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Journal : Jendela Pendidikan

ANALYSIS OF STRATEGIC PLANNING AND MARKETING STRATEGY TOWARDS THE DEVELOPMENT OF ECO GREEN CITY IN PT. ADVANCED INDONESIAN ENERGY Sigit Wisnu Dermawan; Yani Soleha; Arini Egi Tiarawati; Edi Hamdi; Tantri Yanuar Rahmat Shah; Ferryal Abadi
Jurnal Ilmiah Jendela Pendidikan Vol 11 No 1 (2021): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing plays an important role in the strategic planning process. Marketing management provides the greatest functional contribution in the strategic planning process to obtain the desired results based on the prevailing conditions and structures by using the best resources and company advantages to achieve its goals. This study aims to analyze the marketing strategy towards the development of an eco green city at PT. Advanced Indonesian Energy. This type of research uses descriptive research with a qualitative approach. Sources of data used are primary data and secondary data. Data collection techniques using interviews and documentation. The information obtained from the data collection was analyzed in three ways, namely reduction, data presentation, conclusion drawing and verification. The results of the study are based on the QSPM strategy from PT Energi Indonesia Maju which will focus on building closeness with the PLTU to conduct waste co-firing, so the main objective of marketing is to ensure coordination and operational approval of the PLTU Indramayu and the local government of Tasikmalaya in the short term. Prior to full operation, the main objective of marketing is to ensure long-term cooperation with PLTU Indramayu. With a long-term cooperation with PLTU, the company can also ensure its sustainability.
STRATEGY ANALYSIS IN PT. ENERGI INDONESIA MAJU AS A MANUFACTURER OF WASTE PELLETS FOR RENEWABLE ENERGY Ega Bonar Bastari; Rufyan E. Sofyan; Edi Hamdi; Tantri Yanuar Rahmat Syah; Ferryal Abadi
Jurnal Ilmiah Jendela Pendidikan Vol 11 No 2 (2022): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/jp.v11i2.2133

Abstract

People's need for energy tends to get higher from time to time. The energy that is needed is related to electricity. The current condition of power plants uses a lot of steam sources with the support of coal combustion. However, the coal owned will not last long because this source is non-renewable. For this reason, renewable energy sources are needed to overcome the scarcity of coal that will occur in the next few years. Waste pellets can be used to replace the role of coal for PLTU. For this reason, these waste pellets are produced by PT. Energi Indonesia Maju as a provider of waste pellets as a substitute for coal fuel. This journal aims to provide business considerations whether the production of waste pellets is able to develop and be profitable in the short and long term.
ANALYSIS OF STRATEGIC PLANNING AND MARKETING STRATEGY TOWARDS THE DEVELOPMENT OF ECO GREEN CITY IN PT. ADVANCED INDONESIAN ENERGY Wisnu Dermawan, Sigit; Soleha, Yani; Egi Tiarawati, Arini; Hamdi, Edi; Yanuar Rahmat Shah, Tantri; Abadi, Ferryal
Jurnal Ilmiah Jendela Pendidikan Vol 11 No 1 (2021): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing plays an important role in the strategic planning process. Marketing management provides the greatest functional contribution in the strategic planning process to obtain the desired results based on the prevailing conditions and structures by using the best resources and company advantages to achieve its goals. This study aims to analyze the marketing strategy towards the development of an eco green city at PT. Advanced Indonesian Energy. This type of research uses descriptive research with a qualitative approach. Sources of data used are primary data and secondary data. Data collection techniques using interviews and documentation. The information obtained from the data collection was analyzed in three ways, namely reduction, data presentation, conclusion drawing and verification. The results of the study are based on the QSPM strategy from PT Energi Indonesia Maju which will focus on building closeness with the PLTU to conduct waste co-firing, so the main objective of marketing is to ensure coordination and operational approval of the PLTU Indramayu and the local government of Tasikmalaya in the short term. Prior to full operation, the main objective of marketing is to ensure long-term cooperation with PLTU Indramayu. With a long-term cooperation with PLTU, the company can also ensure its sustainability.
STRATEGY ANALYSIS IN PT. ENERGI INDONESIA MAJU AS A MANUFACTURER OF WASTE PELLETS FOR RENEWABLE ENERGY Bonar Bastari, Ega; E. Sofyan, Rufyan; Hamdi, Edi; Yanuar Rahmat Syah, Tantri; Abadi, Ferryal
Jurnal Ilmiah Jendela Pendidikan Vol 11 No 2 (2022): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/jp.v11i2.2133

Abstract

People's need for energy tends to get higher from time to time. The energy that is needed is related to electricity. The current condition of power plants uses a lot of steam sources with the support of coal combustion. However, the coal owned will not last long because this source is non-renewable. For this reason, renewable energy sources are needed to overcome the scarcity of coal that will occur in the next few years. Waste pellets can be used to replace the role of coal for PLTU. For this reason, these waste pellets are produced by PT. Energi Indonesia Maju as a provider of waste pellets as a substitute for coal fuel. This journal aims to provide business considerations whether the production of waste pellets is able to develop and be profitable in the short and long term.
Co-Authors Abdul Haeba Ramli, Abdul Haeba Ade Christa Amatullah, Nida Arini Egi Tiarawati Arman, Siti Rafika Asianto, Andriyanti Ayu Putri Aprileani Bakar, Lintang Abu Bakir Bakir Bonar Bastari, Ega Bunga Ayu Anggia Cahyanti, Ichtiar Melia Cahyono Cahyono Dewi, Truli Susatyo Didin Hikmah Perkasa Dimas Negoro Djoko Kurniawan Donant Alananto Iskandar, Donant Alananto E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Gita Nurpratiwi Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Ika Yuli Fatmawati Indradewa , Rhian Indradewa, Rhian Iqbal Septyansyah Irvan Rizki Septian Isworo, Joko Kandius Wandik Kustiawan, Unggul LIA AMALIA Lisa Bella Hermawan Louis, Hendrik Lubis, Rima Octaviani Mega Ekania Meilisa Alvita Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Junaidi Amrin Ndruru, Hermawan Susanto Negoro, Dimas Ningsih, Susilowati Niroh, Muniroh Pratana, Amelinda Rahmat, Didi Rasum, Alya Presilia Rhian Indradewa Rina Anindita Rogaya, St Rufyan E. Sofyan Septian, Yudha Alvin Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Soleha, Yani Sugiharto, Amo Sukmayadi Institut Teknologi dan Bisnis Kalbil Susbiyantoro, Susbiyantoro Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Tasya Yultavera Tyas Purbasari Utami, Rahayu Tri Wahyudi, Triyono Arief Wajahid, Muhamad Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yarsono, Hendi Yoeliastuti Yudha Kurnia Pangestu Yunico Tampubolon, Ronaldo