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Abadi, Ferryal
Esa Unggul University, Jakarta, Indonesia
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Journal : Journal La Bisecoman

 1 
FranchiseGlobal.com: Digital Media Strategy in the Development of Franchise Industry and Business Opportunities in Indonesia Ningsih, Susilowati; Hamdi, Edi; Indradewa, Rhian; Abadi, Ferryal
Journal La Bisecoman Vol. 5 No. 5 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i5.1682

Abstract

The franchise and business opportunity industry in Indonesia has experienced significant growth, particularly with the emergence of digital media platforms that facilitate connections between franchisors and prospective franchisees. FranchiseGlobal.com stands as a key online media platform playing a pivotal role in this industry. This study aims to analyze the digital media strategies employed by FranchiseGlobal.com in advancing the franchise and business opportunity sector in Indonesia. The research adopts a descriptive analysis with a case study approach, focusing on FranchiseGlobal.com's business model, digital marketing strategies, and its role in supporting franchise expansion. The findings reveal that FranchiseGlobal.com has effectively utilized digital media to enhance franchise visibility through services such as advertising, content distribution, and online business matching. The study concludes that an effective digital strategy can significantly contribute to the growth of the franchise industry in Indonesia, particularly by leveraging online platforms that reach a broad and targeted audience.
Building Brand Awareness and Customer Loyalty through TITIP Marketing Strategies Cahyanti, Ichtiar Melia; Indradewa, Rhian; Abadi, Ferryal; Kustiawan, Unggul
Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i6.1833

Abstract

The Indonesian on-demand delivery industry is experiencing rapid growth, fueled by the fast-paced urban lifestyle and advancements in technology. Competition in this sector is intensifying with the emergence of various platforms such as Shopee, Tokopedia, Bukalapak, and Blibli. These platforms fiercely compete to attract customers by offering a wide range of features and attractive services. This study aims to analyze the marketing plan for the on-demand delivery app, TITIP. The research methodology employed is a descriptive case study, collecting data from literature reviews, observations, and interviews with experts. Findings indicate that TITIP possesses significant potential to build brand awareness and customer loyalty through effective market segmentation, targeted marketing, and strong positioning. In conclusion, a structured and innovative marketing plan is crucial for TITIP's success in navigating the competitive landscape. Recommendations for TITIP include continuous monitoring of marketing performance, strengthening collaborations with influencers, and enhancing loyalty programs to retain existing customers and attract new ones.
Co-Authors Abdul Haeba Ramli Agus Multino Rohmansyah Amatullah, Nida Andriyanti Asianto Anwar, Johannes Arietra, Intan Pertiwi Noor Arini Egi Tiarawati Artana Diva Syabilla Artib, Shadiqy Athira Shafa Berliana Ayu Anggia, Bunga Ayu Putri Aprileani Badriyah Bakar, Lintang Abu Bakir, Bakir Bonar Bastari, Ega Cahyanti, Ichtiar Melia Cahyono Cahyono Christa, Ade Christin Victoria Sanger Dewani, Anggi Cahyaningrum Dewi Metyasari Dewi, Truli Susatyo Didin Hikmah Perkasa Dimas Angga Negoro Dimas Negoro Donant Alananto Iskandar, Donant Alananto E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Efa Hindarti Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega el barqa, Malviyola Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Eriene Iranie Nizarlie Ernawati, Nurjeny Fandy Perdana Putra Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Gita Nurpratiwi Hanny Yuliani Hendy Tannady Hermawan, Lisa Bella Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Ika Yuli Fatmawati Indah Erlinda Ade Kisworo Indradewa , Rhian Indradewa, Rhian Iqbal Septyansyah Isworo, Joko Ivan Masdur Johannes Anwar Joni Hartono Junaidi Amrin, Muhammad Kurnia Pangestu, Yudha Kurniawan, Djoko Kustiawan, Unggul Lia Amalia Louis, Hendrik Lubis, Rima Octaviani Manu, Bheryl Mega Ekania mega sukmawati Meilisa Alvita Meilisa Alvita Meria, Lista Muhamad Wajahid Muhammad Dhafi Iskandar Nabila Nabila Naibaho, Santy Berliana Ndruru, Hermawan Susanto Negoro, Dimas Negoro, Dimas Angga Ningsih, Susilowati Niroh, Muniroh Noviayanti Fitri Haryani Nurdin Panjaitan, Ria Saulina Paulus Sugiarto Pratana, Amelinda Rahmat Syah, Tantry Yanuar Rahmat, Didi Rasum, Alya Presilia Rhian Indradewa Rhian Indradewa Rina Anindita Rogaya, St Rojuaniah Rojuaniah Rufyan E. Sofyan Santos Winarso Dwiyogo Sarah Sinta Septian, Irvan Rizki Septian, Yudha Alvin Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Siti Nurjanah Siti Rafika Arman Soleha, Yani Sugiharto, Amo Sukmayadi Institut Teknologi dan Bisnis Kalbil Sunaryanto, Ketut Susbiyantoro, Susbiyantoro Syah, Tantry Yanuar Rahmat Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Tasya Yultavera Truli Susatyo Dewi Truli Susatyo Dewi Tyas Purbasari Unggul Kustiawan Unggul Kustiawan Unggul Kustiawan Unggul Kustiawan Utami, Rahayu Tri Wahno Sahid Wahyudi, Triyono Arief Wandik, Kandius Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yarsono, Hendi Yenny Rany Yoeliastuti Yoeliastuti Yunico Tampubolon, Ronaldo