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All Journal Jurnal Manajemen Terapan dan Keuangan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Science of Management Jurnal Administrasi dan Manajemen Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) JURNAL LENTERA BISNIS Jurnal Ilmu Komputer dan Bisnis Altasia : Jurnal Pariwisata Indonesia Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Accounting Profession Journal (APAJI) Jurnal EK dan BI Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Ekuilnomi DEDIKASI PKM Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Administrasi Kantor Bussman Journal : Indonesian Journal of Business and Management Husnayain Business Review International Journal of Applied Sciences in Tourism and Events JURNAL ECONOMINA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mamangan Social Science Journal Jurnal Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Conference on Community Engagement Project (Concept) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan ARembeN Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) International Journal of Economics, Business and Innovation Research Jurnal ilmiah teknologi informasi Asia Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Fahlevi, Renza
Universitas Internasional Batam
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THE EFFECT OF TOURIST INVOLVEMENT AND SERVICE QUALITY ON LOYALTY THROUGH THE CREATION OF SHARED VALUE Sinambela, Fitriana Aidnilla; Stevani, Stevani; Fahlevi, Renza
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i01.52616

Abstract

This study aimed to analyze the effects of tourist involvement and service quality on the loyalty of historical tourism visitors in Batam City, with shared value creation as a mediating variable. The study was motivated by the low interest in historical tourism despite Batam’s potential historical attractions, such as Kampung Vietnam and the Raja Ali Haji Museum. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The sample consisted of 120 respondents obtained through online questionnaires distributed to tourists who had visited historical tourism sites in Batam. The results indicate that tourist involvement and service quality have significant positive effects on shared value creation, which in turn has a positive impact on visitor loyalty. Furthermore, shared value creation mediates the relationship between tourist involvement and service quality on loyalty. These findings suggest that enhancing service quality and encouraging tourist involvement are essential strategies for building loyalty in historical tourism destinations.
ANALISIS MEDIA SOSIAL DAN KONSUMEN PADA UMKM CROFFLE EAT BENGKONG Flowerensia, Dionna; Jessy; Permata, Nadiva Surya; Rovina; Sinambela, Fitriana Aidnilla; Fahlevi, Renza
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i2.350

Abstract

Croffle Eat SME is a snack type business, namely croffle, which is located in Bengkong Laut. This business has been established since 2021, but it seems that there are still many people who don't know the Croffle Eat brand. Therefore, this research was conducted to help partners develop their business through the use of digital marketing such as building brand profiles on social media and advertising to increase consumer interest. As for the things that are done to increase sales turnover at Croffle Eat, namely by implementing the promotion mix strategy. Based on the results of an analysis of the obstacles experienced by partners, it was found that there were obstacles, namely the lack of promotion on social media which caused weak brand awareness in these MSMEs. Therefore, this research was conducted to integrate the implementation of the promotion mix marketing strategy by creating interesting content along with the right consumer targeting and in accordance with the results of a consumer survey to increase partner sales.
Factors Influencing Generation Z's Intention to Purchase Environmentally Friendly Skincare Products Renza Fahlevi; Valeska Lilya Kevin; Fitriana Aidnilla Sinambela
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11747

Abstract

Purpose: This study aims to explore how factors such as environmental concern (EC), subjective norms (SN), perceived behavioral control (PBC), and environmental attitude (EA) influence Generation Z, specifically their intention to purchase environmentally friendly skincare products.Method: A quantitative research approach was employed, with a sample of 200 Generation Z consumers who have purchased environmentally friendly skincare products. The respondents were selected using purposive sampling, based on criteria including being born between 1995 and 2010, residing in Batam, and having purchased environmentally friendly skincare products. Data analysis was conducted using SPSS and SmartPLS software.Result: The findings reveal that environmental concern (EC), perceived behavioral control (PBC), and environmental attitude (EA) significantly influence green purchase intention (GPI), while subjective norms (SN) do not have a significant effect. Additionally, SN and PBC influence GPI through EA, whereas EC does not significantly impact GPI via EA.Practical Implications for Economic Growth and Development: The results of this study offer valuable insights for companies in the environmentally friendly skincare sector, helping them tailor effective marketing strategies to Generation Z consumers' preferences. By implementing the right strategies, companies can boost product sales and contribute to broader economic growth.
Penerapan Digital Marketing dalam Meningkatkan Pendapatan Murni Laundry Pasca Pandemi Rahel Nurhamidah; Renza Fahlevi
ARembeN Jurnal Pengabdian Multidisiplin Vol. 1 No. 2 (2023): Edisi Desember
Publisher : CV. Ro Bema

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/aremben.v1i2.45

Abstract

Transformasi digital mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengembangkan strategi pemasaran yang adaptif dalam memperluas jangkauan pasar dan meningkatkan daya saing. Meskipun pemanfaatan digital marketing semakin berkembang, sebagian pelaku UMKM masih menghadapi keterbatasan dalam mengoptimalkan media sosial sebagai sarana promosi dan membangun hubungan dengan pelanggan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan UMKM Murni Laundry dalam menerapkan strategi digital marketing melalui Instagram dan mengoptimalkan sales promotion untuk meningkatkan pemasaran usaha. Kegiatan dilaksanakan melalui tahapan identifikasi kebutuhan, observasi dan wawancara, edukasi mengenai digital marketing, pendampingan pengelolaan Instagram, penyusunan konten promosi, implementasi sales promotion, serta evaluasi hasil kegiatan. Pendampingan difokuskan pada optimalisasi profil bisnis, pengembangan konten pemasaran yang informatif dan menarik, serta pemanfaatan fitur Instagram untuk memperkuat komunikasi dengan pelanggan. Hasil implementasi menunjukkan bahwa pemanfaatan Instagram yang dikombinasikan dengan strategi sales promotion memberikan dampak positif terhadap aktivitas pemasaran UMKM Murni Laundry. Setelah implementasi program, pendapatan usaha mengalami peningkatan sebesar 15%, disertai peningkatan interaksi dengan pelanggan, penguatan brand awareness, dan upaya mempertahankan loyalitas pelanggan. Hasil kegiatan menunjukkan bahwa penerapan digital marketing yang terencana dan disertai pendampingan dapat menjadi strategi yang relevan bagi UMKM dalam mengoptimalkan pemasaran dan mendukung pengembangan usaha secara berkelanjutan.
FAKTOR PENDORONG NIAT BERKUNJUNG ULANG WISATAWAN MEDIS INDONESIA KE MALAYSIA Adelyn Adelyn; Renza Fahlevi; Fitriana Aidnilla Sinambela
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.6795

Abstract

The research uses a quantitative approach to examine the relationship between safety and security, price reasonableness, and word-of-mouth communication on the image of a medical tourism destination and the revisit intention of Indonesian medical tourists to Malaysia. The study sample included Indonesian who had previously traveled to Malaysia for medical treatment. The sampling technique used was purposive sampling with 210 respondents. The collected data were processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results show that two variables safety and security and price reasonableness are important in shaping Malaysia's positive image as a medical tourism destination, but word-of-mouth communication is not. Furthermore, a positive destination image is an important variable in increasing tourists' intention to return to Malaysia for medical treatment.
Indonesian Patients' Revisit Intention to Singapore Hospitals Vinelya Tan; Renza Fahlevi; Fitriana Aidnilla Sinambela
Jurnal Internasional Bisnis, Humaniora, Pendidikan dan Ilmu Sosial Vol 8 No 1 (2026): International Journal of Business, Humanities, Education and Social Sciences
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijbhes.v8i1.644

Abstract

Medical tourism has become one of the most dynamic sectors within the global tourism industry, particularly in Asia. Singapore has emerged as a leading medical tourism destination due to its advanced medical infrastructure, internationally accredited healthcare professionals, strong regulatory framework, and high standards of safety and security. Indonesian patients constitute one of the largest contributors seeking treatment in Singapore, driven by trust in service quality and perceived reliability of healthcare outcomes. This study investigates the influence of safety and security, price reasonableness, and word-of-mouth communication on medical tourism destination image and examines its effect on revisit intention among Indonesian patients. A quantitative research design was employed, with data collected through an online questionnaire targeting individuals who had previously received medical treatment in Singapore. The data were analyzed using SmartPLS through measurement and structural model evaluations. Results show that a positive destination image strongly predicts revisit intention, and that all three external elements have a significant positive effect on destination image. These findings emphasize the importance of developing a trustworthy, secure, and competitively priced medical environment to foster patient loyalty. The study also recommends future research to incorporate additional mediating variables such as trust, perceived medical service quality, and patient motivation to improve the robustness of the model.
Faktor-faktor yang Memengaruhi Niat Wisatawan Asal Batam untuk Berwisata ke Malaysia Erika; Renza Fahlevi; Fitriana Aidnila Sinambela
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 13 No. 1 (2026): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/6rz6yd07

Abstract

This research aims to identify and analyze the factors influencing the intention of tourists from Batam to visit Malaysia. The main issue addressed is the limited understanding of the factors that drive tourists from Batam to choose Malaysia as their destination, despite its geographical proximity and the tourism potential that has not been fully explored. This study employs an explanatory quantitative approach, with a total sample of 282 respondent collected using convenience sampling and purposive sampling. Data were analyzed using Smart PLS 3.0 and IBM SPSS Statistics 27. The findings reveal that perceived value and experience quality have a significant positive impact on tourist satisfaction. Additionally, perceived value and experience quality have a significant positive effect on revisit intention. Nevertheless, perceived value and experience quality positively influence revisit intention when mediated by tourist satisfaction. For future research, it is recommended to explore additional factors such as nostalgia, authenticity, social media and perceived risk on tourist decisions-making. A comparative analysis between the experiences of domestic and international tourists is also suggested. This study is expected to contribute to Malaysia's tourism industry by enhancing tourism revenue through improved services and innovative developments.
Peningkatan Personal Sales Pada PT. Precindo Abadi Guna Memastikan Keberlanjutan Bisnis Erika Erika; Fitriana AIdnilla Sinambela; Renza Fahlevi
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.3888

Abstract

Dalam era globalisasi dan transformasi digital, perusahaan dituntut untuk mampu beradaptasi dengan cepat terhadap perubahan lingkungan bisnis guna mempertahankan daya saing dan keberlanjutan usaha. PT. Precindo Abadi sebagai perusahaan yang bergerak di bidang engineering dan fabrication menghadapi tantangan khususnya pada company profile karena belum optimal baik dari sisi kelengkapan informasi maupun tampilan visual. Kondisi tersebut berpotensi memengaruhi citra profesional perusahaan serta peluang bisnis di tengah persaingan industri yang semakin ketat. Oleh karena itu, kegiatan kerja praktik ini bertujuan untuk melakukan pembaruan company profile PT. Precindo Abadi sebagai strategi penguatan komunikasi dan promosi perusahaan. Metode yang digunakan dalam kegiatan ini adalah difusi ipteks, dengan teknik pengumpulan data melalui wawancara tidak langsung menggunakan media chat bersama General Manager perusahaan. Data yang diperoleh kemudian dianalisis dan digunakan sebagai dasar perancangan company profile baru yang lebih informatif, modern, dan profesional. Luaran yang dihasilkan berupa company profile terbaru dalam format PDF dan template desain berbasis Canva. Hasil kegiatan menunjukkan bahwa pembaruan company profile mampu meningkatkan kualitas media promosi digital perusahaan dan mendukung peningkatan citra, kepercayaan klien, serta keberlanjutan bisnis PT. Precindo Abadi di masa mendatang.
The Role of Relationship Management and Word of Mouth in Building Trust and Revisit Intention at Hotels in Batam Stanley Asyer Francisco Tay; Renza Fahlevi; Fitriana Aidnilla Sinambela
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10340

Abstract

This study aims to analyze the effect of RM and WOM on revisit intention with trust as a mediating variable among customers of 4-star hotels in Batam City. A quantitative approach was used with the Structural Equation Modeling Partial Least Square (SEM-PLS) method. Data were obtained through a survey of 120 respondents who had stayed at 4-star hotels, using purposive sampling techniques. The results show that RM and WOM have a positive and significant effect on trust. However, trust does not have a significant effect on revisit intention. RM also does not have a direct effect on revisit intention. Meanwhile, WOM has a positive and significant effect on revisit intention. These findings indicate that promotion through customer-to-customer communication is more effective in encouraging revisit intention than relationship-based marketing alone. This study provides practical implications for hotel managers to strengthen WOM strategies, as well as opening up opportunities for further research by considering additional variables such as customer satisfaction and stay experience.
Faktor-Faktor Yang Mempengaruhi Loyalitas Konsumen Untuk Menginap di Hotel Bintang 4 Kota Batam Anastasya Pakpahan; Renza Fahlevi; Fitriana Aidnilla Sinambela
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10461

Abstract

The tourism industry in Batam City plays a crucial role in fostering the local economic growth, specifically through the hospitality sector, with four-star hotels being a key accommodation choice for travelers. The increasing competition requires hotels to grasp the elements that influence customer satisfaction and loyalty, which are critical issues for sustaining business operations. This study aims to examine how service quality, facilities, and pricing impact the satisfaction and loyalty of customers at four-star hotels in Batam City. A quantitative approach was employed, utilizing a survey method, where data was gathered via an online questionnaire from 150 respondents who have stayed at four-star hotels in Batam City. Data analysis was carried out using the Partial Least Square (PLS) method, supported by SmartPLS 4 software. The findings indicate that both service quality and facilities have a positive and significant effect on customer satisfaction, while service quality, facilities, and customer satisfaction positively and significantly influence customer loyalty. In contrast, pricing does not have a significant effect on either customer satisfaction or loyalty. The conclusion of this study highlights that enhancing service quality and facilities is a key factor in fostering customer satisfaction and loyalty at four-star hotels in Batam City.
Co-Authors -, Hanny Adelyn Adelyn Agika Wasinta Br Sembiring agustin, isnaini nuzula Aidnilla Sinambela, Fitriana Aidnilla, Fitriana Alissya Maidha Fitri Anastasya Pakpahan Andyana Andyana Ang, Jessica Friscilla Ang, Nicky Jefferson Angela Angela Angie Angie Angie Angie Angie, Angie Anthony Anthony Ardhany Damanik, Nisa Bastanta Sebayang Benwanto Ardiyano Br Sembiring, Agika Wasinta Cahaya, Wirandry Baja Caroline Marninda Catherine Kho Celvin Celvin Charlie Wijaya Chyntia Huang Chyntia Huang Cristie Yen, Selfia David David Deslyn Melodya Dewiangelline, Dewiangelline Ellen Wu Elsa Elsa Elviana Elviana Elvina Enjelica Elvina Syahara Enjelia, Yuyu Erika Erika Erika Erlin Erlin Erlin Erlin Erni Erni Erni Erni Fatimah Febriani Febriani, Fatimah Febryna Adinda Syafutri Febryna Adinda Syafutri Felix Filbert ffy, Ye Fidia Filrando, Ariendy Fiona Fiona Fitri Aidnilla Sinambela Fitri, Alissya Maidha Fitriana Aidnila Sinambela Fitriana Aidnila Sinambela Fitriana Aidnilla Fitriana Aidnilla Sinambela Flowerensia, Dionna Giorgyna Giorgyna Giorgyna, Giorgyna Golan Hasan, Golan Hardi Suandri Hasanah, Nafisatul Helen, Helen Herman Herman Ingakadijaya, Rahmat Ingkadijaya, Rachmat Irene Lim Jackson Jackson Jacky Gunadi Jasen Lim Jery Tango Jesseline Cheng Jessica Jessica Jesslyn Clorina Jesson Lim Jessy Kelfi Yanti Limanda Kevin, Valeska Lilya Lestari, Melissa Leven Dickson Lily Purwianti Lim, Irene Lim, Jasen Macnico, Peter Maggie Maggie Maggie, Maggie Mahendra, Rizky Adi Mangkey, Jasica Kristin Ma’muriyah, Ni’matul Meliana Meliana Meliana Meliana Melodya, Deslyn Metta Noviani Mimi Viviyana Muhammad Azril Akbar Mutiara Kamila Nadiya Nur Arafah Nafisatul Hasanah Nida Ohanna Noviani, Metta Novita Novita Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhamidah, Rahel Permata, Nadiva Surya Pratama, Wira Ardhimas Putra, Edy Yulianto Putra, Muhamad Zhabiyan Dwi Qadri, Rizni Aulia Rahel Nurhamidah Raisy Raisy Raisy Raisy, Raisy Raymond Raymond Reni Mardiana Ricky Ricky Riki Andiko Riny Mariany Rizni Aulia Qadri Rovina Rusiana, Nia Selfia Cristie Yen Selina, Selina Septiyani, Estin Rose Shelvina Shely Juniarty Shereen Shereen Sherina Romaitho Hutagaol Shevia Sihombing, Dame Afrina Silvia Salim Sinambela, Fitriana Aidnilla Stanley Asyer Francisco Tay Steffani, Steffani Stevani, Stevani Sun Bhuan supriyadi arifin Tamsi Tamsi Tan, Joyceline Titan Martinus Valeska Lilya Kevin Valeska Lilya Kevin Vallencia, Vallencia Veto Carnesto Limarta Vincent Su Vinelya Tan Viony, Viony Wang, Thalia Willam William Lim Winson Leon Yessa Natasha Yulfiswandi, Yulfiswandi Yunaeni, Enly Yuswardi Yuswardi Yuswardi yuswardi, Yuswardi Yuyu Enjelia