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Measuring Guests' Stay Decisions at Hotel Adiwana Suweta Ubud Putri, Gusti Ayu Winda; Susila, I Made Gede Darma; Putri, Ida Ayu Karina
Tourism and Hospitality Insights Vol. 2 No. 1 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.21166

Abstract

Introduction: Ubud is one of the districts in Gianyar Regency, Bali Province. Tourism development in Ubud District has great potential to develop accommodation businesses such as Hotels, Villas, Resorts, and one of them is the Adiwana Suweta Hotel located on Jalan Suweta, Ubud. The large number of competitors plus there are statements that are less than satisfactory for guests where the price is too expensive and the facilities are not optimal. This can certainly have a negative impact on the Adiwana Suweta Hotel, because in the hotel business the level of guest satisfaction is very important. This study aims to determine the room price on the decision to stay, hotel facilities partially on the decision to stay, and the room price and hotel facilities influence the decision to stay. Methods: The research method used is a quantitative approach with data collection techniques using research tools in the form of questionnaires given to consumers of the Adiwana Suweta Hotel. Sampling in this study amounted to 104 respondents. Results: The results of the study show that; (1) Price simultaneously has a positive and significant influence on the decision to stay at the Adiwana Suweta Hotel; (2) Facilities simultaneously have a positive and significant influence on the decision to stay at the Adiwana Suweta Hotel; and (3) Price and facilities simultaneously have a positive and significant influence on the decision to stay at the Adiwana Suweta Hotel. Conclusion: Suggestions for further research using a qualitative approach, such as in-depth interviews regarding the reasons behind guests' decisions to stay and adding new variables will provide a more comprehensive picture.
Co-Authors Anak Agung Ketut Sriasih Anak Agung Ratih Wijayanti Ariesta , I Putu Agus Suarsana Desak Made Purnama Dewi Dwi Candra Anggara, I Gusti Made Erapartiwi , Kadek Oka Healthy, Gede Dodi Hutapea , Moga Yuda I Gusti Agung Bagus Widiantara I Gusti Agung Bagus Widiantara I Gusti Made Dwi Candra Anggara I Ketut Sutapa I Ketut Sutapa I Made Bayu Wisnawa I Made Sudirman I Made Sudirman I Made Suwitra Wirya I Nengah Aristana I Nengah Sandi Artha Putra I Nengah Subadra I Nyoman Sudiarta I Putu Agus Nurjaya I Wayan Edi Arsawan I Wayan Kartimin I Wayan Suardana Ida Ayu Anggreni Suryaningsih Ida Ayu Karina Putri Ida Bagus Gowinda Putra Udiana Ida Bagus Nyoman Krisna Prawira Yuda Ida Bagus Putra Manuaba James Adolft Paparang Jaya, Gusti Ngurah Prana Jery christianto Krismawan, I Made Dwitya L. K. Herindiyah Kartika Yuni Laurentzia Aureola Octavina Wibowo Luh Gede Putri Kusuma Pekerti Meiliana, Ni Putu Karina Ni Luh Putu Sri Widhiastuty Ni Luh Putu Sri Widhiastuty Ni Made Dwi Eka Widiastuti Ni Nyoman Ayu Suriyani Ni Putu Yunik Anggreni Nugraha, I Wayan Pande, Agus Padya Mahardika Putri, Gusti Ayu Winda Putri, Ida Ayu Karina Putu Agus Prayogi Roncally, Fatima Maria Deinse Rusmiati, Ni Nyoman Saortua Marbun Saortua Marbun Sari, Ni Luh Komang Julianthi Paramita Satria Jaya, Sang Made Krisna Sedana, I Gede Agus Putra Suardiana, I Kadek Andi Subadra, I Nengah Sudirman, I Made Sukariyanto, I Gede Made Sumadi, I Gede Suryaningsih, Ida Ayu Anggreni Suwitra Wirya, I Made Swandewi, Ni Kadek Widiastuti, Ni Made Dwi Eka Wijaya, I Gusti Agung Rendra Wirya , I Made Suwitra Wulandari, Pande Putu