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All Journal Buletin Studi Ekonomi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks E-JRM Jurnal Pengabdian Pada Masyarakat Pena Dimas: Jurnal Pengabdian Masyarakat Relasi : Jurnal Ekonomi Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah KOPEMAS Optimum: Jurnal Ekonomi dan Pembangunan
Arini Fitria Mustapita
Universitas Islam Malang
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Pengaruh Gratis Ongkir, Online Costumer Review Dan Flash Sale Terhadap Keputusan Pembelian Marketplace Tiktok Shop (Studi Pengguna Tiktok Shop di Kota Malang) Fayadl, Moh Fali; Widarko, Agus; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze and describe the influence of free shipping, online customer reviews and flash sales on purchasing decisions on the TikTok Shop marketplace (case study of TikTok Shop marketplace users in Malang City). The population in this study were consumers in Malang who had purchased at the Tiktok Shop. Determining the number of samples used the Malhotra formula and the results obtained were 95 respondents. Data collection was carried out using a questionnaire. To solve the problem in this research using SPSS assistance with the analytical methods used in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, coefficient of determination test (R2) . The research results of online customer reviews have a significant effect on purchasing decisions, while free shipping and flash sales do not have a significant effect on purchasing decisions. Keywords: Free Shipping, Online Customer Reviews, Flash Sales, And Purchasing Decisions.
Pengaruh Budaya Kaizen Dan Disiplin Kerja Terhadap Kinerja Karyawan Di BCA KFKK Malang Permana, Cahya Dwi Hendra; Rachma, N.; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the Influence of Kaizen Culture and Work Discipline on Employee Performance at BCA KFKK Malang. The population and sample in this study were 60 respondents, with a saturated sample method. Data were collected through questionnaires distributed online. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis, determination analysis, simultaneous test (F) and partial test (t). The results of simultaneous testing indicate that kaizen culture and work discipline have a significant effect on employee performance. Based on the partial test, kaizen culture has a significant effect on employee performance, and partially work discipline has a significant effect on employee performance. Keywords: Kaizen Culture, Work Discipline, and Employee Performance
Pengaruh Entrepreneurship Education, Entrepreneurial Traits Dan Digital Litercay Terhadap Readiness Of Entrepreneurship (Studi Kasus Pada Mahasiswa Universitas Islam Malang Angkatan 2020) Cahyani, Amelia Dwi; Susyanti, Jeni; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to find out how much influence entrepreneurship education, entrepreneurial traits, and digital literacy have on readiness for entrepreneurship. This type of research is explanatory research with a quantitative approach. The population that is the focus is the students of the Islamic University of Malang class of 2020. A total of 96 students were selected as samples using a purposive sampling technique. Data collection was carried out through a questionnaire distributed via Google Form and the results were analyzed using multiple linear regression using Statistical Program Social Science (SPSS) version 26. The results of the research showed that entrepreneurship education had an effect on readiness of entrepreneurship, entrepreneurial traits had an effect on readiness of entrepreneurship and digital literacy also influences readiness of entrepreneurship. Keywords: Entrepreneurship Education, Entrepreneurial Traits, Digital Literacy, And Readiness Of Entrepreneurship. 
Pengaruh Kompensasi, Disiplin Kerja, Dan Motivasi Kerja Terhadap Produktivitas Karyawan CV. Putra Tunggal Kabupaten Gresik Sakinah, Safira Syafa’atus; Nurhidayah, Nurhidayah; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Human resources (HR) is very important in a company. The success of a company to achieve its goals is determined by the productivity of its employees. Every company must be able to maintain and improve the quality of the performance of its human resources. A good company will certainly pay attention to the needs of its employees so that employees are comfortable working. If employees feel their needs are met, employees will automatically do more than the company expects so that employee productivity will be assessed as good by the company. A good company will certainly pay attention to the needs of its employees so that employees are comfortable working by looking at how their compensation, work discipline and work motivation are. This study aims to determine the effect of employee productivity from compensation, work discipline, and work motivation at CV. Only Son. This study uses multiple linear regression analysis. The results of this study are that the compensation variable has an insignificant effect. On the work discipline variable there is an insignificant effect. On the variable work motivation there is a significant influence. Keywords : compensation, work discipline, work motivation, work productivity
Pengaruh Citra Merk, Promosi Dan Harga Terhadap Loyalitas Pelanggan Hp Samsung (Studi Pada Mahasiswa Manajemen 2019 Universitas Islam Malang) Bachtiyar, Riski; Wahono, Budi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Along with economic growth and technological developments, the business world is experiencing rapid development with the emergence of various companies trying to create products and quality offered at competitive prices, which are potential producers to consider purchasing decisions of consumers. This study aims to investigate the impact of product quality, price, and digital marketing on consumer interest in purchasing Roughneck 1991 goods. This study uses a quantitative approach. Data collection techniques were carried out using a questionnaire through the Google form and measured using a Likert scale. The sample in this study were 95 respondents who were taken from the technique using the Malhotra formula. Furthermore, after the data is collected, to test the hypothesis using SPSS software. The results of the study show that digital marketing, product quality, and price have a significant effect on the intention to buy Roughneck 1991 products. Keywords: Digital Marketing, Product Quality, Price, Purchase Intention
Pengaruh Discount, Service Quality dan Customer Experience Terhadap Repurchase Intention Pada Pengguna Layanan Shopeefood (Pada Mahasiswa FEB Unisma Malang) Suwandini, Amelian Nisa; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze and explain the influence of discounts, service quality and customer experience on repurchase intention among shopeefood service users. The population of this study were students from the Faculty of Business Economics, Malang Islamic University, majoring in management, class of 2020. The sampling technique used purposive sampling with the Slovin formula and 82 respondents were obtained. The data analysis method in this research is quantitative data analysis using SPSS. The research results show that the discount variable has a significant effect on repurchase intention among shopeefood service users, the service quality variable has no significant effect on repurchase intention among shopeefood service users, and customer experience has a significant effect on repurchase intention among shopeefood service users. Keywords: Discount, Service Quality, Customer Experience and Repurchase Intention
PEMBERDAYAAN IBU MUSLIMAT DALAM PRODUKTIVITAS KERJA MELALUI KETERAMPILAN MICROSOFT EXCEL Arini Fitria Mustapita; Mohammad Rizal
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Masalah pengangguran di Indonesia merupakan tantangan kompleks yang memberikan dampak besar pada sektor ketenagakerjaan. Program pengabdian ini dilaksanakan berdasarkan data Tingkat Pengangguran Terbuka (TPT) di Kota Malang, Jawa Timur, dan Indonesia pada periode 2019-2023 yang masih cukup tinggi. Keterampilan Microsoft Excel dipandang sebagai keahlian penting, khususnya bagi ibu-ibu Muslimat di Kelurahan Klojen Kota Malang, untuk meningkatkan produktivitas tenaga kerja. Pelatihan intensif diadakan dengan pendekatan Service Learning, melibatkan 40 peserta yang dipilih menggunakan metode cluster random sampling. Hasil pengabdian menunjukkan peningkatan pemahaman yang signifikan terkait materi Microsoft Excel serta keterampilan dalam menyusun RAB (Rencana Anggaran Biaya), pengelolaan data keuangan, perencanaan anggaran, dan pelaporan keuangan. Tahap evaluasi dan umpan balik menjadi langkah awal untuk merumuskan rekomendasi dan penyempurnaan ke depan, guna meningkatkan efektivitas program pelatihan Microsoft Excel serta mendukung pemberdayaan ekonomi bagi ibu-ibu Muslimat.
Pengaruh Content Marketing, Affiliate Marrketing, Live Streaming terhadap Impulsive Buying Pada Pengguna Tiktok Shop-Tokopedia (Study Kasus Mahasiswa Universitas Islam Malang). Sitinjak, Veriananda; Mustapita, Arini Fitria; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine and analyze the partial and simultaneous effects of Content Marketing, Affiliate Marketing, and Live Streaming on Impulsive Buying on TiktokShop-Tokopedia users Case study on Malang Islamic University Students, Class of 2021. The type of population to be studied is unlimited, because researchers do not know the exact number of student consumers who make impulsive buying on TiktokShop-Tokopedia. Sampling was carried out by purposive sampling method using the 24 x 5 = 120 respondents. Content marketing, affiliate marketing, and live streaming simultaneously affect impulsive buying. Content Marketing has no effect on Impulsive Buying. Affiliate marketing has an effect on impulsive buying. Live streaming has no effect on impulsive buying.. Keywords: Content Marketing, Affiliate Marketing, Live Streaming, And Impulsive Buying.
Pengaruh Digital Marketing, Selebgram, dan Suasana Cafe Terhadap Minat Beli Coffee Shop Mojok Kopi Kota Malang Rizki, Lutfi Andrian; Mustapita, Arini Fitria; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to determine and test the partial and simultaneous influence of celebrities, digital marketing, and cafe atmosphere on intention to purchase coffee, Mojok Kopi in Malang City. Customers of coffee shops at Begawan Plaza, Malang City are the population of this study; the exact amount varies every day. with the help of the SPSS (Statistical package for social science) computer program. Purchasing interest is simultaneously influenced by digital marketing research findings, Instagram celebrities, and the cafe atmosphere. Purchase interest is not affected at all by digital marketing. Meanwhile, buying interest is somewhat influenced by the cafe atmosphere and Instagram celebrities. Keywords: Digital marketing, Celebrities, Cafe Atmosphere, and Purchase Interest.
Pengaruh Kemudahan Penggunaan, Persepsi Risiko, Dan Kepercayaan Nasabah Terhadap Loyalitas Pengguna Brimo (Studi Pada Mahasiswa Universitas Islam Malang) Windiana, Chelsea; Mustapita, Arini Fitria; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify and assess how ease of use (X1), risk perception (X2), and customer trust (X3) affect BRImo user loyalty (Y). This study adopts a quantitative research design and uses a probability sampling technique specifically, stratified random sampling with a total of 60 respondents. These respondents are students of the 2021 intake at the Islamic University of Malang. The data were analyzed using various tests, including validity, reliability, normality, multicollinearity, and heteroscedasticity tests, along with multiple linear regression analysis. In addition, the F test (for simultaneous effects), t test (for individual effects), and coefficient of determination tests were conducted using SPSS 30. The findings indicate that ease of use and customer trust have a significant positive effect on loyalty, both individually and collectively, while risk perception has a significant partial negative impact on loyalty. Keywords: Ease Of Use, Risk Perception, Customer Trust, User Loyalty
Co-Authors Abadiah Sholekhah Alsadilla Abdul Aziz Abdul Kodir Djaelani Achmad Agus Priyono Afi Rachmat Slamet Agus Mubarok Ahmad Hanif Hamyanto Ahsani Taqwiem Alvin Ramadhon ANANG FUAD Syafrudin Angelina Ayu Kharisa Putri Angga Riduansyah Adi Pranata Anil Hidayati Rohmah Anital Umroh Arif, Pandu Imansyah Arista Fauzi Kartika Sari Armansya, Ryza Maula Astri Sukma Andini Auva Mufaddol Bachtiyar, Riski Bahris Syamsi Basalamah, Muhammad Ridwan Bastomi, Mohamad Budi Wahono Cahyani, Amelia Dwi Cahyaningrum, Dwi Annisa Cindy Pragati Pratiwi Cyndi Khoryratu Hikmah Desti Ikromah Deve Yuandari Devi Febriana DEWI DIAH FAKHRIYYAH Dewi Nurhidayah Dina Fauzia Nurcholifah Eka Farida Ekafianti, Firdayani Elviana Dwi Firdaus Elysa Anggun Fradini Eris Dianawati Fairoh Aida Qothrun Nada Faisol Arifin Farhan Abror Fayadl, Moh Fali Faza Faiqotuzzahro Rozi Fernanda, Izmy Emilda Elama Fico Abiyu Taufiq Fidyani Anura Hidayati Fina idamatul Fitri Fitri Anggriani Fitria Widyastuti Hadi Sunaryo Hadi Sunaryo Hapsari, Tasa Titi Hasanah, Hilda Hidayatul Hilda Putri Dwi Oktaviani Ifan Zainul Hasan Ilham Majid Imam Bukhori jannah, lailatul Jeni Susyanti Joni Iskandar Kartika Rose Rachmadi Kartika Sari, Arista Fauzi Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Kisvidatul Hikmah Laely Anjar Wati Lili Nur Indah Sari Linda Ayu Nur Fitriyah Lisa Qotrunnada M. Helli M. Hufron Mahardani, Ahmad Subhan Makki, Achmad Hayatul Milhan Nur Kholiq Milhan Nur Kholiq Mobaraq, Moh. Rizki Fajar Mochammad Zainul Arifin Moh. Nur Yahya Mohamad Fausen Mohamad Ramadhany Idris Mohammad Hariyanto Mohammad Hasby Ashshiddiqi Mohammad Rizal Mohammad Rizal, Mohammad Muallifa Muallifa muh mahfut mashuri Muhamad Bahrul Subakir Muhammad Agus Salim MUHAMMAD AGUS SALIM Muhammad Anshor Syafi’i Muhammad Mansur Muhammad Nur Avif Muhammad, Jimmy Muksin, Nurul Indah Q Mukti, Shinta Aulia Cahya N Rachma N. Rachma Nadirotul Hasanah Nandyto Pramudya Pratama Noeraini, Firhaq Firnanda Lailatus Noor Shodiq Askandar Nova Kartikasari Novita Wulan Dari Nur Hidayati Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuri Antin Rahmadila nuzunul Rachma Oktaviani, Devi Pardiman Pardiman Permana, Cahya Dwi Hendra Puput Rismunawati Rachma, N. Rahma Oktaviani Dewi Ramadhani, Novarisya Putri Raudatul Jannah Reynaldo Wiranata Rifqina Qanita Rif’atul Himmah Rizki, Lutfi Andrian Rois Arifin Rois Arifin Ronny Malavia Mardani Safi, Fadila Sah, Bayu Matus Muhammad Saifudin Zuhri Sakinah, Safira Syafa’atus Saputri, Vicky Yuli Sejati, Eling Rosa Septaningtyas, Rosalia Dwi Shinta Devia Frimadani Silvia Ayu Wulandari Siti Asiyah Siti Asiyah Sitinjak, Veriananda Sitti Fatimah Sonia Kartikasari Sri Bulan Sri Puspa Nurhayati Subhan Subhan Suhari, Didik Sulyantri, Sulfy Sunaryo, Hadi Supardi, Fendi Prayogo All Supriono, Adi Suriyanto Suriyanto Suwandini, Amelian Nisa Teddy Kurnia Dwi Anggoro Kusumo D Tri Dewi Nur Hidayah Tria Indriani Dian Lestari Ulya, Naylia Fadhilatul Umi Haniatul Faridah Umrotus Febriansari Vriske Iga Sistian Wahyuningtyas, Nanik Widarko, Agus Widyanti Kusuma Wardani Windiana, Chelsea Yuli Khoiriyah Yulia Ifatur Rohma Zubair, Ahmad