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Journal : Journal of Innovative and Creativity

Analysis of the Influence of Job Demand, Task Repetitiveness, and Role Ambiguity on Employee Boredom in Startup Companies Purwati, Sri; Susanto; Maulida, Sofia; Setiawan, Roy; Sidjabat, Sonya; Hamdany, Mohammad Azharie
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3676

Abstract

This study aims to explore how job demand, task repetitiveness, and role ambiguity influence employee boredom among Generation Z employees in startups in Indonesia. Using a quantitative approach, data were collected through a survey of 150 purposively selected respondents. Respondent criteria included Generation Z employees who had worked for at least one year and held staff positions in startups operating in five major cities in Indonesia. Data collection was conducted using a questionnaire with a five-point Likert scale, and analysis was conducted through multiple linear regression. The results show that collectively, job demand, task repetitiveness, and role ambiguity have a significant influence on employee boredom. Individually, all three variables also show a positive influence, meaning that the higher the job demands, the more frequently tasks are repeated, and the more unclear the employee's role, the greater the likelihood of boredom at work. These findings contribute to the organizational behavior literature and provide practical recommendations for startup management to develop more effective human resource management strategies, such as balancing workloads, creating variety in tasks, and clarifying each employee's role to reduce the risk of boredom and increase overall team productivity.
Analysis of the Influence of Knowledge Sharing, Learning Agility, and Creative Self-Efficacy on Innovative Work Behavior in the Creative Industry Rachmawati, Dita; Susianto, Tri Endar; Pramono, Susatyo Adhi; Sidjabat, Sonya; Riyanti, Apriani; Purnomo, Hery
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3826

Abstract

This study was conducted to examine the extent to which knowledge sharing, learning agility, and creative self-efficacy influence innovative work behavior among creative industry workers in Indonesia. Using a quantitative approach, data were collected through a survey of 120 purposively selected respondents: active workers in the creative industry, aged 20–40, with at least one year of work experience, and directly involved in the creative process. The analysis showed that the research instrument was valid, reliable, and met all classical statistical assumptions. Both simultaneously and partially, the three variables studied significantly influenced innovative work behavior. These findings not only provide theoretical contributions to the development of studies in organizational behavior and human resource management but also offer practical benefits for company management in the creative sector. The results can serve as a basis for designing more targeted employee development strategies, from building a culture of knowledge sharing, enhancing adaptive learning skills, to strengthening employees' confidence in their creative capacity. With these steps, companies will be better prepared to encourage sustainable innovation and strengthen competitiveness amidst increasingly dynamic industrial competition.
Analysis of the Influence of Content Quality, Influencer Credibility, and E-WOM on Influencer-Follower Trust on Digital Investment Platforms Purnomo, Hery; Violin, Vivid; Apramilda, Riesna; Mustafa, Fahrina; Sidjabat, Sonya; Wahyuningratna, Ratu Nadya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4032

Abstract

This study was conducted to evaluate the extent to which content quality, influencer credibility, and electronic word of mouth (E-WOM) influence followers' trust levels in influencers on digital investment platforms. A quantitative approach was used in this study, with data collected through a survey involving 300 respondents. Respondents were selected purposively based on certain criteria: active users of digital investment platforms for at least six months, following influencers who discuss investment topics, and actively accessing investment-related content in the past three months. The analysis method used multiple linear regression analysis. The results of the analysis indicate that, partially and simultaneously, the variables of content quality, influencer credibility, and E-WOM have a significant influence on follower trust. These findings provide an important contribution to the development of theory in the field of digital marketing, particularly regarding consumer behavior in the context of digital investment. They also offer practical recommendations for industry players to design effective, honest, and user-experience-focused communication strategies.