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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Science of Management Jurnal Administrasi dan Manajemen Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) JURNAL LENTERA BISNIS Jurnal Ilmu Komputer dan Bisnis Altasia : Jurnal Pariwisata Indonesia Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Accounting Profession Journal (APAJI) Jurnal EK dan BI Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Ekuilnomi DEDIKASI PKM Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Kolaboratif Sains Jurnal Administrasi Kantor Bussman Journal : Indonesian Journal of Business and Management Husnayain Business Review International Journal of Applied Sciences in Tourism and Events Jurnal Teknologi dan Manajemen Industri Terapan Mamangan Social Science Journal Jurnal Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Conference on Community Engagement Project (Concept) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan ARembeN Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) International Journal of Economics, Business and Innovation Research Jurnal ilmiah teknologi informasi Asia Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara Jurnal Ekonomi, Manajemen, Akuntansi KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Fahlevi, Renza
Universitas Internasional Batam
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Gamifikasi Pada Aplikasi E-Commerce Terhadap Minat Beli Konsumen Vallencia, Vallencia; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8801

Abstract

Persaingan dalam industri e-commerce di Indonesia semakin ketat, terbukti dengan munculnya banyak perusahaan e-commerce baru. Setiap perusahaan berlomba-lomba merancang strategi pemasaran untuk menarik minat konsumen agar menggunakan aplikasi e-commerce mereka. Penelitian pada artikel ini ditujukan untuk menganalisa pengaruh gamifikasi, perceived enjoyment, dan entertainment terhadap brand engagement serta niat beli konsumen di e-commerce. Pada penelitian yang telah dilakukan sebelumnya memanfaatkan pendekatan secara kuantitatif, dengan data yang diperoleh menggunakan pertanyaan melalui media Google Form yang diisi oleh 295 responden. Responden dipilih dengan memanfaatkan teknik purposive sampling yang terbagi dalam beberapa persyaratan tertentu, seperti pernah menggunakan fitur gamifikasi dan melihat konten pemasaran dalam aplikasi e-commerce. Hasil penelitian menunjukkan bahwa gamifikasi dan entertainment memiliki pengaruh terhadap brand engagement, sementara perceived enjoyment tidak berpengaruh. Selain itu, brand engagement terbukti memengaruhi niat beli konsumen di e-commerce. Temuan penelitian ini diharapkan dapat membantu perusahaan e-commerce dalam merancang strategi pemasaran yang lebih tepat dan efektif.
How celebrity involvement affect destination image, the mediating role of celebrity worship Shelvina; Fitriana Aidnilla Sinambela; Fahlevi, Renza
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.76-85

Abstract

The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese film industry to examines how films and celebrities impact destination image. This research uses quantitative research methods with the PLS-SEM research model. the study surveyed 310 Batam residents who have watched Chinese movies or TV series. The findings indicate a positive and significant relationship between celebrity involvement and destination image, mediated by celebrity worship.
Digital Marketing Improvement to Achieve Awareness and Better Engagement for Holybags Raisy; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.2108

Abstract

Purpose: The study provides insight on the importance of Digital Marketing and its evolution which sees business today keep up eith the latest trends and explore new ways to promote products or services and achieve virality via social media deemed beneficial for business. Method: Qualitative methodology consist of observation, interviews, and direct involvement, was used during the consideration for social media optimization to facilitate Digital Marketing, which pertains to its aptness to closely enhance productivity. Practical Applications: This study presents how Digital Marketing through modern social media platforms can boost a reach, engagement, and consumer intention to make a purchase, thereby improving a business’s prospects moving forward. Findings from this study also indicate the potential advantages for businesses from parallel sectors. Conclusion: This study brings to light how prevalent Digital Marketing through social media has become in the modern age and how cost-effective and beneficial it can be for businesses looking to promote their products or services. Adopting current Digital Marketing strategies is crucial to connecting with the modern-day consumer and to establish a brand’s position in the market.
Factor Influencing Purchase Intention for Co-Branded Anime Fashion Products Raisy, Raisy; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jambura Science of Management Vol 6, No 1 (2024): Jambura Science of Management - January 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i1.22020

Abstract

Purpose: The analysis conducted in this study was done by computing and comprehending output derived from quantitative and qualitative data collected from consumers of Co-Branded Anime Products. This study strives to contribute to the scarce research regarding the effects of factors like product, price, place, promotion, and attitude toward the purchase intention for Co-Branded anime fashion products.Design/Methodology/Approach: This study was conducted with the technological assistance of IBM SPSS Statistics 26 to compute quantitative data from Co-Branded Anime Fashion Products consumers which were collected through Google Forms. Samples were determined using the method practiced by Hair et al. (2014). Qualitative data for this study was collected through fill-in questionnaires which were distributed to three consumers of Co-Branded Anime Fashion Products and analysed concurrently.Findings: What affects the purchase intention for Co-branded Anime Fashion Products is rarely, if not, ever studied despite its rising popularity in the modern age. This study concludes that determinants such as product, place, and attitude significantly influence the purchase intention for Co-branded Anime Fashion Products. In contrast, price and promotion do not, the reason being that the intention to purchase products of this nature is mostly driven by consumers' interest and dedication to the collaborator (anime) featured on the products themselves.
Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z Fahlevi, Renza; Helen, Helen; Sinambela, Fitriana Aidnilla
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 2 (2024): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i2.4638

Abstract

This study aims to explore the impacts of Celebrity Endorsement in terms of Attractiveness, Trustworthiness, and Expertise, E-WOM, and Perceived Quality on Purchase Intention of local skincare products among Gen Z consumers, with Brand Image as a mediator. The research adopts a quantitative approach and explanatory method. Samples are selected using purposive technique within non-probabilistic methods. Data are collected through questionnaire surveys, with a total of 300 respondents. The gathered data will be analyzed using SmartPLS and SPSS. The findings reveal that E-WOM and the credibility of celebrity endorsements significantly impact the local skincare brand image among Gen Z. Perceived quality and brand image also play a significant role in enhancing purchase intention. Furthermore, it is found that brand image acts as a mediator in the relationship between E-WOM and celebrity endorsement, ultimately enhancing purchase intention of local skincare among Gen Z consumers.
Pengaruh Brand Image dan Kualitas Produk Bodycare Terhadap Online Customer Review Pada Marketplace Sinambela, Fitriana Aidnilla; ffy, Ye; Fahlevi, Renza
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 3 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i3.3934

Abstract

Permintaan akan produk perawatan tubuh telah menjadi kebutuhan esensial bagi masyarakat secara universal, tak terkecuali bagi pria maupun wanita di segala rentang usia. Namun, memilih perawatan tubuh yang tepat bukanlahsesuatu yang sangat mudah untuk bisa mengetahui dan membandingkan kualitas setiap merek yang tersebar dipasaran. Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image dan Kualitas Produk terhadap kepercayaan dan loyalitas pengguna Bodycare yang pernah memberikan ulasan online. Metode yang digunakan dalam penelitian ini adalah Purposive Sampling, dengan jumlah sampel sebanyak 266 sampel. Survei online dengan menggunakan kuesioner (Google Form) digunakan sebagai instrumen untuk mengumpulkan data. Proses analisis data dilakukan dengan menggunakan Structural Equation Modelling- Partial Least Square (SEM-PLS). Hasil yang diperoleh dari penelitian dapat disimpulkan bahwa Brand Awareness, Brand Experience, Brand Image, e-WOM serta Purchase Decision berpengaruh signifikan terhadap Brand Trust dan Brand Loyalty.
Pengaruh Brand Satisfaction Terhadap Brand Loyalty Dengan Mediasi Brand Preference, Brand Trust, Dan Brand Love Pada Generasi Z Dikota Batam Purwianti, Lily; Rusiana, Nia; Fahlevi, Renza
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 3 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i3.3259

Abstract

Generasi Z memiliki karakteristik yang berbeda dengan generasi lainnya. Generasi Z merupakan generasi yang menyukai teknologi sehingga mereka bisa mengetahui tentang hal-hal yang beredar di internet dengan cepat. Generasi Z tidak bisa hidup tanpa internet karena mereka lahir dan besar dalam kemajuan teknologi, dan juga dikenal sebagai generasi yang mampu menggunakan internet untuk hiburan, pendidikan, dan pekerjaan. sehingga generasi Z sangat mudah untuk mengetahui perkembangan fashion yang sangat gencar saat ini. Generasi Z juga memiliki kemampuan untuk berpikir secara global dan cerdas, tidak bisa melepas dari smartphone ataupun teknologi lainnya, memiliki pengetahuan finansial yang baik, dan lain-lain. Peneliti memiliki tujuan yaitu menganalisis pengaruh loyalitas merek merek fashion yang sering dipakai oleh generasi Z di kota Batam dengan menggunakan kepuasan merek berperan menjadi variabel independen dengan preferensi merek, kepercayaan merek, dan cinta merek menjadi variabel mediasi. Penelitian ini menggunakan generasi Z sebagai populasi, berumur 11-26 tahun. Metode pengambilan sampel menggunakan metode non-probability sampling dan intentional sampling, dan jumlah sampel sebanyak 467 responden. Sebagai metode survei, pengumpulan data dilakukan dengan menyebarkan kuesioner dalam bentuk Google Forms. SEM (Structural Equation Modeling) adalah metode analisis data dengan menggunakan teknik Partial Least Squares (PLS) dengan menggunakan perangkat lunak komputer yaitu SmartPLS. Dalam temuan ini peneliti menunjukkan bahwa penerapan brand satisfaction tidak berpengaruh terhadap brand loyalty merek fashion akan tetapi kepuasan merek berpengaruh terhadap loyalitas merek dengan peranan mediasi yaitu preferensi merek, kepercayaan merek, dan cinta merek.
FAKTOR YANG MEMPENGARUHI NIAT PENGGUNAAN APLIKASI DOMPET DIGITAL SECARA BERKELANJUTAN OLEH GENERASI Z Fahlevi , Renza; Aidnilla Sinambela, Fitriana
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 11 No. 1 (2024): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v11i1.747

Abstract

This research aims to analyze variables that have an influence on continuous intention and intention to recommend e-wallet applications. The dependent variables are perceived ease of use, perceived usefulness, trust and social influence. The research sample size was 239 respondents. Data is processed using the PLS application. The research results explain that the trust and social influence variables have a significant influence on continuous intention and intention to recommend, while the perceived ease of use variable does not have a significant influence on continuous intention. The perceived usefulness variable has an influence on continuous intention, but the perceived usefulness variable has no influence on the intention to recommend. The research results will contribute to e-wallet companies in understanding the behavior of Gen Z e-wallet users and creating company business strategies.
Penerapan Strategi Promosi Pada Produk UMMU Aldi Cake Melalui Sosial Media Lestari, Melissa; Sinambela, Fitriana Aidnilla; Fahlevi, Renza
DEDIKASI PKM Vol. 5 No. 1 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v5i1.36105

Abstract

Kemajuan teknologi informasi dan komunikasi khususnya melalui media sosial membuka peluang baru dalam pemasaran digital bagi UMKM, tetapi  untuk menghadapi persaingan yang intens diperlukan strategi yang cerdas termasuk dalam pemanfaatan media sosial menjadi kunci keberhasilan untuk bersaing. Meskipun potensi media sosial besar, beberapa pelaku usaha belum sepenuhnya memahami dan memaksimalkan platform tersebut. Oleh karena itu, kegiatan PKM kali ini dilakukan pada UMKM UMMU Aldi Cake. Metode yang dilakukan melalui proses observasi dan wawancara untuk mendapatkan informasi yang akurat mengenai kendala yang perlu diperbaiki dan yang ditingkatkan. Hasil dari implementasi menunjukkan adanya peningkatan keterlibatan konsumen melalui konten-konten yang diupload pada platform media sosial. Proyek ini diharapkan bagi mitra untuk dapat terus memperkuat hubungan dengan pelanggan, memperluas pangsa pasar, dan melanjutkan pertumbuhan positif dalam hal interaksi serta penjualan.
NIAT MEMBELI PRODUK KOPI YANG DIMEDIASI OLEH CITRA MEREK Selina, Selina; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2153

Abstract

ABSTRAKBanyak perusahaan FnB memperkuat teknologinya masing-masing, termasuk didalamnya bisnis coffee shop.  Beberapa perusahaan coffee shop yang membuat aplikasi digital diantaranya Tomoro Coffee, Kopi Kenangan, Janji Jiwa, Starbuck dan Fore. Tujuan pemasaran melalui aplikasi digital adalah untuk memudahkan perusahaan menjangkau konsumennya secara online. Teknologi yang dimiliki oleh perusahaan coffee shop juga dimanfaatkan untuk mengembangkan strategi pemasaran digital yang dikhususkan pada pemasaran dengan konten digital didalam media sosial. Semakin banyaknya coffee shop yang tersebar diseluruh Indonesia, mendorong para perusahaan coffee shop untuk melakukan inovasi dan terobosan agar dapat memenangkan kompetisi bisnis. Banyak penelitian telah mengkaji perilaku konsumen dalam membeli produk kopi. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengukur relasi antara variabel social media marketing, e-wom, brand awareness, harga, dan kualitas produk terhadap niat membeli yang dimediasi oleh brand image. Data diperoleh dengan mendistribusikan kuesioner kepada 303 responden, yang merupakan konsumen coffee shop di Batam. Pengambilan sampel penelitian yang dipakai adalah metode purposive sampling. Analisis data dilakukan menggunakan SEM-PLS. Adapun hasil penelitian menunjukkan bahwa variabel social media marketing, harga, e-wom, brand awareness dan kualitas produk memiliki pengaruh positif dan signifikan terhadap variabel brand image. Selanjutnya, niat pembelian konsumen juga dipengaruhi oleh brand image. Selain itu, analisis hubungan pengaruh tidak langsung menjelaskan bahwa brand image memediasi hubungan signifikan terhadap variabel social media marketing, harga, e-wom, brand awareness terhadap niat membeli namun tidak signifikan untuk varabel kualitas produk. Temuan ini sejalan dengan literatur sebelumnya dan diharapkan dapat menjadi wawasan bagi pengelola coffee shop dalam mengoptimalkan strategi pemasaran mereka untuk meningkatkan niat pembelian konsumen. Kata Kunci: Brand Image, Coffee Shop dan Niat membeli ABSTRACTMany FnB companies are strengthening their respective technologies, including the coffee shop business. Some coffee shop companies that create digital applications include Tomoro Coffee, Kopi Kenangan, Janji Jiwa, Starbucks and Fore. The purpose of marketing through digital applications is to make it easier for companies to reach their consumers online. The technology owned by coffee shop companies is also used to develop digital marketing strategies that are specifically focused on marketing with digital content on social media. The increasing number of coffee shops spread throughout Indonesia has encouraged coffee shop companies to innovate and make breakthroughs in order to win the business competition. Many studies have examined consumer behavior in buying coffee products. This research is a quantitative methode that aims to measure the influence between variables such as social media marketing, price, e-wom, brand awareness, and product quality on purchase intention mediated by brand image. Data were obtained by distributing questionnaires to 303 respondents, who were coffee shop customers in Batam. The research sample was taken using a purposive sampling method. Data analysis was process using SPSS and SEM-PLS application. The final results showed that the variables social media marketing, price, e-wom, brand awareness and product quality had a positive and significant influence on brand image. Furthermore, consumer purchase intention was also influenced by brand image. In addition, the analysis of the indirect influence relationship explained that brand image significantly mediated the influence of social media marketing, price, e-wom, brand awareness on purchase intention, but was not significant for product quality variable. The final result in line with previous literature and are expected to be practical insights for coffee shop managers in optimizing their marketing strategies to increase consumer purchase intention.Keywords: Brand Image, Coffee Shop and Purchase Intention
Co-Authors -, Hanny Agika Wasinta Br Sembiring agustin, isnaini nuzula Aidnila Sinambela, Fitriana Aidnilla Sinambela, Fitriana Aidnilla, Fitriana Alissya Maidha Fitri Andyana Andyana Ang, Jessica Friscilla Ang, Nicky Jefferson Angela Angela Angie Angie Angie Angie Angie, Angie Anthony Anthony Ardhany Damanik, Nisa Bastanta Sebayang Benwanto Ardiyano Br Sembiring, Agika Wasinta Cahaya, Wirandry Baja Caroline Marninda Catherine Kho Celvin Celvin Charlie Wijaya Chyntia Huang Chyntia Huang Cristie Yen, Selfia David David Deslyn Melodya Dewi Angeline Dewiangelline, Dewiangelline Ellen Wu Elsa Elsa Elviana Elviana Elvina Enjelica Elvina Syahara Enjelia, Yuyu Erika Erika Erika Erlin Erlin Erlin Erlin Erni Erni Erni Erni Fatimah Febriani Febriani, Fatimah Febryna Adinda Syafutri Febryna Adinda Syafutri Felix Filbert ffy, Ye Fidia Filrando, Ariendy Fiona Fiona Fitri Aidnilla Sinambela Fitri, Alissya Maidha Fitriana Aidnila Sinambela Fitriana Aidnilla Fitriana Aidnilla Sinambela Flowerensia, Dionna Giorgyna Giorgyna Giorgyna, Giorgyna Golan Hasan, Golan Hardi Suandri Hasanah, Nafisatul Helen, Helen Herman Herman Ingakadijaya, Rahmat Ingkadijaya, Rachmat Irene Lim Jackson Jackson Jacky Gunadi Jasen Lim Jery Tango Jesseline Cheng Jessica Friscilla Jessica Jessica Jesslyn Clorina Jesson Lim Jessy Kelfi Yanti Limanda Kevin, Valeska Lilya Lestari, Melissa Leven Dickson Lily Purwianti Lim, Irene Lim, Jasen Macnico, Peter Maggie Maggie Maggie, Maggie Mahendra, Rizky Adi Mangkey, Jasica Kristin Ma’muriyah, Ni’matul Meliana Meliana Meliana Meliana Melodya, Deslyn Metta Noviani Mimi Viviyana Muhammad Azril Akbar Mutiara Kamila Nadiya Nur Arafah Nafisatul Hasanah Nida Ohanna Noviani, Metta Novita Novita Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhamidah, Rahel Permata, Nadiva Surya Pratama, Wira Ardhimas Putra, Edy Yulianto Putra, Muhamad Zhabiyan Dwi Qadri, Rizni Aulia Rahel Nurhamidah Raisy Raisy Raisy Raisy, Raisy Raymond Raymond Reni Mardiana Ricky Ricky Riki Andiko Riny Mariany Rizni Aulia Qadri Rovina Rusiana, Nia Selfia Cristie Yen Selina, Selina Septiyani, Estin Rose Shelvina Shely Juniarty Shereen Shereen Sherina Romaitho Hutagaol Shevia Sihombing, Dame Afrina Silvia Salim Sinambela, Fitriana Aidnilla Steffani, Steffani Stevani, Stevani Sun Bhuan supriyadi arifin Tamsi Tamsi Tan, Joyceline Titan Martinus Valeska Lilya Kevin Valeska Lilya Kevin Vallencia, Vallencia Veto Carnesto Limarta Vincent Su Viony, Viony Wang, Thalia Willam William Lim Winson Leon Yessa Natasha Yulfiswandi, Yulfiswandi Yunaeni, Enly Yunita Octaviani Yuswardi Yuswardi Yuswardi yuswardi, Yuswardi Yuyu Enjelia