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All Journal ISLAMICA: Jurnal Studi Keislaman Jurnal Ekonomi Syariah Teori dan Terapan Jurnal Pertanian Terpadu SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Tropical Horticulture AT-TURAS: Jurnal Studi Keislaman Science Education and Application Journal Amalee: Indonesian Journal of Community Research & Engagement Jurnal Magrobis At-Tarbawi : Jurnal Pendidikan, Sosial dan Kebudayaan SURABAYA PHYSICAL MEDICINE AND REHABILITATION JOURNAL Jurnal Manajemen Bisnis Ainara Journal (Jurnal Penelitian dan PKM Bidang Ilmu Pendidikan) Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Math-UMB.EDU Jurnal of Applied Business and Banking (JABB) Edusoshum: Jurnal Pendidikan Islam dan Sosial Humaniora Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Sustainable Community Service Jurnal Kabar Masyarakat Journal of Islamic Education Students JEBD Jurnal Pengabdian Kepada Masyarakat Journal of International Accounting, Taxation and Information Systems ATTARBIYAH: Journal of Islamic Culture and Education Jurnal Aplikasi Bisnis Jurnal FORTECH
Achmad Zaini
Airlangga University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Brand Trust and Service Quality on Customer Satisfaction at The Shalimar Boutique Hotel Malang Ana Mawardah, Allisa; Rachmi, Asminah; Zaini, Achmad
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42084

Abstract

This study analyzes the effect of brand trust and service quality on customer satisfaction at The Shalimar Boutique Hotel Malang. The hotel industry faces intense competition, requiring management to consistently maintain customer satisfaction. This quantitative research involved 100 respondents who had stayed at the hotel at least twice, selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression, supported by validity, reliability, and classical assumption tests. The results show that brand trust has a significant positive effect on customer satisfaction. Service quality also has a significant positive influence on customer satisfaction. Simultaneously, brand trust and service quality together significantly affect customer satisfaction. These findings confirm that both variables are crucial determinants of guest satisfaction. The implication is that The Shalimar Boutique Hotel needs to strengthen brand trust through reliability, honesty, and security while maintaining high-quality services through tangibles, reliability, responsiveness, assurance, and empathy. Enhancing these aspects not only increases satisfaction but also strengthens customer loyalty and the hotel’s competitive advantage.
The Influence of Promotion Through Instagram Social Media and E-WOM on Purchase Interest in UMKM Siris Meals Jakarta Priatna, Gustinanda; Zaini, Achmad
Journal of International Accounting, Taxation and Information Systems Vol. 2 No. 1 (2025): February
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v2i1.92

Abstract

The rise of social media has transformed digital marketing strategies, with Instagram emerging as a key platform for small and medium-sized enterprises (MSME) to engage consumers. This study examines the impact of Instagram-based promotions and electronic word-of-mouth (E-WOM) on consumer purchase interest in Siris Meals Jakarta. A quantitative research approach was employed, utilizing a purposive sampling technique with a sample of 100 respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The findings indicate that both Instagram promotions and E-WOM have a significant positive influence on purchase interest, both individually and collectively. The independent variables contributed 56.6% to variations in purchase interest. These results highlight the importance of optimizing Instagram as a promotional tool to enhance consumer engagement and drive sales. Based on these findings, it is recommended that Siris Meals strengthen its Instagram marketing strategy to maximize consumer reach and engagement
Co-Authors Abdillah, Al Hibnu Abdul Waris Abdurrohim Achmad Maulidi Achmad Muhibin Zuhri Agus Afandi Alanshori, M. Zainuddin Alghifari, Lalu Muhammad Maqbul Ana Mawardah, Allisa Anggraini, Vivid Prety Anjari, Becik Gati Ardiansyah, Rahardi Adnan Arie Pambayun, Yoga Arjo, Tri Ramadani Ayatusa'adah, Ayatusa'adah Ayu Sulasari Aziiz, Ahmad Khowiyun Nur Azis, Annisa Rahmania Baroroh Lestari Celine, Devi Chorisolekah, Adetia Dasuqie, Arif Alfaridzy Dhanurendra, Arya Galih Evellin Okta Vina Evi Suwarni, Evi Fatkhur Rochman Gati, Galuh Gandhi Harmanto Harmanto Harsono, Panca Indra Mei Hidayati, Zuhriyyah Hidayatul Nurohmah, Hidayatul Himma, Mahmudatul IMANG, NDAN Indah Novita Dewi Indrianti, Tiitien Inwana, Nila Juraemi Juraemi, Juraemi Khumairotul Lutfiyah, Siti Kusumawati, Nila Leonita Arinda, Dhea Lina Budiarti, Lina Lisnaini M. Yazid Bustomi, M. Yazid Machrus Ali Masreviastuti Mohammad Sholeh Muhammad Adib Nuruzzaman Mursidah Mursidah, Mursidah Muwidha, Muhamad Naf'an, Abdul Wahab Nikmatus Sholihah Nirmalasari, Ridha Nisa', Mas Ayu Ainun Nisa, Mas Ayu Ainun Nur Afifah Khurin Maknin Nurdjizah, Nurdjizah Nurtjahjani, Fullchis Odit Ferry Kurniadinata Pendi, Yulianus Pinasti, Qistia Diah Poernamawati, Diana Eka Prasetyo Hermawan Pratiwi, Ayu candra Priatna, Gustinanda Puspita, Ari Metalin Ika Qurratina, Noor Rachmi, Asminah Rahmad Rahmah, Wirdatur Ramadhien, Yuris Zetta Rena Feri Wijayanti Rusdiansyah Rusdiansyah Santoso, Eko Boedhi Setyowati, Tessa SJAFIATUL MARDLIYAH Sumarno, Agus Sukoco Heru Wahyu Nurmalasari Wenpei, Song Widiyowati, Eny Zakki Fuad, Ahmad