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Strategi Komunikasi Mahasiswa dalam Membangun Jaringan Profesional Melalui Linkedln Siti Lespianti; Ike Junita Triwardhani
Bandung Conference Series: Communication Management 811 - 818
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.25231

Abstract

LinkedIn is a professional social networking platform specifically designed to facilitate individuals and corporate entities in building business partnerships, accelerating career development, and distributing information related to the work environment. This study aims to examine the communication strategies used by students who are LinkedIn users, understand the reasons behind students choice of LinkedIn as a career-support platform, and explore how they manage their communication activities on it.The research employs a qualitative method with a case study approach. Data collection techniques include interviews with active student users on LinkedIn, as well as observation and documentation. The subjects of this study are students who have actively used LinkedIn within the last six months and have prior work or internship experience. The results of this study indicate that the process of developing a LinkedIn profile among students is carried out gradually, in a neat and structured manner, with clear information presented. Additionally, it is influenced by students’ awareness of the importance of building a professional image and attracting opportunities and attention from recruiters.   LinkedIn merupakan sebuah platform jejaring sosial yang bersifat profesional, yang dirancang secara spesifik untuk memfasilitasi individu serta entitas korporasi dalam membangun kemitraan bisnis, mempercepat pengembangan karier, dan mendistribusikan informasi yang berkaitan dengan lingkungan kerja. Dalam penelitian ini bertujuan untuk melihat bagaimana strategi komunikasi yang digunakan mahasiswa pengguna akun linkedln, memahami alasan mahasiswa dalam pemilihan linkedln sebagai pendukung karier serta bagaimana mahasiswa pengguna akun linkedln mengelola aktivitas komunikasi di dalamnya. Metode dalam penelitian ini menggunakan kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data yang digunakan yaitu wawancara dengan mahasiswa pengguna aktif di linkedln, obervasi dan dokumentasi. Subjek dalam penelitian ini adalah mahasiswa pengguna aktif dalam enam bulan terakhir di linkedln serta sudah berpengalaman bekerja atau magang. Hasil penelitian ini menunjukan bahwa dalam proses penyusunan profile di linkeldn oleh mahasiswa tidak hanya dilakukan secara bertahap, tersusun rapih, terstruktur serta informasi yang di berikan jelas. Tetapi juga dipengaruhi oleh kesadaran mahasiswa akan pentingnya membangun citra profesional dan untuk menarik kesempatan serta perhatian di mata perekrut.
Kemitraan Media sebagai Strategi Komunikasi Humas Pemerintah Kota Bandung Ghiok Riswoto; Ike Junita Triwardhani; O. Hasbiansyah
Jurnal Inovasi Komunikasi Volume 4, No. 2, September 2026, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v4i2.11276

Abstract

This study explores how the Public Relations (PR) department of the Bandung City Government constructs and implements media partnership strategies to support the "Bandung Utama" development vision. A qualitative case study design was employed, gathering data through multi-technique collection, including in-depth interviews with key officials from Diskominfo and local media practitioners, field observations, and document analysis, analyzed via thematic analysis. The results indicate that media partnerships function as an integrated strategic instrument combining daily media monitoring, multi-channel dissemination, and verified digital governance through the Sadayana application. This mechanism shifts transactional relations into a professional, mutually beneficial ecosystem without relying strictly on formal contractual agreements. Furthermore, potential challenges such as media framing autonomy and budget limits are addressed through executive political support, issue management strategies, and professional media personnel involvement. These findings highlight the importance of institutionalizing verified media partnerships to support information transparency and city branding in local government communication, while their implications for public trust require further examination.
TRAINER COMMUNICATION MODEL TOWARD EMPLOYEES IN BUILDING A GOOD CORPORATE GOVERNANCE (GCG) ORGANIZATIONAL CULTURE (AN ETHNOGRAPHY OF COMMUNICATION STUDY AT PT HEKSA SOLUTION INSURANCE) Muhammad Nur Ilmi Abisri; Ike Junita Triwardhani; Rita Gani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 6 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore trainer communication models in building a Good Corporate Governance (GCG)-based organizational culture at PT Heksa Solution Insurance. The study employs a qualitative method with an ethnography of communication approach and a constructivist paradigm to understand meaning constructed through interactions between trainers and employees. Research subjects were selected purposively, involving experienced leaders and trainers, with locations in Jakarta and Bandung. Data were collected through in-depth interviews, participant observation, and document analysis, and analyzed using the Miles and Huberman model. The findings reveal that trainer communication is inclusive and participatory, utilizes diverse communication media, and emphasizes empathetic interpersonal relationships. Such communication significantly enhances employees’ understanding, motivation, and engagement with GCG values. However, challenges remain, including limited understanding among new employees and resistance to change. This study concludes that effective trainer communication serves as a fundamental basis for developing an ethical and sustainable organizational culture.
Instagram sebagai Media Promosi bagi Stakeholders di Perusahaan Start-Up Ramadhan Dwi Pratama; Ike Junita Triwardhani
Jurnal Riset Public Relations Volume 5, No. 1, Juli 2025, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v5i1.6868

Abstract

Abstrak. Penelitian ini mengkaji peranan media sosial instagram dari sebuah Start-up dalam mempromosikan vendornya di instagram. Start-up adalah perusahaan atau sebuah bisnis yang perintisannya belum lama terbentuk. Salah satu Start-Up yang berkembang menawarkan jasa yang mengatur mengenai acara pernikahan adalah Seventeen WO yang menyediakan jasa pengelolaan prosesi pernikahan yang ada di bandung. Penelitian ini bertujuan untuk mengetahui bagaimana pengelolaan promosi, manfaat, alasan, dan hambatan yang dihadapi oleh Seventeen WO dalam mempromosikan vendornya di insragram. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Teori yang digunakan yaitu teori media baru dan komunikasi pemasaran. Hasil penelitian ini yaitu Seventeen WO merupakan Start-Up di bandung yang melakukan promosi terhadap vendornya di istagram. Pengelolaan promosinya dimulai dari tahap pembuatan kesepakatan, pembuatan timeline hingga pembuatan konten promosi. Manfaat yang dirasakan oleh Seventeen WO yaitu kerjasama jangka panjang dan semakin luas jangkauan pasar nya. Alasan mengapa Seventeen WO mempromosikan ialah karna Seventeen WO ingin perusahaan nya cepat dikenal oleh masyarakat luas. Adapun hambatannya ialah perbedaan tujuan dari kedua belah pihak dan resiko reputasi yang bisa terjadi. Abstract. This research examines the role of Instagram as a promotional medium for vendors by a start-up company. A start-up is a company or business that has been recently established. One of the developing start-ups offering services related to wedding event management is Seventeen WO, which provides wedding procession management services in Bandung. This study aims to understand the promotion management, benefits, reasons, and obstacles faced by Seventeen WO in promoting its vendors on Instagram. The data collection techniques used are observation, interviews, and documentation. The research method employed is qualitative with a case study approach. The theories used are new media theory and marketing communication. The results of this research indicate that Seventeen WO is a start-up in Bandung that promotes its vendors on Instagram. Its promotion management begins from the agreement-making stage, the creation of a timeline, to the production of promotional content. The benefits experienced by Seventeen WO include long-term cooperation and an increasingly wider market reach. The reason Seventeen WO promotes its vendors is that the company wants to become widely known quickly. However, the obstacles encountered include differing goals between both parties and the risk of reputational damage.
The Transformation of Government Public Relations Toward Government 4.0: Challenges and Opportunities (A Literature Study) Katry Anggraini; Ike Junita Triwardhani; Exsan Adde; Andreas Dion Anggoro
Sinergi International Journal of Communication Sciences Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i3.958

Abstract

This study aims to analyze the dynamics of government public relations transformation toward the Government 4.0 era by mapping strategic challenges and adaptation opportunities. Utilizing a Narrative Literature Review method, this study synthesizes 14 reputable journal articles (Scopus-indexed) published between 2019 and 2025 through a thematic analysis approach. The results indicate a paradigm shift in service delivery, moving from administrative E-Government toward AI E-Government that demands high levels of personalization. Crucial challenges identified reside not in technological infrastructure, but in bureaucratic cultural resistance and the digital literacy competency gaps among public relations personnel. Nevertheless, this era offers significant opportunities to reconstruct public trust by optimizing social media as an instrument for transparency and humanistic citizen engagement. This study concludes that the success of public relations transformation depends on ecosystem collaboration and a functional shift from being mere information disseminators to becoming facilitators of strategic digital interaction.
Co-Authors Adila Soraya Aditya Rachmayanti, Feby Afqira Syafa’ati Sya’ban Aghniya Fitri Aldi Fitara Aldiansyah Noor Alexandria Cempaka Harum Allisya Ridhona Aulia Djafar Alta, Septian Titus Alta Pradana Ana Rosyana Andreas Dion Anggoro Ani Yuningsih Anita Asmara Anne Maryani Anne Ratnasari Ari Usman Ari Usman Arie Mukhamad Akbar Zulfikrie Arief Budiman Arief, Annisa Gusridina Arum, Dalis Sekar Arvyana Nazwa Arinzal Atie Rachmiatie Avrisa Aulia Anaba Bachtiar, Mahdawanti Dian Cikal Estetika Wijaya Dean, Khansa Sajidah Deasy Juliani Dendha Ocha Permana Deri Hanafy D Dewi Mulyani Dian Andrea Dian Andriany Dinda Yanisya Tifankha Donny Ibrahim Alsa Dwi Laksono, Rudy Edward Adhikara Elis Nurohayati Ema Khotimah Kennedy Endri Listiani Esah Siti Aisyah Exsan Adde Fadilya Lemantieshiba Permana Fajar Nugraha Faraz Hafit Irwansyah Fauzi, Ramdan Ferdiana, Sandy Figo Andriano Mandala Friska Eldianita Nur Funny Lichandra Ghiok Riswoto Hafib Adifaizal Ifsani Ehsan Fachrezi Indri Rachmawati Islahuddin Ashari Amir Jihan Ramadhanailah Karima, Nenden Naila Katry Anggraini Kurnia, Dadi Laksono, Rudy Dwi Larasati Alicia Putri Latifah Nur Faidzah Lutfiyah Handayani Majida Nurul Izza Melinda Syafira Misi Islami Nurul Istiqomah Mohamad Yusup Nurjaman Muh. Asri Rasma Muhammad Fajar Wahab Muhammad Ghasan Arva Azaria Muhammad Naufal Majid Nataprawira Muhammad Nur Ilmi Abisri Muhammad Riziq Malela Nadhila Zulfa Khairani Nasywa Divany Larasati Noerwenda, Fauzi Nurfauziah, Puja Kharisma O Hasbiansyah Oji Kurniadi Oksa Yudia Prakasa Pandu Kurnia Priyambada Prayoga, Inggar Putra, Agung Kuntala Raditya Pratama Raditya Pratama Putra Rahmad Hidayat Rahman, Eva Rufaida Ramadhan Dwi Pratama Resna Wahyuni Reza Yuda Prawira Ridha Azka Nabilla Rifqi Zaeni Achmad Syam Rini Rinawati Rini Triutami Riswoto, Ghiok Rita Gani Rosmayati, Ema Royhan Sulthan Luthfi Rukruk Rukmini Salsabila Putri Khairunnisa Sevilla, Pavita Shanya Nadhira Adryna Putri Siti Lespianti Soebagdja Salim Soebagdja Salim Sofia Rizki Irma Syeni Alni Syahmayda Syifa Aulia Mulyadi Putri Tsania Nurizka Larasati Valya Shabilla Wulan Trigartanti Yanuar Nurul Fazri Yosa Fitriani Yulianti Zaskhya Andretta