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Journal : journal economics technology and entrepreneur

 1 
PENGARUH CITRA MEREK TERHADAP MINAT BELI PRODUK HALAL NETWORK INTERNASIONAL (HNI) DI KOTA BAUBAU Nurrahmawati Alitasi, Wa Ode; Hasni
Journal Economics Technology And Entrepreneur Vol 3 No 02 (2024): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v3i02.1236

Abstract

This study aims to determine whether brand image affects the intention to buy Halal Network International (HNI) products in Baubau City. The type of research used in this study is a type of quantitative research. The population of this study is the people of Baubau city who have purchased HNI products. Sampling using the Slovin formula, the number of samples in this study amounted to 93 respondents. The validity test uses the product moment correlation technique and the reliability test uses the Cronvach Alpha formula. Based on the results of the regression analysis, this can be seen from the results of the hypothesis test, the influence of this brand image is positively significant with a sig value of 0.000 meaning that if the brand image is better, it will increasingly generate or encourage buying interest. Based on the results of the determinant coefficient, the adjust R Square is 0.532. The result of this statistical calculation means that the ability of the independent variable to explain the variation in the dependent variable is 53.2%, and the rest is influenced by other factors which are not examined further in this study. From this research it can be concluded that brand image has a positive effect on purchase intention.
PENGARUH CITRA MEREK TERHADAP MINAT BELI PRODUK HALAL NETWORK INTERNASIONAL (HNI) DI KOTA BAUBAU Nurrahmawati Alitasi, Wa Ode; Hasni
Journal Economics Technology And Entrepreneur Vol 3 No 02 (2024): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v3i02.1236

Abstract

This study aims to determine whether brand image affects the intention to buy Halal Network International (HNI) products in Baubau City. The type of research used in this study is a type of quantitative research. The population of this study is the people of Baubau city who have purchased HNI products. Sampling using the Slovin formula, the number of samples in this study amounted to 93 respondents. The validity test uses the product moment correlation technique and the reliability test uses the Cronvach Alpha formula. Based on the results of the regression analysis, this can be seen from the results of the hypothesis test, the influence of this brand image is positively significant with a sig value of 0.000 meaning that if the brand image is better, it will increasingly generate or encourage buying interest. Based on the results of the determinant coefficient, the adjust R Square is 0.532. The result of this statistical calculation means that the ability of the independent variable to explain the variation in the dependent variable is 53.2%, and the rest is influenced by other factors which are not examined further in this study. From this research it can be concluded that brand image has a positive effect on purchase intention.
THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON THE PURCHASE DECISION OF ORNAMENTAL FISH AT MALIGE AQUARIUM STORE IN BAUBAU CITY Hasni; Pardana, Deki; Katjina, Husnah; Daholu, Ahmad; Rusdin; Salsabiyla, Fannisa
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2034

Abstract

This study aims to analyze the effect of product quality and promotion on consumer purchase decisions at Malige Aquarium Store in Baubau City. The research uses a quantitative method with a survey approach involving 97 respondents selected from a population of 3,115 consumers. Data were collected through observation, questionnaires, and documentation, and analyzed using multiple linear regression. The results show that product quality has a significant effect on purchase decisions, indicating that the physical condition and appearance of ornamental fish play an important role in consumer preferences. Promotion also has a significant effect, which means that marketing communication and information delivery can increase consumer interest. The simultaneous test confirms that product quality and promotion together influence purchase decisions. The coefficient of determination shows that 25.3 percent of the variation in purchase decisions is explained by both variables, while the remaining 74.7 percent is influenced by other factors not included in this study. The findings highlight the need for improving fish quality and strengthening promotional strategies to support consumer buying behavior
Co-Authors Abdul Rasyid R Ahmad Abdul Mutalib Ahmadin Ahmadsyawaluddin Akhmad Harum, Akhmad Akmal Al-Ghifari, Andi W. Fajriansyah Alzarliani, Waode Andi Rafiah Anisa Salsabila Anna Pertiwi Arni Arsad Bahri Aulya triana Ayu Ramadhani Bambang Supriatno Br. Ginting, Chris Dayanti Charlie Baka Daholu, Ahmad Darista, Nanda Darmawan Darnalia Devi Lupitasari Dewi Yulianti Dwi Agustyawati Edi Susilo Elly Lilianty Sjattar Epin, Maria Natalia Wainip Erni Hasmuddin Ervianti Evi Sarfianti Firmansyah, Rezky Adi H. Arman S Hanna Putri Avrillia Tinambunan Hartadinata Akib Haslindah HASNAWI HARIS, HASNAWI Hendriatik Herlina, Besse Katjina, Husnah Keri, Ismail Khairil Anwar Khotimah, Rahadeva Khuznul Krisnoviani Kursia Latief, Andi Hasnandar Fadli Latif, Suciani Lisa Maharani Maharani, Maharani Makkalo, Lisda Mallombasi, Ali Mega Fatimah Rosana Miftahul Jannah Miftahul Khairah Mrs Yanti Hamdiyati Muh Putra Pratama Muhammad Adriansyah Musa, Ratna Nadya Rahma Putri Nirwana Nur Fadillah, Nur Nur Zarliani Uli Nur Zazlin Nurafni Oktaviyah Nurcaya Nurfadilla Nurrahmawati Alitasi, Wa Ode Padli, Feri Paramitha, Dyan Pardana, Deki Patongai, Dian Dwi Putri Ulan Sari Rahayu, Rika Ramly, Zakia Asrifah Ramopoly, Irene Hendrika Raoda Usman Raudatul Janna, Ghina Reski Gaka Ridhoh, Muhammad Yunasri Rifal Rifda Faida Rusdi Rusdin Saldy Yusuf Salsabiyla, Fannisa Samsinar Sri Wahyuni Subehan Khalik Suherman, La Ode Achmad Syahdatul Awalia Syam Muhaimin Syaputra, Muh. Fadly Syawalia Fitriani, Andi Syawaluddin, Ahmad Tasbih Tasbih Tumba, Mey Umar, Muh. Haris Wahyu, I Kadek Wulandasari yogyo, Dwi Yohanis, Aprin aga