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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Science of Management Jurnal Administrasi dan Manajemen Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) JURNAL LENTERA BISNIS Jurnal Ilmu Komputer dan Bisnis Altasia : Jurnal Pariwisata Indonesia Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Accounting Profession Journal (APAJI) Jurnal EK dan BI Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Ekuilnomi DEDIKASI PKM Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Kolaboratif Sains Jurnal Administrasi Kantor Bussman Journal : Indonesian Journal of Business and Management Husnayain Business Review International Journal of Applied Sciences in Tourism and Events Jurnal Teknologi dan Manajemen Industri Terapan Mamangan Social Science Journal Jurnal Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Conference on Community Engagement Project (Concept) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan ARembeN Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) International Journal of Economics, Business and Innovation Research Jurnal ilmiah teknologi informasi Asia Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara Jurnal Ekonomi, Manajemen, Akuntansi KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Fahlevi, Renza
Universitas Internasional Batam
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THE EFFECT OF TOURIST INVOLVEMENT AND SERVICE QUALITY ON LOYALTY THROUGH THE CREATION OF SHARED VALUE Sinambela, Fitriana Aidnilla; Stevani, Stevani; Fahlevi, Renza
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i01.52616

Abstract

This study aimed to analyze the effects of tourist involvement and service quality on the loyalty of historical tourism visitors in Batam City, with shared value creation as a mediating variable. The study was motivated by the low interest in historical tourism despite Batam’s potential historical attractions, such as Kampung Vietnam and the Raja Ali Haji Museum. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The sample consisted of 120 respondents obtained through online questionnaires distributed to tourists who had visited historical tourism sites in Batam. The results indicate that tourist involvement and service quality have significant positive effects on shared value creation, which in turn has a positive impact on visitor loyalty. Furthermore, shared value creation mediates the relationship between tourist involvement and service quality on loyalty. These findings suggest that enhancing service quality and encouraging tourist involvement are essential strategies for building loyalty in historical tourism destinations.
Penerapan strategi digital marketing pada UMKM Mie Ekonomi: Implementation of digital marketing strategies in Mie Ekonomi MSMEs Dewi Angeline; Renza Fahlevi
Jurnal Kolaboratif Sains Vol. 9 No. 1: Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.9795

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan untuk membantu UMKM Mie Ekonomi A2 yang menghadapi berbagai kendala dalam pengembangan usaha, khususnya pada aspek pemasaran digital. Permasalahan utama yang ditemukan meliputi tidak adanya identitas brand yang konsisten, minimnya kehadiran di media sosial, serta kurangnya konten promosi yang berdampak pada rendahnya visibilitas usaha di era digital. Kegiatan PKM dilakukan melalui metode wawancara dan observasi untuk mengetahui kebutuhan mitra secara langsung. Berdasarkan hasil analisis, tim merancang beberapa luaran berupa pembuatan logo resmi UMKM, aktivasi akun media sosial Instagram dan TikTok, serta pembuatan konten promosi berupa foto dan video. Implementasi program mencakup pengunggahan logo, penataan profil media sosial, serta pelatihan kepada pemilik usaha untuk mengelola media sosial secara mandiri. Hasil kegiatan menunjukkan bahwa UMKM mulai memiliki identitas visual yang lebih profesional, jangkauan pemasaran meningkat melalui media sosial, dan mitra memahami strategi digital marketing sebagai bagian penting dari pengembangan usaha. Secara keseluruhan, program ini berhasil meningkatkan kemampuan pemasaran UMKM Mie Ekonomi A2 melalui pendekatan digital yang efektif dan berkelanjutan.
Analisis Faktor Minat Kunjungan Kembali Pasien Asal Batam Ke Rumah Sakit Malaysia Jessica Friscilla; Renza Fahlevi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 1 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i1.1539

Abstract

Meskipun layanan kesehatan di Indonesia terus berkembang, sebagian masyarakat Kota Batam masih memilih berobat ke Malaysia. Fenomena ini menunjukkan bahwa fasilitas domestik belum sepenuhnya mampu menahan arus wisata medis lintas negara. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi niat berkunjung kembali pasien asal Batam berwisata medis ke rumah sakit di Malaysia, dengan menguji peran aksesibilitas, keselamatan dan keamanan, serta kewajaran harga terhadap citra destinasi dan niat kunjungan kembali. Pendekatan kuantitatif digunakan melalui survei terhadap pasien yang pernah menjalani pengobatan di Malaysia, dan data dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa aksesibilitas, keselamatan, dan keamanan berpengaruh signifikan terhadap citra destinasi. Sebaliknya, kewajaran harga tidak terbukti memengaruhi citra destinasi secara signifikan.Lebih lanjut, citra destinasi terbukti sebagai determinan paling dominan yang memengaruhi niat berkunjung kembali. Temuan ini menegaskan bahwa dalam konteks wisata medis yang bersifat high involvement, persepsi keamanan, kualitas layanan, dan kemudahan akses lebih menentukan dibandingkan dengan pertimbangan harga. Penelitian ini memberikan implikasi strategis bagi penguatan daya saing layanan kesehatan domestik melalui peningkatan keselamatan klinis, aksesibilitas, dan pengalaman pasien.
ANALISIS MEDIA SOSIAL DAN KONSUMEN PADA UMKM CROFFLE EAT BENGKONG Flowerensia, Dionna; Jessy; Permata, Nadiva Surya; Rovina; Sinambela, Fitriana Aidnilla; Fahlevi, Renza
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i2.350

Abstract

Croffle Eat SME is a snack type business, namely croffle, which is located in Bengkong Laut. This business has been established since 2021, but it seems that there are still many people who don't know the Croffle Eat brand. Therefore, this research was conducted to help partners develop their business through the use of digital marketing such as building brand profiles on social media and advertising to increase consumer interest. As for the things that are done to increase sales turnover at Croffle Eat, namely by implementing the promotion mix strategy. Based on the results of an analysis of the obstacles experienced by partners, it was found that there were obstacles, namely the lack of promotion on social media which caused weak brand awareness in these MSMEs. Therefore, this research was conducted to integrate the implementation of the promotion mix marketing strategy by creating interesting content along with the right consumer targeting and in accordance with the results of a consumer survey to increase partner sales.
Peningkatan Personal Sales Pada PT. Precindo Abadi Guna Memastikan Keberlanjutan Bisnis Erika, Erika; Sinambela, Fitriana AIdnilla; Fahlevi, Renza
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.3888

Abstract

Dalam era globalisasi dan transformasi digital, perusahaan dituntut untuk mampu beradaptasi dengan cepat terhadap perubahan lingkungan bisnis guna mempertahankan daya saing dan keberlanjutan usaha. PT. Precindo Abadi sebagai perusahaan yang bergerak di bidang engineering dan fabrication menghadapi tantangan khususnya pada company profile karena belum optimal baik dari sisi kelengkapan informasi maupun tampilan visual. Kondisi tersebut berpotensi memengaruhi citra profesional perusahaan serta peluang bisnis di tengah persaingan industri yang semakin ketat. Oleh karena itu, kegiatan kerja praktik ini bertujuan untuk melakukan pembaruan company profile PT. Precindo Abadi sebagai strategi penguatan komunikasi dan promosi perusahaan. Metode yang digunakan dalam kegiatan ini adalah difusi ipteks, dengan teknik pengumpulan data melalui wawancara tidak langsung menggunakan media chat bersama General Manager perusahaan. Data yang diperoleh kemudian dianalisis dan digunakan sebagai dasar perancangan company profile baru yang lebih informatif, modern, dan profesional. Luaran yang dihasilkan berupa company profile terbaru dalam format PDF dan template desain berbasis Canva. Hasil kegiatan menunjukkan bahwa pembaruan company profile mampu meningkatkan kualitas media promosi digital perusahaan dan mendukung peningkatan citra, kepercayaan klien, serta keberlanjutan bisnis PT. Precindo Abadi di masa mendatang.
Factors Influencing Generation Z's Intention to Purchase Environmentally Friendly Skincare Products Renza Fahlevi; Valeska Lilya Kevin; Fitriana Aidnilla Sinambela
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11747

Abstract

Purpose: This study aims to explore how factors such as environmental concern (EC), subjective norms (SN), perceived behavioral control (PBC), and environmental attitude (EA) influence Generation Z, specifically their intention to purchase environmentally friendly skincare products.Method: A quantitative research approach was employed, with a sample of 200 Generation Z consumers who have purchased environmentally friendly skincare products. The respondents were selected using purposive sampling, based on criteria including being born between 1995 and 2010, residing in Batam, and having purchased environmentally friendly skincare products. Data analysis was conducted using SPSS and SmartPLS software.Result: The findings reveal that environmental concern (EC), perceived behavioral control (PBC), and environmental attitude (EA) significantly influence green purchase intention (GPI), while subjective norms (SN) do not have a significant effect. Additionally, SN and PBC influence GPI through EA, whereas EC does not significantly impact GPI via EA.Practical Implications for Economic Growth and Development: The results of this study offer valuable insights for companies in the environmentally friendly skincare sector, helping them tailor effective marketing strategies to Generation Z consumers' preferences. By implementing the right strategies, companies can boost product sales and contribute to broader economic growth.
The Role of Hospital Image and Medical Service Quality on the Intention of Patients from the Riau Islands Province to Revisit Hospitals in Malaysia Yunita Octaviani; Renza Fahlevi; Fitriana Aidnilla Sinambela
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 1 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i2.1565

Abstract

This study aims to analyze the effects of hospital image and perceived medical quality on trust and on revisit intention among patients from the Riau Islands Province who engage in medical tourism to Malaysia. This research employs a quantitative approach, using a survey method with questionnaires distributed to 120 respondents selected via purposive sampling. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 3 software. The results indicate that hospital image and perceived medical quality have a positive and significant effect on trust. Furthermore, trust is also found to have a positive and significant effect on revisit intention. These findings highlight that trust plays a crucial role in driving patient loyalty in medical tourism. This study implies that improving hospital image and medical service quality can strengthen patient trust, which ultimately enhances revisit intention.
Exploring the Factors Influencing User Attitudes and AI Chatbot Use in the Tourism Sector: Evidence from Indonesia Filrando, Ariendy; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Journal of Enterprise and Development (JED) Vol. 8 No. 1 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i1.14881

Abstract

Purpose: This study investigates the influence of perceived ease of use, perceived usefulness, perceived trust, anthropomorphism, and personalization on user attitudes, and how these attitudes affect the intention to use AI chatbots in the tourism sector.Method: A quantitative, descriptive-explanatory approach was employed through an online survey distributed to individuals who had prior experience using AI chatbots for travel purposes. A total of 278 valid responses were collected using purposive sampling. The research model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS.Result: The findings indicate that perceived ease of use, perceived usefulness, perceived trust, anthropomorphism, and personalization all positively and significantly influence user attitudes toward AI chatbots. Furthermore, attitude was found to exert a strong and significant impact on the intention to use AI chatbots for tourism, confirming its role as a key mediating variable. Among the antecedents, personalization emerged as the most influential factor in shaping user attitudes.Practical Implications for Economic Growth and Development: This study offers valuable insights for AI developers and tourism stakeholders to design more user-centered, trustworthy, and personalized chatbot services. Enhancing the adoption of AI chatbots can improve the efficiency of tourism services, support digital transformation, increase tourist satisfaction, and contribute to sustainable economic growth in the tourism sector.Originality/Value: This study extends the Technology Acceptance Model (TAM) framework by incorporating perceived trust, personalization, and anthropomorphism in the context of AI chatbot adoption from the tourists' perspective in Indonesia.
Penerapan Digital Marketing dalam Meningkatkan Pendapatan Murni Laundry Pasca Pandemi Rahel Nurhamidah; Renza Fahlevi
ARembeN Jurnal Pengabdian Multidisiplin Vol. 1 No. 2 (2023): Edisi Desember
Publisher : CV. Ro Bema

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/aremben.v1i2.45

Abstract

Penggunaan digital marketing telah mempengaruhi UMKM di Indonesia, kesadaran akan manfaat penggunaan digital marketing sudah cukup luas. Namun harus memiliki strategi dalam memasarkan produk ataupun jasa, Salah satu strategi pemanfaatan media sosial seperti Instagram. Tujuan dari penelitian untuk melihat seberapa besar pengaruh digital marketing terhadap sales promotion yang dilakukan pada UMKM Murni Laundry. Metode pengumpulan data menggunakan data primer yaitu melalui wawancara dan observasi, dan data seconder yaitu dengan studi Pustaka dan dokumentasi. Dengan demikinan hasil dari implementasi menunjukan bahwa manfaat dari penggunaan digital marketing melalui media sosial Instagram dan sales promotion pada UMKM Murni laundry, dapat meningkatkan pendaptan sebesar 15% dan menjaga loyalitas pelanggan serta meningkatkan brand awareness.
Co-Authors -, Hanny Agika Wasinta Br Sembiring agustin, isnaini nuzula Aidnila Sinambela, Fitriana Aidnilla Sinambela, Fitriana Aidnilla, Fitriana Alissya Maidha Fitri Andyana Andyana Ang, Jessica Friscilla Ang, Nicky Jefferson Angela Angela Angie Angie Angie Angie Angie, Angie Anthony Anthony Ardhany Damanik, Nisa Bastanta Sebayang Benwanto Ardiyano Br Sembiring, Agika Wasinta Cahaya, Wirandry Baja Caroline Marninda Catherine Kho Celvin Celvin Charlie Wijaya Chyntia Huang Chyntia Huang Cristie Yen, Selfia David David Deslyn Melodya Dewi Angeline Dewiangelline, Dewiangelline Ellen Wu Elsa Elsa Elviana Elviana Elvina Enjelica Elvina Syahara Enjelia, Yuyu Erika Erika Erika Erlin Erlin Erlin Erlin Erni Erni Erni Erni Fatimah Febriani Febriani, Fatimah Febryna Adinda Syafutri Febryna Adinda Syafutri Felix Filbert ffy, Ye Fidia Filrando, Ariendy Fiona Fiona Fitri Aidnilla Sinambela Fitri, Alissya Maidha Fitriana Aidnila Sinambela Fitriana Aidnilla Fitriana Aidnilla Sinambela Flowerensia, Dionna Giorgyna Giorgyna Giorgyna, Giorgyna Golan Hasan, Golan Hardi Suandri Hasanah, Nafisatul Helen, Helen Herman Herman Ingakadijaya, Rahmat Ingkadijaya, Rachmat Irene Lim Jackson Jackson Jacky Gunadi Jasen Lim Jery Tango Jesseline Cheng Jessica Friscilla Jessica Jessica Jesslyn Clorina Jesson Lim Jessy Kelfi Yanti Limanda Kevin, Valeska Lilya Lestari, Melissa Leven Dickson Lily Purwianti Lim, Irene Lim, Jasen Macnico, Peter Maggie Maggie Maggie, Maggie Mahendra, Rizky Adi Mangkey, Jasica Kristin Ma’muriyah, Ni’matul Meliana Meliana Meliana Meliana Melodya, Deslyn Metta Noviani Mimi Viviyana Muhammad Azril Akbar Mutiara Kamila Nadiya Nur Arafah Nafisatul Hasanah Nida Ohanna Noviani, Metta Novita Novita Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhamidah, Rahel Permata, Nadiva Surya Pratama, Wira Ardhimas Putra, Edy Yulianto Putra, Muhamad Zhabiyan Dwi Qadri, Rizni Aulia Rahel Nurhamidah Raisy Raisy Raisy Raisy, Raisy Raymond Raymond Reni Mardiana Ricky Ricky Riki Andiko Riny Mariany Rizni Aulia Qadri Rovina Rusiana, Nia Selfia Cristie Yen Selina, Selina Septiyani, Estin Rose Shelvina Shely Juniarty Shereen Shereen Sherina Romaitho Hutagaol Shevia Sihombing, Dame Afrina Silvia Salim Sinambela, Fitriana Aidnilla Steffani, Steffani Stevani, Stevani Sun Bhuan supriyadi arifin Tamsi Tamsi Tan, Joyceline Titan Martinus Valeska Lilya Kevin Valeska Lilya Kevin Vallencia, Vallencia Veto Carnesto Limarta Vincent Su Viony, Viony Wang, Thalia Willam William Lim Winson Leon Yessa Natasha Yulfiswandi, Yulfiswandi Yunaeni, Enly Yunita Octaviani Yuswardi Yuswardi Yuswardi yuswardi, Yuswardi Yuyu Enjelia