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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Science of Management Jurnal Administrasi dan Manajemen Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) JURNAL LENTERA BISNIS Jurnal Ilmu Komputer dan Bisnis Altasia : Jurnal Pariwisata Indonesia Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Accounting Profession Journal (APAJI) Jurnal EK dan BI Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Ekuilnomi DEDIKASI PKM Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Kolaboratif Sains Jurnal Administrasi Kantor Bussman Journal : Indonesian Journal of Business and Management Husnayain Business Review International Journal of Applied Sciences in Tourism and Events KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Teknologi dan Manajemen Industri Terapan Mamangan Social Science Journal Jurnal Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Conference on Community Engagement Project (Concept) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan ARembeN Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) International Journal of Economics, Business and Innovation Research Jurnal ilmiah teknologi informasi Asia Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara Jurnal Ekonomi, Manajemen, Akuntansi KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Fahlevi, Renza
Universitas Internasional Batam
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ANALISIS FAKTOR PENENTU NIAT PEMBELIAN MOBIL LISTRIK DI KALANGAN GENERASI Z (GEN Z) DI KOTA BATAM Ang, Nicky Jefferson; Fahlevi, Renza; Qadri, Rizni Aulia
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1929

Abstract

This study aims to analyze the influence of perceived benefits, perceived risks, and social influences on attitudes, as well as the influence of attitudes on purchase intentions in the context of electric car purchasing behavior among Generation Z (Gen Z) in Batam City. The research approach was quantitative. Data were obtained by distributing questionnaires to 190 respondents aged 17–28 years who resided in Batam and were interested in purchasing an electric car. The collected data were analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling. The results showed that perceived benefits did not significantly influence attitudes, indicating that the cost efficiency and functional benefits of electric cars have not yet been able to shape positive attitudes among Gen Z. Conversely, perceived risks and social influences did not significantly influence attitudes. This illustrates that perceptions and social risk incentives play a significant role in shaping the attitudes of young consumers. Furthermore, attitudes were shown to have a significant positive effect on electric car purchase intentions, indicating that positive attitudes are one of the driving factors driving electric car purchase interest among Gen Z Batam. These findings provide theoretical contributions to understanding electric vehicle adoption behavior among the younger generation and practical contributions to automotive companies in designing more effective marketing strategies for the Gen Z market.
KUALITAS MEDIS, LAYANAN DAN HARGA: PENENTU LOYALITAS WISATAWAN MEDIS INDONESIA KE MALAYSIA Cahaya, Wirandry Baja; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2006

Abstract

This study aims to analyze the influence of medical quality, service quality, and price fairness on satisfaction and their impact on loyalty of Indonesian patients undergoing medical tourism in Malaysia. This study used a quantitative approach with a survey method, where data were collected through structured questionnaires from 200 respondents who had received medical services at several leading hospitals in Malaysia. The data analysis technique was carried out using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) to test the relationship between the study variables. The results showed that medical quality and service quality had a positive and significant effect on patient satisfaction, confirming the importance of diagnostic accuracy, treatment effectiveness, and the professionalism of medical and non-medical personnel in shaping the experience of cross-border medical tourism. In contrast, price fairness did not have a significant effect on satisfaction, indicating that Indonesian patients prioritize clinical outcomes and service quality over price considerations. Furthermore, patient satisfaction was shown to have a very strong and significant influence on loyalty, which was reflected in the intention to return and authorize medical services in Malaysia. These findings provide theoretical and practical support for the development of medical tourism policies, particularly in efforts to strengthen the competitiveness of domestic healthcare services in Indonesia.
Faktor-faktor yang Memengaruhi Niat Wisatawan Asal Batam untuk Berwisata ke Malaysia Erika; Fahlevi, Renza; Aidnila Sinambela, Fitriana
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 13 No. 1 (2026): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/6rz6yd07

Abstract

This research aims to identify and analyze the factors influencing the intention of tourists from Batam to visit Malaysia. The main issue addressed is the limited understanding of the factors that drive tourists from Batam to choose Malaysia as their destination, despite its geographical proximity and the tourism potential that has not been fully explored. This study employs an explanatory quantitative approach, with a total sample of 282 respondent collected using convenience sampling and purposive sampling. Data were analyzed using Smart PLS 3.0 and IBM SPSS Statistics 27. The findings reveal that perceived value and experience quality have a significant positive impact on tourist satisfaction. Additionally, perceived value and experience quality have a significant positive effect on revisit intention. Nevertheless, perceived value and experience quality positively influence revisit intention when mediated by tourist satisfaction. For future research, it is recommended to explore additional factors such as nostalgia, authenticity, social media and perceived risk on tourist decisions-making. A comparative analysis between the experiences of domestic and international tourists is also suggested. This study is expected to contribute to Malaysia's tourism industry by enhancing tourism revenue through improved services and innovative developments.
STRATEGI PENINGKATAN BRAND AWARENESS UNTUK MENDUKUNG PERSONAL SALES PADA PT. ALPHA CENTRAL PROPERTINDO Fahlevi, Renza; Filrando, Ariendy
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.482

Abstract

The increasingly competitive property industry requires companies to implement marketing strategies that enhance trust and strengthen brand recognition. One of the challenges faced by PT. Alpha Central Propertindo is the absence of an official promotional medium to consistently and professionally support personal selling activities. This study aims to design and implement a company profile as a strategy to enhance brand awareness and support personal sales at PT. Alpha Central Propertindo. This research adopts a descriptive qualitative approach using a community service model. Data were collected through observation, interviews, and documentation, while media development followed the Multimedia Development Life Cycle (MDLC) method. The results indicate that the implementation of the company profile had a positive impact on increasing consumer understanding and initial interest. Based on evaluations involving ten sales representatives, 80% reported improved consumer understanding of the company’s profile and services, while 70% indicated increased consumer interest after the use of the company profile. These findings suggest that a company profile serves as an effective promotional medium to support personal selling and enhance corporate brand awareness. This study provides practical implications for property service companies in optimizing visual promotional media as part of their marketing strategy
THE EFFECT OF TOURIST INVOLVEMENT AND SERVICE QUALITY ON LOYALTY THROUGH THE CREATION OF SHARED VALUE Sinambela, Fitriana Aidnilla; Stevani, Stevani; Fahlevi, Renza
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan (In Processs)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i01.52616

Abstract

This study aimed to analyze the effects of tourist involvement and service quality on the loyalty of historical tourism visitors in Batam City, with shared value creation as a mediating variable. The study was motivated by the low interest in historical tourism despite Batam’s potential historical attractions, such as Kampung Vietnam and the Raja Ali Haji Museum. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The sample consisted of 120 respondents obtained through online questionnaires distributed to tourists who had visited historical tourism sites in Batam. The results indicate that tourist involvement and service quality have significant positive effects on shared value creation, which in turn has a positive impact on visitor loyalty. Furthermore, shared value creation mediates the relationship between tourist involvement and service quality on loyalty. These findings suggest that enhancing service quality and encouraging tourist involvement are essential strategies for building loyalty in historical tourism destinations.
Penerapan strategi digital marketing pada UMKM Mie Ekonomi: Implementation of digital marketing strategies in Mie Ekonomi MSMEs Dewi Angeline; Renza Fahlevi
Jurnal Kolaboratif Sains Vol. 9 No. 1: Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.9795

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan untuk membantu UMKM Mie Ekonomi A2 yang menghadapi berbagai kendala dalam pengembangan usaha, khususnya pada aspek pemasaran digital. Permasalahan utama yang ditemukan meliputi tidak adanya identitas brand yang konsisten, minimnya kehadiran di media sosial, serta kurangnya konten promosi yang berdampak pada rendahnya visibilitas usaha di era digital. Kegiatan PKM dilakukan melalui metode wawancara dan observasi untuk mengetahui kebutuhan mitra secara langsung. Berdasarkan hasil analisis, tim merancang beberapa luaran berupa pembuatan logo resmi UMKM, aktivasi akun media sosial Instagram dan TikTok, serta pembuatan konten promosi berupa foto dan video. Implementasi program mencakup pengunggahan logo, penataan profil media sosial, serta pelatihan kepada pemilik usaha untuk mengelola media sosial secara mandiri. Hasil kegiatan menunjukkan bahwa UMKM mulai memiliki identitas visual yang lebih profesional, jangkauan pemasaran meningkat melalui media sosial, dan mitra memahami strategi digital marketing sebagai bagian penting dari pengembangan usaha. Secara keseluruhan, program ini berhasil meningkatkan kemampuan pemasaran UMKM Mie Ekonomi A2 melalui pendekatan digital yang efektif dan berkelanjutan.
Analisis Faktor Minat Kunjungan Kembali Pasien Asal Batam Ke Rumah Sakit Malaysia Jessica Friscilla; Renza Fahlevi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 1 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i1.1539

Abstract

Meskipun layanan kesehatan di Indonesia terus berkembang, sebagian masyarakat Kota Batam masih memilih berobat ke Malaysia. Fenomena ini menunjukkan bahwa fasilitas domestik belum sepenuhnya mampu menahan arus wisata medis lintas negara. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi niat berkunjung kembali pasien asal Batam berwisata medis ke rumah sakit di Malaysia, dengan menguji peran aksesibilitas, keselamatan dan keamanan, serta kewajaran harga terhadap citra destinasi dan niat kunjungan kembali. Pendekatan kuantitatif digunakan melalui survei terhadap pasien yang pernah menjalani pengobatan di Malaysia, dan data dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa aksesibilitas, keselamatan, dan keamanan berpengaruh signifikan terhadap citra destinasi. Sebaliknya, kewajaran harga tidak terbukti memengaruhi citra destinasi secara signifikan.Lebih lanjut, citra destinasi terbukti sebagai determinan paling dominan yang memengaruhi niat berkunjung kembali. Temuan ini menegaskan bahwa dalam konteks wisata medis yang bersifat high involvement, persepsi keamanan, kualitas layanan, dan kemudahan akses lebih menentukan dibandingkan dengan pertimbangan harga. Penelitian ini memberikan implikasi strategis bagi penguatan daya saing layanan kesehatan domestik melalui peningkatan keselamatan klinis, aksesibilitas, dan pengalaman pasien.
ANALISIS MEDIA SOSIAL DAN KONSUMEN PADA UMKM CROFFLE EAT BENGKONG Flowerensia, Dionna; Jessy; Permata, Nadiva Surya; Rovina; Sinambela, Fitriana Aidnilla; Fahlevi, Renza
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i2.350

Abstract

Croffle Eat SME is a snack type business, namely croffle, which is located in Bengkong Laut. This business has been established since 2021, but it seems that there are still many people who don't know the Croffle Eat brand. Therefore, this research was conducted to help partners develop their business through the use of digital marketing such as building brand profiles on social media and advertising to increase consumer interest. As for the things that are done to increase sales turnover at Croffle Eat, namely by implementing the promotion mix strategy. Based on the results of an analysis of the obstacles experienced by partners, it was found that there were obstacles, namely the lack of promotion on social media which caused weak brand awareness in these MSMEs. Therefore, this research was conducted to integrate the implementation of the promotion mix marketing strategy by creating interesting content along with the right consumer targeting and in accordance with the results of a consumer survey to increase partner sales.
Peningkatan Personal Sales Pada PT. Precindo Abadi Guna Memastikan Keberlanjutan Bisnis Erika, Erika; Sinambela, Fitriana AIdnilla; Fahlevi, Renza
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.3888

Abstract

Dalam era globalisasi dan transformasi digital, perusahaan dituntut untuk mampu beradaptasi dengan cepat terhadap perubahan lingkungan bisnis guna mempertahankan daya saing dan keberlanjutan usaha. PT. Precindo Abadi sebagai perusahaan yang bergerak di bidang engineering dan fabrication menghadapi tantangan khususnya pada company profile karena belum optimal baik dari sisi kelengkapan informasi maupun tampilan visual. Kondisi tersebut berpotensi memengaruhi citra profesional perusahaan serta peluang bisnis di tengah persaingan industri yang semakin ketat. Oleh karena itu, kegiatan kerja praktik ini bertujuan untuk melakukan pembaruan company profile PT. Precindo Abadi sebagai strategi penguatan komunikasi dan promosi perusahaan. Metode yang digunakan dalam kegiatan ini adalah difusi ipteks, dengan teknik pengumpulan data melalui wawancara tidak langsung menggunakan media chat bersama General Manager perusahaan. Data yang diperoleh kemudian dianalisis dan digunakan sebagai dasar perancangan company profile baru yang lebih informatif, modern, dan profesional. Luaran yang dihasilkan berupa company profile terbaru dalam format PDF dan template desain berbasis Canva. Hasil kegiatan menunjukkan bahwa pembaruan company profile mampu meningkatkan kualitas media promosi digital perusahaan dan mendukung peningkatan citra, kepercayaan klien, serta keberlanjutan bisnis PT. Precindo Abadi di masa mendatang.
Co-Authors -, Hanny Agika Wasinta Br Sembiring agustin, isnaini nuzula Aidnila Sinambela, Fitriana Aidnilla Sinambela, Fitriana Aidnilla, Fitriana Alissya Maidha Fitri Andyana Andyana Ang, Jessica Friscilla Ang, Nicky Jefferson Angela Angela Angie Angie Angie Angie Angie, Angie Anthony Anthony Ardhany Damanik, Nisa Bastanta Sebayang Benwanto Ardiyano Br Sembiring, Agika Wasinta Cahaya, Wirandry Baja Caroline Marninda Catherine Kho Celvin Celvin Charlie Wijaya Chyntia Huang Chyntia Huang Cristie Yen, Selfia David David Deslyn Melodya Dewi Angeline Dewiangelline, Dewiangelline Ellen Wu Elsa Elsa Elviana Elviana Elvina Enjelica Elvina Syahara Enjelia, Yuyu Erika Erika Erika Erlin Erlin Erlin Erlin Erni Erni Erni Erni Fatimah Febriani Febriani, Fatimah Febryna Adinda Syafutri Febryna Adinda Syafutri Felix Filbert ffy, Ye Fidia Filrando, Ariendy Fiona Fiona Fitri Aidnilla Sinambela Fitri, Alissya Maidha Fitriana Aidnila Sinambela Fitriana Aidnilla Flowerensia, Dionna Giorgyna Giorgyna Giorgyna, Giorgyna Golan Hasan, Golan Hardi Suandri Hasanah, Nafisatul Helen, Helen Herman Herman Ingakadijaya, Rahmat Ingkadijaya, Rachmat Irene Lim Jackson Jackson Jacky Gunadi Jasen Lim Jery Tango Jesseline Cheng Jessica Friscilla Jessica Jessica Jesslyn Clorina Jesson Lim Jessy Kelfi Yanti Limanda Kevin, Valeska Lilya Lestari, Melissa Leven Dickson Lily Purwianti Lim, Irene Lim, Jasen Macnico, Peter Maggie Maggie Maggie, Maggie Mahendra, Rizky Adi Mangkey, Jasica Kristin Ma’muriyah, Ni’matul Meliana Meliana Meliana Meliana Melodya, Deslyn Metta Noviani Mimi Viviyana Muhammad Azril Akbar Mutiara Kamila Nadiya Nur Arafah Nafisatul Hasanah Nida Ohanna Noviani, Metta Novita Novita Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhamidah, Rahel Permata, Nadiva Surya Pratama, Wira Ardhimas Putra, Edy Yulianto Putra, Muhamad Zhabiyan Dwi Qadri, Rizni Aulia Raisy Raisy Raisy Raisy, Raisy Raymond Raymond Reni Mardiana Ricky Ricky Riki Andiko Riny Mariany Rizni Aulia Qadri Rovina Rusiana, Nia Selfia Cristie Yen Selina, Selina Septiyani, Estin Rose Shelvina Shely Juniarty Shereen Shereen Sherina Romaitho Hutagaol Shevia Sihombing, Dame Afrina Silvia Salim Sinambela, Fitriana Aidnilla Steffani, Steffani Stevani, Stevani Sun Bhuan supriyadi arifin Tamsi Tamsi Tan, Joyceline Titan Martinus Valeska Lilya Kevin Vallencia, Vallencia Veto Carnesto Limarta Vincent Su Viony, Viony Wang, Thalia Willam William Lim Winson Leon Yessa Natasha Yulfiswandi, Yulfiswandi Yunaeni, Enly Yuswardi Yuswardi Yuswardi yuswardi, Yuswardi Yuyu Enjelia