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Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Tokopedia (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2019) Subhan Subhan; Agus Widarko; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to find out and analyze the effect of brand image, product quality, and price on consumer purchasing decisions on Tokopedia e-commerce witth a casw study on students of the Faculty of Economics and Business, Islamic University of Malang class of 2019 who were selected by purposive sampling and determining the number of samples using the Malholtra formula. The number of samples used in this research were 65 respondents.  Data analysis methods used in this research are Validity test and Reliability test, Normality Test, Multicollinearity test and Heteroscedasticity test, Multiple Linear Regression Analysis, Hypothesis Test, and Determination Coefficient Test (Adjusted R2). Process analysis using SPSS. The results of the study state that brand image, product quality, and price simultaneously influence consumer purchasing decisions and partially brand image, product quality, and price have a positive and significant effect on consumer buying decisions. Keywords: Brand Image, Product Quality, Price, Consumer Purchase Decision
Pengaruh Product Quality, Brand Image, Dan Celebrity Endorsment Terhadap Kepuasan Pelanggan (Studi Kasus Konsumen Ghealsy Malang) Lili Nur Indah Sari; Nur Hidayati; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In Indonesia, the industrial sector is a major part of national economic development. One of the sectors of the business industry that is being worked on is the fashion industry. In reality, fashion models are always changing, and developing. This makes producers have to be wise in issuing products that are in accordance with the needs needed by consumers to achieve customer satisfaction. This study aims to determine how the effect of product quality, brand image, and celebrity endorsements on customer satisfaction.This study uses a quantitative approach. The population of this study is Ghealsy consumers who are in the city of Malang, East Java. The technique of collecting data is by distributing questionnaires. The sample in this study was taken by purposive sampling technique with the Malhotra formula totaling 100 respondents to Ghealsy consumers in the city of Malang. The variables in this study are Product Quality (X1), Brand Image (X2), Celebrity Endorsment (X3), and Customer Satisfaction (Y). The data analysis methods used are instrument test, normality test, classical assumption test, multiple linear analysis, and hypothesis testing, and test the coefficient of determination with the help of SPSS 20.0 software for Windows.The results showed that product quality had a significant effect on customer satisfaction, brand image had a significant effect on customer satisfaction, celebrity endorsement had a significant effect on customer satisfaction. Product quality, brand image, celebrity endorsement together have a significant effect on customer satisfaction. Keywords: Product Quality, Brand Image, Celebrity Endorsment, and Customer Satisfaction.
Pengaruh Komitmen Kerja Kualitas SDM dan Lingkungan Kerja Terhadap Kinerja Pegawai Kantor Kecamatan Arjasa Kabupaten Sumenep Mohammad Hariyanto; Abdul Kodir Djaelani; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine 1) Effect of work commitment, quality of human resources, work environment on employee performance, 2) Effect of work commitment on employee performance, 3) Effect of quality of human resources on employee performance. employee performance, 4) The influence of the work environment on employee performance.This study uses quantitative methods with descriptive and inferential analysis. The number of samples used were 36 employee respondents at the Arjasa District Office, Sumenep Regency. Sources of data used are primary and secondary sources. Collecting data using a questionnaire with Likert scale measurements while the analysis used is instrument test, normality test, multiple linear regression analysis, hypothesis testing, and coefficient of determination (R2) with SPSS 16.0 tools. The results of this study indicate that 1), work commitment has an influence on employee performance, 2), quality of human resources has an influence on employee performance, 3), work environment has an influence on employee performance. Keywords :   Work Commitment, Quality of Human Resources, Work Environment and Employee Performance.
OPTIMALISASI PENDIDIKAN ANAK DESA SUMBERPITU SEBAGAI UPAYA PENYIAPAN SUMBER DAYA MANUSIA UNGGUL mohammad rizal; Arini Fitria Mustapita
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2022): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.434 KB) | DOI: 10.33474/penadimas.v1i1.18576

Abstract

This service aims to increase the human resource in Sumberpitu Village, Pasuruan Regency. As the basic capital for implementing development in Sumberpitu Village, human resources are absolutely necessary to support the achievement of a well-planned village development program. As the main actor in the implementation of development in the village, of course the participation and carrying capacity of human resources is the most important part of the success of the implementation of development. The methods implemented in this activity are methods: counseling, socialization, training, and coaching to the community, especially for school-age children. The results of this service indicate that the materials provided support the activities of increasing the workforce and the materials provided by the service team are delivered and well received by the participants.
Pengaruh Kualitas Informasi, Kualitas Sistem, Dan Kualitas Layanan Terhadap Minat Beli Ulang Pengguna Marketplace Situs Shopee (Studi Kasus Mahasiswa Kota Malang) Mohammad Hasby Ashshiddiqi; Achmad Agus Priyono; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the relationship between information quality, system quality, and service quality on the repurchase intention of marketplace users on the Shopee site. This study used a study on Malang city students where the data was obtained by distributing questionnaires via the g-form to Malang city students who were selected by purposive sampling. Determining the number of samples in this study used the Malhotra formula and the results obtained were 90 respondents. The analytical method used in this study is instrument test (validity test, reliability test), normality test, classical assumption test (multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (F test and t test), coefficient of determination test. (Adjusted R2) data processing using the IBM SPSS 24 program. The results of this study indicate that information quality, system quality, and service quality simultaneously influence repurchase intention, information quality partially influences repurchase intention, system quality partially influences repurchase intention, service quality has a partial effect on repurchase intention.  Keywords: information quality, system quality, service quality, repurchase intention 
Pengaruh Gaji, Work Overload, Dan Stres Kerja Terhadap Kepuasan Kerja Karyawan (Studi Pada Karyawan Sandang Ayu Department Store Pasuruan) Hilda Putri Dwi Oktaviani; Muhammad Agus Salim; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain the effect of salary, work overload and work stress simultaneously on job satisfaction of Sandang Ayu Pasuruan employees. The population in this study were all employees of Sandang Ayu Department Store Pasuruan, totaling 160 people. The technique of determining the sample using the slovin formula with the level of validity of a sample, then a maximum Margin of error of 10% is used. So, the sample in this study amounted to 62 employees. While the analytical tool used is Multiple Linear Regression using SPSS. The results of this study simultaneously salary, work overload and work stress have a significant effect on employee job satisfaction. The salary variable has a significant effect on employee job satisfaction. Work overload also gives the same results in the form of a significant effect between work overload variables on employee job satisfaction. It is also known that the variable of work stress has a significant effect on employee job satisfaction. Keywords: Salary, Work Overload, Work Stress, And Employee Job Satisfaction
Pengaruh Gaya Kepemimpinan, lingkungan Kerja, Dan Keselamatan Kerja Terhadap Kinerja Karyawan (Studi Pada Karyawan CV. Unit Clean Industry Pasuruan) Cyndi Khoryratu Hikmah; Abdul Kodir Djaelani; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the factors that influence employee performance. These factors are leadership style, work environment, and work safety. This research study on the performance of CV employees. Pasuruan Clean Industry Unit. CV. Unit Clean Industry is a household cleaning equipment company with various types of equipment such as floor mops, other brushes, and other cleaning tools. The purpose of this study was to determine the influence of leadership style, work environment, and work safety on employee performance. Data were analyzed using quantitative methods by distributing questionnaires. The sample in this study were 47 respondents and data processing using SPSS. The analytical tools used in this research are validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis test, and adjusted R square test. This research has fulfilled the validity test and reliability test. The results of testing the first hypothesis (H1) are accepted that leadership style, work environment, and work safety have a significant positive effect on employee performance with a significance level of 0.000. The second hypothesis (H2) is accepted which shows that there is a significant positive effect between leadership style on employee performance with a significance level of 0.031. The third hypothesis (H3) is accepted which indicates that there is a significant positive effect between the work environment on employee performance with a significance level of 0.001. The fourth hypothesis (H4) is accepted which indicates that there is a significant positive effect of work safety on employee performance with a significance level of 0.001. The results of this study concluded that the variables of leadership style, work environment, and work safety have both a simultaneous and partial effect on employee performance Keywords : Employee Performance, Leadership Style, Work Environment, And Work Safety 
Pengaruh PendidikanpKeuanganoKeluarga, Kontrol Diri Dan Gaya Hidup Terhadap Minat Menabung (Santri MahasiswatPondok Pesantren Nurul IslamtBadut Karangbesuki Malang) Ahmad Hanif Hamyanto; Hadi Sunaryo; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Saving is one of the important ways of money management. Given the importance of the role of saving, saving activities need to be familiarized and instilled in every individual, especially in adolescence to adulthood, because at this time a child begins to be given the trust to be independent in managing his finances. In this case, it has never analyzed problems related to family financial education, self-control, and lifestyle in students of the Nurul Islam Malang Islamic boarding school. PurposeAof this study is to determine andAanalyze the Effect of Family FinancialAEducation, Self-Control, and Lifestyle on the Interest in Saving for Students of Nurul Islam Islamic Boarding School Malang. The approach method that uses saturated sample techniques is nonprobability sampling, a sample collection technique using questionnaires distributed by 40 respondents. The results showed that family financial education, self-control, and lifestyle on the interest in saving for students of Nurul Islam IslamicTboarding school students had a significantOeffect on the interest in saving. The results ofPthis studyYcan be used as a reference for further researchers by further developing thePvariables under study and further developing the study with additional populations and samples. Keywords: Family Financial Education, Self-Control, Lifestyle, and Interest in Saving
Pengaruh Motivasi Kerja, Pelatihan Dan Kecerdasan Emosional Terhadap Kinerja Pegawai (Studi Pada Puskesmas Dinoyo Kota Malang) Raudatul Jannah; Abdul Kodir Djaelani; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of work motivation, training and emotional intelligence on employee performance at the Dinoyo Health Center in Malang City. Sampling in this study used saturated sampling, namely by using the entire existing population to be used as a sample. The data analysis method used in this study is the data instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination test (Adjusted R2). Based on the results of the research on the multiple linear regression analysis test it is known that work motivation, training and emotional intelligence have a positive effect and on the results of the f test it is known that work motivation, training and emotional intelligence simultaneously have a significant effect on the performance of employees of the Dinoyo Health Center in Malang City. However, in the t test it is known that training has a positive and significant effect on employee performance while work motivation and emotional intelligence have a positive but not significant effect. Keywords : Work Motivation, Training, Emotional Intelligence, Employee Performance 
Analisis Strategi Digital Content Marketing Untuk Mempertahankan Eksistensi Perusahaan Dalam Mewujudkan Keunggulan Bersaing (Studi Kasus Elbond Education Event Organizer) Fico Abiyu Taufiq; Muhammad Ridwan Basalamah; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is a qualitative research that aims to analyze digital content marketing strategies to maintain the company's existence in realizing competitive advantage at Elbond Education event organizer. This study took 5 informants consisting of 3 key informants and 2 supporting informants using purposive sampling and snowball sampling techniques. Methods of data collection in this study using interview techniques, observation and documentation. The analysis technique in this study uses data condensation analysis techniques to streamline data, increase effectiveness, and facilitate interpretation in processing data. The results of this study indicate that Elbond Education has successfully implemented digital content marketing as indicated by an increase in sales every month as well as an increase in followers, views, and interactions from social media users. In addition, consumer satisfaction with Elbond Education has also increased, as evidenced by the large number of consumers who are interested in various Elbond Education offers, which are then re-ordered by consumers. Digital content marketing also makes Elbond Education superior to other competing companies with indicators of the completeness of the platform on social media, the quality of the content published and the various offers provided. Keywords: Digital Content marketing, Company Existence, Competitive Advantage 
Co-Authors Abadiah Sholekhah Alsadilla Abdul Aziz Abdul Kodir Djaelani Achmad Agus Priyono Afi Rachmat Slamet Agus Mubarok Ahmad Hanif Hamyanto Ahsani Taqwiem Alvin Ramadhon ANANG FUAD Syafrudin Angelina Ayu Kharisa Putri Angga Riduansyah Adi Pranata Anil Hidayati Rohmah Anital Umroh Arif, Pandu Imansyah Arista Fauzi Kartika Sari Armansya, Ryza Maula Astri Sukma Andini Auva Mufaddol Bachtiyar, Riski Bahris Syamsi Basalamah, Muhammad Ridwan Bastomi, Mohamad Budi Wahono Cahyani, Amelia Dwi Cahyaningrum, Dwi Annisa Cindy Pragati Pratiwi Cyndi Khoryratu Hikmah Desti Ikromah Deve Yuandari Devi Febriana DEWI DIAH FAKHRIYYAH Dewi Nurhidayah Dina Fauzia Nurcholifah Eka Farida Ekafianti, Firdayani Elviana Dwi Firdaus Elysa Anggun Fradini Eris Dianawati Fairoh Aida Qothrun Nada Faisol Arifin Farhan Abror Fayadl, Moh Fali Faza Faiqotuzzahro Rozi Febrianty, Rizka Angelia Fernanda, Izmy Emilda Elama Fico Abiyu Taufiq Fidyani Anura Hidayati Fina idamatul Fitri Fitri Anggriani Fitria Widyastuti Hadi Sunaryo Hadi Sunaryo Hapsari, Tasa Titi Hasanah, Hilda Hidayatul Hilda Putri Dwi Oktaviani Ifan Zainul Hasan Ilham Majid Imam Bukhori jannah, lailatul Jeni Susyanti Joni Iskandar Kartika Rose Rachmadi Kartika Sari, Arista Fauzi Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Kisvidatul Hikmah Laely Anjar Wati Lili Nur Indah Sari Linda Ayu Nur Fitriyah Lisa Qotrunnada M. Helli M. Hufron Mahardani, Ahmad Subhan Makki, Achmad Hayatul Milhan Nur Kholiq Milhan Nur Kholiq Mobaraq, Moh. Rizki Fajar Mochammad Zainul Arifin Moh. Nur Yahya Mohamad Fausen Mohamad Ramadhany Idris Mohammad Hariyanto Mohammad Hasby Ashshiddiqi Mohammad Rizal Mohammad Rizal, Mohammad Muallifa Muallifa muh mahfut mashuri Muhamad Bahrul Subakir Muhammad Agus Salim MUHAMMAD AGUS SALIM Muhammad Anshor Syafi’i Muhammad Mansur Muhammad Nur Avif Muhammad, Jimmy Muksin, Nurul Indah Q Mukti, Shinta Aulia Cahya N Rachma N. Rachma Nadirotul Hasanah Nandyto Pramudya Pratama Noeraini, Firhaq Firnanda Lailatus Noor Shodiq Askandar Nova Kartikasari Novita Wulan Dari Nur Hidayati Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuri Antin Rahmadila nuzunul Rachma Oktaviani, Devi Pardiman Pardiman Permana, Cahya Dwi Hendra Puput Rismunawati Rachma, N. Rahayu, Fatikha Rahma Oktaviani Dewi Ramadhani, Novarisya Putri Raudatul Jannah Reynaldo Wiranata Rifqina Qanita Rif’atul Himmah Rizki, Lutfi Andrian Rois Arifin Rois Arifin Ronny Malavia Mardani Safi, Fadila Sah, Bayu Matus Muhammad Saifudin Zuhri Sakinah, Safira Syafa’atus Saputri, Vicky Yuli Sejati, Eling Rosa Septaningtyas, Rosalia Dwi Shinta Devia Frimadani Silvia Ayu Wulandari Siti Asiyah Siti Asiyah Sitinjak, Veriananda Sitti Fatimah Sonia Kartikasari Sri Bulan Sri Puspa Nurhayati Subhan Subhan Suhari, Didik Sulyantri, Sulfy Sunaryo, Hadi Supardi, Fendi Prayogo All Supriono, Adi Suriyanto Suriyanto Suwandini, Amelian Nisa Teddy Kurnia Dwi Anggoro Kusumo D Tri Dewi Nur Hidayah Tria Indriani Dian Lestari Ulya, Naylia Fadhilatul Umi Haniatul Faridah Umrotus Febriansari Vriske Iga Sistian Wahyuningtyas, Nanik Widarko, Agus Widyanti Kusuma Wardani Windiana, Chelsea Yuli Khoiriyah Yulia Ifatur Rohma Zubair, Ahmad