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All Journal Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora PROFIT : Jurnal Administrasi Bisnis Jurnal Manajemen Teori dan Terapan Journal of Information Systems Engineering and Business Intelligence Management and Economics Journal (MEC-J) Sketsa Bisnis JURNAL MANAJEMEN BISNIS JURNAL CRANKSHAFT Maker: Jurnal Manajemen Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Sprocket : Journal of Mechanical Engineering Journal of Digital Marketing and Halal Industry BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Surakarta Management Journal Automotive Experiences
Edy Yulianto
Unknown Affiliation
Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Journal : Sketsa Bisnis

 1 
The Role of Online Purchasing Behavior and Utilitarian Value in Influencing Impulsiveness within the Framework of the Technology Acceptance Model (TAM) Lily Purwianti; Angel; Edy Yulianto
SKeTsa Bisnis (e-jurnal) Vol 11 No 1 (2024): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.5448

Abstract

AbstractImpulse buying is the act of purchasing goods suddenly without planning, often triggered by emotional impulses. This phenomenon is important to understand because of its impact on consumer behavior and marketing strategies. Two factors that influence impulse buying are the Technology Acceptance Model (TAM), which measures the extent to which consumers accept technology based on its ease and usefulness, and utilitarian value, which relates to the practical benefits of the product. This research aims to explore purchasing impulsiveness in e-commerce. This research method is quantitative research with a descriptive statistical analysis approach. The results of this research show a significant influence of online shopping attitudes on impulsive online shopping. Ease of use does not have a significant effect on impulsive online shopping. On the other hand, ease of use influences online shopping attitudes, which shows that convenience fosters positive attitudes. This research conclusion is Perceived utilitarian factors have a major influence on individual attitudes towards e-commerce shopping usage perceived influence on impulsive online shopping or online shopping attitudes. Impulse buying is driven by emotion rather than rational consideration of utility. AbstrakPembelian impulsif adalah tindakan membeli barang secara tiba-tiba tanpa perencanaan, yang sering kali dipicu oleh dorongan emosional. Fenomena ini penting untuk dipahami karena dampaknya terhadap perilaku konsumen dan strategi pemasaran. Dua faktor yang mempengaruhi pembelian impulsif adalah Technology Acceptance Model (TAM), yang mengukur sejauh mana konsumen menerima teknologi berdasarkan kemudahan dan kegunaannya, dan nilai utilitarian, yang berhubungan dengan manfaat praktis dari produk. Penelitian ini bertujuan untuk mengeksplorasi pembelian impulsif dalam e-commerce. Metode penelitian ini adalah penelitian kuantitatif dengan pendekatan analisis statistik deskriptif. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan dari sikap belanja online terhadap belanja online impulsif. Kemudahan penggunaan tidak memiliki pengaruh yang signifikan terhadap belanja online impulsif. Di sisi lain, kemudahan penggunaan berpengaruh terhadap sikap belanja online, yang menunjukkan bahwa kemudahan menumbuhkan sikap positif. Kesimpulan penelitian ini adalah Faktor-faktor utilitarian yang dirasakan memiliki pengaruh besar terhadap sikap individu terhadap belanja e-commerce penggunaan yang dirasakan berpengaruh terhadap belanja online impulsif atau sikap belanja online. Pembelian impulsif lebih didorong oleh emosi daripada pertimbangan rasional atas utilitas.
Co-Authors . Ratnasari . Suharyono . Sunarti . Wilopo Abdullah B, Muhammad ACHMAD FAUZI Achmad Fauzi DH Achmad Fauzi DH Achmad Salim Adi Prawiranata Agita Kristian Yudhanto Akbar, Muhammad Hafidz Alanna Alia Hannantyas Alfredo Slamet Saputro Alifta Prajna Suyoso Andriani Kusumawati Andy Kurniawan, Andy Angel Ani Lestari Aniesa Samira Bafadhal Anik Mei Darwati Anni Rahimah Arief Budiman Astira, Ameylia Ayu Azmy Maulida Kurniawati Beyhaki Beyhaki Bimo Taufan Perwira Bony Yosua Setyaleksana Choirul Umamy Cindy Mei Alfionita Cory Caroline R.M Dahlan Fanani Della Andini Deni Dwi Prasetyo Dermawan, Totok Dian Wulan Fitriani Diandono Kuntjoro Yoga Dicky Pratama Diestutiace Lucky Puspita Dimas Fauzie Dina Setio Charity Dya Ana Pamartha Eka Intan Kumala Putri Eka Wulansari Elzagi, Verliana Endang Siti Astuti Endhar Widjaya Putra Ermawan Galih Prasetya Eviyani, Estin Rose Fadhila Madevi Fahmi Agus Fahruddin Fahrudi, Agung Nugroho Luthfi Imam Febe Yustina Setyningrum Febiana, Anjela Rini Feisal Abidin Gabriella Claudia Garit Suhendra Gery Gantara Hasesda, Sri Wulan Sari Adi Pandur Heda, Bonita Septiani Hendra, Joni Hendri Apriyandani Hendro Eko Yulianto Hermawant, Romy Husein Azis Rifai Ivana Kubrowati Januarisya Respati Jason, Jason Jesty, Jesty Jihan Khalida Kadarisman Hidayat Kansa Khairunissa Karisma Sri Rahayu Lie, Deviana Lily Purwianti Luthfi Imam Fahrudi, Agung Nugroho M. Fatkhul In’am M. Kholid Mawardi Maharanie, Regina Putri Marina Intan Pertiwi Ma’rifatul Jamilah Melissa Melissa Merry Bella Febriana Miftah Khoirudin Mitha Febriana Moch. Zulkifli Machmud Mochammad Al Musadieq Mohammad Iqbal Muhamad Bima Herstyana Putra Muhammad Fauzy Syarifuddin Muhammad Saifi Muhammad Syarifudin Muhtadan Muhtadan Muhаmmаd Erlаndy Hаekаl Mukhammad Kholid Mawardi Mukhammad Kholid Mawardi Nadiah Yusfita Nadiastika Hayyuna Zahra Naimah, Mutiara Kamilatu Nina Wachyu Ningsih Noerman, Teuku Novia Dessy Kartikasari Nugroho L.I.F, Agung Nugruho, Agung Nuri Luluk Khusnaeni Nurul Khayatin Pangestuti, Edriana Premi Wahyu Widyaningrum Puspa Ratnaningrum Suwarduki Radito Ibam Suseno Rahman Utami, Siti Yolanda Renandho Raditya Abdullah Reyhan Sinatrya Feiz Rezza Aulia Putra Riska Prinadi Risvi, Hellena Rizqy Aziz Basuki Rosyid Nurrohman Saraswati, Wahyulia SATRIYAS ILYAS Sella Widya Prafajarika Sentanu, I Gede Eko Sri Setiawan, Afif Mahardika Solly Aryza Srikandi Kumadji Stephen Intyaswono Sudjatno, Agus Suharyono Suharyono Suhendro, Budi Sunarti Sunarti Sunarti Supriono Supriono Suroso Suroso Swasta Priambada Tadya Aulia Utami Tri Аtmаdi Nugroho Tyas Purwitasari Usman Wibowo, Didik Vega Camelia Mohani Wahyu Prasetyo Wilopo Wilopo Wilopo Wilopo Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Wirgiyanto, Ign Agus Purbhadi Wis Kurniawati Sene Wisnu Yuwono Yeronica, Fernanda Yogi Wahyu Prasetyo Yuni Arta Brilliani Yuni Eko Sevianingsih Yusri Abdillah Yustinus Purwamargapratala zainu Arifin ZAINUL ARIFIN Zulfida Zulfіda