menggunakan pendekatan kuantitatif, dimana data yang sudah diperoleh nanti akan diolah menggunakan teknik statistik. Teknik pengambilan sampel pada penelitian ini menggunakan random sampling atau probably sampling dengan survey menggunakan kuesioner sebagai instrumen penelitian. Teknik analisis data pada penelitian ini menggunakan teknik Uji Validitas, Uji Reliabilitas, dan Uji Hipotesis yang meliputi Regresi linier sederhana dan koefisien korelasi. Hasil dari penelitian ini adalah konten NCT World 2.0 memiliki pengaruh terhadap pola komunikasi dan gaya hidup anggota komunitas K-Pop NCTZEN di Twitter. Setelah melihat konten NCT World 2.0 ini, konten NCT World 2.0 berdampak pada gaya komunikasi dan gaya hidup orang-orang di dalam komunitasnya. Sebagai contoh, setiap penggemar akan terlibat dengan penggemar lain membentuk pola komunikasi kelompok untuk mempelajari dan berbagi informasi tentang idola mereka, membuat grup untuk berkomunikasi, dan memberikan dukungan kepada idola mereka melalui voting, streaming lagu, dan penggunaan tagar khusus. Komunikasi antara idola K-Pop dan penggemarnya diklasifikasikan sebagai komunikasi antarbudaya, yang melibatkan interaksi langsung dalam acara-acara seperti jumpa penggemar dan konser, serta melalui media sosial Selain berpengaruh terhadap pola komunikasi, adanya juga pengaruh konten idol K-Pop terhadap perilaku konsumtif penggemarnya. Salah satu faktor yang mempengaruhi perilaku konsumtif penggemar K-Pop adalah Merchandise yang dijual oleh para idola sebagai bagian dari merek mereka adalah salah satu hal yang memengaruhi cara konsumsi penggemar K-Pop. Selain itu, penggemar K-Pop sering menonton reality show, mendengarkan musik, dan menonton drama yang dibintangi idola kesayangan mereka
Co-Authors Abd. Rasyid Syamsuri Abdi Mubarak Syam Abdi Verdiansyaf Adelia Rahmanda Ahmad Fadlan Ahmad Gifari Alamsyah Ai Wanda Wulandari Ainul Hakim Syukri Ajril Fadli Al-Mujtahid, Nazil Mumtaz Alhafidzh Alhafidzh Alila Ramadhani Aliya, Heny Trie Dina Amalia, Desi Amelia Hanifa Ananda, Rizki Ayu Andhika Nugraha Anggi Damayanti Anwar, Elsa Fitria Arif Muhammad Tanjung Baihaqi Abdillah Berutu, Nursadimah Cahya Khairani Cici Handayani Br Ginting Cut Nalda Sari Dalimunthe, Nisaul Fadilah Dean Marcella Deti, Wilda Okta Dwina Dewi Dokate Manalu Dewi, Ni Made Ana Surya Dhea Adelina Harahap Dian Paramita Dina Ika Sintia Disti Adila Sani Dita Khairiza Djuniardi, Rakhas Dwi Aji Pratama Dziaul Muaimi Edria, Ade Lola Elvina Rizky Erna Januarini Fadilah Amelia Fadlan Ananda Lubis Farah Fadhillah Khairani Fauziah, Dewita Febri Shaleh Siregar Ferdial Fahrul Rozi SP Fery Harianto Firda Yulia Galang Rivaldy Harahap Ginting, Sofhia Rahmadani Gita, Endah Rananda Habibi, Muhammad Lutfi Hasan Sajali Hasan Sazali Hasan Sentosa Lukito Hassan Sazali Hazan Sazali Icha Ariyana Ika Hardianti Indra Fauzan Indriana, Loula Umaiyah Isma Rahmadani Jasmin, Sahira Meidina Jaya Reza Pranata Jayawarsa, A.A. Ketut Kartika Khairana Khairani, Farah Fadhillah Khofifah Indah Sari Siregar Kholil, Syukur kim, Riana kurniawati, dewi Lesmana, Cindy Satika Liza Ulfah Nuarida Barus Loula Umaiyah Indriana M Ali Akbar Siregar M. Iqbal Isro’ M. Rasya Aldiano Maimunah Br Nasution Marsanda, Siti Annisa Mega Ayu Muliana Saragih Mirandha W Lubis Mitha Suheni Muhammad Al Fayyad Muhammad Ardian Muhammad Azruddin Nasution Muhammad Raditia Handika Muhammad Rafi Alkhusairi Muhammad Reza Muhammad Syaipudin Mutiara Azhari Muzhirah Muzhirah Nabila Nur Atikah Nasution, Abdul Rahman Pais Nasution, Faiz Albar Nasution, Nabila Fahira Natasya Asali Natasya Sofia Ningsih, Mutiara Umami Nur'aini Ohorella, Noviawan Rasyid Pane, Endi Hadian Sabar Pratama, Sapta Wahyu Putri , Shakira Putri Anjeli, Shakira Putri Ashikin Putri Aulia, Mega Putri Salwa Kurnia Balqis Putri, Mega Aulia Rafli Maulana Lubis Rahmadana, Nia Rahmansyah F A I K Rambe Ramadhan, All Rizky Rambe, Rahmansyah Fadlul Al Karim Rambe, Rahmansyah Fadlul Al Karim Rani Pahira Saputri Riri Stefani Ritonga, Aulia Rahma Rizky Ananta Rizky Saputra Rustandi, Apriya Maharani Safitri, Nur Sakinah, Nurul Sapriannnur, Annisa Saqina, Elsa Khoriah Saradiva Nadhila Sari, Sri Indah Sazali Sazali siregar, All rizky ramadhan Siregar, Aqilah Anisah Parkha Siswanda, Dimas Sofiari Ananda Sofiari Ananda, Sofiari Sri Nurhayati Suhendar, Aris Suhendar, Aris Syecha Bawazier Taufik Hidayat Taufiq Sarfan Hasibuan Tiara, Wan Tirabusky, Vrisya Dwi Tirta Kencana Trisnina Luthfi Aisyah Veronica, Afryna Vrisya Dwi Tirabusky Yofiendi Indah Indainanto Yola Amanda, Yola Amanda Yudhi Affandi Harahap Yunda Kartika Zahra, Elvira Zahra, Farah Mutiara