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Auliana, Sigit
Universitas Bina Bangsa
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Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
MENGGALI POTENSI LOKAL DENGAN ANALISIS SWOT DI KELURAHAN TERUMBU KECAMATAN KASEMEN KOTA SERANG Fatonah, Siti; Auliana, Sigit; Muhamadin, Ari; Saniyyasyah, Dinar Jauzaa; Nopfitasari, Nopfitasari
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.236

Abstract

This research aims to determine the local potential of the Terumbu sub-district through SWOT analysis. Local potential is an invaluable advantage of a region or region. SWOT analysis is an analysis based on logic that can maximize strengths and opportunities, but simultaneously minimize weaknesses and threats. The method in this research is descriptive qualitative. Data collection techniques used interview techniques with residents of the Terumbu sub-district.  Observations were carried out directly in the Terumbu sub-district area. The results of the research show that the Terumbu sub-district has strengths that can be maximized in order to develop further, starting from owning large areas of rice fields, having gypang MSMEs, red bricks and having a strategic geographic location. Reefs also have weaknesses, namely, the clean and healthy lifestyle is very low, the habit of throwing rubbish carelessly, MCK (bathing, washing, toilet) is still in rivers/streams which are not clean. In terms of opportunities, it is still very possible for the Reef to be developed by providing counseling, assistance, training and education to increase the knowledge, skills and insight of the community. Apart from that, the threats to the Terumbu sub-district are diseases, chronic, infectious diseases, malnutrition, stunting and decreased intelligence. By suppressing existing weaknesses and threats through counseling, training, mentoring and education, the perception of the Terumbu sub-district changes from a bad perception to a good perception because it has succeeded in increasing local potential such as agricultural products, MSMEs and the lifestyle of its people for the better
Co-Authors A Halim Achmad Dwi Saputro Aisah, Anggi Nur Alandito, Alhdias Aldi Setiawan, Aldi Aldiyanti, Fitri Ali Rohman Alia, Salsabila Rahma Amaldi, Wahyu AMELIA, NUR Anam, Aan Khoirul Andriani, Fipi Anugerah Agung ardiansyah, sigit Ariansyah, Irgi Arief, Rahadian Arrasit, Dio Falla Aryono, Gagah Dwikiputra Asep Sapaatullah ASNAWI Audina, Alisa Azis, Marisa Azizah, Rizqia Nur Bafaqih, Ali Basuki Rakhim Setya Permana Bate’e, Welni Desrinayanti Cahyadi, Wahyu Chafid, Nurul Dadan Ramdan DEWI FITRIANI Dwi Purnama , Eris Dwi Purnama, Eris Eightian, Vieri Ginola Ende Ende Ende Eris Dwi Purnama Fachruroji, Fahmi Fanani, Khairul Fasya, Nabiila Fatari Fatullah, Fajri Ferawati, Dede Firmansyah, Oki Furtasan Ali Yusuf Gagah Dwiki Putra Aryanto Gagah Dwiki Putra Aryono Hadi Kurniawanto Hadi Ramadhan, Muhamad Hadisuwarno, Noppy Hamdan Hamdan Hamidah . Hamidah Hamidah Ibrohim Ifvochy, Jammes Iis Nuraisah Iis Nurasiah Ilham, Ilham Rizqi Irfansyah, Robby Jaka Wijaya Kusuma Jalis, Jalis Kalsum, Ummy Kustianto, Prahmono Laila Nur Fadhilah Laksono Trisnantoro Listiawati Listiawati Mahrojah, Siti Maman Masyhuri Mamay Komarudin Masyhuri, Maman Masyuri, Umar Maulana Ns, Farhan Maulida, Fadia Syifa MMSI Irfan ,S. Kom Mochammad Darip Muchtadi, R. Hudan Mudofar, Mudofar Muhamadin, Ari Muhammad Saifulloh Mulyawansyah, Ahmad Andika Munawaroh Munawaroh Munawir, Ahmad Naufal Affandi Naufal, Dody Naufallinho, Muchamad Khairan Ningsih, Ratu Septia Nitami, Shella Nopfitasari, Nopfitasari Nopithasari, Lola Nova, Merlin Dwi Novita Sari Noviyanti, Ayu Nugraha Edhi Suyatma Nugraha, Asep Darma Nugrahini Kusumawati Nur Janah, Meishi Nurfitrianda, Deden Nursafira, Nursafira Nurul Chafid Nurul Chapid Nurul Khoer Hidayah, Nadaa Octavian, Rizqi Kevin Oula, Kiki Nabilah Pusvita Parimin Permana, Basuki Permata, Nuniek Pilyadi, Windika Praditya, Dinar Okto Prasetya, Bima Pratama, Gelard Untirtha Purnama, Eris Dwi Putra, Abraham Rakhim, Basuki Restiana, Anti Rizki Ramadhan Rizki, Miftahul rohaimudin, iim Rohman, Itqu Romayasari, Vera Romli, Ombi Sabilillah, Sahrul Safaatullah, Asep Safaatulloh, Asep Safitri, Esti Salehah, Siti Nur Saniyyasyah, Dinar Jauzaa Saputro, Achmad Dwi Saputro, Ahmad Dwi Setya Permana, Basuki Rakhim Setya, Basuki Rakhim Sholahuddin, Muhammad Rifda Siti Fatonah Siti Fatonah Sopian sopian Suaryo, Suaryo Sueko Suhandi Suhandi Suhandi Suhandi, Suhandi Sunardi Sunardi Surachman Surachman Suyatma, Nugraha Edi Syamil Basayev, Gito Tabroni Tjahja Muhandri Ubaedilah, Ikbal Umar Mansyuri Untirtha Pratama, Gelard Wahyu Saputra Yansyah, Mardi Yap, Victor Yustiana, Sisy Zahra, Surti