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PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA PADA PT ASTRA INTERNATIONAL TBK; AUTO 2000 MEDAN CABANG Wijaya, Hendra; Samvara, Made Adhiguna; Hutagaol, Jarunjung; Butar-Butar, Mangasi; Calvin, Calvin; Rudiyanto, Rudiyanto
Aksara Public Vol 3 No 2 (2019): Mei (2019)
Publisher : EDUTECH CONSULTANT

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Abstract

The research objective is to test and analyze the effect of service quality and promotion on purchasing decisions of Toyota Avanza cars at PT Astra International Tbk; Auto 2000 Medan Krakatau Branch. The approach of this research is quantitative research. The results of the study which conclude is that service quality partially has a significant effect on the decision to purchase a Toyota Avanza car at the Auto 2000 Medan Krakatau Branch. Partial promotion has a significant effect on the decision to purchase a Toyota Avanza car at the Auto 2000 Medan Krakatau Branch. Service Quality and promotion simultaneously have a significant effect on purchasing decisions of Toyota Avanza cars in Auto 2000 Medan Krakatau Branch with adjusted R Square of 61.3% and the remaining 38.7% are varied by other factors not examined such as price, product and quality product.
Co-Authors Abdul Syukur Ade Pratama Aliya Nur Hasanah Amir Amir Anabella, Christella Norica Andina, Ni Kadek Devi Pradnya Angelina, Ariyanthini Elisabeth Anggreini, Dwi Desi April Gunawan Malau Ardhani Dwi Lestari, Maria Lucia Arista Candra Irawati Bambang Widjaja Berliani, Annisa Butar-Butar, Mangasi Calvin Calvin Choirunisa, Syifa Dandy Pramana Hostiadi Darmawan, Fiki Dwi Dewi Isadiartuti Dewi, Ni Putu Intan Satya Dwi Budi Santoso Eka Indra Setyawan ernikawati, ernikawati Evi Triandini Felix Pasila Fitri Hasanah Gesti Memarista Gunawan, Erick Teofilus Haidir, Hala Handry Khoswanto Hutagaol, Jarunjung Intan Permatasari Jus'at, Idrus Katili, Yusril Kiwo, Diminus Lazuarni, Shafiera Lestari, Fitriana Dwi Lucy Simorangkir Lukman Hakim M Yusuf Marjono, Cornelia Clarissa Mastar Asran Miradz, Arik Moito, Febrianti Moonti, Roy Marthen Motik, Chandra Muhamad Azhar, Muhamad MUNAJIR, ACHMAD Naripradnya, Putu Saradevi Ngabito, Meriyanti Nurkholis, Kgs. M . Panigoro, Nurmaya Parta, I Putu Rizki Karisma Pranata, Andri Pratama, Wahyu Riski Putri, Anastasia Aurelia Rahayu, Leni Ramadhan, Moh. Fauzan Rini Setiawati Rizky Nugroho Adji Rosiana, Febe Rudiyanto Rudiyanto, Rudiyanto S. Patricia Febrina Dwijayanti Samvara, Made Adhiguna Santoso Ratu, Dennis Setiasih Setiasih, Setiasih Sienny Thio Sofian, Sofian Sukmawati . Sukri, Tony Surjaatmaja, Lukas Susanti, Aprillia Nanda Susanto, Hendro Sutri, Wiratama Kadek Thaib, Abdul Shamad Virginia, Maria Vivi Bachtiar Wahyuning Astuti, Reny Winisudo, Christian Kevin Wira Udytama, I Wayan Wahyu Yanti, Rina Dwi Yogi Yasa Wedha Yoraeni, Ani