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Analisis Strategi Digital Content Marketing Untuk Mempertahankan Eksistensi Perusahaan Dalam Mewujudkan Keunggulan Bersaing (Studi Kasus Elbond Education Event Organizer) Fico Abiyu Taufiq; Muhammad Ridwan Basalamah; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is a qualitative research that aims to analyze digital content marketing strategies to maintain the company's existence in realizing competitive advantage at Elbond Education event organizer. This study took 5 informants consisting of 3 key informants and 2 supporting informants using purposive sampling and snowball sampling techniques. Methods of data collection in this study using interview techniques, observation and documentation. The analysis technique in this study uses data condensation analysis techniques to streamline data, increase effectiveness, and facilitate interpretation in processing data. The results of this study indicate that Elbond Education has successfully implemented digital content marketing as indicated by an increase in sales every month as well as an increase in followers, views, and interactions from social media users. In addition, consumer satisfaction with Elbond Education has also increased, as evidenced by the large number of consumers who are interested in various Elbond Education offers, which are then re-ordered by consumers. Digital content marketing also makes Elbond Education superior to other competing companies with indicators of the completeness of the platform on social media, the quality of the content published and the various offers provided. Keywords: Digital Content marketing, Company Existence, Competitive Advantage 
Pengaruh Produk Tabungan Emas, Citra Merek Dan Harga Emas Terhadap Keputusan Nasabah Pada PT. Pegadaian (Studi Pada Nasabah Di Kantor Cabang Dieng Kota Malang) Mochammad Zainul Arifin; Agus Widarko; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of gold savings products, brand image and gold prices on consumer decisions at PT. Pawnshop in the Dieng Office of Malang City. This study used a quantitative type, data collection method using a questionnaire and a total sample of 95 respondents and using multiple linear regression analysis method which was processed with the SPSS program. The tests used to analyze the data are the research instrument tests (validity and reliability tests), the normality test, the traditional assumption tests (multicollinearity and heteroscedasticity tests), the test for multiple linear regression, the hypothesis tests (simultaneous test and partial test), and the adjusted R-square test of the coefficient of determination.The results of this study indicate that there is a simultaneous influence between the variables of gold savings products, brand image and gold prices on customer decisions of PT. Pegadaian an important value of 0.000 < 0.05. A significant value of 0.000 < 0.05 is associated with the gold savings product variable, a significant value of 0.001 < 0.05 is associated with the brand image variable, and a significant value of 0.000 < 0.05 is associated with the gold price variable for pawn shop customers. Keywords : Gold Savings Products, Brand Image, Gold Prices And Customer Decisions. 
Pengaruh Harga, Pelayanan dan Store Atmosphere Terhadap Kepuasan Pelanggan Diva Store Nandyto Pramudya Pratama; Nurhidayah Nurhidayah; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Along with the development of the era, innovation continues to be carried out in the field of technology and industry. Likewise, the clothing industry is growing rapidly in Indonesia. The fashion industry will continue to grow along with the development of the industry and the fashion itself. The fashion industry is very flexible because at a certain time or season it has certain characteristics as well so that it is very dependent on the trends that occur at that time or season. Technological developments, especially in the industrial sector, will open up greater opportunities to be creative in the fashion sector. Diva Store is a form of business engaged in the fashion sector, especially in the sale of apparel and accessories for all walks of life. Diva Store is a reference store in the Blitar area due to good service and affordable prices. The purpose of this study was to determine the simultaneous effect of price, service, and store atmosphere on Diva Store customer satisfaction. The population in this study were Diva Store customers who had made purchases more than 2 times and had a job status. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 80 respondents and using the SPSS analysis tool. The results of the study show that partially the price, service, and store atmosphere have a significant effect on Diva Store customer satisfaction. Simultaneously price, service, and store atmosphere have a significant effect on Diva Store customer satisfaction. Keywords: Price, Service, and Store Atmosphere 
Pengaruh Motivasi , Kepuasan Kerja, Dan Lingkungan Kerja Terhadap Kinerja Pegawai Negeri Sipil Di Kantor Dinas Sosial Kabupaten Malang Astri Sukma Andini; Abdul Kodir Djaelani; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determinane the influence of Motivation, Job Statisfaction and Work Environment on the performance of civil servants at the Social Service of Malang Regency. The sampling technique used saturated samples obtained from 43 employees. The data collection method used a questionnaire technique that is distributed directly to employees of the Malang Regency Sosial Service. The data analysis technique used in this study is multiple linear regression. The result showed that motivation affects employee performance, job statisfaction affects employee performance and the work environment also affects employee performance Keywords: Motivation, job Satisfaction,Work Environment, Performance
Pengaruh Harga, Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian Pada E-Commerce Shopee (Pada Mahasiswa Manajemen Universitas Islam Malang 2019) Mohamad Ramadhany Idris; Agus Widarko; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of price, product quality and word of mouth on purchasing decisions through e-commerce Shopee. Quantitative methods are used in this type of research. This research was conducted on Shopee customers where the sample determined was students of the Islamic University of Malang class of 2019. The sampling method used in this study was a non-probability sampling method, especially the British sampling method, where the sample obtained must meet certain withdrawals. depending on the research objectives. . Questionnaires are used as a method or collection tool in this quantitative research. Based on the results of this study, (1) price has a strong influence on purchasing decisions, (2) product quality has a strong influence on purchasing decisions, and (3) word of mouth has a strong influence on purchasing decisions. Keywords: Price, Product Quality, Word Of Mouth
Literasi Ekonomi Guna Meningkatkan Kualitas Tenaga Kerja Sektor UMKM di Kabupaten Malang Mohammad Rizal; Arini Fitria Mustapita
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 3 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i3.8236

Abstract

Pandemi Covid-19 yang dialami Indonesia sejak bulan Maret 2020, diperkirakan sebagai salah satu sumber dampak langsung ataupun tidak langsung terhadap meningkatnya pengangguran terbuka. Salah satu upaya untuk meningkatkan kualitas tenaga kerja dan mengurangi pengangguran yaitu pada sektor Usaha Mikro Kecil dan Menengah (UMKM) yang memegang peranan penting dalam perekonomian Indonesia. Beberapa masalah yang dihadapi pelaku UMKM pada Desa Jabung adalah permodalan, manajemen keuangan, produksi dan pemasaran. Masalah permodalan merupakan salah satu masalah utama yang dihadapi Pelaku UMKM pada Desa Jabung. Hal ini dikarenakan latar belakang pendidikan dan kurangnya informasi yang mereka terima. Berdasarkan latar belakang tersebut, maka penting untuk dilaksanakan kegiatan pengabdian masyarakat dalam bentuk sosialisasi materi maupun pendampingan. Metode yang digunakan dalam kegiatan ini adalah metode PAR (Participatory Action Research), dengan Paradigma PAR adalah proses dimana komunitas-komunitas berusaha mempelajari masalah secara ilmiah dalam rangka memandu, memperbaiki, dan mengevaluasi keputusan dan aksi mereka. Program pengabdian ini dilaksanakan pada bulan Maret 2023. Hasil yang didapat dari pengabdian ini adalah peserta sudah dapat memulai merapikan kondisi UMKM mereka dari sudut ekonomi. Dengan materi yang sudah disampaikan serta pendampingan, para peserta dapat melanjutkan usaha mereka dengan lebih baik lagi dan dapat meningkatkan kualitas tenaga kerja pada sektor UMKM.The COVID-19 pandemic experienced by Indonesia since March 2020 is estimated to be one of the sources of direct or indirect impact on the increase in open unemployment. One of the efforts to improve the quality of labor and reduce unemployment is in the Micro, Small, and Medium Enterprises (MSMEs) sector, which plays an important role in the Indonesian economy. Some of the problems faced by MSME actors in Jabung Village are capital, financial management, production, and marketing. Capital problem is one of the main problems MSME actors face in Jabung Village. This is due to their educational background and the lack of information they receive. Based on this background, carrying out community service activities through material socialization and mentoring is important. The method used in this activity is the PAR (Participatory Action Research) method with the PAR Paradigm. In this process, communities try to study problems scientifically to guide, improve, and evaluate their decisions and actions. This service program is carried out in March 2023. The results obtained from this service are that participants have been able to start tidying up the conditions of their MSMEs from an economic point of view. With the material delivered and assistance, Participants can continue their business and improve the MSME sector's workforce quality.
Religiusitas, Islamic Branding Terhadap Keputusan Konsumen Berbelanja Pada Minimarket Al-Khaibar Milhan Nur Kholiq; Jeni Susyanti; Arini Fitria Mustapita
RELASI : JURNAL EKONOMI Vol 19 No 2 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i2.557

Abstract

The number of businesses in the retail sector at this time makes entrepreneurs to implement better marketing strategies, not only preparing accurate marketing strategies but also need to provide brands that are suitable for the characteristics of consumers, such as the Al-Khaibar minimarket which uses Islamic branding as an identity. in providing or offering products that are in accordance with consumer needs. Seeing Indonesia as a Muslim country with the highest population level makes this a very good marketing strategy.In this study using a quantitative approach with primary data. This research was conducted by distributing questionnaires to consumers of the Al-Khaibar minimarket. The total sample in this study was 95 respondents and then processed using SPSS statistical software and then using multiple linear regression. The analysis used in this study included measurements of validity and reliability tests as well as classical assumptions.The findings in this study indicate that Islamic branding and religiosity have a significant influence on purchasing decisions, both simultaneously and partially. So it can be concluded that the stronger the Islamic branding created and the higher the level of buyer religiosity, the purchasing decisions will also increase.
Analisis Pengaruh Rasio Likuiditas, Efisiensi Operasi, Kemampuan Pengelolaan Aktiva Produktif, Pinjaman Bermasalah dan Rasio Solvabilitas, Terhadap Kinerja Keuangan pada Bank Umum Swasta Nasional Periode 2017-2021 Fidyani Anura Hidayati; Achmad Agus Priyono; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The study aims to determine. the Effect of Liquidity Ratio, Operating Efficiency, Ability to Manage Productive Assets, Non-Performing Loans and Solvency Ratio, on Financial Performance in National Private Commercial Banks for the 2017-2021 Period. .This research. uses a quantitative approach, by conducting empirical analysis, using panel data from 2017 to 2021. The sampling method used the purposive sampling method and 23 banks were selected as samples. The data analysis technique in this study is the regression analysis of panel data processed with SPSS. Based on the results of the panel data estimates, it shows that the variables of Liquidity Ratio (LDR), and Non-Performing Loans (NPL) have a significant effect on Financial Performance (ROA) at national private commercial banks in Indonesia in 2017-2021. Meanwhile, Operating Efficiency (BOPO), Productive Asset Management Ability (NIM), and Solvency Ratio (CAR) did not have a significant effect on Financial Performance (ROA) at National private commercial banks in Indonesia in 2017-2021. Keywords: Loan to Deposit Ratio (LDR), Operating Costs to Operating Income (BOPO), Net Interest Margin (NIM), Non Performing Loan (NPL), Capital Adequacy Ratio (CAR), Return On Assets (ROA) 
OPTIMALISASI PENDIDIKAN ANAK DESA SUMBERPITU SEBAGAI UPAYA PENYIAPAN SUMBER DAYA MANUSIA UNGGUL mohammad rizal; Arini Fitria Mustapita
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2022): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v1i1.18576

Abstract

This service aims to increase the human resource in Sumberpitu Village, Pasuruan Regency. As the basic capital for implementing development in Sumberpitu Village, human resources are absolutely necessary to support the achievement of a well-planned village development program. As the main actor in the implementation of development in the village, of course the participation and carrying capacity of human resources is the most important part of the success of the implementation of development. The methods implemented in this activity are methods: counseling, socialization, training, and coaching to the community, especially for school-age children. The results of this service indicate that the materials provided support the activities of increasing the workforce and the materials provided by the service team are delivered and well received by the participants.
Pengaruh Brand Image dan Sikap Hedonis Terhadap Minat Beli Photocard K-Pop Melalui Korean Wave Sebagai Variabel Intervening (Studi Kasus Pada Member G.O Enhypen Indonesia) Armansya, Ryza Maula; Widarko, Agus; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to analyze the influence of Brand Image and Hedonic Attitude towards K-Pop photocard buying interest through Korean Wave as intervening variables. This research used a type of causal associative research with a quantitative approach. The source of data is primary data derived from questionnaire distribution data at G.O Enhypen Indonesia and secondary data derived from documents, journals, previous researchers and other sources. The sampling technique in this study used the slovin formula which obtained a total of 82 samples with the questionnaire distribution method using the Likert scale. The data were analyzed using multiple linear regression measured using SPSS. Hypothesis testing using t-test. The results showed that brand image and hedonic attitude affect buying interest. Partial brand image and hedonistic attitude Positively affect buying interest. Brand image has a positive and insignificant effect on buying interest through the Korean wave. While hedonic attitudes have a positive and significant effect on buying interest through the Korean wave. Keywords : Brand Image, Hedonic Attitude, and Korean Wave
Co-Authors Abadiah Sholekhah Alsadilla Abdul Aziz Abdul Kodir Djaelani Achmad Agus Priyono Afi Rachmat Slamet Agus Mubarok Ahmad Hanif Hamyanto Ahsani Taqwiem Alvin Ramadhon ANANG FUAD Syafrudin Angelina Ayu Kharisa Putri Angga Riduansyah Adi Pranata Anil Hidayati Rohmah Anital Umroh Arif, Pandu Imansyah Arista Fauzi Kartika Sari Armansya, Ryza Maula Astri Sukma Andini Auva Mufaddol Bachtiyar, Riski Bahris Syamsi Basalamah, Muhammad Ridwan Bastomi, Mohamad Budi Wahono Cahyani, Amelia Dwi Cahyaningrum, Dwi Annisa Cindy Pragati Pratiwi Cyndi Khoryratu Hikmah Desti Ikromah Deve Yuandari Devi Febriana DEWI DIAH FAKHRIYYAH Dewi Nurhidayah Dina Fauzia Nurcholifah Eka Farida Ekafianti, Firdayani Elviana Dwi Firdaus Elysa Anggun Fradini Eris Dianawati Fairoh Aida Qothrun Nada Faisol Arifin Farhan Abror Fayadl, Moh Fali Faza Faiqotuzzahro Rozi Fernanda, Izmy Emilda Elama Fico Abiyu Taufiq Fidyani Anura Hidayati Fina idamatul Fitri Fitri Anggriani Fitria Widyastuti Hadi Sunaryo Hadi Sunaryo Hapsari, Tasa Titi Hasanah, Hilda Hidayatul Hilda Putri Dwi Oktaviani Ifan Zainul Hasan Ilham Majid Imam Bukhori jannah, lailatul Jeni Susyanti Joni Iskandar Kartika Rose Rachmadi Kartika Sari, Arista Fauzi Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Kisvidatul Hikmah Laely Anjar Wati Lili Nur Indah Sari Linda Ayu Nur Fitriyah Lisa Qotrunnada M. Helli M. Hufron Mahardani, Ahmad Subhan Makki, Achmad Hayatul Milhan Nur Kholiq Milhan Nur Kholiq Mobaraq, Moh. Rizki Fajar Mochammad Zainul Arifin Moh. Nur Yahya Mohamad Fausen Mohamad Ramadhany Idris Mohammad Hariyanto Mohammad Hasby Ashshiddiqi Mohammad Rizal Mohammad Rizal, Mohammad Muallifa Muallifa muh mahfut mashuri Muhamad Bahrul Subakir Muhammad Agus Salim MUHAMMAD AGUS SALIM Muhammad Anshor Syafi’i Muhammad Mansur Muhammad Nur Avif Muhammad, Jimmy Muksin, Nurul Indah Q Mukti, Shinta Aulia Cahya N Rachma N. Rachma Nadirotul Hasanah Nandyto Pramudya Pratama Noeraini, Firhaq Firnanda Lailatus Noor Shodiq Askandar Nova Kartikasari Novita Wulan Dari Nur Hidayati Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuri Antin Rahmadila nuzunul Rachma Oktaviani, Devi Pardiman Pardiman Permana, Cahya Dwi Hendra Puput Rismunawati Rachma, N. Rahma Oktaviani Dewi Ramadhani, Novarisya Putri Raudatul Jannah Reynaldo Wiranata Rifqina Qanita Rif’atul Himmah Rizki, Lutfi Andrian Rois Arifin Rois Arifin Ronny Malavia Mardani Safi, Fadila Sah, Bayu Matus Muhammad Saifudin Zuhri Sakinah, Safira Syafa’atus Saputri, Vicky Yuli Sejati, Eling Rosa Septaningtyas, Rosalia Dwi Shinta Devia Frimadani Silvia Ayu Wulandari Siti Asiyah Siti Asiyah Sitinjak, Veriananda Sitti Fatimah Sonia Kartikasari Sri Bulan Sri Puspa Nurhayati Subhan Subhan Suhari, Didik Sulyantri, Sulfy Sunaryo, Hadi Supardi, Fendi Prayogo All Supriono, Adi Suriyanto Suriyanto Suwandini, Amelian Nisa Teddy Kurnia Dwi Anggoro Kusumo D Tri Dewi Nur Hidayah Tria Indriani Dian Lestari Ulya, Naylia Fadhilatul Umi Haniatul Faridah Umrotus Febriansari Vriske Iga Sistian Wahyuningtyas, Nanik Widarko, Agus Widyanti Kusuma Wardani Windiana, Chelsea Yuli Khoiriyah Yulia Ifatur Rohma Zubair, Ahmad