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All Journal E-Jurnal Medika Udayana JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Wira Ekonomi Mikroskil Jurnal Kesehatan Masyarakat CommIT (Communication & Information Technology) JAM : Jurnal Aplikasi Manajemen Damianus Journal of Medicine JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Syifa' MEDIKA: Jurnal Kedokteran dan Kesehatan SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journals of Ners Community JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) ComTech: Computer, Mathematics and Engineering Applications JUSIM (Jurnal Sistem Informasi Musirawas) JISKa (Jurnal Informatika Sunan Kalijaga) Majalah Ilmiah Warta Dharmawangsa INTEGRITAS : Jurnal Pengabdian Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Jurnal Ners Jurnal Pendidikan dan Teknologi Indonesia MAHESA : Malahayati Health Student Journal Jurnal Vastukara: Jurnal Desain Interior, Budaya, dan Lingkungan Terrbangun Indonesian Andrology and Biomedical Journal Journal of Applied Business and Technology Integrasi : Jurnal Ilmiah Teknik Industri Jurnal Pengabdian Bukit Pengharapan Jurnal Multidisiplin Indonesia Jurnal MedScientiae
William William
Jurusan Komputerisasi Akuntansi, Fakultas Ilmu Komputer, Universitas Bina Nusantara, Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480
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Journal : Journal of Applied Business and Technology

 1 
Designing Startup Application “LaKu” for MSME in Riau Based on Android Marlim, Yulvia Nora; William, William; Susanti, Wilda; Fadrul, Fadrul; Nicholas Renaldo; Musa, Sulaiman; Wahid, Nabila
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.228

Abstract

Department of Industry, Trade, Cooperatives and SMEs (DITCS) of Riau has an important role in supporting 631,347 groups of Micro, Small and Medium Enterprises (MSMEs) engaged in various fields such as handicrafts, batik, songket, and food and beverages. Many MSME merchants still market their products traditionally through the neighborhood and word of mouth, while online marketing faces a big challenge because they have to compete with well-known brands, making them difficult to develop and grow their business. To overcome these problems, an Android-based application “LaKu” was developed that aims to help MSME merchants in expanding their marketing reach and increasing their competitiveness in Riau. The development of this application uses the Extreme Programming (XP) method which consists of four main steps: Planning, Design, Code, and Testing. The development results show that the “LaKu” application can be an effective digital marketing platform, helping MSMEs in promoting products more widely without having to compete directly with big brands. With this application, MSMEs are able to increase competitiveness and contribute to local economic growth in Riau Province.
Co-Authors , Rahima Br Purba A.A. Ketut Agung Cahyawan W Agatha, Nabila Agustinus Agustinus Alfian, Achmad Alvina, June Ana Lucia Ekowati Anderes Gui, Anderes Angellee, Jesselyn Arie Pratania Putri Arruda Supinto, Pedro Azmi, Fadhillah bah, Yasavati Kurnia Damanik, Dennys Paulus Parlindungan Daniel Ardian Soeselo Darius Andana, Darius Deli Diny Eldy, Eldy Erandaru Erandaru Fadrul, Fadrul Ferbian Milas Siswanto Flora Rumiati Fortino, Edbert Gabriella Susanto, Nadya Gunawan Gunawan Hanes Hanes, Hanes Hardi, Nicholas Hartanto, Markus Christian Hartanto, Tommy Tiara Holanda, Stevanny Ida Ayu Putu Sri Widnyani Indriani Kurniadi Sumadikarya Inneke Kusumawati Susanto Itanza, Vionita Jeanny Pragantha Jessica Kurnia Niaga, Karmenia Joe, Sherly Khesi, Khesi Lestari, Wulan Sri Lim, Jeksen Listia Natadjaja Lubis, Abdul Rahman Mahariska, Dina Fitria Mahatmaputra, Samuel Marcel Antoni Maria Dara Novi Handayani, Maria Dara Novi Marlim, Yulvia Nora Marpaung, Fenny Krisna Maryanie Maryanie, Maryanie Maryati Maryati Mawaddah Harahap, Mawaddah Melvin Octorian, Melvin Musa, Sulaiman Nababan, Darsono Narulita, Pety Ngantung, Denny Nialindawaty, Nialindawaty Nicholas Renaldo Pakpahan, Cennikon Paulus Paulus Permata, Erwin Pertiwi, Junita Maja Pradnyaswari, Ida Ayu Ketut Andriyogi Priadi, Dina Puspita Purba, Tiurniari Purnasari, Nina Rahmadanty, Nadiya Kamila Rickie, Rickie Rizal Tumewah Rumawas, Marina Astrid S. Sugiharto Salim, Kevin Kristanto Saputra, Vandi Sari, Ike Rukmana Satriabudi, Mirza Indrajanti Selina. Ng, Selina. Ng Sihombing, Josua Parulian Simanjuntak, Demak Claudia Yosephine Stefhanny, Stefhanny Suharyani, Sally Sulia Sulia Tanojo, Tjahjo Djojo Tarigan, Purnaya Sari Telaumbanua, Syahputra Teny Handhayani Tham, Felix Tumboimbela, Melke Tya Wildana Hapsari Lubis Utomo, Natasha Susanto Wahid, Nabila Wariki, Windy M. V. Wijaya, Alvin Wilda Susanti Yo, Rivan Yuda Turana