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Trisnawati Trisnawati
Fakultas Pertanian Universitas Sriwijaya
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Journal : International Journal of Economics, Management and Accounting

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Entrepreneurship and Digital Orientation in Enhancing SME Performance Mediated by Marketing Capabilities Trisnawati, Trisnawati; Alhidayatullah, Alhidayatullah; Antony, Antony
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 3 (2024): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i3.195

Abstract

Research on entrepreneurial and digital orientation in improving the performance of MSMEs has been carried out a lot, but there are still few variables in marketing capabilities used as mediation. This study's objective is to examine and explain the influence of entrepreneurial and digital orientation in improving the performance of MSMEs mediated by marketing capabilities. Quantitative research methodology is applied. The study's population is 14,128 food MSMEs in Sukabumi City, while the sample is taken using raosoft.com sample size calculator with a distribution rate of 50%, and the criteria are to have a business capital of Rp.1,000,000-15,000,000 and a business duration of 3-6 years or more, so that as many as 96 business actors were obtained as a sample. A Google Form is used to distribute questionnaires as part of the data collection technique SEM PLS is the analytical method employed. The results of the study explained that there was a significant influence shown by the value of the determination coefficient, the influence on the performance of MSMEs was 70.3% while the influence on marketing capcapability was 41.1%. This research's contribution is to offer an overview to business actors and DISKUMINDAG in making appropriate policies, as well as to help future researchers who will conduct similar research.
Co-Authors AA Sudharmawan, AA Aditama Aditama Adrianti, Fera Agus Irawan Ahmad Zaini Al Fachri, Khubaib Al-Amin, Al-Amin Alam, Farel Alfia, Barkatun Nisa Alhidayatullah Alim, Nur Ana Sofia, Ana Angellita Kaila Putri Mashika Antony, Antony Arianto Arianto Arshanty, Ilma Rizqa Arsyad, Kiagus Muhammad Aulia, Rizka Nurul Atmi Auraningtyas, Intan Awwaliyah, Rizka Putri Baginda Oloan Lubis Bernadhita Herindri S. Utami Bujaya, Muhammad Daud Karel Walanda Dewantoro, Dewantoro Dewi, Novi Ayu Kristiana Dian Puspita Dinda, Yayi Ana Ena Anjely, Putri Ayu Endang S, Prima Ervina Martha Herawati Farid Ahmadi Farkhani, Moch.Hamim Fatayat, Ukhwatun Fitri Ningsih, Fitri Ghifari, Omar Hakiem, Luchman Hanifah , Shofia Hikmawati Hikmawati Hutapea, Adventina Delima I Nyoman Sudiana Iman, Finda Destiani Indra Ibrahim Iryanti, Dian Kardina Izzati, Nurul Jafar Sodik Jamiluddin , Jamiluddin JANNATIN ARDHUHA, JANNATIN Jefriyanto, Jefriyanto Khatomi, Khatomi Kusnul Khotimah Kustina, Rika Kusuma, Putu Werdhi Lastiti, Niken Leni Anggraeni Lestari, Nadia Puji Maf’ulah, Maf’ulah Malik Ibrahim Mandala, Sri Surya Maslichah, Maslichah Masyruri, Masyruri Mazdiyana, Mazdiyana Meliyawati, Meliyawati Mhd. Habibu Rahman Mughni, Dimas Bayu Zahwa Muhammad Agus Muljanto Muhammad Idris Muhammad, Saina Mutiara, Intan Nadriani, Muzfirah Nanang Maulana Ni Luh Yulyana Dewi Ni Nyoman Sri Putu Verawati Ni Wayan Suartini Nina Nina Nissa, Barkatun Noor Cholifah Nurta’jia, Nurta’jia Nurul Fauziah Pandiangan, Andre Yoel Pradipta, Nana Andyan Praditya, Achmad Puastuti, Dwi Putri, , Rizky Selvia Rahma Putri, Elox Pradita Rahmat, Solihin Rahmawati, Riva Tri Ratna Pertiwi, Dwi Juniyanti Rina, Helda Riska Riska Risnawati Risnawati Riyani, Septi Rizka Himawan Rizka Putri Awwaliyah Rosyidin, Muh. Khulafaur rusnoto rusnoto SARASWATI SARASWATI Sari, Putri Kumala Sari, Wiwin Rita Sarifah, Latifah Mahaya Setefani, Fiki Adelia Sholeha, Lutvia Sihabudin Sihabudin, Sihabudin Siti Mukodimah Siti Rochmah Sofianiyatin, Lilik Sofyan Hadi Sony Juniarti Sri Ipnuwati Stella Talitha Sudarkam R Mertosono Surjono Surjono Susanti, Rizki Amalia Suyono Suyono Syihabuddi, Syihabuddi Syihabuddin Syihabuddin Tahulending, Peggy Sara Teguh Kurniawan Tiara, Seregia Reffa Tri Wahyudi Tri Yuni Hendrowati Usmanto, Budi Wahab , Reza Abdul Wahidah, Widiya Nurul Wahyudi Atmoko, Andreo Winia Waziana Yadi Suryadi Z, Effrita Arfah Zein, Moh Raffles