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Ninuk Purnaningsih
Departemen Sains Komunikasi Dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Darmaga Bogor 16680, Indonesia
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Analisis Kebutuhan Pendampingan dan Kompetensi Pendamping Pelaku Usaha Industri Jamu Purnaningsih, Ninuk; Mawasti, Titi; Saraswati, Yudhistira
Jurnal Jamu Indonesia Vol. 2 No. 2 (2017): Jurnal Jamu Indonesia
Publisher : Tropical Biopharmaca Research Center, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jji.v2i2.34

Abstract

Kabupaten Sukoharjo, Provinsi Jawa Tengah adalah pusat industri pengolahan dan pemasar jamu di Indonesia. Terdapat sekitar 60 pengusaha dan pedagang jamu (dari skala kecil, menengah, hingga besar) yang tergabung dalam Koperasi Jamu Indonesia (KOJAI). Pada tahun 2012, Kecamatan Nguter diresmikan sebagai “Kampung Jamu”. Dalam perkembangannya, industri jamu Nguter mengalami permasalahan diantarannya sulitnya mendapatkan izin edar dari Badan POM karena produk belum memenuhi standar Good Manufacturing Practices (GMP). Kemampuan para pelaku usaha, sulitnya mendapatkan bahan baku yang berkualitas dan penerapan teknologi yang sederhana menjadi penyebab utama sulitnya menghasilkan produk terstandar. Berdasarkan hal tersebut dan dalam rangka menghadapi globalisasi perdagangan, maka diperlukan pendampingan kepada pelaku usaha industri jamu. Kompetensi pendamping sangat penting perannya dalam mendampingi para pengusaha industri jamu. Kompetensi yang diperlukan pendamping antara lain pengetahuan mengenai Cara Pembuatan Obat Tradisional yang Baik (CPOTB) dan Standar Nasional Indonesia (SNI). Metode yang digunakan dalam penelitian ini adalah metode kaji tindak, yang menggabungkan antara metode survey dengan aksi pemberdayaan di masyarakat. Kegiatan dalam penelitian ini meliputi studi literatur/ dokumentasi, survey, wawancara mendalam, focus group discussion (FGD), dan workshop.
Profile of Micro, Small, and Medium Industrial Herbal Medicine Products in Sukoharjo Regency Batubara, Irmanida; Purnaningsih, Ninuk; Mawasti, Titi
Jurnal Jamu Indonesia Vol. 5 No. 3 (2020): Jurnal Jamu Indonesia
Publisher : Tropical Biopharmaca Research Center, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jji.v5i3.186

Abstract

Sukoharjo is one of the districts in Central Java that has a large number of herbal medicine entrepreneurs, including many small and medium industries. This small and medium industry needs to improve the quality of product safety. Therefore, this study aims to obtain the profile of small and medium industry herbal medicine products in Sukoharjo Regency. A total of 6 types of products (candy (1), mixture (3), extract (1), and tea (1)) were collected and the uniform weights, water content, organoleptic, hazardous metal content and microbiological safety were determined. The results showed that the product had fulfilled the water content, lead, cadmium, and arsenic content, and fulfilled the requirements of total plate count (TPC), coliform, and yeast mold. Product quality still needs to be improved in terms of uniformity of weight and packaging labels. The conclusion of this research is the profile of small and medium industry products in Sukoharjo Regency has met safety requirements but needs to be improved in quality.
Utilizing Program of Vacant Land on Public Facilities for Diabetes Mellitus Self-Medication Parks in Benteng Village, Bogor Regency Purnaningsih, Ninuk; Siti Sa’diah; Qodarian Pramukanto
Jurnal Jamu Indonesia Vol. 7 No. 3 (2022): Jurnal Jamu Indonesia
Publisher : Tropical Biopharmaca Research Center, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jji.v7i3.278

Abstract

The prevalence of diabetes in Indonesia has increased substantially in the last 30 years, where individual chances of developing diabetes are higher for women than for men; and level of education is negatively related to diabetes mellitus. Independent therapy garden, is one of the functions of public park which is designed thematically for therapy (medication).The objectives of Program are: (1) Development of a participatory Diabetes Mellitus Self-therapy Garden at partner locations; (2) Cultivation training and education in using/processing of medicinal plants for self-therapy for Diabetes. Program partners are the Kecapi Posyandu RW 6 Benteng Village Bogor Regency, West Java Province. Partner problems are: (1) There are a large number of elderly people who have the potential to suffer from Type 2 Diabetes; (2) Lack of knowledge of partners and residents around partner locations about Diabetes: its characteristics, treatment and prevention; (3) Lack of skills in cultivating and processing of medicinal plants to maintain health, especially diabetes. The participatory approach was carried out by involving partners from the beginning of the program, started from discussing the activity plan, determining the location of the public facility land to be built into a therapy park, and determining program participants. The determination of the location of the park was chosen based on area that was easily visited by residents, so that they can interact with fellow residents in the park. Education about diabetes therapy was carried out by conveying information about diabetes mellitus and how to handle it. Education on the use of medicinal plants, processing them, concocting them, was carried out in practice. There has been an increase in knowledge, skills, and positive attitudes in the prevention and treatment of diabetes independently by partners. The sustainability of the program is carried out by providing diabetes self-therapy manuals, and mentoring through groups through periodic discussions.
Patterns and Marketing Strategies of Herbal Medicine at Sukoharjo Regency Purnaningsih, Ninuk; Saraswati, Yudhistira; Anggrasari, Herdiana
Jurnal Jamu Indonesia Vol. 9 No. 3 (2024): Jurnal Jamu Indonesia
Publisher : Tropical Biopharmaca Research Center, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jji.v9i3.325

Abstract

The development of the herbal industry, especially in the sector of herbal medicine, is increasingly gaining momentum. The COVID-19 pandemic has heightened the demand for a healthy life. Consequently, many institutions are involved in the marketing and distribution of herbal products. This study aimed to analyze the institutions involved, marketing patterns, and marketing strategies for industrially processed herbal medicine products. A qualitative approach with descriptive analysis was employed in this study. Data collection methods included observation, literature study, and interviews with informants. The key informants in this research included herbal medicine business actors and market managers. These business actors consist of herbal medicine processors and marketers. This research was conducted in Sukoharjo Regency. The results show that the institutions involved in the marketing chain of herbal medicine products comprise raw material suppliers, manufacturers functioning as distributors, retailers, and consumers. The marketing chain for processed herbal medicine products can be categorized into 6 marketing channels. The marketing strategies for industrially processed herbal medicine products that can be implemented include promotion via social media; employing a super value strategy; adding distribution agents; developing research on standardization and market opportunities; and innovation in industrially processed herbal medicine products.
A Content Analysis of Communication in Agrarian Conflict Resolution between the Indramayu Farmers' Union and Perum Perhutani Siregar, Ballian; Sumardjo, Sumardjo; Sarwoprasodjo, Sarwititi; Purnaningsih, Ninuk
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.904

Abstract

Agrarian conflicts in Indramayu between the Indramayu Farmers' Union (STI) and Perum Perhutani are complex issues that involve various parties and different interests related to agricultural land. This research aims to analyze conflict resolution using a communication approach. This study employs a constructive paradigm with a qualitative content analysis method. The research highlights critical strategies, including accurate understanding and effective information dissemination. An in-depth understanding of ownership rights, laws, and regulations is necessary for all parties. Information dissemination through various communication channels, such as open meetings, workshops, and social media, helps reduce misunderstandings and improve transparency. They were second, creating a space for dialogue and active participation of involved parties. Dialogue spaces allow parties to speak openly, listen to perspectives, and seek solutions by involving STI, Perum Perhutani, the government, law enforcement agencies, NGOs, academics, and the community. The creation of dialogue spaces should be inclusive. Furthermore, negotiation and mediation approaches help reach a middle ground. Negotiation allows parties to discuss differences and find mutually beneficial agreements. Mediation, involving a neutral third party, facilitates dialogue and finds solutions acceptable to all parties. This approach focuses on collaboration for sustainable resolution. Finally, a holistic approach involves legal clarification, community empowerment, livelihood diversification, and improved communication. Conflict resolution considers social, cultural, and economic aspects. A combination of conflict resolution strategies can address agrarian conflicts in Indramayu, leading to harmonious agricultural land management and promoting the parties' well-being.
The Influence of Personal Selling and Digital Marketing on The Formation of Brand Equity XYZ Insurance Jakarta Branch Valentina, Virgin; Purnaningsih, Ninuk; Hartoyo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.355

Abstract

XYZ Insurance is an insurance company that has only been running for three years and is considered to have no brand equity (brand strength) in the eyes of customers. The purpose of this research were identify the perception of personal selling and digital marketing on the formation of brand equity, Analyzing the effect of personal selling and digital marketing on the formation of brand equity and Formulate managerial implications that will be applied by XYZ Insurance to increase brand equity. The data processing and analysis techniques used in this study are descriptive analysis and brand equity analysis with structural equation modelling (SEM) with a variance approach (VB-SEM) with partial least squares (PLS-SEM) technique. The results showed that the results showed that both personal selling and digital marketing had a significant effect on brand awareness, brand association, perceived quality, and brand loyalty. While the indirect effect explains that personal selling through brand awareness, brand association, and loyalty variables has a good mediating role on brand equity. Meanwhile, digital marketing through brand awareness, perceived quality, and loyalty variables has a role as a mediating variable, but it is still doubtful because it has an insignificant effect on brand equity. Therefore, it is expected to improve brand equity are in developing the company's brand awareness, both in terms of personal selling agents and developing the use of digital media. Keywords: XYZ Insurance, SEM-PLS, brand awareness, brand loyalty, brand equity
Pelatihan Pengolahan Lemon California Berbasis Video untuk Peningkatan Nilai Tambah Pertanian Desa Ngambarsari Latif, Muhamad Abdul; Aprilly, Tiara Nisyrina; Saragih, Salsabila Aulia Putri; Putri, Zahra Annida Amintagiri; Ramadhani, Nabila Putri; Putra, Bintang At Thoriq; Purnaningsih, Ninuk; Putri, Sandra Berliana; Latif, Faisal; Nurraihana, Sabrina; Cahya, Bintang Erta
Jurnal Pusat Inovasi Masyarakat Vol. 7 No. 2 (2025): Oktober 2025
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.7.2.327-338

Abstract

Desa Ngambarsari, Kecamatan Karangtengah, Kabupaten Wonogiri memiliki potensi besar dalam pengembangan komoditas lemon karena kondisi geografis dan iklim yang mendukung. Namun, sebagai penghasil utama lemon, Kelompok Wanita Tani (KWT) Dadi Mulyo II menghadapi masalah dalam pemasaran dan daya simpan lemon segar. Tim KKN-T IPB 2025 memulai program inovasi untuk mengolah lemon pascapanen menjadi irisan lemon kering dan serbuk lemon. Metode penyampaian materi visual, demonstrasi langsung, dan evaluasi pre-test dan post-test digunakan untuk melaksanakan kegiatan. Hasil menunjukkan peningkatan pemahaman peserta secara signifikan, dengan skor pre-test sebesar 3,36 meningkat menjadi 3,79 setelah pelatihan. Selain itu, evaluasi video edukasi menunjukkan bahwa setiap peserta menerima penilaian kategori tinggi pada delapan dari sepuluh aspek yang dievaluasi. Inovasi tersebut tidak hanya mengurangi kerugian akibat pembusukan lemon, tetapi juga meningkatkan nilai tambah dan peluang pasar produk olahan. Program ini mendukung pencapaian SDGs poin 8, 9, dan 12 dengan memberdayakan masyarakat desa untuk bertransformasi menjadi pelaku industri pengolahan berbasis sumber daya lokal.
Analysis of Individual Characteristics and Use of Media in The Adoption Process of Social Media Innovation for Tourist Village Management Notonegoro, Muhammad Ridho; Purnaningsih, Ninuk; Matindas, Krishnarini
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 12 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i12.5114

Abstract

The tourism sector can function as a catalyst for development (agent of development). Kampung Blekok is one of the tourist villages included in the 20 Tourist Attractions of Situbondo Regency that managed to survive during the pandemic where Kampung Blekok won 1st place for the best pioneering village in the 2021 Tourism Village Award (ADWI). In an effort to restore the tourism sector, the promotional aspect plays an important role in attracting visitors. The development of communication technology is very rapid where currently information is widely available digitally. Instagram and Tiktok are the types of social media sharing networks that are most widely used in Indonesia. Instagram and Tiktok continue to create innovations in their photo and video editing features. Kampung Blekok itself has used social media sharing networks such as Instagram and Tiktok as promotional media. The role of creative and innovative content is the main spearhead in attracting tourists. For this reason, tourism village managers must continue to follow the development of innovations in the features developed by Instagram and Tiktok platform developers in order to create promotional content that is up to date and attracts the attention of potential visitors. This study aims to analyze (1) individual characteristics, media use, and environmental support in the process of adopting innovation in the use of Instagram and TikTok features by the managers of the Kampung Blekok tourist village; (2) stages of adoption of innovation in the use of Instagram and TikTok features by the managers of the Kampung Blekok tourist village; (3) factors that influence the adoption of innovation in the use of Instagram and TikTok features on the stages of innovation adoption gone through by the managers of the Kampung Blekok tourist village. The population and sample were determined by the census method with a total of 50 respondents from Kampung Blekok managers. Data processing and analysis were carried out using descriptive statistics and inferential statistical tests using SmartPLS software.
Strengthening Farmer Resilience for Coconut Business Sustainability: Evidence from Aceh Besar Sulistyorini, Henny; Sumardjo, Sumardjo; Fatchiya, Anna; Purnaningsih, Ninuk; Cahyana, Destika
Jurnal Ilmiah Peuradeun Vol. 14 No. 1 (2026): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/b6efzb29

Abstract

Coconut is an important commodity for people in Aceh Besar, serving as a source of food, income, industrial raw materials, and coastal conservation. However, its sustainability is vulnerable to strategic environmental changes such as declining cultivation areas and productivity, limited acces to technology, insufficient role of farmer organizations, limited extension services, and pest attacks. Allegedly, the sustainability of the coconut business is affected by the level of farmers’ resilience, which underlies the development of farmer autonomy, enabling them to sustain their businesses in the long term. This research aims to analyze the factors that affect farmers’ resilience, autonomy, and the sustainability of their coconut businesses, and to examine the interrelationships among these variables. The research was conducted through a survey involving 106 coconut farmers in June-July 2024. The data were analyzed descriptively and inferentially using the SEM PLS method. The results show that farmers exhibit low levels of resilience, autonomy, and business sustainability. Both farmer resilience and autonomy show a direct positive effect on business sustainability. Resilience is affected by farmer characteristics, the role of extension workers, and social capital. Farmer autonomy is affected by farmer characteristics. Developing sustainable coconut businesses is achieved by enhancing farmers’ motivation, tailoring extension media to their needs, and strengthening their social networks.
Diseminasi Instalasi Fertigasi (Irigasi Tetes) Guna Menghemat Penggunaan Air untuk Pertanian di Kelurahan Beji Jabbar, Faris Abdul; Purnaningsih, Ninuk
Jurnal Pusat Inovasi Masyarakat Vol. 4 No. 2 (2022): Oktober 2022
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.4.2.90-97

Abstract

Fertigasi atau lazim disebut irigasi tetes merupakan salah satu inovasi dalam bidang pertanian yang memiliki keunggulan dapat menghemat penggunaan air. Pupuk yang digunakan adalah AB mix dan POC (pupuk organik cair) dan dicampurkan dengan media air sekaligus untuk irigasi, yang selanjutnya dialirkan langsung ke tanaman melalui selang-selang kecil. Tujuan kegiatan ini adalah mengintroduksikan teknologi fertigasi untuk mengatasi masalah keterbatasan air irigasi di lokasi mitra kegiatan. Pembuatan instalasi dimulai dari tanggal 17 Juli hingga 23 Juli 2019 di Dusun Pudak, Kelurahan Beji, Kecamatan Nguntoronadi, Kabupaten Wonogiri. Sasaran dari program ini adalah Gabungan Kelompok Tani (Gapoktan) Beji, Kelompok Wanita Tani (KWT) Pelangi dan warga Kelurahan Beji. Kegiatan yang dilakukan pada tanggal 23 juli 2019 ini dihadiri oleh 42 orang. Respon dari warga dan KWT Pelangi sangat antusias dengan program ini. Instalasi fertigasi sangat cocok diterapkan di Kelurahan Beji agar penggunaan air untuk pertanian bisa lebih efisien. Harapannya semoga instalasi fertigasi ini dapat diaplikasikan oleh warga Kelurahan Beji untuk skala rumah tangga maupun untuk skala bisnis. Setelah kegiatan selesai, instalasi diserahkan kepada KWT, dan berhasil panen pada Bulan November 2019.
Co-Authors AA Sudharmawan, AA Adhi Iman Sulaiman Adhi Iman Sulaiman Ahmad Yuda Pratama Ai Mulyanah Aida Vitayala Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S.Hubeis Aida Vitayala S.Hubeis Aida Vitayala. S Hubeis Alda Anggini Ali Alamsyah Kusumadinata Amiruddin Saleh Andri Kusmayadi Anggrasari, Herdiana Anita Primaswari Widhiani Anna Fatchiya Anna Sabrina Annisa Yulia Handayani Annur Vicki Sabilla Aprilly, Tiara Nisyrina Arif Imam Suroso Arif Satria ASEP SAEFUDDIN Ayuka, Izumi Rizma Azzahra, Fikri Fatimah Azzelya Permata Insani Bahari Setia Panji Nugraha Basita G. Sugihen Basita G. Sugihen Basita Ginting Basita Ginting Sugihen Basita Ginting Sugihen Basita Ginting Sugihen Basita Ginting Sugihen Bimo Andono Budi Tryantono Cahya, Bintang Erta Cahyana, Destika Cahyani, Zahra Deniza Lustyana Kusumah Dian Ashfi Furoida Dinda Karunia Putri Djoko Susanto Djoko Susanto Djoko Susanto Djuara P Lubis Dwi Firmansyah Dwi Retno Hapsari, Dwi Retno Dwi Sadono Edy Djauhari Purwakusumah Endah Lestari Endang Puji Lestari, Endang Puji Eny Palupi Ernita Arif Ezi Hendri Feriadi Gema Aisyiyah Masruri Ghaling Achmad Haifa Azzahra Hamluddin Hamluddin Hamluddin, Hamluddin Hardjanto Hartoyo Harum Fadhilatunnur Helda Ibrahim Ilhamda El Zuhri Imsar Gunawan Indiyah Hudiyani Irma Isnafia Arief Irma Isnafia Arif Irmanida Batubara Ismilaili Ismilaili Iwan Setiajie Anugrah Jabbar, Faris Abdul Januariska Bayu Dwinanda Julian Dwi Novaldi Junika Megawaty Pasaribu Karmila Muchtar Kedi Suradisastra Krishnarini Matindas Krisnawati Krisnawati Lailatur Rohmah Sumardji Latif, Faisal Latif, Muhamad Abdul Lestari, Endah Leti Sundawati Lina Asnamawati Lukman M. Baga Lya Heldya Maryssa Manulang Ma'mun Sarma Mardiyanti Mardiyanti Margono Slamet Marsha Nadira Mawasti, Titi Mohamad Fahmi Hendrawan Muhamad Husni Tamami Muhamad Syukur Muhammad Syukur Muhtadi Muhtadi Musa Hubeis Notonegoro, Muhammad Ridho Nur Afmi Muniroh Nur Annisa Agustini Nurraihana, Sabrina Nurul Firdausatul Mukaroma Padillah Padillah Padillah Padillah Pang Asngari Pang S Asngari Pang. S. Asngari Prabowo Tjitropranoto Pradya Paramitha Putri Asmoro Pribadi, Bara Taufik Pudji Muljono Putra, Bintang At Thoriq Putri, Rizqa Leony Putri, Sandra Berliana Putri, Zahra Annida Amintagiri Qodarian Pramukanto Qodarian Pramukanto Rachmat Rahmah Awaliah Rama Adeyasa Rama Adeyasa Ramadhani, Nabila Putri Randy Fairuz Syauqi Raniah, Dea Lu'lu' Retno Sri Hartati Mulyandari Reyfan Almer Riana Riana Rinaldy Yusuf Rinda Gustia Dwiyanti Rizka Ramadibta Rizki Aditya Putra Rizki Nur Fadila Rizki Nur Fadila, Rizki Nur Rizqa Leony Putri Robinson Putra Sabilla, Annur Vicki Sandra Dewi Hartanti Saragih, Salsabila Aulia Putri Selly Oktarina Selly Oktarina Serly Silviyanti Siahaan, Andrean Somba Siti Hani Rahmanita Siti Sa’diah Siti Sa’diah Soedijanto Padmowihardjo Soenarmo J. Hatmodjosoewito Sriyanto, Diffa Fadhil Subarna Subarna Sugihen, Basita Ginting Sugihen, Basita Ginting Sulassih, . Sulistiani, Indah Sulistyorini, Henny Sumardjo Syamsul Arifin Takkas Abelio Napitupulu Thouriqul Ihsan Tina Rahmawati Tisania, Annisa Titania Aulia Titi Mawasti Titi Mawasti Tjahja Muhandri Valentina, Virgin Vatia Dwi Rizki Ramadhani Aldina Vira Annisa Putri Yeti Lis Purnamadewi Yola Difa Mora Lubis Yudhistira Saraswati Yusuf Sumaryana Zahrial Syah Alam Zahron Helmy